Club Ready
MandatoryYou must license “Club Ready” gym management software.
+100% units YoYHQ-led decisions
Flurry Franchise System
FitnessSoftware purchasing at Flurry Franchise System is controlled at the headquarters level, with Chief Executive Officer David Muir and Chief Operating Officer Jacob Martin listed as key executives in the 2025 FDD. The system currently mandates Club Ready for back-end and front-end operations, leaving no room for alternative platforms at the unit level. With only 2 franchised locations, the addressable market is extremely small, but the 100% year-over-year unit growth signals a nascent system that may scale.
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
our software— Back End and Front End Users
MandatoryUsing our software— Back End and Front End Users
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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Live signals
Total units
2
2 franchised
Unit growth YoY
+100%
vs prior filing
AUV
—
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$30K
per unit
Investment range
$231K–$477K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at Flurry Franchise System
Flurry Franchise System is a fitness concept headquartered in Arizona with 2 franchised locations as of its 2025 FDD filing. The system does not disclose any company-owned units. Year-over-year unit growth came in at 100%, meaning the system doubled its footprint from the prior reporting period. For software vendors, the immediate addressable market is just 2 units, but the growth trajectory and the franchisor’s apparent control over technology decisions may interest vendors who want to get in early with a young brand.
The royalty rate is 6.0% of gross revenue, and the initial franchise term runs 10 years. Average unit volume is not disclosed in the FDD. Without AUV data, vendors cannot model per-unit spend potential, but the mandated tech stack provides a clear picture of what is already locked in.
Who controls software purchasing
The 2025 FDD lists four executives in Item 1: David Muir (Chief Executive Officer), Jacob Martin (Chief Operating Officer), Daniel Trowbridge (Vice President of Sales), and Alim Muhammad (Director of Instructors). No chief information officer, chief technology officer, or VP of technology is named. In systems this small, the CEO and COO typically make or approve all operational software decisions. Vendors pitching Flurry should expect to engage directly with David Muir or Jacob Martin, as no other buying center roles are disclosed.
Mandated and current tech stack
Flurry Franchise System mandates Club Ready for both back-end and front-end user software. This is disclosed in the FDD as a required system across the network. Club Ready is a fitness-specific management platform covering membership, scheduling, billing, and point-of-sale functions. Because it is mandated, there is no opportunity to displace it at the unit level unless the franchisor changes the standard. No other mandated or recommended technology vendors are named in the available FDD extracts.
Procurement, renewals, and timing
The FDD does not include an Item 8 extract in our corpus, so the procurement model—whether designated supplier, approved supplier list, or open—is not publicly known. Vendors should assume that any purchasing path runs through HQ given the small unit count and the mandated tech stack.
Renewal terms run 5 years and require franchisees to remodel their facilities and upgrade furniture, fixtures, and equipment to current standards. They must also sign the then-current form of franchise agreement, provide a general release (subject to state law), pay a renewal fee, and extend their lease. These remodel-and-upgrade triggers could create ancillary software evaluation moments if the franchisor updates its tech standards at renewal time, but with only 2 units, the cadence is thin.
How to read the Flurry Franchise System FDD
The full 2025 FDD is embedded below. It contains the complete Item 1 executive roster, Item 11 tech mandates, Item 17 renewal conditions, and all other standard disclosures filed with state franchise regulators. Reading the FDD directly is the only reliable way to verify the information summarized here and to spot any additional technology references not captured in our extracts.
For a ranked target list of franchise systems that match your software category, reach out to FranCloud.
Questions vendors ask
Flurry Franchise System, answered from the filing
The 2025 FDD lists David Muir (CEO) and Jacob Martin (COO) as the top executives. No dedicated CIO or CTO is named, so the CEO and COO likely control technology purchasing decisions directly.
Club Ready is mandated for both back-end and front-end user software, as disclosed in the 2025 FDD. No other mandated or recommended systems are listed.
There are 2 franchised locations total. The number of company-owned units is not disclosed in the 2025 FDD. The system grew 100% year-over-year from the prior period.
The 2025 FDD does not include an Item 8 procurement extract in our corpus, so whether the system uses designated suppliers, approved suppliers, or an open model is not publicly known.
The initial franchise term is 10 years, with a 5-year renewal requiring a remodel and equipment upgrade to current standards. With only 2 units and recent growth, any window is speculative.
The 2025 FDD is filed with state franchise regulators. You can read it directly in the embedded PDF viewer below for full details on executives, fees, and obligations.
Source
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Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.