Pinterest
Mandatoryby us in writing. You may not operate or create a social media site, page or group containing our Marks using tools including Facebook, TikTok, X, YouTube, Instagram, Google, Pinterest, Tumblr, SnapCh
+3.566% units YoYHQ-led decisions
Firehouse Subs
Quick service restaurantSoftware purchasing decisions at Firehouse Subs are controlled at the franchisor headquarters, led by President Michael Hancock. The system mandates a back-of-house system, an internet accounting system, and a reporting and accounting system, creating a defined tech environment for vendors. With 1,291 total units, the addressable market for a compliant software solution is substantial.
Live signals
Total units
1,291
1,249 franchised
Unit growth YoY
+3.566%
vs prior filing
AUV
$974K
Item 19, 2026
Royalty
9%
of gross sales
Ad fund
5%
national + local
Initial fee
$20K
per unit
Investment range
$404K–$1.65M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
unaudited
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Snapchat
Mandatoryng. You may not operate or create a social media site, page or group containing our Marks using tools including Facebook, TikTok, X, YouTube, Instagram, Google, Pinterest, Tumblr, SnapChat, Vine, or o
TikTok
Mandatoryress, unless such use is expressly approved by us in writing. You may not operate or create a social media site, page or group containing our Marks using tools including Facebook, TikTok, X, YouTube,
ADP
intiff leave to amend the complaint, and Plaintiff filed an amended complaint on January 29, 2026. The case is in early stages of discovery. We are not a party to this litigation. ADP Direct Poultry L
Google
on complaint. In the complaint, the Plaintiff alleges that the Firehouse Subs website (www.firehousesubs.com) (i) deploys and transmits information to third party platforms (e.g., Google and Meta) via
Meta
t. In the complaint, the Plaintiff alleges that the Firehouse Subs website (www.firehousesubs.com) (i) deploys and transmits information to third party platforms (e.g., Google and Meta) via non-essent
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
Formal HQ procurement; C-suite sponsor + cross-functional committee + IT/security/legal; often PE-backed.
VP SalesHead of SalesCROSales Director
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
The vendor opportunity at Firehouse Subs
Firehouse Subs operates 1,291 total restaurants, of which 1,249 are franchised and 42 are company-owned. The system showed year-over-year unit growth of 3.566%. For a software vendor, the primary addressable market is the 1,249 franchised locations, which must comply with technology mandates set by the franchisor. The brand does not report an average unit volume (AUV) in the available data, and the royalty rate is 9.0% of gross sales. The initial franchise term is 10 years.
Who controls software purchasing
Software purchasing authority sits at the franchisor headquarters. The FDD identifies Michael Hancock as President. Other named executives include Director Jill Granat, Director Sami Siddiqui, Executive Chairman of Restaurant Brands International Inc. Patrick Doyle, and CEO of Restaurant Brands International Inc. Joshua Kobza. While no dedicated Chief Information Officer is listed, the President and this leadership group are the buying center for any system-wide technology decision. The operator footprint consists of 15 mapped operators, all single-unit operators, meaning no multi-unit franchisees exert significant independent purchasing influence.
Mandated and current tech stack
The FDD mandates several technology systems for franchisees. These include a back-of-house (BOH) system, the Firehouse Subs mobile app, the Firehouse Subs website, an internet accounting system, and a reporting and accounting system. The specific vendors providing the BOH, internet accounting, and reporting systems are not named in the FDD extract. This creates a clear requirement for vendors: any software sold into this system must either integrate with or replace these mandated components, and the sales process must target the HQ team that enforces these mandates.
Procurement, renewals, and timing
The procurement model details from Item 8 are not available in the provided data. The renewal process, outlined in Item 17, offers a 10-year successor term but comes with significant conditions. Franchisees must execute the then-current form of franchise agreement, which may contain materially different terms, including higher royalty fees and different ownership requirements. This contractual reset point every 10 years is a natural window for the franchisor to introduce new technology requirements or change approved vendors. Vendors should align their sales cycles with these long-term contractual rhythms.
How to read the Firehouse Subs FDD
The 2026 Franchise Disclosure Document is the foundational document for understanding the legal and operational constraints of this brand. Item 1 discloses the executive team. Item 11 details the mandated technology systems. Item 17 outlines the renewal terms and the franchisor's right to update requirements. The operator footprint and unit counts come from Item 20. For vendors, the FDD is a map of who to call and what problems the franchisor has already decided to solve with mandated technology. Review the embedded document to build your account-based sales strategy for Firehouse Subs.
Questions vendors ask
Firehouse Subs, answered from the filing
The FDD lists Michael Hancock as President. While a specific CIO or CTO is not named, the executive team at the Florida headquarters controls system-wide technology mandates and approvals.
The FDD mandates a back-of-house (BOH) system, an internet accounting system, and a reporting and accounting system. Specific vendor names for these systems are not disclosed in the filing.
The 2026 FDD reports 1,291 total units, consisting of 1,249 franchised locations and 42 company-owned restaurants, placing it firmly in the large quick-service restaurant segment.
The procurement model is not detailed in the provided FDD extract. The Item 8 procurement signal was not available, so whether they use designated or approved suppliers is not disclosed.
The initial franchise term is 10 years. Renewal conditions include executing the then-current agreement, which may have materially different terms, suggesting potential re-evaluation points at each 10-year cycle.
The FDD was filed with state franchise regulators in 2026. You can read the full document in the embedded PDF viewer below to conduct your own detailed analysis.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Firehouse Subs files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
15 operators run 15 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit15
Ownership
The portfolio behind Firehouse Subs
parent_company of FRG, LLC.
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.