FPB DNA CLEANING AND RESTORATION

The vendor opportunity at FPB DNA Cleaning and Restoration

FPB DNA Cleaning and Restoration operates 106 total units—105 franchised and 1 company-owned—with an average unit volume of $841,359 and a 7.0% royalty on gross sales. The brand added units at an 81.034% year-over-year clip, signaling a rapidly expanding footprint that creates recurring software onboarding and compliance events. For a SaaS vendor, the addressable market is concentrated at the franchisor level: headquarters controls technology mandates, and the executive team listed in the 2026 FDD Item 1 includes a Chief Marketing Officer and a CFO/CSO, both typical software buyers.

The initial franchise term runs 10 years, and renewal conditions (Item 17) require a $10,000 renewal fee, 180 days’ advance notice, and execution of a general release. These renewal windows, combined with brisk unit growth, create natural evaluation periods for operational and marketing software.

Who controls software purchasing

Software purchasing authority sits at the franchisor. The 2026 FDD Item 1 names Dan Claps as Manager and Chief Executive Officer, Zachary Nolte as Chief Operating Officer and Brand President, Dragan Krstic as Brand Founder and Advisor, Christian Betancourt as Chief Marketing Officer, and Sae-Kyoung Lee as Chief Financial Officer and Chief Strategy Officer. For a vendor pitching marketing automation, CRM, or analytics, Betancourt is the likely functional buyer; for financial, ERP, or back-office tools, Lee is the probable decision-maker. Claps and Nolte hold ultimate sign-off authority. No multi-unit operator names appear in our corpus, reinforcing that the franchisor makes system-wide technology decisions.

Mandated and current tech stack

The 2026 FDD mandates Playbook-keeping as the operational bookkeeping system. Marketing CRM and sales CRM are also in use, though the FDD does not name the specific vendors for those functions. This leaves an opening for vendors whose platforms integrate with or replace the existing CRM layer. Because Playbook-keeping is mandated, any software that touches financial data must interoperate with that system or risk rejection during the HQ evaluation process.

No other mandated or recommended technology systems appear in the FDD. Vendors selling field-service management, scheduling, estimating, or customer-portal software should note the absence of named competitors in those categories and position accordingly.

Procurement, renewals, and timing

Item 8 of the 2026 FDD contains no extract describing a designated-supplier or approved-supplier program. This absence suggests an open procurement model, where the franchisor evaluates software on a case-by-case basis rather than through a pre-vetted vendor list. Vendors should approach HQ directly with a clear ROI case tied to the $841,359 AUV and the 7.0% royalty structure.

Renewal timing is governed by Item 17. A franchisee must notify the franchisor at least 180 days before the 10-year term expires, pay a $10,000 renewal fee, and comply with then-current standards, including equipment refurbishment and staff retraining. These renewal events, combined with 81% unit growth, mean the franchisor is likely evaluating operational and marketing technology on a rolling basis as new franchisees onboard and existing ones renew.

How to read the FPB DNA Cleaning and Restoration FDD

The 2026 FDD is embedded below. For software vendors, the most actionable sections are Item 1 (executive team), Item 11 (mandated systems), Item 8 (procurement restrictions), and Item 17 (renewal conditions). The filing confirms an HQ-controlled technology environment with a small but fast-growing unit base. Use the document to identify the exact language around Playbook-keeping and the absence of other mandated tools—those gaps are your entry points. When you are ready to prioritize franchise brands by technology fit and buyer access, FranCloud can deliver a ranked target list.