Generations Homecare System
Mandatoryand maintaining application software designed to run on computers and similar devices, including tablets, smartphones and other mobile devices, as well as any evolutions or “next generations” of any s
+12.5% units YoYHQ-led decisions
Drybar
Personal servicesSoftware purchasing at Drybar is controlled at the corporate level, with key decision-makers including CEO Amanda Clark and COO Ankin Laysha. The brand does not publicly mandate specific technology systems in its 2026 FDD, leaving the current tech stack largely undisclosed. With 198 franchised locations and 12.5% year-over-year unit growth, the addressable market for software vendors is a concentrated but expanding base of single-unit operators across a handful of states.
Live signals
Total units
198
198 franchised
Unit growth YoY
+12.5%
vs prior filing
AUV
$853K
Item 19, 2025
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$391K–$1.10M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
unaudited
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
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- 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
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The vendor opportunity at Drybar
Drybar operates 198 franchised locations, all under a single-unit ownership structure according to the 2026 FDD. No multi-unit operators are recorded, and the brand does not report any company-owned units. The average unit volume sits at $852,718, with a 7.0% royalty rate and a 10-year initial franchise term. Year-over-year unit growth is 12.5%, signaling steady expansion. For software vendors, this means a growing base of individual franchisees who likely rely on corporate guidance for technology decisions.
Who controls software purchasing
Purchasing authority rests with the corporate leadership team. The 2026 FDD lists Amanda Clark as Chief Executive Officer and Manager, Ankin Laysha as Chief Operating Officer, and Kristin Brink as Chief Financial Officer. Amanda Clayton Millikan, VP of Real Estate & Construction, and James Franks, VP and Head of Franchise Growth, round out the named executives. Any software pitch should target this group, as the franchisee base consists entirely of single-unit operators with no independent multi-unit buying power.
Mandated and current tech stack
The 2026 FDD does not capture any mandated or recommended technology systems. No POS provider, booking platform, or operational software vendor is named. This absence suggests either an open technology environment or a gap in disclosure. Vendors should approach Drybar with the assumption that the tech stack is not standardized and that corporate may be evaluating solutions without a legacy mandate in place.
Procurement, renewals, and timing
Procurement rules are not detailed in the available FDD extract. The renewal process, however, offers a clear signal: franchisees must sign the then-current franchise agreement, which may contain materially different terms, and must update or remodel their shop to current standards. This creates natural inflection points for software adoption as units refresh their operations. With a 10-year term and recent growth, a portion of the system will approach renewal in the coming years, potentially opening windows for new technology evaluation.
How to read the Drybar FDD
The 2026 FDD is filed with state franchise regulators and contains the full legal and operational disclosures for the brand. Key sections for software vendors include Item 1 (executive team), Item 8 (procurement obligations), Item 11 (technology mandates), and Item 17 (renewal conditions). The embedded viewer below provides direct access to the document. For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
Drybar, answered from the filing
The executive team controls purchasing. Key contacts include CEO Amanda Clark, COO Ankin Laysha, and CFO Kristin Brink, per the 2026 FDD.
The 2026 FDD does not list any mandated or recommended POS, booking, or operational technology systems.
There are 198 franchised locations. The FDD does not disclose any company-owned units. Top states include North Carolina, New York, Minnesota, and Virginia.
The procurement model is not detailed in the 2026 FDD. No designated supplier or approved supplier language is captured in the available extract.
Franchise agreements run 10 years. Renewals require a new agreement and updated shop standards, creating potential windows as initial terms expire and units remodel.
The 2026 FDD is filed with state franchise regulators. You can review it using the embedded PDF viewer below.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Drybar files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
7 operators run 7 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit7
Top states by locations
| NC | 2 |
|---|---|
| NY | 2 |
| MN | 1 |
| VA | 1 |
Ownership
The portfolio behind Drybar
parent_company of Pomp Holdings, LLC.
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.