EigenEigen
Mandatoryssociated initial set-up cost of $135, initial purchase of connection equipment of $45 per connector, and a recurring monthly cost of $45. You must rent transaction terminals from Eigen at a rental co
From the filings
HQ-led decisions
Freshii
Quick service restaurantSoftware purchasing at Freshii is controlled at the corporate level, with key decision-makers including CEO Peter Mammas and VP of Development Shawn Saraga. The brand mandates Oracle POS, First Data payment processing, Eigen, and Givex across its 52-unit, fully franchised system. This creates a concentrated addressable market for vendors whose solutions integrate with or replace these mandated platforms.
For software vendors selling into US franchise brands.
Live signals
Total units
52
52 franchised
Unit growth YoY
-17.46%
vs prior filing
AUV
—
Item 19, 2023
Royalty
6%
of gross sales
Ad fund
1.5%
national + local
Initial fee
$30K
per unit
Investment range
$173K–$641K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7.5%of gross sales (FY2023)
15% reference
Mandated & recommended tech
The systems vendors compete with
6 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
First DataFiserv
Mandatoryurchase elevated service packages on certain pieces of hardware at varying fees (depending on the particular level of service and applicable/additional hardware). You must use the First Data payment p
GivexGivex
Mandatoryper month per terminal (other rental fees may be applicable for different transaction terminal models or functionality). You must use the designated gift card program provided by Givex. You must purch
OloOlo
Mandatoryne ordering capabilities of the Freshii mobile app and website, you must subscribe to certain technology providers that contribute to back-end functionality. You must purchase the OLO menu management
OracleOracle
Mandatoryand in Item 7 in the “Your Estimated Initial Investment One Freshii Restaurant” table. The designated point-of-sale program is provided by Oracle. You must purchase the applicable Oracle POS system de
Restaurant365Restaurant365
Mandatoryuse Restaurant365, our designated inventory management platform, for your food cost management. You must also use our designated printing
FacebookMeta
use any of the Marks in any manner on any social media (defined as all social media including, but not limited to, personal or professional blogs, common social networks (such as Facebook and Instagra
InstagramMeta
he Marks in any manner on any social media (defined as all social media including, but not limited to, personal or professional blogs, common social networks (such as Facebook and Instagram), professi
LinkedInLinkedIn
(defined as all social media including, but not limited to, personal or professional blogs, common social networks (such as Facebook and Instagram), professional networks (such as LinkedIn), live-blog
TwitterX
but not limited to, personal or professional blogs, common social networks (such as Facebook and Instagram), professional networks (such as LinkedIn), live-blogging tools (such as Twitter), virtual wo
Franchisor behaviours
What the franchisor requires
31 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 2 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee agrees to establish and maintain at its own expense a bookkeeping, accounting and recordkeeping system conforming to the requirements and formats that Franchisor periodically specifies.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have unlimited, independent access to all of the information and data in the Computer System.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
within twenty (20) days after the end of each month, the operating statements, financial statements (including a balance sheet and profit and loss statements), statistical reports and other information Franchisor requests regarding Franchisee and the Restaurant covering that month
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are currently the only approved supplier of the customer experience platform.
Is there a franchisee advisory council, association or committee?
