From the filings

+7.143% franchised outlets YoY

East Coast Wings

Full service restaurant

Explore franchise filing facts for East Coast Wings.

For software vendors selling into US franchise brands.

Live signals

Total units
35
30 franchised
Franchised outlet growth
+7.143%
Item 20, last two year-ends
AUV
—
Item 19
Royalty
5% component; full terms unconfirmed
percentage component
Ad fund
2%
percentage component
Initial fee
$40K
per unit
Investment range
$443K–$1.26M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ordinary royalty terms

5% component; full terms unconfirmed

Complete royalty terms are not confirmed for the selected filing.

Recorded percentage components

These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.

1recorded components (FY2026)

Recorded percentage components (FY2026)Ad fund 2%. Components use their own filing bases and conditions. Drawn against a 15% reference scale.

15% reference

Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

FacebookMeta
MarketingItem 11

6. We will display the contact information of your Franchised Business on the website that we or our designee maintains to advertise and promote our brand, our Proprietary Marks and other Restaurant locations, provided you are in compliance with the terms of your Franchise Agreement. We will also have the right to discontinue operation of the Website at any time without notice to you. We may require that you maintain and utilize a specific e-mail account in connection with the Restaurant. You may not establish or operate a website, web page, domain name, Internet address, blog, forum or email address that in any way concerns, discusses or alludes to us, the System or your Restaurant without our written consent. The Proprietary Marks may not be used as part of, in conjunction with, to establish, or to operate any domain names, Internet addresses, blogs, forums or Networking Media Sites, unless specifically approved by us. You may not post, and must take such steps as necessary to ensure that your employees do not post, any information to a Networking Media Site relating to us, the System, the Proprietary Marks, or the Restaurant that (a) does not comply with our social networking guidelines described in the Operating Manuals, (b) is derogatory, disparaging, or critical of us, the System, or the Proprietary Marks, (c) is offensive, inflammatory or indecent, or (d) harms the goodwill and/or public image of the System and/or the Proprietary Marks. You may not establish or permit or aid anyone else to establish any links to any website or any other electronic or computer generated advertising or communication arrangement which we may create. Subject to the terms of the Franchise Agreement and Operations Manual, we may make available to you a sub-page on the Website that will be located at a sub-domain of the Website to be specified by us (the “Subpage”). You will be permitted to upload content onto the Subpage solely to promote, and provide customers information related to your Restaurant. You may only upload content onto the Subpage in accordance with terms of the Franchise Agreement and any guidelines, directives or specifications (collectively, “Subpage Standards”) issued by us. The Subpage may not contain content which references any other Restaurants other than your Restaurant. You may not upload, publish, display, or otherwise include or use any content on the Subpage without receiving our approval. Once we approve the initial content of the Subpage, you must submit any changes to us before you make any changes. We may, at any time, cease to make the Subpage available to you or the public. We may also design the Website for taking delivery orders from customers and routing that to you. We will be solely responsible for the development of all online ordering. Upon the termination or expiration of the Franchise Agreement for any reason or a default under the Franchise Agreement for any reason, you may not upload, content, onto, or otherwise use, the Subpage shall immediately cease and we may cease to make the Subpage available to you. Please see below in this Item 11 under the heading “Advertising and Marketing” for further information. (Franchise Agreement, Section 5(J)). 7. We also may maintain one or more social media sites (e.g., www.twitter.com; www.facebook.com, or such other social media sites). You may not establish or maintain any social media sites utilizing any user names, or otherwise associating with the Proprietary Marks, without our advance written consent. We may designate from time to time regional or territory-specific user names/handles to be maintained by you. You must adhere to the social media policies established from time to time by us and you will require all of your employees to adhere to the social media policy as well

Mitchell 1Mitchell 1
Industry softwareItem 2

Mrs. Mann has served as our Senior Vice President of Brand Operations since April 2023. Previously, she was our Executive Vice President of Operations from February 2022 to April 2023. Previously, Mrs. Mann was our Vice President of Field Operations since February 2020, and our Director of Functional Analytics and Unit Level Economics since July 2018. Ashley Mitchell: Vice President of Marketing Ashley Mitchell has been our Vice President of Marketing since April 2024. Prior to that, Ms. Mitchell was a fractional Chief Marketing Officer for several franchisors under her consulting firm, MxM Consulting, LLC. From August 2022 to October 2023, she was Chief Marketing Officer/Senior Vice President, Marketing for Streamline Brands in Parker, Colorado. From March 2021 to July 2022, she served as Vice President, Marketing for Streamline Brands. From February 2019 to March 2021, she served as Vice President of Marketing and Communications for Soccer Shots Franchising in Middletown, Pennsylvania.

PARPAR Technology
POSItem 11

There is a charge for this training program, however the Initial Franchise Fee includes the cost of initial training for up to three persons pre-opening. You bear all indirect training costs and expenses, such as salary expenses of your employees and all expenses of travel, lodging, meals, and other living expenses you and your designees incur. The training program will typically be provided in “phases” as follows: Phase 1: Serve Safe, food binder, prime vendors, primary food vendors, PAR manual, POS and related reporting, marketing, rewards, unit level economics, manager duties, ECW consultations, guest services, hiring talent, and mock/grand opening overview.

