Fly Dance Fitness Franchising

The vendor opportunity at Fly Dance Fitness

Fly Dance Fitness Franchising operates a compact system of 10 total units, split between 9 franchised locations and 1 company-owned studio. For software vendors, the immediate addressable market is those 9 franchised units, as the franchisor controls the technology stack from its Florida headquarters. The brand’s royalty rate sits at 6.0% on gross revenue, and the initial franchise term runs for 10 years. While the FDD does not disclose an Average Unit Volume, the small unit count means vendors should view this as a niche, relationship-driven opportunity rather than a volume play. The fitness segment is notoriously tech-dependent for scheduling and client management, and Fly Dance Fitness is no exception, having already locked in a mandated platform.

Who controls software purchasing

The 2026 Franchise Disclosure Document names Kari Schroeter as the agent for service of process in Florida. No additional C-suite or technology-specific executives are listed in the available Item 1 data. This suggests that purchasing authority for software likely rests with a small leadership team operating out of the Florida HQ. Vendors should approach this account understanding that the decision-making unit is lean; the person who handles legal and administrative matters may also be the gatekeeper for technology evaluations. In a system this size, the franchisor likely makes unilateral decisions about mandated platforms and recommended vendors, leaving franchisees with little to no autonomy over core operational tools.

Mandated and current tech stack

The FDD is unambiguous on the core technology requirement: Mindbody by Mindbody, Inc. is mandated for all franchisees. Mindbody serves as the system of record for class scheduling, client management, and point-of-sale in boutique fitness concepts. For a vendor selling adjacent software—such as payroll, marketing automation, or advanced business intelligence—the integration landscape is defined entirely by Mindbody’s API and partner ecosystem. Any pitch must acknowledge this dependency and demonstrate seamless interoperability. The FDD does not list additional mandated or recommended vendors for other categories, meaning the stack outside of Mindbody is either open or not disclosed in the current filing.

Procurement, renewals, and timing

Item 8 of the FDD, which typically outlines procurement obligations and designated suppliers, did not yield a specific extract in our corpus. This leaves the formal procurement model unconfirmed beyond the Mindbody mandate. However, the renewal structure provides concrete timing signals. The initial 10-year term can be renewed for two additional five-year terms, provided the franchisee is not in default, signs the then-current agreement, and pays a renewal fee. Franchisees must notify the franchisor six months before the end of their term. For a vendor, this means that franchisees approaching the 10-year or 15-year mark may be entering a period of contractual re-evaluation, where the franchisor could update the mandated tech stack or introduce new approved suppliers.

How to read the Fly Dance Fitness FDD

The full 2026 FDD is embedded below for your review. When analyzing it as a software vendor, focus on Item 11 to confirm the Mindbody mandate and check for any additional required platforms. Scrutinize Item 8 for any supplier restrictions or approved vendor lists that might affect your category. Item 17 is critical for mapping renewal cycles and identifying when franchisees are most likely to be receptive to switching or adding tools. Finally, Item 1 and Item 2 will give you the full picture of the leadership team and any parent-company relationships that could influence purchasing. For a ranked target list of franchise brands based on tech-stack fit and procurement openness, FranCloud can help you prioritize your outreach.