YesItem 11
We have formed an advisory council to work with us to improve the System, the products offered by Freshii Restaurants, advertising conducted by the Marketing Fund, and any other matters that we deem appropriate.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor may periodically modify specifications for, components of and software comprising the Computer System.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
Neither we nor our affiliates or Parent have sold or leased products or services directly to franchisees (and therefore, have derived no revenue from these activities)
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and/or our affiliates may derive revenue or other material consideration based on your purchases and leases, including from charging you for products and services that we or our affiliates provide to you in the future and from promotional allowances, volume discounts and other payments that designated, approved or…
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
100Item 8
Collectively, the purchases and leases that you must make from us or our affiliates, from designated or approved suppliers, or according to our standards and specifications represent about 100% of your overall purchases and leases in establishing and operating the Restaurant.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
Franchisor may charge Franchisee a reasonable fee (not exceeding Franchisor’s good faith estimate of its evaluation costs) for each product, service or supplier that Franchisee asks Franchisor to evaluate.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
Franchisee first agrees to submit sufficient information, specifications and samples for Franchisor to determine whether the product or service complies with Franchisor’s standards and specifications or the supplier meets Franchisor’s criteria.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
Franchisee agrees to present to customers the evaluation forms that Franchisor periodically specifies and to participate and/or request that Franchisee’s customers participate in any surveys and other customer satisfaction programs performed by or for Franchisor.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor may at any time during Franchisee’s
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may modify the Operations Manual periodically to reflect changes in System Standards, but these modifications will not alter your fundamental rights or status under the Franchise Agreement.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
Franchisee agrees to obtain Franchisor’s approval to open and open the Restaurant for business within three hundred sixty-five (365) days after the Agreement Date.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not develop, maintain or authorize any other website, other online presence or other electronic medium that mentions or describes the Restaurant or displays any of the Marks without our prior approval.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Franchisee agrees to spend Ten Thousand Dollars ($10,000) on its grand opening marketing program.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
you must spend at least 1.5% of Gross Sales each month on local marketing for your Restaurant.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 8
You must purchase the OLO menu management and ordering system, the Order House loyalty platform, which includes loyalty offers, rewards and campaigns that are offered through our mobile applicable or website.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You currently must buy all of the furniture, fixtures, foodservice equipment, food items, beverages, printed marketing materials and uniforms, digital menu boards, construction materials and software, for the Restaurant only from suppliers that we designate or approve.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You currently must buy all of the furniture, fixtures, foodservice equipment, food items, beverages, printed marketing materials and uniforms, digital menu boards, construction materials and software, for the Restaurant only from suppliers that we designate or approve.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 11
You must use the First Data payment processing program.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
6.C. PAYMENT METHOD AND TIMING Franchisee agrees to sign and deliver to Franchisor the documents that Franchisor periodically requires to authorize Franchisor to debit Franchisee’s business checking account automatically for the Royalty and other amounts due under this Agreement or any related agreement between…
Must the franchisee participate in a gift card program?
YesItem 11
You must use the designated gift card program provided by Givex.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
Franchisee affirms, warrants and understands that it may staff the Franchised Business with as many employees as it desires at any time so long as Franchisor’s minimal staffing levels are achieved.
Must employees wear uniforms specified by the franchisor?
YesItem 8
You currently must buy all of the furniture, fixtures, foodservice equipment, food items, beverages, printed marketing materials and uniforms, digital menu boards, construction materials and software, for the Restaurant only from suppliers that we designate or approve.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You must purchase the Oracle point of sale system, Eigen for your transactional terminals (used for credit, debit, and gift card transactions), the First Pay payment processing program, Pinnacle IP Solutions for your Internet service, phone service, fax service, security software and their software support service…
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have unlimited, independent access to all of the information and data in the Computer System.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
You must pay a monthly fee of $51.52 to Order House Loyalty, and Customer Relationship Management services, which includes setup and maintenance of loyalty offers, rewards and campaigns that are offered through our mobile application or website.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We will charge reasonable fees for any additional training (whether requested by your or mandated by us).
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Franchisor may require the General Manager and other Restaurant personnel (whether they are existing or newly-hired employees) to attend and satisfactorily complete various training courses, programs and conventions that Franchisor chooses to provide, and/or that Franchisor requires Franchisee’s (or its Affiliate’s)…
The filing answers no to 1 question
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
The vendor opportunity at Freshii
Freshii operates 52 franchised quick-service restaurants in the US, with no company-owned units disclosed in the 2023 FDD. The system contracted by 17.46% year-over-year, which signals a brand in transition. For software vendors, this means a concentrated but potentially cautious buyer. The entire system is franchised, and HQ mandates a specific tech stack, so the addressable market is all 52 locations—but only if you can align with the mandated vendors or make a compelling case for replacement.
