Fitness Premier

The vendor opportunity at Fitness Premier

Fitness Premier operates 17 locations—14 company-owned and 3 franchised—with an average unit volume of $336,648. The brand is based in Illinois and led by Founder and CEO Jason Markowicz. For software vendors, the immediate addressable market is small, but the corporate-heavy unit mix means a single HQ relationship can unlock nearly the entire system. The royalty rate is 6%, and the initial franchise term runs 10 years. Year-over-year unit growth was not disclosed in the 2025 FDD, so vendors should monitor expansion signals closely.

Who controls software purchasing

Technology decisions at Fitness Premier are centralized. The FDD lists Jason Markowicz as Founder and Chief Executive Officer, with John Bahlenhorst as Owner and Investor, Rick King as Vice President, Josh Chrestman as Vice President of Training, and Kathy Mecklenburg as Director of Finance and Human Resources. In a system this size, the CEO and VP layer typically drive software evaluation and procurement. Vendors should start with the executive team rather than individual franchisees, especially given the 14-to-3 corporate-to-franchised ratio.

Mandated and current tech stack

The 2025 FDD mandates ABC Financial for both club management and customer relationship management. No other technology vendors are named in the disclosed requirements. This creates a clear competitive landscape: ABC Financial owns the operational core, but adjacent categories—such as payroll, scheduling, access control, or marketing automation—may be open if not explicitly mandated. Vendors should confirm whether ABC Financial’s CRM module covers the full lead-to-member lifecycle or leaves gaps a third-party tool could fill.

Procurement, renewals, and timing

Item 8 of the FDD contains no procurement extract, so the brand’s supplier designation model is not publicly disclosed. Given the mandated tech stack and centralized leadership, assume an HQ-controlled procurement process. Renewal timing is governed by a 10-year term with a 180-day written notice requirement. Franchisees must also sign the then-current form of agreement, pay a renewal fee, and complete any required remodeling. These renewal windows—tied to the initial 10-year clock—are natural moments when software contracts may be reevaluated.

How to read the Fitness Premier FDD

The 2025 Franchise Disclosure Document is the primary source for the data above. It details the executive team in Item 1, the mandated technology in Item 11, and the renewal conditions in Item 17. Because the brand does not disclose a parent company and has no operators mapped in our corpus, the FDD remains the most complete public record of Fitness Premier’s structure and obligations. Review the embedded viewer below to verify unit counts, financial representations, and any updates to the tech stack.

For a ranked target list of franchise systems aligned to your software category, FranCloud can help you prioritize outreach by decision-maker level, tech mandates, and unit economics.