Apple Pay
Mandatory– Section IX.O). You must accept any credit cards, debit cards and other payment methods we determine, including near field communication payment services such as "Apple Pay". For the Office System, y
From the filings
HQ-led decisions
E & G Franchise Systems
Quick service restaurantSoftware vendors evaluating E & G Franchise Systems need to understand a compact, centrally controlled quick-service restaurant chain. The franchisor mandates a specific, named tech stack—including Revel POS and Punchh loyalty—across its 55 franchised and 3 company-owned locations. With an average unit volume of $590,390 and a 6% royalty, the addressable market is 58 total units, and purchasing decisions appear to flow through the HQ leadership team in Wisconsin.
For software vendors selling into US franchise brands.
Live signals
Total units
58
55 franchised
Unit growth YoY
-1.786%
vs prior filing
AUV
$590K
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$30K
per unit
Investment range
$194K–$460K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Revel
Mandatoryayment services such as "Apple Pay". For the Office System, you must have one or more PCs, LCD Monitors and high-speed internet connection. The current approved POS System is from Revel. Revel is an i
Facebook
hised Business. Subject to our right to consent, you may be permitted to create a social media account from which to advertise your Franchised Business on the Internet (such as on Facebook or Twitter)
Punchh
quire the use of any additional hardware. Currently, Zuppler charges an initial setup fee of $100 plus $80 per month for access to their system. The current Loyalty System is from Punchh and consists
Stripe
POS System is from Revel. Revel is an integrated, cloud based point-of-sale cash register and information system, which utilizes iPad touch-screen technology, magnetic credit card stripe readers and R
Twitter
ss. Subject to our right to consent, you may be permitted to create a social media account from which to advertise your Franchised Business on the Internet (such as on Facebook or Twitter). Any such p
Zuppler
d consists of guest interfacing online ordering for pick-up and delivery through web-based and mobile platforms; it does not require the use of any additional hardware. Currently, Zuppler charges an i
Franchisor behaviours
What the franchisor requires
25 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 8 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to information or data in the Computer System and are permitted to use this information in any manner we deem appropriate.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You will also send us monthly and year-to-date profit and loss statements and balance sheets within 20 days after the end of each month following the opening of the Franchised Business, and, upon our request, you will send us exact copies of all yearly state and local sales, use and service tax returns and your…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
The Company is a designated or approved supplier for certain products and services.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may modify the list of approved brands, products and suppliers, and will notify you, in writing, of any modification.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may receive rebates, volume discounts, allowances, commissions or promotional payments from certain designated and approved suppliers.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
You may propose alternative products, services, supplies, equipment and materials for the operation of your Franchised Business, as well as alternative manufacturers, suppliers or distributors.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
You irrevocably appoint us or our nominee to be your attorney-in-fact coupled with an interest, and with power of substitution, to execute and to file for you any relevant document to transfer your telephone number or telephone listing.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Our right to approve certain matters, to inspect the Franchised Location and the Franchised Business operations and to enforce our rights, exists to protect our interest in the System and Marks for the benefit of us, our Affiliates and all E & G Restaurants, and to ensure compliance with this Agreement.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We can change and update the Manual from time to time and you must complete with any changed or updated Manual.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
We will approve or disapprove a location you propose within 30 days after receiving your description of the site and all demographic information we require in order to evaluate the site.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Except as otherwise provided in the Manual or otherwise in writing, you may not maintain a presence on the Internet for your Franchised Business.
Is a minimum grand opening advertising spend required?
YesItem 11
The plan must include the expenditure of at least $10,000 for grand opening advertising and sales promotions.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 6
Unless you are operating a Non-Traditional Location, you are required to spend 2.5% of Net Revenues each quarter in order to advertise your Franchised Business locally.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
We require you, as permitted by applicable law, to participate in a gift card or other customer loyalty programs and in sales, price and loyalty and special promotions, all in accordance with the provisions set forth in the Manual or otherwise disclosed to you.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If you operate a Traditional Location franchise and your Franchised Location is or will be located in an area we have designated for an advertising cooperative, you will be required to join the cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
you must purchase certain foods, beverages, products, computer systems, payment processor and services only from designated sources specified by us in writing.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
you must purchase certain foods, beverages, products, computer systems, payment processor and services only from designated sources specified by us in writing.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
you must purchase certain foods, beverages, products, computer systems, payment processor and services only from designated sources specified by us in writing.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
All payments due to us under the Franchise Agreement, including Royalty Fees, Advertising Fees, payments for marketing materials, interest or other charges will be made via electronic funds transfer ("EFT") or such other manner which we may designate from time to time.
Must the franchisee participate in a gift card program?
YesFranchise agreement
We require you, as permitted by applicable law, to participate in a gift card or other customer loyalty programs and in sales, price and loyalty and special promotions, all in accordance with the provisions set forth in the Manual or otherwise disclosed to you.
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
The Franchised Location must conform with the mandatory standards set forth in the Manual relating to signage, color scheme, appearance, hours of operation, cleanliness, sanitation, menus, methods of preparation, employee uniforms, type of equipment, décor, and types of payment methods accepted, all as designated by…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must use the computer system we designate.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to information or data in the Computer System and are permitted to use this information in any manner we deem appropriate.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may elect to charge a reasonable fee for any training or meeting provided after the opening of the Franchised Business.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
You and your manager will attend each national and regional meeting or convention designated by us as mandatory.
