ClubReady
MandatoryYou must use the web based management software and electronic cash register system provided by ClubReady
HQ-led decisions
FARRELL'S EXTREME BODYSHAPING
FitnessSoftware purchasing at Farrell's Extreme Bodyshaping is tightly controlled by HQ, with multiple systems mandated in the 2026 FDD. The brand operates 41 franchised locations, and the executive team includes a Director of Operations and Director of Franchisee Success who influence operational tooling. For vendors, this means a centralized sale with a small but clearly defined addressable market.
Mandated & recommended tech
The systems vendors compete with
4 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
ClubReady’s proprietary software
MandatoryYou must use ... ClubReady’s proprietary software
ENE
MandatoryYou must utilize our in-house digital marketing agency, ENE.
QuickBooks OnlineIntuit Inc.
MandatoryYou must subscribe to QuickBooks Online
SOCi
Platform costs (such as, but not limited to, ENE, SOCi and Twilio) do not count towards your Pre-Opening Advertising Expenditure.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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Live signals
Total units
41
41 franchised
Unit growth YoY
-6.818%
vs prior filing
AUV
—
Item 19, 2026
Royalty
7.5%
of gross sales
Ad fund
1.5%
national + local
Initial fee
$40K
per unit
Investment range
$151K–$349K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at Farrell's Extreme Bodyshaping
Farrell's Extreme Bodyshaping is a fitness franchise with 41 locations, all franchised, and a headquarters presence in New Jersey. The system contracted by 6.818% year-over-year, making it a compact target for software vendors. The addressable market is exactly 41 units, and because the franchisor mandates several technology platforms, the sales motion is centralized at HQ rather than dispersed across individual franchisees. For a vendor, this means fewer decision-makers to influence but a higher bar for displacing incumbent systems.
The royalty rate is 7.5%, and the initial franchise term runs 10 years. Average unit volume is not disclosed in the most recent FDD. The ownership structure appears independent, with no parent company on file.
Who controls software purchasing
The 2026 FDD identifies five executives in Item 1. Bryan Klein serves as Chief Executive Officer and Lance Farrell as President. The operational layer most relevant to software vendors includes Hayley Guerra, Director of Operations, and Tony Ferraro, Director of Franchisee Success. These two roles are the likely day-to-day buyers for systems that touch studio operations, member management, and franchisee support. Natalie Belford, National Director of Sales, rounds out the leadership team but is less likely to own technology procurement.
Because the franchisor mandates specific platforms, the buying center is firmly at HQ. Franchisees are not mapped in our corpus as independent technology purchasers. A vendor pitch should be directed at the operations and franchisee-success leadership, with the understanding that the CEO and President hold final approval on enterprise contracts.
Mandated and current tech stack
The FDD mandates five named systems. ClubReady and ClubReady’s proprietary software form the operational backbone, likely covering member check-in, class scheduling, and billing. ENE is also mandated, though its specific function is not detailed in the available extracts. QuickBooks Online by Intuit Inc. is the required accounting platform. SOCi rounds out the stack, typically used for localized social media management, listings, or reputation monitoring.
This is a relatively locked-down technology environment. Any vendor selling against these incumbents must demonstrate clear integration paths or a compelling replacement value proposition that justifies a system-wide mandate change. There is no indication of an open or approved-supplier model for core operational software.
Procurement, renewals, and timing
Item 8 procurement restrictions are not extracted in the available data, so the formal supplier designation process remains opaque. However, the existence of multiple mandated systems strongly implies a designated-supplier model, at least for the categories covered by ClubReady, ENE, QuickBooks, and SOCi.
Item 17 provides a clearer signal on timing. Franchisees in good standing can renew for one additional 10-year term, or the length of their then-current lease if shorter. Renewal requires payment of a then-current renewal fee, signing a new Franchise Agreement that may contain materially different terms—including different royalty rates and fees—and modernizing the studio to meet then-current standards. These renewal events, occurring on a rolling basis across the 41-unit system, represent natural windows when technology stacks may be reassessed or upgraded at the franchisor’s direction.
How to read the Farrell's Extreme Bodyshaping FDD
The full 2026 Franchise Disclosure Document is embedded below. Vendors should focus on Item 11 to verify the exact scope of mandated technology obligations, Item 8 for any supplier restrictions not captured in our extract, and Item 19 for financial performance representations that may inform the franchisees’ ability to invest in new software. The document was filed with state franchise regulators and is the authoritative source for the facts summarized on this page.
For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
FARRELL'S EXTREME BODYSHAPING, answered from the filing
The 2026 FDD lists Hayley Guerra (Director of Operations) and Tony Ferraro (Director of Franchisee Success) as key operational leaders. Bryan Klein (CEO) and Lance Farrell (President) likely hold ultimate budget authority for enterprise-wide technology mandates.
The FDD mandates ClubReady and ClubReady’s proprietary software for operations, ENE for an undisclosed function, QuickBooks Online by Intuit for accounting, and SOCi for localized marketing or reputation management.
The system comprises 41 total units, all of which are franchised. The number of company-owned locations is not disclosed in the most recent FDD. Year-over-year unit growth was -6.818%.
The FDD does not provide an extract for Item 8 procurement restrictions. Without that signal, the model is unclear, though the presence of multiple mandated systems suggests a designated-supplier approach for core operational software.
The initial franchise term is 10 years. Renewal is permitted for an additional 10 years, contingent on good standing, a renewal fee, and modernization to then-current standards. This creates potential re-evaluation points tied to franchise agreement cycles.
The 2026 FDD was filed with state franchise regulators. You can review the full document in the embedded PDF viewer below to analyze Item 11 technology obligations and Item 19 financial performance representations directly.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page — buy the original PDF to download, search, and annotate it.
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment FARRELL'S EXTREME BODYSHAPING files a new annual FDD — usually the freshest signal of a vendor change.
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.