From the filings

+16.667% units YoYHQ-led decisions

Fitness Factory Franchising

Fitness

Software purchasing at Fitness Factory Franchising is controlled at the headquarters level, with mandates for commercial billing and facility-issue tracking tools. The system currently counts 14 total units (7 franchised, 7 company-owned), giving vendors a small but concentrated addressable market. The most recent FDD (2026) names key executives and approved suppliers, providing a clear map for outreach.

For software vendors selling into US franchise brands.

Live signals

Total units
14
7 franchised
Unit growth YoY
+16.667%
vs prior filing
AUV
$97K
Item 19, 2025
Royalty
5%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$417K–$1.07M
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

7%of gross sales (FY2026)

Ongoing fees: 7% of gross sales (FY2026)Royalty 5%, Ad fund 2%. Total 7% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 5%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Listen360Listen360
Mandatory
CrmItem 6

ection with hosting the Website. See ITEM 11. Mobile Application $129 per month Monthly This fee covers the cost of the Mobile Service Fee application we had created for your use. Listen360 Fee $100 p

ABC FitnessABC Fitness
Industry softwareItem 19

.30 $74,282.97 $67,274.29 $89,570.36 Notes (1) Gross Revenues. Gross Revenues in Table 1.A. for our affiliate-owned Facilities are already adjusted for transaction fees charged by ABC Fitness Solution

FacebookMeta
MarketingItem 11

conducting radio, television, electronic, and print advertising campaigns in any local, regional or national medium; utilizing networking media sites, such as, but not limited to, Facebook, Twitter, L

Heartland RestaurantGlobal Payments
POSItem 2

founder of SSP Nutrition Inc., located in Teaneck, New Jersey since March 2010. From April 2007 until June 2018, Mr. Cieri served as the Chief Financial Officer and co- founder of Heartland Restaurant

LinkedInLinkedIn
MarketingItem 11

elevision, electronic, and print advertising campaigns in any local, regional or national medium; utilizing networking media sites, such as, but not limited to, Facebook, Twitter, LinkedIn, and on- li

TwitterX
MarketingItem 11

radio, television, electronic, and print advertising campaigns in any local, regional or national medium; utilizing networking media sites, such as, but not limited to, Facebook, Twitter, LinkedIn, an

Franchisor behaviours

What the franchisor requires

22 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 9 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We have the right to independently access the information generated and stored in your Computer System and to use such data and information from your Computer System that we deem necessary or desirable.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

unaudited monthly financial reports, including profit and loss statements, and operating statements in the form specified by Franchisor, by the 15th day of each month for the immediately preceding month; (iii) unaudited annual financial reports, including profit and loss statements, and operating statements in the…

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

As of the Issuance Date of this Franchise Disclosure Document, we are an approved supplier of bumper plates and cups.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We reserve the right to revise the Approved Supplies List and the Approved Suppliers List from time to time.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

We did not derive revenue from the sale or lease of required products or services by franchisees during our prior fiscal year.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and our Affiliates may negotiate rebate arrangements with some of our Approved Suppliers.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

50

Item 8

We estimate that 75% of your purchases and leases in establishing your Facility and approximately 50% of your total purchases and leases in operating your Facility will be from Approved Suppliers.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

We reserve the right to charge a fee to evaluate the proposed supplier or proposed supply of up to $1,000 per evaluation, regardless of whether we approve or deny the proposed supplier or proposed supply (See ITEM 6).

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Franchise agreement

Franchisee may request approval of a supplier under Franchisor’s published procedures, which include inspection of the proposed supplier’s facilities and testing of product samples.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Upon the expiration and nonrenewal, transfer or termination of this Agreement for any reason, Franchisee shall terminate its use of such telephone number and listing and assign same to Franchisor or its designee.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

At any time during normal business hours, Franchisor or its designee may enter the Facility or any other premises where these materials are maintained and inspect and/or audit Franchisee’s business records and make copies to determine if Franchisee is accurately maintaining same.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

From time to time Franchisor may, through changes in the Operations Manual or by other notice to Franchisee, change any standard or specification or any of the Marks applicable to the operation of the Facility or change all or any part of the System, and Franchisee shall take all actions, at Franchisee’s expense, to…

Must the franchisor approve the franchisee's site or location before opening?

Yes

Franchise agreement

Franchisor must grant written authorization before Franchisee may proceed with any proposed location.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

Except as we approve in advance in writing, you may not establish or maintain a separate website, or otherwise maintain a presence or advertise on the Internet or any other public computer network in connection with your Facility.

Is a minimum grand opening advertising spend required?

Yes

Item 11

During the period of time beginning 30 days before until 90 days following the opening of your Facility, you must spend at least $20,000 for advertising and promotions regarding the grand opening of your Facility.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

You are required to spend a minimum of $3,000 per month or 3% of Gross Revenues from the immediately preceding month, whichever is greater (“Minimum Advertising and Promotion Expenditure”) on local advertising and promotion.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Franchise agreement

Franchisee shall purchase and use only Approved Supplies, including fitness equipment, furniture, fixtures, equipment, software, signs, branded products or services, inventory, supplies, customer service programs, software and logo-imprinted products, and other items or services necessary to operate the Facility…

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must only use the approved brands and models as specified on the Approved Supplies List.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

Service that Franchisor designates will be collected via electronic funds transfer (“EFT”).

