Unless we approve otherwise in writing, you may not establish a separate Website, and you will only have one web page, as we designate and approve, within our website. The term “Website” includes: anything on the Internet as well as other electronic sites (such as social networking sites like YouTube, Facebook, Twitter, LinkedIn, Pinterest, Yelp, Instagram, blogs and other applications). You must comply with our requirements regarding offering, selling, advertising, discussing or disseminating any information, or otherwise having a presence on a Website, regarding the Business. If we approve a separate Website for you (currently franchisees are authorized to participate on Yelp, Facebook and Instagram),we will provide you with guidelines for establishing and maintaining such Websites and each of the following provisions will apply: (i) you may neither establish nor use any Website without our prior written approval; (ii) before establishing any Website, you must submit to us, for our prior written approval, a sample of the proposed Website, including its domain name, format, visible content (including, without limitation, proposed screen shots), and non-visible content (including meta-tags), in the form and manner we may require and all
From the filings
Driving Academy
EducationSoftware purchasing at Driving Academy is controlled from its New Jersey headquarters, where President Jonathan Marques and Director of Training Anthony Johnson are the named executives in the 2025 FDD. The franchise mandates a proprietary customer contact system and proprietary financial software, with only 4 franchised locations currently operating. This creates a small but concentrated addressable market for vendors who can align with the franchisor’s prescribed tech stack.
For software vendors selling into US franchise brands.
Live signals
Ordinary royalty terms
10% component; full terms unconfirmed
Complete royalty terms are not confirmed for the selected filing.
Recorded percentage components
These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.
1recorded components (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Unless we approve otherwise in writing, you may not establish a separate Website, and you will only have one web page, as we designate and approve, within our website. The term “Website” includes: anything on the Internet as well as other electronic sites (such as social networking sites like YouTube, Facebook, Twitter, LinkedIn, Pinterest, Yelp, Instagram, blogs and other applications). You must comply with our requirements regarding offering, selling, advertising, discussing or disseminating any information, or otherwise having a presence on a Website, regarding the Business. If we approve a separate Website for you (currently franchisees are authorized to participate on Yelp, Facebook and Instagram),we will provide you with guidelines for establishing and maintaining such Websites and each of the following provisions will apply: (i) you may neither establish nor use any Website without our prior written approval; (ii) before establishing any Website, you must submit to us, for our prior written approval, a sample of the proposed Website, including its domain name, format, visible content (including, without limitation, proposed screen shots), and non-visible content (including meta-tags), in the form and manner we may require and all
Unless we approve otherwise in writing, you may not establish a separate Website, and you will only have one web page, as we designate and approve, within our website. The term “Website” includes: anything on the Internet as well as other electronic sites (such as social networking sites like YouTube, Facebook, Twitter, LinkedIn, Pinterest, Yelp, Instagram, blogs and other applications). You must comply with our requirements regarding offering, selling, advertising, discussing or disseminating any information, or otherwise having a presence on a Website, regarding the Business. If we approve a separate Website for you (currently franchisees are authorized to participate on Yelp, Facebook and Instagram),we will provide you with guidelines for establishing and maintaining such Websites and each of the following provisions will apply: (i) you may neither establish nor use any Website without our prior written approval; (ii) before establishing any Website, you must submit to us, for our prior written approval, a sample of the proposed Website, including its domain name, format, visible content (including, without limitation, proposed screen shots), and non-visible content (including meta-tags), in the form and manner we may require and all
Unless we approve otherwise in writing, you may not establish a separate Website, and you will only have one web page, as we designate and approve, within our website. The term “Website” includes: anything on the Internet as well as other electronic sites (such as social networking sites like YouTube, Facebook, Twitter, LinkedIn, Pinterest, Yelp, Instagram, blogs and other applications). You must comply with our requirements regarding offering, selling, advertising, discussing or disseminating any information, or otherwise having a presence on a Website, regarding the Business. If we approve a separate Website for you (currently franchisees are authorized to participate on Yelp, Facebook and Instagram),we will provide you with guidelines for establishing and maintaining such Websites and each of the following provisions will apply: (i) you may neither establish nor use any Website without our prior written approval; (ii) before establishing any Website, you must submit to us, for our prior written approval, a sample of the proposed Website, including its domain name, format, visible content (including, without limitation, proposed screen shots), and non-visible content (including meta-tags), in the form and manner we may require and all
Unless we approve otherwise in writing, you may not establish a separate Website, and you will only have one web page, as we designate and approve, within our website. The term “Website” includes: anything on the Internet as well as other electronic sites (such as social networking sites like YouTube, Facebook, Twitter, LinkedIn, Pinterest, Yelp, Instagram, blogs and other applications). You must comply with our requirements regarding offering, selling, advertising, discussing or disseminating any information, or otherwise having a presence on a Website, regarding the Business. If we approve a separate Website for you (currently franchisees are authorized to participate on Yelp, Facebook and Instagram),we will provide you with guidelines for establishing and maintaining such Websites and each of the following provisions will apply: (i) you may neither establish nor use any Website without our prior written approval; (ii) before establishing any Website, you must submit to us, for our prior written approval, a sample of the proposed Website, including its domain name, format, visible content (including, without limitation, proposed screen shots), and non-visible content (including meta-tags), in the form and manner we may require and all
