HQ-led decisions

Dripology

Personal services

Software purchasing at Dripology is controlled by its co-owners—Amin Afshari, Hamed Afshari, and M. Mike Nassar—who operate a single company-owned location in Florida. The brand mandates Boulevard, Intuit QuickBooks (QuickBooks Online), and Square by Block, Inc., leaving no room for alternative core systems. With only one unit and no franchised locations disclosed, the addressable market for third-party vendors is extremely limited today.

Live signals

Total units
1
0 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
3%
national + local
Initial fee
$40K
per unit
Investment range
$149K–$401K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
unaudited

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

QuickBooks Online
Mandatory
AccountingItem 11

lowing hardware and software: Hardware 1 desktop or laptop computer with internet access and printer/ scanner/ copier; and POS Hardware Software Square or Boulevard POS System and QuickBooks Online Th

Square
Mandatory
POSItem 11

we require you to purchase the following hardware and software: Hardware 1 desktop or laptop computer with internet access and printer/ scanner/ copier; and POS Hardware Software Square or Boulevard P

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
  2. 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
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The vendor opportunity at Dripology

Dripology operates a single company-owned location in Florida, with no franchised units reported in the 2025 Franchise Disclosure Document. The brand’s total unit count stands at one, and year-over-year unit growth is not disclosed. For software vendors, the immediate addressable market is this single unit, controlled entirely at the headquarters level. The royalty rate is 6.0%, and the initial franchise term is 10 years, with renewal terms also set at 10 years. Average unit volume (AUV) is not disclosed in the FDD.

Because the system has not yet scaled through franchising, any software sale would need to align with the co-owners’ current operational priorities. The absence of multi-unit operators and the concentration of all units in Florida mean that a vendor’s entry point is narrow and relationship-dependent.

Who controls software purchasing

Software purchasing authority rests with Dripology’s three co-owners: Amin Afshari, Hamed Afshari, and M. Mike Nassar. The FDD does not list a separate chief information officer, chief technology officer, or procurement manager. Vendors should expect that any pitch for operational, financial, or marketing software will be evaluated and approved directly by this ownership group. There is no indication of a parent company or outside private equity influence, as Dripology appears independently owned.

Mandated and current tech stack

Dripology’s 2025 FDD mandates four specific technology systems. Boulevard is required for operational workflows. Intuit QuickBooks, specifically QuickBooks Online by Intuit Inc., is mandated for accounting. Square by Block, Inc. is mandated for point-of-sale and payment processing. These mandates cover the core operational, financial, and transaction stack, leaving no flexibility for franchisees—or the single company-owned unit—to substitute alternatives. Any vendor selling adjacent or complementary software must integrate with or sit alongside these mandated platforms.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so Dripology’s procurement model—whether designated supplier, approved supplier, or open—is not publicly known. Renewal conditions, outlined in Item 17, allow a franchisee who has substantially complied with the agreement to renew for additional 10-year terms, provided they give written notice, sign a new agreement and release, pay a renewal fee, and refurbish or remodel the premises and replace equipment to meet then-current standards. The new agreement may contain materially different terms, including fees and territorial rights. For vendors, this means that even at renewal, the franchisor can reset technology requirements, potentially opening a window for new software adoption—though with only one unit, such events are rare.

How to read the Dripology FDD

The full 2025 Dripology Franchise Disclosure Document is embedded below. It contains the legal and operational disclosures that govern the franchise relationship, including Item 11 (franchisor’s assistance, advertising, computer systems, and training) where the mandated technology systems are listed, and Item 17 (renewal, termination, transfer, and dispute resolution) where renewal conditions are spelled out. Reviewing these sections will give software vendors the clearest picture of where their products might fit—or where they are locked out by existing mandates.

For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize outreach based on real FDD data.

Questions vendors ask

Dripology, answered from the filing

Co-owners Amin Afshari, Hamed Afshari, and M. Mike Nassar are the decision-makers, as listed in the 2025 FDD. No separate IT or procurement executive is disclosed.
Dripology mandates Boulevard for operations, Intuit QuickBooks (QuickBooks Online) for accounting, and Square by Block, Inc. for payments/POS, per the 2025 FDD.
The 2025 FDD reports one total unit, which is company-owned. No franchised units are disclosed, and all operations are in Florida.
The 2025 FDD does not include an Item 8 procurement extract, so whether Dripology uses designated suppliers, approved suppliers, or an open model is not publicly disclosed.
With a 10-year initial term and renewal terms of 10 years, plus no disclosed unit growth, natural software evaluation windows are infrequent and tied to single-unit refresh cycles.
The 2025 FDD is filed with state franchise regulators. You can review it directly in the embedded PDF viewer below.
Source

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Operator footprint

Who runs the locations

2 operators run 2 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit2

Top states by locations

FL2

Related Personal services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.