Fireside Rv Rentals

The vendor opportunity at Fireside RV Rentals

Fireside RV Rentals operates 37 franchised locations, with its headquarters in Florida. The brand's 2025 Franchise Disclosure Document reports a 48% year-over-year unit growth rate, indicating a rapidly expanding system. For software vendors, the immediate addressable market is 37 units, all franchised. The number of company-owned locations is not disclosed in the most recent FDD. Average unit volume (AUV) is also not reported, so vendors must size the opportunity based on unit count and growth trajectory alone. The royalty rate is 10.0%, and the initial franchise term is 10 years.

Who controls software purchasing

The FDD names Garr Russell as the Agent for Service of Process, but no chief information officer, chief technology officer, or head of operations is listed. The absence of named technology executives in Item 1 does not mean they do not exist, but it leaves vendors without a clear buyer persona from the public filing. The fact that Whiparound is mandated across the system strongly suggests that software purchasing decisions are made or heavily influenced at the franchisor level, rather than left to individual multi-unit operators. Vendors should prepare to engage the corporate office in Florida.

Mandated and current tech stack

Fireside RV Rentals mandates Whiparound for its franchisees. Whiparound is an operational platform focused on inspections, fleet management, and compliance workflows, which aligns with the RV rental vertical. QuickBooks is also referenced in the FDD, though the filing does not explicitly state whether it is mandated or simply recommended. No point-of-sale system, property management system, or customer relationship management tool is named. This leaves potential openings for vendors offering complementary solutions in booking, fleet telematics, or financial reporting, provided they can integrate with or sit alongside Whiparound and QuickBooks.

Procurement, renewals, and timing

Item 8 of the FDD, which typically outlines procurement obligations and designated suppliers, was not extracted in our corpus. Without that signal, we cannot confirm whether Fireside RV Rentals operates a closed designated-supplier model or a more open approved-supplier framework. The renewal structure, detailed in Item 17, offers franchisees up to two additional 5-year terms after the initial 10-year agreement. To renew, franchisees must give advance notice, be in compliance with all obligations, renovate to then-current standards, and sign the then-current franchise agreement, including a personal guaranty and a general release. These renewal triggers create natural windows when franchisees must adopt updated technology standards, making them prime moments for software vendors to engage.

How to read the Fireside RV Rentals FDD

The 2025 FDD is filed with state franchise regulators and is available in the embedded viewer below. When reviewing the document, software vendors should focus on Item 11 (franchisor's obligations) for technology mandates, Item 8 for procurement restrictions, and Item 17 for renewal and transfer conditions that can force technology refreshes. The absence of a parent company and the independent ownership structure mean that decisions are likely made within a lean corporate team. For a ranked target list of franchise brands aligned with your software category, FranCloud can help you prioritize based on unit growth, tech mandates, and decision-maker signals.