From the filings

+100% units YoYHQ-led decisions

Express Modular Franchising

Home services

Software purchasing at Express Modular Franchising is controlled at the headquarters level by executives including President and CEO Kenneth Semler and VP of Construction Operations Robert Derrick Morris. The franchisor mandates Buildertrend for its 12-unit system, which saw 100% year-over-year unit growth. The addressable market for vendors is currently 12 total locations, 10 of which are franchised.

For software vendors selling into US franchise brands.

Live signals

Total units
12
10 franchised
Unit growth YoY
+100%
vs prior filing
AUV
Item 19, 2025
Royalty
3%
of gross sales
Ad fund
1%
national + local
Initial fee
$48K
per unit
Investment range
$139K–$313K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

4%of gross sales (FY2025)

Ongoing fees: 4% of gross sales (FY2025)Royalty 3%, Ad fund 1%. Total 4% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 3%Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

BuildertrendBuildertrend
Mandatory
Field serviceItem 11

systems including, including information about your sales and customers. Presently, the Business Management System that you will be required to utilize and access is a version of Buildertrend. The cos

Franchisor behaviours

What the franchisor requires

28 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 5 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

At all times, we will possess direct access to the Business Management System used by you and we will have access to all information entered into these systems including, including information about your sales and customers.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

(2) Monthly Financial Statements and Reports – within 60 days of the end of each calendar month Franchisee shall submit to Franchisor monthly financial statements and other reports related to the operations of the Franchised business including, but not limited to, income statement, statement of cash flows, balance…

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

Our affiliate, Impresa Building Systems, Inc. is currently designated as an approved supplier of modular home components and other System Building Materials and Supplies.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We will notify you of any changes to our specifications or list of approved or designated suppliers.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

During the fiscal year ending December 31, 2024, we did not collect any rebates from franchisee purchases.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and/or our affiliates may receive rebates, payments and other material benefits from suppliers based on franchisee purchases and we reserve the right to institute and expand rebate programs in the future.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

75

Item 8

We estimate that your purchase of goods and services from suppliers according to our specifications, including your purchase of goods or services from our designated exclusive suppliers, to represent approximately 25% of your total purchases and leases in establishing the Franchised Business and approximately 75% of…

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

We may charge you a supplier review and testing fee and we may request that you send us samples from the supplier for testing and documentation from the supplier for evaluation.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you want to purchase or lease a source restricted item from a supplier that has not been previously approved or designated by us in writing, you must send us a written request for approval and submit additional information that we may request.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Franchisee agrees that in the event of the termination of this Agreement, for any reason, that the accounts related to all telephone numbers associated with the Franchised Business and all rights in and to the telephone numbers associated with the Franchised Business, shall, at Franchisor’s election, be transferred…

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Item 6

After 24 months following the date you begin operating the Franchised Business, you must subscribe to and participate in the customer review tracking and reputation management services and providers that we designate.

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

Franchisor has the right at any time during business hours, and without prior notice to Franchisee, to inspect Franchisee’s Sales Office, Service Vehicles and System Building Materials and Supplies.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

At all times, we reserve the right to supplement, modify and update the Manuals.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

Otherwise, you are responsible for selecting a site for your Sales Office and must obtain our approval of your selected location.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Franchise agreement

Franchisee’s use of Digital Media shall be subject to and require Franchisor’s express written consent which shall and may be withheld by Franchisor for any or no reason at all.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 6

You must spend not less than $1,000 per month on pre-approved marketing within your designated territory.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 11

You will also be required to utilize those customer reward programs and systems that we designate.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Franchise agreement

If Franchisee’s Impresa Modular Business or Operating Territory is located within the geographic area of an Advertising Cooperative, franchisee must participate in and contribute to the Advertising Cooperative.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must purchase all of your modular home construction components and materials and all other construction and building supplies exclusively from our affiliates and/or the manufacturers and suppliers that we designate.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase all of your modular home construction components and materials and all other construction and building supplies exclusively from our affiliates and/or the manufacturers and suppliers that we designate.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

Credit Card Processing – You must use our designated supplier and vendor for credit card processing which may be integrated with the point of sale system that we designate.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

You will be required to sign an ACH Authorization Form (Franchise Agreement, Exhibit 4) permitting us to electronically debit your designated bank account for payment of all fees payable to us (other than the Initial Franchise Fee) as well as any amount owed to us or our affiliated for goods or services.

People

Must employees wear uniforms specified by the franchisor?

Yes

Item 11

For the protection of the System you must ensure that all employees wear and maintain the proper uniforms with our approved System branded apparel and uniforms including, but not limited to the apparel and uniforms comprising System Building Materials and Supplies.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Franchise agreement

(d) exclusively purchase and use equipment, supplies, promotional materials, point of sale systems and Business Management Systems designated by Franchisor and, subject to Franchisor’s specifications;

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

At all times, we will possess direct access to the Business Management System used by you and we will have access to all information entered into these systems including, including information about your sales and customers.

