BloomNet
Mandatoryfulfillment from 800-Flowers separate and apart from our franchise program, then you may also sign a Fruit Bouquets Order Fulfillment Agreement (Exhibit L-2). BloomNet Membership, BloomNet Technologie
From the filings
HQ-led decisions
1-800-Flowers.com
Retail non foodSoftware purchasing at 1-800-Flowers.com is controlled at the corporate level, with a mandated tech stack that includes BloomNet BMS and Visual Ticket POS. The system is small, with only 39 total units (37 franchised), and unit count contracted by 26% year-over-year. For vendors, the addressable market is narrow but the tech mandate creates a single-threaded sales motion into the parent company, 1-800-Flowers Retail Inc.
For software vendors selling into US franchise brands.
Live signals
Total units
39
37 franchised
Unit growth YoY
-26%
vs prior filing
AUV
—
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
3%
national + local
Initial fee
$30K
per unit
Investment range
$259K–$933K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Facebook
18(b), 18(c) and 18(f)). You are strictly prohibited from using the 1-800-Flowers Marks in any manner on any social media and/or networking Websites, such as, but not limited to, Facebook, LinkedIn, I
Instagram
(f)). You are strictly prohibited from using the 1-800-Flowers Marks in any manner on any social media and/or networking Websites, such as, but not limited to, Facebook, LinkedIn, Instagram and X (or
LinkedIn
(c) and 18(f)). You are strictly prohibited from using the 1-800-Flowers Marks in any manner on any social media and/or networking Websites, such as, but not limited to, Facebook, LinkedIn, Instagram
Visual Ticket
omNet POS System is approximately $150 to $10,000. The estimated cost for monthly lease, maintenance, upgrades and updates is approximately $200 per month. The manufacturer of the Visual Ticket POS Sy
Franchisor behaviours
What the franchisor requires
19 requirements the franchisor states in this filing, each in its own words; 8 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have the right to, and will, access daily sales information from your POS System in our sole and absolute discretion and will require you to transmit this data on a daily basis by fax, telephone or through dedicated electronic polling systems.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall prepare and submit to Franchisor financial statements, in a form designated by Franchisor, which shall include a balance sheet and a profit and loss statement prepared by a certified public accountant, within forty-five (45) days of the end of each calendar quarter during the Term.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
we or our affiliates may be included in those suppliers.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We also have the right to change the approved POS Systems in the future.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
2590045Item 8
BloomNet’s (incl. Napco) total revenues from the sale of their designated products and services to 1-800- Flowers franchisees during this period were $2,590,045 or 2.62% of its total revenues.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We do not currently derive any revenue from approved or designated suppliers, however, our affiliates do so.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
To the extent Franchisee stores, processes, transmits or otherwise accesses or possesses cardholder data in connection with the sale of authorized BloomNet/Flowerama/Fruit Bouquet products, Franchisee shall maintain the security of cardholder data and adhere to the Then-Current Payment Card Industry Data Security…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Periodically during the Term, Franchisor shall review the Franchised Unit from time to time to determine the operational status of the Franchised Unit, to grade all elements of the operation of the Franchised Unit, to maintain compliance by Franchisee with the standards and requirements of the 1-800- Flowers System…
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
The Manuals, as modified by Franchisor from time to time, are an integral part of this Agreement
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must identify a location for your Standard Franchised Unit that we must approve before you lease or purchase the location.
Marketing
Is a minimum grand opening advertising spend required?
YesItem 7
You must conduct a grand opening campaign to promote your Franchised Unit and we estimate you will spend between $2,000 and $5,000 on this campaign.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
Franchisee shall fully participate in all guest loyalty or frequent customer programs now or in the future adopted or approved by Franchisor.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase or lease all goods, merchandise, services, supplies, fixtures, equipment (which may include computer hardware and software), and inventory for the Franchised Unit from designated or approved suppliers according to our standards and specifications.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase or lease all goods, merchandise, services, supplies, fixtures, equipment (which may include computer hardware and software), and inventory for the Franchised Unit from designated or approved suppliers according to our standards and specifications.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisee hereby authorizes Franchisor to initiate debit entries and/or credit collection entries to Franchisee’s designated primary business operating checking or savings account for the payment of continuing franchise fees, marketing fees, rent and rent-related expenses and all other sums that may become due to…
Must the franchisee participate in a gift card program?
YesFranchise agreement
Franchisee shall participate in all gift certificate and/or gift card administration programs as may be designated by Franchisor from time to time.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall use, upgrade and update electronic point-of-sale systems (“POS System”), fax machines, electronic communications systems and computer hardware and software systems in the Franchised Unit as designated, approved or provided by Franchisor, or its subsidiaries or Affiliates, from time to time.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have the right to, and will, access daily sales information from your POS System in our sole and absolute discretion and will require you to transmit this data on a daily basis by fax, telephone or through dedicated electronic polling systems.