Unless we approve otherwise in writing, you may not establish a separate Website, and you will only have one web page, as we designate and approve, within our website. The term “Website” includes: anything on the Internet as well as other electronic sites (such as social networking sites like YouTube, Facebook, Twitter, LinkedIn, Pinterest, Yelp, Instagram, blogs and other applications). You must comply with our requirements regarding offering, selling, advertising, discussing or disseminating any information, or otherwise having a presence on a Website, regarding the Business. If we approve a separate Website for you (currently franchisees are authorized to participate on Yelp, Facebook and Instagram),we will provide you with guidelines for establishing and maintaining such Websites and each of the following provisions will apply: (i) you may neither establish nor use any Website without our prior written approval; (ii) before establishing any Website, you must submit to us, for our prior written approval, a sample of the proposed Website, including its domain name, format, visible content (including, without limitation, proposed screen shots), and non-visible content (including meta-tags), in the form and manner we may require and all
Unless we approve otherwise in writing, you may not establish a separate Website, and you will only have one web page, as we designate and approve, within our website. The term “Website” includes: anything on the Internet as well as other electronic sites (such as social networking sites like YouTube, Facebook, Twitter, LinkedIn, Pinterest, Yelp, Instagram, blogs and other applications). You must comply with our requirements regarding offering, selling, advertising, discussing or disseminating any information, or otherwise having a presence on a Website, regarding the Business. If we approve a separate Website for you (currently franchisees are authorized to participate on Yelp, Facebook and Instagram),we will provide you with guidelines for establishing and maintaining such Websites and each of the following provisions will apply: (i) you may neither establish nor use any Website without our prior written approval; (ii) before establishing any Website, you must submit to us, for our prior written approval, a sample of the proposed Website, including its domain name, format, visible content (including, without limitation, proposed screen shots), and non-visible content (including meta-tags), in the form and manner we may require and all
Franchisor behaviours
What the franchisor requires
25 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We reserve the right to have independent access to all information that you store in any computer, laptop, tablet, social media platform, mobile app platform or software related to the Business (Franchise Agreement Sections XII.H, XII.I, XIV.A and XX.A).
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesItem 17
you fail to submit financial statements, tax returns,
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are the only Approved Supplier of the CRM software you are required to use in the operation of your Business.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may periodically change our System standards and specifications from time to time, as we deem appropriate or necessary in our sole discretion, and you will be solely responsible for costs associated with complying with any modifications to the System.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In the past fiscal year ending December 31, 2024, neither us nor our affiliates generated any revenue as a result of franchisees’ required purchases or leases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and/or our parent or affiliates may receive payments or other compensation from Approved Suppliers or any other suppliers on account of these suppliers’ dealings with us, you, or other Franchised Businesses in the System, such as rebates, commissions or other forms of compensation.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
5Item 8
approximately 5% to 15% of your ongoing costs to operate the Franchised Business after the initial start-up phase
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must pay our then-current supplier or non-approved product evaluation fee when submitting your request.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
We may, but are not obligated to, grant your request to: (i) offer any products or services in connection with your Franchised Business that are not Approved Products and Services; or (ii) purchase any item or service we require you to purchase from an Approved Supplier from an alternative supplier.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee Shall Cancel Assumed Names and Transfer Phone Numbers
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
Share with you relevant operating problems faced by other Driving Academy™ businesses disclosed by reports submitted to us or inspections made by us.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We have the right to add to, and otherwise modify, any manual, including the Operations Manual, to reflect changes in authorized equipment, products and services, as well as changes in specifications, standards and operating procedures of a Driving Academy™ Business.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You may not sign a lease for the site (or contract to purchase the premises, if applicable) in which you wish to operate your Business until you have obtained our written approval.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Unless we approve otherwise in writing, you may not establish a separate Website, and you will only have one web page, as we designate and approve, within our website.
Is a minimum grand opening advertising spend required?
YesItem 7
You must have a minimum amount of $3,000 before you open to spend on a grand opening marketing, which must be spent one month prior to opening.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend a minimum of $9,000 per calendar quarter on local advertising and promotion for your Business, in addition to the System Advertising Fee contribution you pay to us.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 16
You must participate in any gift certificate, gift card, rewards, or loyalty program we establish.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
We are the only Approved Supplier of the CRM software you are required to use in the operation of your Business.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
We are the only Approved Supplier of the CRM software you are required to use in the operation of your Business.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Royalty fees shall be payable by direct deposit from franchisee’s account to us and all royalty fees are imposed by us only.
