BloomNetBloomNet
MandatoryITEM 14 PATENTS, COPYRIGHTS AND PROPRIETARY INFORMATION As a member of the BloomNet Network, BloomNet grants you a limited license to use BloomLink or other electronic systems we designate for the ful
From the filings
HQ-led decisions
Flowerama
Retail non foodSoftware purchasing decisions at Flowerama are driven from the corporate level, where the franchisor mandates a specific suite of technology. The brand currently operates 37 total locations, with 29 franchised units representing the primary addressable market for a vendor pitch. The mandated tech stack is built entirely on BloomNet systems, including their POS and Business Management Software.
For software vendors selling into US franchise brands.
Live signals
Total units
37
29 franchised
Unit growth YoY
-9.375%
vs prior filing
AUV
—
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$35K
per unit
Investment range
$552K–$1.60M
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
FacebookMeta
hise Agreement – Section 31B(i) and (iii)). You are strictly prohibited from using the Marks to promote your Center in any manner on any social and/or networking websites, such as Facebook, LinkedIn,
InstagramMeta
tion 31B(i) and (iii)). You are strictly prohibited from using the Marks to promote your Center in any manner on any social and/or networking websites, such as Facebook, LinkedIn, Instagram and X (or
LinkedInLinkedIn
ment – Section 31B(i) and (iii)). You are strictly prohibited from using the Marks to promote your Center in any manner on any social and/or networking websites, such as Facebook, LinkedIn, Instagram
Visual TicketVisual Ticket
approximately $150 to $10,000. The estimated cost for monthly lease, maintenance, upgrades and updates is approximately $200 per month. The estimated cost to purchase or lease the Visual Ticket POS Sy
Franchisor behaviours
What the franchisor requires
19 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 9 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Our uniform system of accounting and record keeping and our standardized forms shall be provided to you by us at our cost and shall be used by you.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have the right to, and will, access daily sales information in our sole and absolute discretion and will require you to transmit this data on a daily basis by fax, telephone or through dedicated electronic polling systems.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You shall prepare and submit to us monthly financial statements, in a form designated by us, which shall include a balance sheet and a profit and loss statement, within forty-five (45) days of the end of each calendar month during the term of this Agreement.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
You must purchase specific products and services we require you to obtain from specific suppliers, which may include us or our affiliates.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We also have the right to change the approved POS System in the future.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We currently do not charge a fee for testing and evaluating recommended suppliers.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
You have the right to recommend suppliers to us at any time.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 8
To the extent you store, process, transmit or otherwise access or possess cardholder data in connection with your operation of the Flowerama Center, you are required to maintain the security of cardholder data and adhere to the then- current Payment Card Industry Data Security Standards (“PCI DSS”), currently found…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
To protect the System, the Trademarks, the Flowerama trade secrets and the goodwill associated with the same, we will have our personal representative(s) inspect the Center premises and be available to confer with you or your supervisorial or managerial personnel from time to time during the term of this Agreement.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We can change the Operations Manual and you must comply with those changes when you receive them, but they will not materially change your
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Following our approval of a proposed location for your Flowerama Center, you must enter into a lease for the approved location.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You are strictly prohibited from using the Marks to promote your Center in any manner on any social and/or networking websites, such as Facebook, LinkedIn, Instagram and X (or their successor website), without our prior written consent.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
During each calendar year, you must spend a minimum of 1% of gross sales for local advertising and promotion of your Flowerama Center.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase or lease all goods, merchandise, services, supplies, fixtures, equipment (which may include computer hardware and software), and inventory for the Center from designated or approved suppliers according to our standards and specifications.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase or lease all goods, merchandise, services, supplies, fixtures, equipment (which may include computer hardware and software), and inventory for the Center from designated or approved suppliers according to our standards and specifications.
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
we may require you and your employees while working in the Center to wear uniforms or modes of dress complying with established policies.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
You shall use, upgrade and update electronic point-of-sale systems (“POS System”), fax machines, electronic communications systems and computer hardware and software systems in the Flowerama Center as designated, approved or provided by us, or our subsidiaries or affiliates, from time to time.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have the right to, and will, access daily sales information in our sole and absolute discretion and will require you to transmit this data on a daily basis by fax, telephone or through dedicated electronic polling systems.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
Other training programs are available periodically, but attendance at these training programs is not currently mandatory.