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Franchise agreement

“Business Management System” refers to and means the software, internet, web based and/or cloud based system or systems, point of sale system or systems and customer relationship management system or systems as same may be individually or collectively designated by us, in our Reasonable Business Judgment, as being…

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

Franchisor provides instructors and training materials for those programs and seminars, but Franchisor reserves the right to assess Franchisee reasonable charges for such training.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 6

If we establish a franchisee annual conference you or your Managing Owner must attend the conference on the dates and at the location that we designate.

The filing answers no to 1 question
  • Is a minimum grand opening advertising spend required?Franchise agreement

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
  3. With median unit growth of only 2.62% YoY across 323 disclosed brands, you need to find the outliers poised for expansion before they hit the market.Using growth signals to identify high-velocity brands lets you engage them during expansion phases, capturing deals 2x faster than reactive competitors who wait for public announcements.

The vendor opportunity at Express Modular

Express Modular Franchising presents a compact but high-growth target for software vendors. The system comprises 12 total units—10 franchised and 2 company-owned—and recorded 100% year-over-year unit growth in its most recent disclosure. While the brand does not report average unit volume (AUV), the rapid expansion signals an active construction and operational cadence that may require supporting technology. The franchisor is headquartered in West Virginia and operates in the home services segment, specializing in modular construction. For a vendor, the immediate addressable market is small, but the growth trajectory suggests a scaling organization that will need to harden its tech stack.

Who controls software purchasing

Software purchasing authority sits at the headquarters level. The 2025 FDD lists four executives in Item 1. Kenneth Semler serves as President and CEO, making him the ultimate decision-maker for enterprise-wide technology. Robert Derrick Morris holds the title of Vice President of Construction Operations and Franchise Success Coach, a role that likely makes him the primary operational buyer for construction management and field-service tools. James Griffin, Director of Business Development and Marketing, and David Lippa, Director of Business Development and Sales Operations, round out the leadership team. Any vendor pitch should map to this concentrated buying center, recognizing that a CEO-level relationship paired with operational validation from the VP of Construction Operations is the likely path to adoption.

Mandated and current tech stack

The only technology system explicitly mandated in the 2025 FDD is Buildertrend. This construction management platform is required for franchisees, meaning it is deeply embedded in daily operations, project scheduling, and client communication. No other mandated or recommended systems—such as a point-of-sale, CRM, or accounting platform—are disclosed in the available data. For vendors selling adjacent or complementary software, Buildertrend’s presence is the critical integration point. A tool that does not integrate cleanly with Buildertrend will face significant friction. Conversely, a product that extends Buildertrend’s capabilities in areas like estimating, change-order management, or customer payments could find a receptive audience if it solves a pain point the current mandate does not cover.

Procurement, renewals, and timing

Express Modular’s procurement model remains opaque. The FDD data provided contains no extract from Item 8, which normally describes whether the franchisor designates exclusive suppliers, maintains an approved-supplier list, or allows franchisees to purchase freely. Without this signal, vendors should assume a controlled environment given the Buildertrend mandate and the centralized HQ structure. Renewal and contract-term data from Item 17 are also absent, so there is no visibility into when existing technology agreements might expire. The 100% unit growth, however, is a timing signal in itself: new franchise locations coming online will need to be provisioned with the mandated stack, creating implementation and training touchpoints where adjacent vendors can demonstrate value.

How to read the Express Modular FDD

The 2025 Franchise Disclosure Document is the definitive source for understanding Express Modular’s technology obligations, fee structure, and unit economics. Key sections for a software vendor include Item 11, which details the franchisor’s obligations regarding mandated technology and training, and Item 8, which governs procurement restrictions. The embedded PDF viewer below contains the full filing. Review it to verify the Buildertrend mandate, identify any additional recommended vendors not captured in this summary, and assess Item 19 financial performance representations if present. For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize opportunities like Express Modular based on tech-stack fit and growth signals.

Questions vendors ask

Express Modular Franchising, answered from the filing

The buying center includes Kenneth Semler (President and CEO) and Robert Derrick Morris (Vice President of Construction Operations and Franchise Success Coach). James Griffin and David Lippa lead business development.
The 2025 FDD mandates Buildertrend. No other operational or point-of-sale systems are disclosed as mandated or recommended in the provided data.
There are 12 total units: 10 franchised and 2 company-owned. The brand operates in the home services segment with a 100% year-over-year unit growth rate.
The procurement model is not disclosed in the most recent FDD. Item 8, which typically details designated or approved supplier requirements, provided no extract in the available data.
Renewal and term signals are absent from the 2025 FDD data. With 100% recent unit growth, new location openings may create ad-hoc evaluation windows for complementary tech.
The 2025 FDD was filed with state franchise regulators. You can read the full document using the embedded PDF viewer below to analyze Item 11 technology obligations and Item 19 financials.
Source

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Express Modular Franchising2025 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

WI1

Related Home services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.