From the filings
Software purchasing at Drybar is controlled at the corporate level, with key decision-makers including CEO Amanda Clark and COO Ankin Laysha. The brand does not publicly mandate specific technology systems in its 2026 FDD, leaving the current tech stack largely undisclosed. With 198 franchised locations and 12.5% year-over-year unit growth, the addressable market for software vendors is a concentrated but expanding base of single-unit operators across a handful of states.
For software vendors selling into US franchise brands.
Live signals
7% component; full terms unconfirmed
Complete royalty terms are not confirmed for the selected filing.
These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.
1recorded components (FY2026)
15% reference
Franchisor behaviours
29 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 4 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
You agree to establish and maintain at your own expense a bookkeeping, accounting, and recordkeeping system conforming to the requirements and formats we prescribe from time to time.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
You agree that we will, at all times, have access to your Computer System and that we have the right to collect and retain from the Computer System any and all data concerning your Shop.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Each month, you agree to generate, in the manner and format that we may prescribe from time to time, an income statement (including a standard chart of the accounts designated by us) for your Shop covering the most recently completed month.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Helen of Troy Limited, through WAVE, is the only supplier of Private Label Products and Back Bar Products to franchisees.
Is there a franchisee advisory council, association or committee?
YesItem 20
Our predecessor established the Franchise Advisory Council (“FAC”) consisting of members of Franchisor’s management and franchisees.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We reserve the right to add or substitute designated or approved suppliers at any time, with or without notice.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
The third-party designated suppliers from whom we receive rebates, cash payments, discounts, or other consideration as a result of your purchase of certain equipment, supplies, products and services are listed below.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
70Item 8
We estimate that the products and services that you obtain from our approved and designated suppliers and according to our specifications will represent 70% to 90% of all products and services you will purchase to establish your Shop, and 70% to 90% of all products and services you will purchase during operation of…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We may require you to pay us a fee to compensate us for the time and resources we spend in evaluating your proposed supplier, which may vary depending on our administrative expenses in evaluating the request and its complexity.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 6
If you would like us to consider approving a supplier that is not then approved, you must submit your request in writing before purchasing any items or services from that supplier.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 11
We will own the rights to each such Online Presence.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
We will require you to install and maintain a hardware and software firewall device on your Computer System that follows closely to the Payment Card Industry (PCI) DSS merchant requirements as stated on http://www.pcisecuritystandards.org.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
We may require you, at your expense, to conduct or engage mystery shopper services, client surveys, client satisfaction programs, other market research tests, or quality-assurance inspections at your Shop (collectively, “Quality Assurance Inspections”).
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 6
27. Quality Assurance Inspections.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may modify the Operations Manual at any time.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Before signing any lease, sublease, or other document for the Premises (the “Lease”), you must obtain our written approval.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Except as provided above, or as approved by us in writing or in the Operations Manual, you may not develop, maintain or authorize any Online Presence (as defined in Item 13) that mentions your Shop, links to any Franchise System Website or displays any of the Marks, or engage in any promotional or similar activities…
Is a minimum grand opening advertising spend required?
YesItem 11
you must pay either us (by ACH) or a designated third-party vendor (via DB Franchise, LLC April 2026 FDD 33 their preferred payment method), as we direct, a Grand Opening Spend Requirement of $20,000.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 6
You must additionally spend a minimum of 2% of the Gross Receipts of your Shop each month toward approved advertising, marketing and promotional programs for your Shop within an area reasonably surrounding your Shop (the “Local Spend Amount”).
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
Participation may include, without limitation, purchasing (at your expense) and using: (a) point of sale materials, (b) counter cards, displays, and give-away items promoting loyalty programs, prize promotions, and other marketing campaigns and programs, and (c) equipment necessary to administer loyalty programs and…
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
You must purchase the products and services we periodically designate only from the suppliers we prescribe and only on the terms and according to the specifications we approve.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must use our designated vendor for your music system and music library and our designated clearinghouse for movies, television and other media, and if required by us, you must purchase client facing equipment necessary to present music, movies, television and other media in our Shops.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
We will auto-debit your bank account (known as “ACH”) for all fees you are required to pay to us under the Franchise Agreement.
Must the franchisee participate in a gift card program?
YesFranchise agreement
You must participate in all gift card, gift certificate, loyalty card, promotional card, award card, or other similar prepaid card, code or other device (collectively, “Gift Cards”) programs and loyalty programs we periodically establish or approve for Shops, including but not limited to cross-promotional Gift Card…
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Your Designated Manager must supervise the management and day-to-day operations of your Shop and continuously exert their best efforts to promote and enhance your Shop and the goodwill associated with the Marks.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
You agree to obtain and use the computer hardware, sales and scheduling software, point-of-sale system, other operating software, applications, platforms and existing or future technology components we specify from time to time (collectively, the “Computer System”).
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
You agree that we will, at all times, have access to your Computer System and that we have the right to collect and retain from the Computer System any and all data concerning your Shop.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
If you (or your Operating Partner), your Designated Manager (if applicable), or any other personnel required by us, fail to satisfactorily complete the Training Program, then we reserve the right to require such individual to attend remedial training and you may be required to pay us our then-current training fee for…
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 6
You (or your Operating Partner) and any applicable Designated Manager are required to attend any scheduled annual franchise owner conferences.
Drybar operates 198 franchised locations, all under a single-unit ownership structure according to the 2026 FDD. No multi-unit operators are recorded, and the brand does not report any company-owned units. Year-over-year unit growth is 12.5%, signaling steady expansion. For software vendors, this means a growing base of individual franchisees who likely rely on corporate guidance for technology decisions.
Purchasing authority rests with the corporate leadership team. The 2026 FDD lists Amanda Clark as Chief Executive Officer and Manager, Ankin Laysha as Chief Operating Officer, and Kristin Brink as Chief Financial Officer. Amanda Clayton Millikan, VP of Real Estate & Construction, and James Franks, VP and Head of Franchise Growth, round out the named executives. Any software pitch should target this group, as the franchisee base consists entirely of single-unit operators with no independent multi-unit buying power.
The 2026 FDD does not capture any mandated or recommended technology systems. No POS provider, booking platform, or operational software vendor is named. This absence suggests either an open technology environment or a gap in disclosure. Vendors should approach Drybar with the assumption that the tech stack is not standardized and that corporate may be evaluating solutions without a legacy mandate in place.
Procurement rules are not detailed in the available FDD extract. The renewal process, however, offers a clear signal: franchisees must sign the then-current franchise agreement, which may contain materially different terms, and must update or remodel their shop to current standards. This creates natural inflection points for software adoption as units refresh their operations. With a 10-year term and recent growth, a portion of the system will approach renewal in the coming years, potentially opening windows for new technology evaluation.
The 2026 FDD is filed with state franchise regulators and contains the full legal and operational disclosures for the brand. Key sections for software vendors include Item 1 (executive team), Item 8 (procurement obligations), Item 11 (technology mandates), and Item 17 (renewal conditions). The embedded viewer below provides direct access to the document. For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Complete royalty terms are not confirmed.
Questions vendors ask
Read the original document for the filing figures and their terms, page by page. Buy the original PDF to download, search, and annotate it.
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FDD alert
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Operator footprint
81 operators run 120 mapped locations. 11 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| CA | 20 |
|---|---|
| TX | 17 |
| NY | 12 |
| FL | 8 |
| PA | 5 |
Ownership
Parent company: Pomp Holdings, LLC.
Related Personal services brands
Primary franchise filings · updated June 2026. Read the original filing for definitions, conditions, and qualifications.