Whip AroundWhip Around
Mandatoryivery. The high estimate assumes you purchase a tow vehicle for use in the business. 3. We recommend that you purchase an accounting platform such as QuickBooks. You must purchase Whiparound software,
From the filings
+48% units YoYHQ-led decisions
Fireside Rv Rentals
LodgingSoftware purchasing control at Fireside RV Rentals appears to rest at the franchisor level, given the mandated use of Whiparound across its 37 franchised locations. The brand's 2025 FDD does not disclose company-owned units, and no HQ technology executives are named beyond Garr Russell, the Agent for Service of Process. The addressable market for vendors is 37 franchised units, with a notable 48% year-over-year unit growth signaling a rapidly expanding footprint.
For software vendors selling into US franchise brands.
Live signals
Total units
37
37 franchised
Unit growth YoY
+48%
vs prior filing
AUV
—
Item 19, 2025
Royalty
10%
of gross sales
Ad fund
—
national + local
Initial fee
—
per unit
Investment range
$38K–$80K
all-in, Item 7
Procurement
Standards based
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
10%+of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
FacebookMeta
quired to spend any amount of advertising in the area or territory where any particular franchisee is located. We will maintain the brand website and social media accounts such as Facebook and Instagr
InstagramMeta
nd any amount of advertising in the area or territory where any particular franchisee is located. We will maintain the brand website and social media accounts such as Facebook and Instagram. We have n
QuickBooksIntuit
pays a fee for pickup and delivery. The high estimate assumes you purchase a tow vehicle for use in the business. 3. We recommend that you purchase an accounting platform such as QuickBooks. You must
Franchisor behaviours
What the franchisor requires
19 requirements the franchisor states in this filing, each in its own words; 8 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall use such customer data management, sales data management, administrative, bookkeeping, accounting, and inventory control procedures and systems as Fireside RV Franchising may specify in the Manual or otherwise in writing.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
You must give us independent access to the information that will be generated or stored in these systems.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall provide such periodic financial reports as Fireside RV Franchising may require in the Manual or otherwise in writing, including: (i) a monthly profit and loss statement and balance sheet for the Business within 30 days after the end of each calendar month; (ii) an annual financial statement…
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We reserve the right to require you to change or modify any hardware and software used in the business.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesFranchise agreement
Fireside RV Franchising may receive rebates, payments or other consideration from vendors in connection with purchases by franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
60Item 8
We estimate that the required purchases and leases of goods and services to operate your business are 60% to 70% of your total purchases and leases of goods and services to operate your business.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
Franchisee must submit a written request for approval and any information, specifications and/or samples requested by Fireside RV Franchising.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
notify the telephone, internet, email, electronic network, directory, and listing entities of the termination or expiration of Franchisee’s right to use any numbers, addresses, domain names, locators, directories and listings associated with any of the Marks, and authorize their transfer to Fireside RV Franchising or…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee must at all times comply with payment card industry data security standards (PCI-DSS).
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
Franchisee shall participate at its own expense in programs required from time to time by Fireside RV Franchising for obtaining customer evaluations, reviewing Franchisee’s compliance with the System, and/or managing customer complaints, which may include (but are not limited to) a customer feedback system, customer…
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Fireside RV Franchising may enter the premises of the Business from time to time during normal business hours and conduct an inspection.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 8
We may issue new specifications and standards for any aspect of our brand system, or modify existing specifications and standards, at any time by revising our Manual and/or issuing new written directives (which may be communicated to you by any method we choose).
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Your site is subject to our approval.
Marketing
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
Franchisee shall sell or otherwise issue gift cards, certificates, or other pre-paid systems, and participate in any customer loyalty programs, membership/subscription programs, or customer incentive programs, designated by Fireside RV Franchising, in the manner specified by Fireside RV Franchising in the Manual or…
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall purchase or lease all equipment and enter into all business relationships necessary to accept payments as required by Fireside RV Franchising.
Must the franchisee participate in a gift card program?
