From the filings
Software purchasing at Flurry Franchise System is controlled at the headquarters level, with Chief Executive Officer David Muir and Chief Operating Officer Jacob Martin listed as key executives in the 2025 FDD. The system currently mandates Club Ready for back-end and front-end operations, leaving no room for alternative platforms at the unit level. With only 2 franchised locations, the addressable market is extremely small, but the 100% year-over-year unit growth signals a nascent system that may scale.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2025)
15% reference
Franchisor behaviours
25 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
We also have the right to independently access your Technology Systems to retrieve and compile Business Data and generate any reports we deem appropriate, including Gross Sales reports.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within 90 days after the end of each calendar year, you must prepare a balance sheet for your Business (as of the end of the calendar year) and an annual statement of profit and loss and source and application of funds.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are currently the designated supplier for all of your inventory items.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We will notify you within 30 days of any changes to our specifications or list of approved or designated suppliers.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During the fiscal year ended December 31, 2024, neither we nor any affiliate of ours generated any revenue as a result of franchisee purchases or leases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
5Item 8
We estimate that nearly 40% of the total purchases and leases that will be required to establish your Business and 5% to 10% of your ongoing operating expenses will consist of source restricted goods or services.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must pay us a $2,500 fee for each instance where you request that we review a supplier or product you propose.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you wish to purchase or lease a source-restricted item from a non-approved supplier, you must send us: (a) a written request for approval; (b) product samples for testing purposes; and (c) all additional information we request.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
you hereby authorize the Agencies to transfer such telephone numbers, domain names and listings to us and you authorize us, and appoint us and any officer we designate as your attorney-in-fact to direct the Agencies to transfer the telephone numbers, domain names and listings to us if you fail or refuse to do so
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
You further agree to: (a) obtain, maintain and adhere to all applicable compliance standards established by PCI-DSS;
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We may conduct our evaluation at any time and without prior notice.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We can modify the Manual at any time.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
Each Franchise Agreement grants you the right to operate one Flurry Fitness facility from a site we approve.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Except for the webpage we provide, you may not: (a) develop, host, or otherwise maintain a website or other digital presence relating to your Facility (including any website bearing any of our Marks); (b) utilize the Internet to conduct digital or online advertising; or (c) engage in ecommerce.
Is a minimum grand opening advertising spend required?
YesItem 7
During the period beginning 30 days before opening through 60 days after opening, you must spend a minimum of $7,500 on grand opening marketing activities to aggressively build brand awareness in your market.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
After opening, you must spend a minimum monthly amount equal to your Local Marketing Commitment (which is 4% of your Gross Sales) on local advertising.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If your Facility is located within a region subject to an advertising cooperative you must: (a) participate in the cooperative according to its rules and procedures and abide by its decisions; and (b) pay a cooperative advertising fee.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
We are currently the exclusive designated supplier for all of your inventory items.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
Certain components of your Technology Systems must be purchased from approved or designated suppliers while other components may be purchased from any supplier of your choosing.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You must sign an ACH Authorization Form (attached to the Franchise Agreement as ATTACHMENT "E") permitting us to electronically debit your designated bank account for all amounts owed to us and our affiliates (other Franchise Disclosure Document (2025 Illinois) Page 5 than the initial franchise fee).
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
We currently require you to purchase the computer and point-of-sale system we designate.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent Franchise Disclosure Document (2025 Illinois) Page 17 unlimited access to the data collected on your Computer System and there are no contractual limitations on this access.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 8
You must acquire and utilize all information and communication technology systems we specify (the “Technology Systems”).
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
(i) any remedial training that we require based on your operational deficiencies; and (ii) each person to whom we provide additional training that you request.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Attendance at these conferences is mandatory.
Who buys here
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
Flurry Franchise System is a fitness concept headquartered in Arizona with 2 franchised locations as of its 2025 FDD filing. The system does not disclose any company-owned units. Year-over-year unit growth came in at 100%, meaning the system doubled its footprint from the prior reporting period. For software vendors, the immediate addressable market is just 2 units, but the growth trajectory and the franchisor’s apparent control over technology decisions may interest vendors who want to get in early with a young brand.
The royalty rate is 6.0% of gross revenue, and the initial franchise term runs 10 years. Average unit volume is not disclosed in the FDD. Without AUV data, vendors cannot model per-unit spend potential, but the mandated tech stack provides a clear picture of what is already locked in.
The 2025 FDD lists four executives in Item 1: David Muir (Chief Executive Officer), Jacob Martin (Chief Operating Officer), Daniel Trowbridge (Vice President of Sales), and Alim Muhammad (Director of Instructors). No chief information officer, chief technology officer, or VP of technology is named. In systems this small, the CEO and COO typically make or approve all operational software decisions. Vendors pitching Flurry should expect to engage directly with David Muir or Jacob Martin, as no other buying center roles are disclosed.
Flurry Franchise System mandates Club Ready for both back-end and front-end user software. This is disclosed in the FDD as a required system across the network. Club Ready is a fitness-specific management platform covering membership, scheduling, billing, and point-of-sale functions. Because it is mandated, there is no opportunity to displace it at the unit level unless the franchisor changes the standard. No other mandated or recommended technology vendors are named in the available FDD extracts.
The FDD does not include an Item 8 extract in our corpus, so the procurement model—whether designated supplier, approved supplier list, or open—is not publicly known. Vendors should assume that any purchasing path runs through HQ given the small unit count and the mandated tech stack.
Renewal terms run 5 years and require franchisees to remodel their facilities and upgrade furniture, fixtures, and equipment to current standards. They must also sign the then-current form of franchise agreement, provide a general release (subject to state law), pay a renewal fee, and extend their lease. These remodel-and-upgrade triggers could create ancillary software evaluation moments if the franchisor updates its tech standards at renewal time, but with only 2 units, the cadence is thin.
The full 2025 FDD is embedded below. It contains the complete Item 1 executive roster, Item 11 tech mandates, Item 17 renewal conditions, and all other standard disclosures filed with state franchise regulators. Reading the FDD directly is the only reliable way to verify the information summarized here and to spot any additional technology references not captured in our extracts.
For a ranked target list of franchise systems that match your software category, reach out to FranCloud.
Questions vendors ask
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FDD alert
We’ll email you the moment Flurry Franchise System files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
4 operators run 4 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| TX | 2 |
|---|---|
| WI | 1 |
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.