ABC Financial
MandatoryCurrently, the designated point of sale system that you must license, and use is ABC Financial
HQ-led decisions
Fitness Premier
FitnessSoftware purchasing at Fitness Premier is controlled at the corporate level, with Founder and CEO Jason Markowicz and VP-level leadership shaping technology decisions. The franchise currently mandates ABC Financial for both club management and CRM across its 17-unit footprint (14 company-owned, 3 franchised). For vendors, this means a concentrated, HQ-driven sales motion with a small but growing addressable market.
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
ABC Financial customer relationship management system
Mandatoryan ABC Financial customer relationship management system, and other business management systems as otherwise designated by us in the Manuals
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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Live signals
Total units
17
3 franchised
Unit growth YoY
0%
vs prior filing
AUV
$337K
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$457K–$1.59M
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at Fitness Premier
Fitness Premier operates 17 locations—14 company-owned and 3 franchised—with an average unit volume of $336,648. The brand is based in Illinois and led by Founder and CEO Jason Markowicz. For software vendors, the immediate addressable market is small, but the corporate-heavy unit mix means a single HQ relationship can unlock nearly the entire system. The royalty rate is 6%, and the initial franchise term runs 10 years. Year-over-year unit growth was not disclosed in the 2025 FDD, so vendors should monitor expansion signals closely.
Who controls software purchasing
Technology decisions at Fitness Premier are centralized. The FDD lists Jason Markowicz as Founder and Chief Executive Officer, with John Bahlenhorst as Owner and Investor, Rick King as Vice President, Josh Chrestman as Vice President of Training, and Kathy Mecklenburg as Director of Finance and Human Resources. In a system this size, the CEO and VP layer typically drive software evaluation and procurement. Vendors should start with the executive team rather than individual franchisees, especially given the 14-to-3 corporate-to-franchised ratio.
Mandated and current tech stack
The 2025 FDD mandates ABC Financial for both club management and customer relationship management. No other technology vendors are named in the disclosed requirements. This creates a clear competitive landscape: ABC Financial owns the operational core, but adjacent categories—such as payroll, scheduling, access control, or marketing automation—may be open if not explicitly mandated. Vendors should confirm whether ABC Financial’s CRM module covers the full lead-to-member lifecycle or leaves gaps a third-party tool could fill.
Procurement, renewals, and timing
Item 8 of the FDD contains no procurement extract, so the brand’s supplier designation model is not publicly disclosed. Given the mandated tech stack and centralized leadership, assume an HQ-controlled procurement process. Renewal timing is governed by a 10-year term with a 180-day written notice requirement. Franchisees must also sign the then-current form of agreement, pay a renewal fee, and complete any required remodeling. These renewal windows—tied to the initial 10-year clock—are natural moments when software contracts may be reevaluated.
How to read the Fitness Premier FDD
The 2025 Franchise Disclosure Document is the primary source for the data above. It details the executive team in Item 1, the mandated technology in Item 11, and the renewal conditions in Item 17. Because the brand does not disclose a parent company and has no operators mapped in our corpus, the FDD remains the most complete public record of Fitness Premier’s structure and obligations. Review the embedded viewer below to verify unit counts, financial representations, and any updates to the tech stack.
For a ranked target list of franchise systems aligned to your software category, FranCloud can help you prioritize outreach by decision-maker level, tech mandates, and unit economics.
Questions vendors ask
Fitness Premier, answered from the filing
Founder and CEO Jason Markowicz leads the executive team. VP-level leaders, including VP Rick King and VP of Training Josh Chrestman, likely influence operational software decisions. Director of Finance Kathy Mecklenburg may weigh in on procurement.
The 2025 FDD mandates ABC Financial for club management and its customer relationship management system. No other named systems appear in the disclosed technology requirements.
Fitness Premier has 17 total units, consisting of 14 company-owned and 3 franchised locations. Year-over-year unit growth was not disclosed in the 2025 FDD.
The 2025 FDD does not include an Item 8 procurement extract, so designated-supplier vs. approved-supplier status is not publicly disclosed. Assume HQ-controlled purchasing given the mandated tech stack.
Franchise agreements run 10 years. Renewal requires 180 days' written notice, a renewal fee, and signing the then-current agreement. Watch for renewal cycles tied to the initial term and any remodeling mandates.
The 2025 FDD is filed with state franchise regulators. You can review the embedded PDF viewer below for the full document text.
Source
Read the filing itself
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.