Must the franchisee participate in a gift card program?
YesItem 16
You must participate in any gift certificate, gift card, rewards, or loyalty program we establish.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Your Manager must devote all of his or her time and effort to the personal supervision of the Business, must be present at the Business whenever it is open for operation (within reason) and must use his or her best efforts in the operation of the Business.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We reserve the right to have independent access to all information that you store in any computer, laptop, tablet, social media platform, mobile app platform or software related to the Business (Franchise Agreement Sections XII.H, XII.I, XIV.A and XX.A).
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 8
We are the only Approved Supplier of the CRM software you are required to use in the operation of your Business.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
In addition, we have the right to require that you, any Owner, manager or lead certified commercial driving instructor complete supplemental and refresher training programs during the term of the Franchise Agreement, to be held at our corporate headquarters (currently in Linden, New Jersey).
The filing answers no to 3 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Is attendance at an annual convention or conference mandatory for the franchisee?
The vendor opportunity at Driving Academy
Driving Academy is a small education franchise headquartered in New Jersey with just 6 total units — 4 franchised and 2 company-owned — according to its 2025 Franchise Disclosure Document. The franchised locations are spread across four states: Florida, New Jersey, Oregon, and Indiana. All four franchisees are single-unit operators; no multi-unit owners appear in the FDD. For a software vendor, the immediate addressable market is those 4 franchised locations, plus the 2 company-owned units if the franchisor is open to vendor discussions at the corporate level. Year-over-year unit growth is not disclosed in the 2025 filing, and the operator footprint shows no units in the 2–9, 10–24, or 25+ bands, signaling a flat or very early-stage system.
Who controls software purchasing
The 2025 FDD lists two executives in Item 1: Jonathan Marques, President, and Anthony Johnson, Director of Training. No CIO, CTO, VP of IT, or procurement officer is named. In a system this small, software purchasing decisions almost certainly flow through the President’s office, with the Director of Training likely influencing any operational or educational technology choices. Vendors pitching Driving Academy should expect a centralized, relationship-driven buying process rather than a formal RFP cycle. There is no parent company on file; the brand appears independently owned, so no external corporate procurement layer exists.
Mandated and current tech stack
Driving Academy’s 2025 FDD mandates three categories of technology: customer contact software, Driving Academy proprietary software, and financial software. The proprietary system is named generically — “Driving Academy proprietary software” — with no third-party vendor disclosed. The customer contact and financial software mandates are also listed without specific vendor names, which means the franchisor either builds or white-labels these tools internally. For a vendor selling CRM, accounting, or operational platforms, the barrier is high: you would need to displace a mandated, likely deeply embedded proprietary stack. The FDD does not mention a point-of-sale system, scheduling tool, or learning management system by name, leaving those categories potentially open if they fall outside the “customer contact” and “financial” mandates.
Procurement, renewals, and timing
Item 8 of the 2025 FDD contains no procurement extract, so Driving Academy’s supplier designation policy — whether it uses designated suppliers, an approved-vendor program, or an open market — is not publicly disclosed. This absence itself is a signal: in a system of 6 units, formal procurement infrastructure is often minimal. Renewal terms from Item 17 show that franchisees can renew for an additional 5 years by providing written notice, being in full compliance, paying a renewal fee, meeting current training and qualification requirements, executing a general release, and upgrading the business to then-current standards. Critically, the FDD warns that the renewal contract “may have materially different terms and conditions than your original contract,” which could include new technology mandates. With initial 10-year terms and no disclosed recent growth, natural software evaluation windows will be infrequent unless triggered by a system-wide tech refresh or a renewal cycle.
How to read the Driving Academy FDD
The full 2025 Driving Academy Franchise Disclosure Document is embedded below. Software vendors should pay particular attention to Item 11 (franchisor’s obligations) for tech mandate language, Item 8 for any supplier restrictions that may appear in future filings, and Item 19 for financial performance representations that contextualize the $2.06 million AUV. Because the system is small and the tech stack is proprietary, the FDD is your best window into whether a displacement or complementary sale is feasible. For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize where to pitch next.
Ordinary royalty terms
Complete royalty terms are not confirmed.
Questions vendors ask
Driving Academy, answered from the filing
Read the filing itself
Read the original document for the filing figures and their terms, page by page. Buy the original PDF to download, search, and annotate it.
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Operator footprint
Who runs the locations
4 operators run 4 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| FL | 1 |
|---|---|
| NJ | 1 |
| OR | 1 |
| IN | 1 |
Ownership
The portfolio behind Driving Academy
Parent company: Driving Academy Acquisition Inc..
Related Education brands
Primary franchise filings · updated June 2026. Read the original filing for definitions, conditions, and qualifications.