+60% units YoYHQ-led decisions

DumpStor

Home services

Software purchasing at DumpStor is controlled at the HQ level, with CEO Joe Martino as the key executive on file. The franchisor mandates a Management and Technology System, creating a single point of integration for vendors. With 17 total units and 60% year-over-year unit growth, the addressable market is small but expanding rapidly.

Live signals

Total units
17
16 franchised
Unit growth YoY
+60%
vs prior filing
AUV
$470K
Item 19, 2024
Royalty
of gross sales
Ad fund
national + local
Initial fee
$50K
per unit
Investment range
$125K–$508K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
unaudited

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Google Ads
Mandatory
Marketing automationItem 11

e required to create, and present for our approval, a Grand Opening Marketing Plan. The Grand Opening Marketing Plan requires you to spend $7,000 - $10,000 distributed between SEO/Google AdWords and i

QuickBooks
AccountingItem 7

r laptop with internet access. We do not currently specify specific hardware or an internet supplier, but we may do so in the future. However, you must have the ability to operate QuickBooks and acces

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
  3. With median unit growth of only 2.62% YoY across 323 disclosed brands, you need to find the outliers poised for expansion before they hit the market.Using growth signals to identify high-velocity brands lets you engage them during expansion phases, capturing deals 2x faster than reactive competitors who wait for public announcements.

The vendor opportunity at DumpStor

DumpStor is a home-services franchise with 17 total units—16 franchised and 1 company-owned—and an average unit volume of $469,908. The system grew units by 60% year-over-year, signaling an active expansion phase. For software vendors, the immediate addressable base is the 16 franchised locations, though the company-owned unit may also fall under HQ purchasing control.

This is not a large enterprise deal. But early-stage franchise systems with centralized purchasing and a tech mandate can become sticky, long-term accounts if you land before the vendor landscape solidifies.

Who controls software purchasing

The 2025 Franchise Disclosure Document lists one executive: CEO Joe Martino. In a system this small, the CEO typically owns or directly oversees technology decisions. There is no CIO, CTO, or VP of Operations on file. Vendors should prepare to engage Martino or a delegated operations manager. The absence of a named technology buyer means the sales motion is likely direct and relationship-driven.

Mandated and current tech stack

DumpStor mandates a Management and Technology System across its franchise network. The FDD does not name the specific vendor or platform, which means the system may be proprietary, white-labeled, or simply not disclosed. This mandate creates a single integration point: if you can complement or replace that core system, you address the entire network at once.

No other mandated or recommended technology vendors appear in the filing. The tech stack beyond the core management system is effectively a greenfield for ancillary tools—CRM, scheduling, route optimization, billing, or customer communication—provided they integrate with whatever that mandated system is.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement extract, so DumpStor’s supplier model—designated, approved, or open—is not publicly known. Franchisees may have some discretion on non-mandated purchases, but the mandated Management and Technology System suggests HQ exerts strong control over core operations software.

Franchise agreements run for an initial term of 10 years. Renewals are available for two additional five-year terms, subject to conditions including execution of the then-current franchise agreement and possible equipment upgrades. The renewal notice window is six to twelve months before expiration. With 60% unit growth, new franchisees are signing initial agreements now, which means new-location onboarding is the most likely near-term software sales window.

How to read the DumpStor FDD

The full 2025 DumpStor Franchise Disclosure Document is embedded below. Key sections for software vendors include Item 1 (the franchisor and executives), Item 11 (franchisor’s obligations, where the tech mandate lives), Item 8 (procurement restrictions, though absent here), and Item 17 (renewal and termination terms). Focus on the mandated system language in Item 11 to understand exactly what the franchisor requires and where your product might fit alongside or inside that requirement.

For a ranked target list of franchise systems that match your software category, FranCloud can help you prioritize based on tech mandates, growth rate, and decision-maker access.

Questions vendors ask

DumpStor, answered from the filing

CEO Joe Martino is the only executive listed in the 2025 FDD. As a small, HQ-controlled system, purchasing decisions likely route through him or a delegated operations lead.
The 2025 FDD mandates a Management and Technology System. The specific vendor or platform is not disclosed in the filing.
17 total units: 16 franchised and 1 company-owned. This is a very small, early-stage home-services franchise.
The 2025 FDD does not include an Item 8 procurement extract, so designated-supplier versus approved-supplier status is not publicly disclosed.
Initial terms run 10 years, with two 5-year renewal options. With 60% unit growth, new locations may create near-term onboarding opportunities.
The 2025 DumpStor FDD is filed with state franchise regulators. You can review it using the embedded PDF viewer below.
Source

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Operator footprint

Who runs the locations

7 operators run 7 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit7

Top states by locations

NC2
ID1
TN1
FL1
MD1

Related Home services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.