The filing answers no to 6 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 11
- Is a minimum grand opening advertising spend required?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Is attendance at an annual convention or conference mandatory for the franchisee?Item 11
The vendor opportunity at Flowerama
Flowerama presents a compact but specific opportunity for software vendors. The system consists of 37 total units, with 29 of those being franchised locations. This is the true addressable market for a third-party software seller. The brand operates in the retail non-food segment and is headquartered in Iowa. The unit count has contracted, showing a year-over-year decline of 9.375%. For a vendor, this signals a system that may be consolidating or optimizing, where a pitch focused on operational efficiency or cost reduction could resonate. The average unit volume (AUV) is not disclosed in the most recent FDD. The royalty rate stands at 6.0% of gross sales, and the initial franchise term is 20 years.
Who controls software purchasing
Purchasing authority is centralized at the corporate headquarters. The FDD lists the executive team, and any software sales effort must be directed at this group. The key decision-makers on file include Chief Executive Officer Adolfo Villagomez and President Jonathan Feldman. The executive chairman is James F. McCann, and the vice president is Christopher G. McCann. The senior vice president and chief financial officer is James Langrock. Given the mandated nature of the current tech stack, a vendor would need to convince this leadership team to displace an incumbent or add a complementary solution that integrates with the existing BloomNet ecosystem. There are no multi-unit operators mapped in our corpus, reinforcing that all significant technology decisions flow from the franchisor to the franchisees.
Mandated and current tech stack
The technology environment at Flowerama is a walled garden built by a single vendor. The 2025 FDD explicitly mandates several systems. The point-of-sale system is the BloomNet POS System, also referred to as the Visual Ticket POS System. The operational backbone is the BloomNet Business Management System, or BloomNet BMS. Additionally, the BloomLink system is mandated. This is a fully locked stack. For a software vendor, this means there is no opportunity to replace a piecemeal system with a standalone POS or CRM. The only viable entry point is to offer a solution that the franchisor deems a necessary complement to the BloomNet suite, or to pitch a full-stack replacement that can convince the C-suite to undergo a system-wide migration.
Procurement, renewals, and timing
The procurement model for Flowerama is not detailed in the available FDD extracts. The Item 8 signal was not present, so it remains unknown whether the franchisor uses a designated supplier model, an approved supplier list, or allows franchisees to source technology independently. This is a critical piece of intelligence a vendor must uncover during discovery. Regarding contract timing, the initial franchise agreement runs for 20 years. The renewal conditions, outlined in Item 17, offer two paths: a renewal term equal to the renewal term of the lease, or a renewal term of up to 10 years, provided the franchisee is in good standing. With a declining unit count, the franchisor may not be in a growth phase where new store openings create natural software evaluation windows. A vendor's best timing strategy is to monitor for signs of a system-wide tech refresh or a change in the executive team that might signal a willingness to re-evaluate the mandated BloomNet stack.
How to read the Flowerama FDD
The Franchise Disclosure Document is the foundational research tool for any vendor building a target account list. The 2025 filing contains the legal and operational blueprint for the franchise system. For software sales intelligence, focus on Item 8 for procurement restrictions, Item 11 for the mandated technology and vendor relationships, and Item 17 for contract renewal terms that can indicate when a franchisee might have the leverage or need to adopt new systems. The full document is embedded below for your analysis. When you are ready to move from a single FDD review to a ranked, data-driven target list of franchise systems, FranCloud can help you prioritize the accounts that match your ideal customer profile.
Questions vendors ask
Flowerama, answered from the filing
The buying center is centralized at HQ. Key executives include CEO Adolfo Villagomez and President Jonathan Feldman. Given the mandated tech environment, any software pitch must target this C-suite and corporate leadership group.
The 2025 FDD mandates BloomNet BMS, BloomNet POS, and Visual Ticket POS. The BloomLink system is also mandated, creating a locked, single-vendor operational environment for franchisees.
There are 37 total units: 29 franchised and 8 company-owned. This places Flowerama in the small-to-mid-sized retail non-food segment, with a concentrated operational footprint.
The specific procurement model is not disclosed in the most recent FDD. The Item 8 extract was not available, so it is unclear if they use designated suppliers, an approved supplier list, or an open procurement process.
The initial franchise term is 20 years. Renewal terms are tied to the lease or can be up to 10 years. With a -9.375% unit decline, the franchisor may be focused on stabilization, potentially delaying new tech evaluations unless tied to cost savings.
The 2025 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below to analyze the full legal document, including Items 8, 11, and 17 for procurement and tech details.
Source
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Flowerama files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
3 operators run 5 mapped locations. 2 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
2–9 units2
Single-unit1
Top states by locations
| AR | 2 |
|---|---|
| AL | 1 |
| FL | 1 |
Ownership
The portfolio behind Flowerama
strategic_multibrand of 1-800-Flowers.com.
Sibling brands
Related Retail non food brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.