YesFranchise agreement
At its own expense, Franchisee shall sell or otherwise issue gift cards, certificates, or other pre-paid systems, and participate in any customer loyalty programs, membership/subscription programs, or customer incentive programs, designated by Fireside RV Franchising, in the manner specified by Fireside RV…
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
You must give us independent access to the information that will be generated or stored in these systems.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We do not currently require additional training programs or refresher courses, but we have the right to do so.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
The Principal Executive shall use reasonable efforts to attend all in-person meetings and remote meetings (such as telephone conference calls) that Fireside RV Franchising requires, including any national or regional brand conventions.
The filing answers no to 8 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must equipment be purchased from designated or approved suppliers?Item 8
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
The vendor opportunity at Fireside RV Rentals
Fireside RV Rentals operates 37 franchised locations, with its headquarters in Florida. The brand's 2025 Franchise Disclosure Document reports a 48% year-over-year unit growth rate, indicating a rapidly expanding system. For software vendors, the immediate addressable market is 37 units, all franchised. The number of company-owned locations is not disclosed in the most recent FDD. Average unit volume (AUV) is also not reported, so vendors must size the opportunity based on unit count and growth trajectory alone. The royalty rate is 10.0%, and the initial franchise term is 10 years.
Who controls software purchasing
The FDD names Garr Russell as the Agent for Service of Process, but no chief information officer, chief technology officer, or head of operations is listed. The absence of named technology executives in Item 1 does not mean they do not exist, but it leaves vendors without a clear buyer persona from the public filing. The fact that Whiparound is mandated across the system strongly suggests that software purchasing decisions are made or heavily influenced at the franchisor level, rather than left to individual multi-unit operators. Vendors should prepare to engage the corporate office in Florida.
Mandated and current tech stack
Fireside RV Rentals mandates Whiparound for its franchisees. Whiparound is an operational platform focused on inspections, fleet management, and compliance workflows, which aligns with the RV rental vertical. QuickBooks is also referenced in the FDD, though the filing does not explicitly state whether it is mandated or simply recommended. No point-of-sale system, property management system, or customer relationship management tool is named. This leaves potential openings for vendors offering complementary solutions in booking, fleet telematics, or financial reporting, provided they can integrate with or sit alongside Whiparound and QuickBooks.
Procurement, renewals, and timing
Item 8 of the FDD, which typically outlines procurement obligations and designated suppliers, was not extracted in our corpus. Without that signal, we cannot confirm whether Fireside RV Rentals operates a closed designated-supplier model or a more open approved-supplier framework. The renewal structure, detailed in Item 17, offers franchisees up to two additional 5-year terms after the initial 10-year agreement. To renew, franchisees must give advance notice, be in compliance with all obligations, renovate to then-current standards, and sign the then-current franchise agreement, including a personal guaranty and a general release. These renewal triggers create natural windows when franchisees must adopt updated technology standards, making them prime moments for software vendors to engage.
How to read the Fireside RV Rentals FDD
The 2025 FDD is filed with state franchise regulators and is available in the embedded viewer below. When reviewing the document, software vendors should focus on Item 11 (franchisor's obligations) for technology mandates, Item 8 for procurement restrictions, and Item 17 for renewal and transfer conditions that can force technology refreshes. The absence of a parent company and the independent ownership structure mean that decisions are likely made within a lean corporate team. For a ranked target list of franchise brands aligned with your software category, FranCloud can help you prioritize based on unit growth, tech mandates, and decision-maker signals.
Questions vendors ask
Fireside Rv Rentals, answered from the filing
The 2025 FDD names Garr Russell as Agent for Service of Process, but no CIO or technology buyer is listed. The mandate of Whiparound suggests centralized purchasing control at the franchisor level.
Whiparound is mandated for franchisees. QuickBooks is also named in the FDD, though it is not explicitly described as mandated.
There are 37 franchised locations. The number of company-owned units is not disclosed in the 2025 FDD.
The FDD's Item 8 procurement signal was not extracted in our corpus, so the designated vs. approved supplier model is not publicly confirmed.
Initial franchise terms are 10 years. Renewals are for up to two additional 5-year terms, requiring compliance and renovation to then-current standards, creating periodic re-evaluation points.
The 2025 FDD was filed with state franchise regulators. You can read the full document in the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
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Primary franchise filings · updated July 2026. Every figure is source-traceable and QA-checked.