HQ-led decisions

Fitstop

Fitness

Software purchasing at Fitstop is controlled at the corporate level, with President Russell Beauchamp and Director of US Training and Expansion Peter Kent Pisani listed in the 2024 FDD. The franchise currently mandates a specific billing and POS provider, though the vendor name is not disclosed in the filing. With only one company-owned unit in the US and no franchised locations mapped, the addressable market is extremely limited today — but the leadership team signals intent to expand.

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

Current Billing/POS Provider
Mandatory
POSItem 11

including the POS cloud-based software associated with our Current Billing/POS Provider

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
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Live signals

Total units
1
0 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2024
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at Fitstop

Fitstop is a fitness concept headquartered in California with a minimal US footprint: one company-owned unit and no franchised locations mapped in our corpus as of the 2024 FDD. For software vendors, the immediate addressable market is a single location. The franchise charges a 7.0% royalty and operates under a 10-year initial term. Average unit volume is not disclosed. While the brand’s leadership includes a Director of US Training and Expansion, year-over-year unit growth data is not available, making it difficult to project near-term expansion. Vendors evaluating Fitstop should weigh the slim current opportunity against the possibility of future growth if the franchisor accelerates US development.

Who controls software purchasing

The 2024 FDD identifies the following executives in Item 1: Stuart Cook (Chairman), Paul Early (Director), Russell Beauchamp (President), Peter Hull (Founder, Owner, and Managing Director), and Peter Kent Pisani (Director of US Training and Expansion). With a single corporate unit and no franchisee base, software purchasing decisions are centralized at HQ. The President and the Director of US Training and Expansion are the most likely points of contact for any vendor pitch, given their operational and expansion-focused roles. There is no CIO or CTO named in the filing, so technology evaluation may fall to these same leaders or to an unlisted operations manager.

Mandated and current tech stack

Fitstop mandates a billing and POS provider, according to the 2024 FDD. The specific vendor name is not disclosed in the filing. No other mandated or recommended technology systems are listed. For a vendor selling complementary software — such as member management, scheduling, or marketing automation — this means you will need to integrate with an unknown POS and navigate a single-location deployment. The absence of a named tech stack also means there is no public signal of an existing vendor relationship to displace, which could lower the barrier to entry if you can reach the decision-maker.

Procurement, renewals, and timing

Item 8 of the 2024 FDD does not provide a procurement extract, so the franchise’s supplier qualification process is not publicly documented. Renewal conditions, outlined in Item 17, require franchisee consent not to be unreasonably withheld, subject to conditions including payment of a renewal fee, no outstanding breach, execution of the then-current franchise agreement, a general release, lease rights for the renewal term, premises refurbishment, and continued personal guaranties from all owners and principals. With no franchised units in operation, these renewal provisions are theoretical for now. There is no aggregate renewal cycle to target, and no operator footprint to analyze for contract windows.

How to read the Fitstop FDD

The 2024 Fitstop Franchise Disclosure Document is embedded below for your review. Key sections for software vendors include Item 1 (executive team), Item 11 (mandated systems), Item 8 (procurement restrictions), and Item 17 (renewal and transfer conditions). Because the FDD reflects a single company-owned unit, treat the document as a snapshot of the franchisor’s current structure and stated policies rather than a map of a large installed base. For vendors building a ranked target list of franchise systems, FranCloud can help you identify concepts with larger addressable footprints and clearer tech mandates.

Questions vendors ask

Fitstop, answered from the filing

The 2024 FDD lists Russell Beauchamp (President) and Peter Kent Pisani (Director of US Training and Expansion) as key executives. Purchasing authority likely sits with this group given the single-unit, HQ-controlled structure.
Fitstop mandates a current billing and POS provider, per the 2024 FDD. The specific vendor name is not disclosed in the filing.
As of the 2024 FDD, Fitstop has 1 total unit in the US, which is company-owned. No franchised units are mapped in our corpus.
The 2024 FDD does not include an Item 8 extract, so the procurement model — whether designated supplier, approved supplier, or open — is not publicly disclosed.
With a 10-year initial term and renewal subject to conditions including a new agreement on the then-current form, contract windows are unpredictable. The single-unit footprint offers no aggregate renewal cycle to target.
The 2024 FDD is filed with state franchise regulators. You can view the embedded PDF viewer below to read the full document.
Source

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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.