Training
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Provide you and your supervisorial and managerial personnel with continuing training and education updates in various ways such as through the use of videos, conventions, workshops and meetings, and the like, and provide ongoing and refresher courses in the various aspects of the operation of a Franchised Unit, all…
The filing answers no to 8 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Item 8
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 11
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Franchise agreement
- Does the franchisor require minimum staffing levels or specific roles?Item 15
- Must employees wear uniforms specified by the franchisor?Franchise agreement
The vendor opportunity at 1-800-Flowers.com
1-800-Flowers.com presents a compact, corporate-controlled target for software vendors. The system totals just 39 units—37 franchised and 2 company-owned—according to the 2025 FDD. That figure represents a 26% contraction year-over-year, signaling a consolidating footprint rather than an expanding one. For a vendor, the total addressable market is small, but the sales motion is streamlined: a single buying center at the parent company, 1-800-Flowers Retail Inc., governs technology decisions across the network.
Top states by unit count are California (11), New York (10), Texas (10), Illinois (10), and Michigan (10). The operator base is fragmented, with 84 mapped operators, only 9 of whom are multi-unit. The unit-band split shows 75 single-unit operators and 9 operators with 2–9 units. No operator controls 10 or more locations. This structure reinforces the HQ-driven purchasing dynamic—individual franchisees are unlikely to hold independent software budgets.
Who controls software purchasing
The 2025 FDD lists the following executives in Item 1: James F. McCann (Executive Chairman), Christopher G. McCann (Vice President), Adolfo Villagomez (Chief Executive Officer), Jonathan Feldman (President), and James Langrock (Senior Vice President and Chief Financial Officer). In a system where technology is mandated from the top, the CFO and President are the most probable economic buyers for any software evaluation. There is no separate CIO or CTO named in the disclosure, which suggests that technology procurement falls under the finance or operations leadership.
Because the franchisor mandates specific systems, the decision-making authority is concentrated at HQ. A vendor’s path in is through the corporate office, not through individual franchisees. The parent company, 1-800-Flowers Retail Inc., is the ultimate controlling entity.
Mandated and current tech stack
The 2025 FDD is explicit about the technology franchisees must use. Three systems are mandated: the BloomNet Business Management System (BloomNet BMS), BloomNet Technologies Systems, and the Visual Ticket POS System. These are named in the disclosure as required platforms, meaning any software vendor pitching an alternative POS, ERP, or operational tool must be prepared to displace an incumbent that is contractually embedded.
No other mandated or recommended systems are disclosed. The absence of a broader tech stack in the FDD does not mean other tools are absent, only that they are not franchisor-mandated. Vendors selling complementary solutions—such as marketing automation, HR, or analytics—may find fewer contractual barriers, but still need to sell into the same HQ-controlled process.
Procurement, renewals, and timing
The FDD does not include an Item 8 extract, so the formal procurement model—whether designated supplier, approved supplier, or open—is not publicly disclosed. However, the existence of mandated systems strongly implies a closed or designated-supplier environment for core operational technology.
Renewal terms are outlined in Item 17. Franchisees must satisfy eligibility requirements, sign a Successor Franchise Agreement and General Release, pay a successor fee, and complete a remodel. The successor agreement may contain materially different terms from the original. The renewal term is 10 years. With the system shrinking at a 26% annual rate, the volume of renewal-triggered technology evaluations is likely low. Vendors should not count on a large wave of upcoming franchisee-driven RFPs.
How to read the 1-800-Flowers.com FDD
The 2025 FDD is the primary source for understanding the technology mandates and contractual constraints inside this franchise system. Item 11 is the critical section for software vendors, as it names the specific systems franchisees are required to adopt. Item 1 identifies the executives who control the brand. Item 17 defines the renewal cycle and conditions that could trigger a technology review. The full document is embedded below for your own analysis. For a ranked target list built on FDD data across thousands of franchise systems, FranCloud can help.
Questions vendors ask
1-800-Flowers.com, answered from the filing
The FDD lists James Langrock as SVP & CFO, and Jonathan Feldman as President. Given the mandated tech stack, purchasing decisions likely route through finance and operations leadership at the parent company, 1-800-Flowers Retail Inc.
The 2025 FDD mandates the BloomNet Business Management System (BloomNet BMS), BloomNet Technologies Systems, and the Visual Ticket POS System for all franchised locations.
There are 39 total units, comprising 37 franchised and 2 company-owned locations. The system contracted by 26% year-over-year, with top states including CA (11), NY (10), and TX (10).
The most recent FDD does not include an Item 8 extract detailing procurement restrictions. Without that signal, the model is not publicly disclosed, though the mandated tech stack suggests a closed or designated-supplier environment.
The initial franchise term is 10 years. Renewals require a Successor Franchise Agreement, which may have materially different terms. With a -26% unit growth rate, renewal-driven tech evaluations may be limited.
The 2025 FDD was filed with state franchise regulators. You can review the full document in the embedded PDF viewer below for detailed Item 11 tech mandates and Item 17 renewal conditions.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment 1-800-Flowers.com files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
85 operators run 109 mapped locations. 9 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit76
2–9 units9
Top states by locations
| CA | 11 |
|---|---|
| NY | 10 |
| TX | 10 |
| IL | 10 |
| MI | 10 |
Ownership
The portfolio behind 1-800-Flowers.com
unknown of 1 800 flowers retail.
Related Retail non food brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.