The filing answers no to 1 question
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
The vendor opportunity at E & G Franchise Systems
E & G Franchise Systems operates a 58-unit quick-service restaurant brand headquartered in Wisconsin. For software vendors, the total addressable market is modest but tightly controlled: 55 franchised locations and 3 company-owned stores, all of which must comply with a mandated technology stack. The system’s average unit volume sits at $590,390, with a 6% royalty flowing back to the franchisor. Year-over-year unit growth was -1.786%, suggesting a slight net contraction that vendors should factor into total-addressable-market calculations.
The chain’s size means a single HQ-level decision can unlock deployment across the entire network. There is no parent company on file—the brand appears independently owned—so the buying center is concentrated in the Wisconsin headquarters. Vendors selling into this system are not navigating a fragmented operator base; they are selling into a centralized leadership team with the authority to mandate systems franchise-wide.
Who controls software purchasing
The 2026 Franchise Disclosure Document names the key executives in Item 1. Eric Wolfe serves as President, Chief Executive Officer, and Member of the Board of Directors. Tyler Scott Schwecke holds the title of Director of Operations, now known as Vice President of Operations. Andrew Kraus is the Director of Marketing. The board also includes Loren Viere and David Hinnenkamp, the latter serving as Member and Treasurer.
No chief information officer or chief technology officer is listed. In practice, this means software purchasing authority likely resides with Wolfe at the executive level, with Schwecke influencing operational tools (POS, kitchen, labor) and Kraus driving decisions around loyalty, online ordering, and customer engagement platforms. Vendors should prepare to engage operations and marketing stakeholders rather than a dedicated IT procurement function.
Mandated and current tech stack
The FDD is unusually specific about required technology. Four systems are named as mandated: Apple Pay by Apple Inc. for contactless payments, Punchh for loyalty, Revel for point-of-sale, and Zuppler for online ordering. This is a fully prescribed stack—franchisees do not have discretion to substitute alternatives. For a vendor selling adjacent or replacement software, the integration surface is well-defined. Any new tool must coexist with or displace one of these four named systems, and the franchisor’s willingness to mandate suggests a preference for top-down, standardized rollouts.
No other operational or back-of-house systems are disclosed in the FDD. Vendors offering ERP, inventory, scheduling, or HR tech will find a blank slate in the public disclosure, but should assume any adoption path still runs through HQ approval.
Procurement, renewals, and timing
Item 8 of the FDD—which typically outlines designated suppliers, approved supplier programs, or purchasing cooperatives—contains no extract in the current filing. The procurement model is therefore not publicly defined. Vendors cannot assume an open purchasing environment; the franchisor’s history of mandating specific technology vendors suggests a controlled procurement posture, even if the formal Item 8 language is absent.
Renewal terms provide a potential window for vendor conversations. The standard initial franchise term is 10 years, or 5 years for a Non-Traditional Location. Item 17 states that to renew, a franchisee must give notice, sign the then-current franchise agreement—which may contain materially different terms and conditions—pay a renewal fee, be in compliance, upgrade the premises, and sign a general release. This clause means the franchisor can introduce new technology requirements at renewal, creating a natural inflection point for software vendors to engage.
How to read the E & G Franchise Systems FDD
The 2026 FDD is embedded below for full-text review. Vendors should focus on Item 1 for the current leadership roster, Item 11 for the franchisor’s mandatory technology obligations, and Item 17 for renewal conditions that may trigger system-wide tech refreshes. The document was filed with state franchise regulators in 2026 and represents the most current public disclosure available. For software sellers, the key takeaway is a small, centrally governed chain with a named, mandated stack—an account where the right HQ conversation can convert the entire system. FranCloud can help you build a ranked target list of franchise systems matched to your product category.
Questions vendors ask
E & G Franchise Systems, answered from the filing
The 2026 FDD lists Eric Wolfe (President/CEO), Tyler Schwecke (VP of Operations), and Andrew Kraus (Director of Marketing) as key officers. No dedicated CIO is named, suggesting operations and marketing leaders drive tech decisions.
The FDD mandates Revel for POS, Punchh for loyalty, Zuppler for online ordering, and Apple Pay for contactless payments. These are named, required systems across the franchise network.
The system comprises 58 total units: 55 franchised and 3 company-owned. Year-over-year unit growth was -1.786%, indicating a slight contraction in the most recent period.
The FDD does not disclose a specific Item 8 procurement structure. Without designated or approved supplier language on file, the model is not publicly defined in the current disclosure.
Franchise agreements run 10 years (5 for non-traditional locations). Renewal requires signing the then-current agreement, which may contain materially different terms, creating potential re-evaluation points for tech vendors.
The 2026 FDD was filed with state franchise regulators. You can review the full document in the embedded PDF viewer below to analyze Item 11 tech mandates and Item 1 executive disclosures directly.
Source
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Operator footprint
Who runs the locations
128 operators run 128 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit128
Top states by locations
| MN | 55 |
|---|---|
| WI | 42 |
| ND | 8 |
| MI | 5 |
| SD | 4 |
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.