Point of sale

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We have the right to independently access the information generated and stored in your Computer System and to use such data and information from your Computer System that we deem necessary or desirable.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

Franchisor reserves the right to offer refresher courses and supplemental training programs, which may be optional or mandatory, from time to time, to Franchisee, its equity owners if Franchisee is a business entity, its Facility Manager and/or its employees.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

Franchisor may host, at its option, annual or special System-Wide Meetings, at which Franchisee’s attendance is mandatory, provided Franchisee is given at least 60 days’ advanced written notice with the time and place of the meeting.

The filing answers no to 3 questions
  • Is there a franchisee advisory council, association or committee?Item 11
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
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The vendor opportunity at Fitness Factory Franchising

Fitness Factory Franchising operates 14 total units—7 franchised and 7 company-owned—with a year-over-year unit growth rate of 16.667%. The average unit volume sits at $96,683.17, and the royalty rate is 5.0%. For software vendors, this is a compact but active system where a single HQ decision can cover the entire footprint. The brand is independently owned, with no parent company on file, and is headquartered in New Jersey. The operator footprint is not mapped in our corpus, meaning no multi-unit operator data is available to segment the franchisee base further.

The addressable market is small, but the concentration of company-owned units (half the system) means the franchisor itself is a direct software buyer, not just an influencer. Vendors who can serve both the corporate locations and the franchised network with mandated tools may find a receptive audience, especially given the existing tech mandates.

Who controls software purchasing

According to the 2026 FDD, the key executives at Fitness Factory Franchising are Dennis Cieri (Managing Member), Richard Scarpati (Managing Member), Ken Tattersall (Director of Franchise Development), Dina Cieri (Financial Officer), and Robert Talty (Vice President of Operations). With two managing members and a VP of Operations listed, software purchasing authority likely rests with this group. The presence of a Financial Officer suggests budget oversight, while the Director of Franchise Development may influence tools that affect franchisee onboarding and support.

Because the system mandates specific approved suppliers for billing and maintenance software, the buying center is centralized. Vendors should direct initial outreach to the VP of Operations or the Managing Members, as they oversee the operational and financial functions that intersect with technology procurement.

Mandated and current tech stack

The FDD explicitly mandates two categories of technology: an Approved Supplier of commercial billing services, and an Approved Supplier of software to track, manage, and resolve equipment and facility issues. The specific vendor names are not disclosed in the filing, but the mandates themselves signal that Fitness Factory values operational consistency across its network. For vendors selling adjacent solutions—such as CRM, scheduling, or member management—the existence of these mandates suggests a structured procurement process that may be open to adding complementary tools if they integrate with the required systems.

No other mandated or recommended technology is mentioned in the FDD. This leaves room for vendors to propose solutions in areas like marketing automation, staff scheduling, or business intelligence, provided they can demonstrate compatibility with the existing approved-supplier ecosystem.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement extract, so the formal procurement model—whether designated supplier, approved supplier, or open—is not disclosed. Similarly, Item 17 renewal terms are absent, and the initial franchise term is not specified. This lack of data makes it difficult to predict contract windows or renewal cycles. However, the 16.667% unit growth rate suggests the system is in an expansion phase, which may create opportunities for new technology adoption as new locations come online.

Vendors should approach Fitness Factory with a clear value proposition tied to operational efficiency or revenue growth, given the system's modest AUV and the franchisor's apparent focus on standardization through mandated suppliers.

How to read the Fitness Factory Franchising FDD

The 2026 Fitness Factory Franchising FDD is filed with state franchise regulators and is available for review in the embedded PDF viewer below. Key sections for software vendors include Item 1 (executive team), Item 11 (mandated suppliers and technology), and Items 8 and 17 (procurement restrictions and renewal terms, though both are absent in this filing). Because the FDD omits certain details, direct engagement with the HQ team may be necessary to fully map the technology decision process. For a ranked target list of franchise systems aligned with your software category, FranCloud can help prioritize your outreach.

Questions vendors ask

Fitness Factory Franchising, answered from the filing

The FDD lists Dennis Cieri and Richard Scarpati (Managing Members), Ken Tattersall (Director of Franchise Development), and Robert Talty (VP of Operations) as key contacts. Operations and managing members likely drive tech decisions.
The FDD mandates an Approved Supplier of commercial billing services and an Approved Supplier of software to track, manage, and resolve equipment and facility issues. No specific vendor names are disclosed.
There are 14 total units: 7 franchised and 7 company-owned. Year-over-year unit growth stands at 16.667%.
The FDD does not include an Item 8 procurement extract, so the model (designated supplier, approved supplier, or open) is not disclosed in the most recent filing.
The FDD does not include an Item 17 renewal extract and the initial term is not disclosed, so contract-cycle timing cannot be estimated from available data.
The 2026 FDD is filed with state franchise regulators. You can view it directly in the embedded PDF viewer below.
Source

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Fitness Factory Franchising2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

NJ1

Ownership

The portfolio behind Fitness Factory Franchising

unknown of fitness factory management.

Related Fitness brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.