The brand’s footprint is small and geographically sparse: the top states are California and Texas, each with one mapped operator. The operator data shows two operators total, both single-unit, with no multi-unit franchisees on file. This structure means HQ likely exerts strong control over technology decisions, but the small operator base also limits the number of internal champions who might advocate for new tools.
Who controls software purchasing
The 2023 FDD lists four executives in Item 1: Executive Chairman Matthew Corrin, CEO and Director Peter Mammas, Vice President of Brands Terry Faulconbridge (Foodtastic, Inc.), and Vice President of Development Shawn Saraga. For a vendor selling operational or financial software, the most relevant contacts are Peter Mammas, who oversees the entire organization, and Shawn Saraga, whose development role likely encompasses system-wide initiatives and vendor evaluation. The presence of a Foodtastic executive in the VP of Brands role suggests some shared services or oversight, though Freshii appears independently owned with no parent company on file.
Because all 52 units are franchised and tech mandates are in place, the buying center is firmly at HQ. There is no multi-unit operator class to influence purchasing independently. A vendor’s path to adoption runs through the C-suite and VP level in Illinois.
Mandated and current tech stack
Freshii’s 2023 FDD mandates four systems: Oracle POS, First Data for payment processing, Eigen, and Givex. Oracle POS serves as the core transactional system. First Data handles payment processing, which means any payment facilitator or gateway must integrate with or displace that relationship. Eigen’s inclusion suggests a back-office or operational management function, while Givex is typically associated with gift card and loyalty programs.
This stack is specific and vendor-locked at the franchise agreement level. A vendor selling POS alternatives would need to overcome the Oracle mandate. A vendor selling adjacent tools—inventory, labor scheduling, catering, or delivery integration—must ensure compatibility with Oracle POS and First Data. The mandated nature of these systems means franchisees cannot independently adopt replacements, so any sales motion must start at HQ.
Procurement, renewals, and timing
The FDD does not include an Item 8 procurement extract, so the designated supplier versus approved supplier framework is not publicly known. This absence makes it harder to gauge how rigid the supply chain is, but the existence of four mandated tech vendors suggests a preference for centralized control.
Franchise agreements run for an initial term of 10 years. Renewal is conditional: the franchisee must give timely notice, have complied with all obligations during the term, and either remodel, upgrade, or relocate the restaurant. They must sign the then-current franchise agreement and any required releases, and pay a successor franchise fee. With only 52 units and recent contraction, the number of franchisees approaching renewal in any given year is likely small. This limits the natural windows when franchisees might reevaluate their tech stack as part of a remodel or relocation.
How to read the Freshii FDD
The 2023 Freshii FDD is embedded below. It contains the full legal and operational disclosures filed with state franchise regulators. For software vendors, the most relevant sections are Item 1 (executives and ownership), Item 11 (mandated systems and suppliers), Item 8 (procurement restrictions, though absent here), and Item 17 (renewal and transfer conditions). These sections reveal who buys, what they must use, and when contracts might open.
If you need a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize based on unit counts, tech mandates, and decision-maker access.
Questions vendors ask
Freshii, answered from the filing
CEO Peter Mammas and VP of Development Shawn Saraga are the named executives. As a fully franchised system with mandated tech, purchasing decisions are centralized at HQ.
The 2023 FDD mandates Oracle POS, First Data for payment processing, Eigen, and Givex. These are required systems for all franchisees.
Freshii has 52 franchised locations in the US, with no company-owned units disclosed. The system contracted by 17.46% year-over-year.
The FDD does not include an Item 8 procurement extract, so designated vs. approved supplier status is not publicly disclosed in the 2023 filing.
Franchise agreements run 10 years. Renewal requires timely notice, compliance, and a remodel or relocation. With recent unit contraction, renewal-driven tech evaluations may be limited.
The 2023 FDD is filed with state franchise regulators. You can view the embedded PDF viewer below to review the full document.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Freshii files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
2 operators run 2 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit2
Top states by locations
| CA | 1 |
|---|---|
| TX | 1 |
Ownership
The portfolio behind Freshii
unknown of foodtastic.
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.