Software purchasing at Fitness Factory Franchising is controlled at the headquarters level, with mandates for commercial billing and facility-issue tracking tools. The system currently counts 14 total units (7 franchised, 7 company-owned), giving vendors a small but concentrated addressable market. The most recent FDD (2026) names key executives and approved suppliers, providing a clear map for outreach.
Mandated & recommended tech
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
You are also required to use all computer software required by us as designed in the Operations Manual, including computer software provided by our Approved Supplier of commercial billing services
We also require you to use our Approved Supplier of software to track, manage, and resolve equipment and facility issues.
Who buys here
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
Live signals
Fitness Factory Franchising operates 14 total units—7 franchised and 7 company-owned—with a year-over-year unit growth rate of 16.667%. The average unit volume sits at $96,683.17, and the royalty rate is 5.0%. For software vendors, this is a compact but active system where a single HQ decision can cover the entire footprint. The brand is independently owned, with no parent company on file, and is headquartered in New Jersey. The operator footprint is not mapped in our corpus, meaning no multi-unit operator data is available to segment the franchisee base further.
The addressable market is small, but the concentration of company-owned units (half the system) means the franchisor itself is a direct software buyer, not just an influencer. Vendors who can serve both the corporate locations and the franchised network with mandated tools may find a receptive audience, especially given the existing tech mandates.
According to the 2026 FDD, the key executives at Fitness Factory Franchising are Dennis Cieri (Managing Member), Richard Scarpati (Managing Member), Ken Tattersall (Director of Franchise Development), Dina Cieri (Financial Officer), and Robert Talty (Vice President of Operations). With two managing members and a VP of Operations listed, software purchasing authority likely rests with this group. The presence of a Financial Officer suggests budget oversight, while the Director of Franchise Development may influence tools that affect franchisee onboarding and support.
Because the system mandates specific approved suppliers for billing and maintenance software, the buying center is centralized. Vendors should direct initial outreach to the VP of Operations or the Managing Members, as they oversee the operational and financial functions that intersect with technology procurement.
The FDD explicitly mandates two categories of technology: an Approved Supplier of commercial billing services, and an Approved Supplier of software to track, manage, and resolve equipment and facility issues. The specific vendor names are not disclosed in the filing, but the mandates themselves signal that Fitness Factory values operational consistency across its network. For vendors selling adjacent solutions—such as CRM, scheduling, or member management—the existence of these mandates suggests a structured procurement process that may be open to adding complementary tools if they integrate with the required systems.
No other mandated or recommended technology is mentioned in the FDD. This leaves room for vendors to propose solutions in areas like marketing automation, staff scheduling, or business intelligence, provided they can demonstrate compatibility with the existing approved-supplier ecosystem.
The FDD does not include an Item 8 procurement extract, so the formal procurement model—whether designated supplier, approved supplier, or open—is not disclosed. Similarly, Item 17 renewal terms are absent, and the initial franchise term is not specified. This lack of data makes it difficult to predict contract windows or renewal cycles. However, the 16.667% unit growth rate suggests the system is in an expansion phase, which may create opportunities for new technology adoption as new locations come online.
Vendors should approach Fitness Factory with a clear value proposition tied to operational efficiency or revenue growth, given the system's modest AUV and the franchisor's apparent focus on standardization through mandated suppliers.
The 2026 Fitness Factory Franchising FDD is filed with state franchise regulators and is available for review in the embedded PDF viewer below. Key sections for software vendors include Item 1 (executive team), Item 11 (mandated suppliers and technology), and Items 8 and 17 (procurement restrictions and renewal terms, though both are absent in this filing). Because the FDD omits certain details, direct engagement with the HQ team may be necessary to fully map the technology decision process. For a ranked target list of franchise systems aligned with your software category, FranCloud can help prioritize your outreach.
Questions vendors ask
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FDD alert
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Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.