PaytronixPaytronix
LoyaltyItem 11

SUBJECT HOURS OF ON HOURS OF LOCATION THE CLASSROOM JOB TRAINING TRAINING Third-Party Training Provider’s Designated Training Location for Serve Safe 0.0 8.0 this Third-Party Training Corporate Office, Marketing 0.0 2.0 Winston-Salem, NC Unit Level Corporate Office, 0.0 7.0 Economics Winston-Salem, NC Corporate Office, Paytronix/Rewards 0.0 1.0 Winston-Salem, NC Corporate Office, Guest Services 0.0 1.0 Winston-Salem, NC Corporate Office, Hiring Talent 0.0 1.0 Winston-Salem, NC Mock Night Corporate Office, 0.0 1.0 Grand Opening Winston-Salem, NC Corporate Office, Food Binder 18.0 8.0 Winston-Salem, NC Corporate Office, POS and 18.0 5.0 Winston-Salem, Reporting NC/Training Store Corporate Office, Par Binders and 7.0 4.0 Winston- Operations Manuals Salem/Training Store FOH Training 50.0 0.0 Training Store BOH Training 120.0 0.0 Training Store Corporate Vendors 7.0 6.0 Office, Winston- U.S. Food Order Salem/Training Store Corporate Manager Duties 20.0 4.0 Office, Winston- Salem/Training Store TOTAL 195.0 48.0

TwitterX
MarketingItem 11

6. We will display the contact information of your Franchised Business on the website that we or our designee maintains to advertise and promote our brand, our Proprietary Marks and other Restaurant locations, provided you are in compliance with the terms of your Franchise Agreement. We will also have the right to discontinue operation of the Website at any time without notice to you. We may require that you maintain and utilize a specific e-mail account in connection with the Restaurant. You may not establish or operate a website, web page, domain name, Internet address, blog, forum or email address that in any way concerns, discusses or alludes to us, the System or your Restaurant without our written consent. The Proprietary Marks may not be used as part of, in conjunction with, to establish, or to operate any domain names, Internet addresses, blogs, forums or Networking Media Sites, unless specifically approved by us. You may not post, and must take such steps as necessary to ensure that your employees do not post, any information to a Networking Media Site relating to us, the System, the Proprietary Marks, or the Restaurant that (a) does not comply with our social networking guidelines described in the Operating Manuals, (b) is derogatory, disparaging, or critical of us, the System, or the Proprietary Marks, (c) is offensive, inflammatory or indecent, or (d) harms the goodwill and/or public image of the System and/or the Proprietary Marks. You may not establish or permit or aid anyone else to establish any links to any website or any other electronic or computer generated advertising or communication arrangement which we may create. Subject to the terms of the Franchise Agreement and Operations Manual, we may make available to you a sub-page on the Website that will be located at a sub-domain of the Website to be specified by us (the “Subpage”). You will be permitted to upload content onto the Subpage solely to promote, and provide customers information related to your Restaurant. You may only upload content onto the Subpage in accordance with terms of the Franchise Agreement and any guidelines, directives or specifications (collectively, “Subpage Standards”) issued by us. The Subpage may not contain content which references any other Restaurants other than your Restaurant. You may not upload, publish, display, or otherwise include or use any content on the Subpage without receiving our approval. Once we approve the initial content of the Subpage, you must submit any changes to us before you make any changes. We may, at any time, cease to make the Subpage available to you or the public. We may also design the Website for taking delivery orders from customers and routing that to you. We will be solely responsible for the development of all online ordering. Upon the termination or expiration of the Franchise Agreement for any reason or a default under the Franchise Agreement for any reason, you may not upload, content, onto, or otherwise use, the Subpage shall immediately cease and we may cease to make the Subpage available to you. Please see below in this Item 11 under the heading “Advertising and Marketing” for further information. (Franchise Agreement, Section 5(J)). 7. We also may maintain one or more social media sites (e.g., www.twitter.com; www.facebook.com, or such other social media sites). You may not establish or maintain any social media sites utilizing any user names, or otherwise associating with the Proprietary Marks, without our advance written consent. We may designate from time to time regional or territory-specific user names/handles to be maintained by you. You must adhere to the social media policies established from time to time by us and you will require all of your employees to adhere to the social media policy as well

Ordinary royalty terms

Complete royalty terms are not confirmed.

Source

Read the filing itself

Read the original document for the filing figures and their terms, page by page. Buy the original PDF to download, search, and annotate it.

East Coast Wings2026 FDDView only

Loading filing…

View only A one-time purchase: the original filing, yours to keep.

FDD alert

Tell me when this brand refiles.

Request an email alert when a newer filing for East Coast Wings is available.

The brands you can actually sell into, from the filings.

Ownership

The portfolio behind East Coast Wings

Parent company: ECW Enterprises, Inc..

Primary franchise filings. Read the original filing for definitions, conditions, and qualifications.