Yelp
Mandatoryon local advertising. 23 Doughnuttery Franchise, LLC – 2025 FDD ACTIVE 706469613v4 You must list and advertise the Shop in at least one online directory listing (such as Google or Yelp), at least one
From the filings
HQ-led decisions
Doughnuttery
Quick service restaurantSoftware purchasing at Doughnuttery is controlled by its small HQ team in Connecticut, led by Founder and CEO Evan Feldman. The brand currently mandates Yelp and uses a handful of consumer-facing social platforms, but its 2025 FDD discloses no mandated operational or POS systems. With only 4 total units (1 franchised), the immediate addressable market is tiny, making this a niche, relationship-driven sales target.
For software vendors selling into US franchise brands.
Live signals
Total units
4
1 franchised
Unit growth YoY
0%
vs prior filing
AUV
$209K
Item 19, 2023
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$30K
per unit
Investment range
$173K–$450K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
3 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Facebook
scontinue all internet, worldwide web and electronic commerce activities pertaining to the System, including through the use of a page or profile on a social media Website such as Facebook, Instagram,
Grubhub
take-out or delivery customers that the Shop receives by way of a franchise network Website that we control and administer, or third party dining vendors (for example, Seamless or GrubHub) that we may
Instagram
all internet, worldwide web and electronic commerce activities pertaining to the System, including through the use of a page or profile on a social media Website such as Facebook, Instagram, TikTok, P
Pinterest
wide web and electronic commerce activities pertaining to the System, including through the use of a page or profile on a social media Website such as Facebook, Instagram, TikTok, Pinterest and X (for
TikTok
t, worldwide web and electronic commerce activities pertaining to the System, including through the use of a page or profile on a social media Website such as Facebook, Instagram, TikTok, Pinterest an
Twitter
tivities pertaining to the System, including through the use of a page or profile on a social media Website such as Facebook, Instagram, TikTok, Pinterest and X (formerly known as Twitter). All advert
Franchisor behaviours
What the franchisor requires
27 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
You must obtain and use in the Shop a computer system containing the hardware and software we specify or that we recommend (the “Computer System”).
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have independent, unlimited access to the information generated by the Computer System and you may not block or restrict that access.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
In the case of Proprietary Products, suppliers will be limited to us, our affiliates, and/or our designated third party suppliers, and you must buy Proprietary Products only from us, our affiliates, and/or our designated third party suppliers at the prices we and they decide to charge.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We reserve the right to change the Computer System at any time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
14181.94Item 8
In 2024, our affiliate, Doughnuttery, Inc., earned $14,181.94 in revenue from selling required products to our Doughnuttery Shop franchise owners and licensees (see Item 1).
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates have the right to receive payments or other material consideration from suppliers on account of their actual or prospective dealings with you and other franchise owners and to use all amounts that we and our affiliates receive without restriction (unless we and our affiliates agree otherwise…
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
90Item 8
Collectively, the purchases and leases described above are approximately 90% of your overall purchases and leases in establishing the Shop and 90% of your overall purchases and leases in operating the Shop.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We may charge you or the supplier a reasonable fee for the evaluation and will decide within a reasonable time (no more than 120 days).
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If we institute any type of restrictive sourcing program (which, as noted above, we have already done for Proprietary Products and may do so for other items) and you want to use any item or service that we have not yet evaluated or to buy or lease from a supplier that we have not yet approved or designated, you first…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
Franchisee’s obligations on Section 15 of Obligations under the Franchise termination/nonrenewal Franchise Agreement Agreement include paying outstanding amounts; complete de- identification; assigning telephone and other numbers; and returning confidential information
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We will advise you at any time and from time to time regarding the Shop’s operation based on your reports or our inspections, audits and/or evaluations of your franchise’s training methods, techniques, equipment, staff and services rendered to its customers.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may modify the Operations Manual periodically to reflect changes in System Standards.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
We will approve or disapprove each site that you propose in accordance with our policies and procedures according to our general criteria for selection of a Doughnuttery Shop site.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not develop, maintain, or authorize any Website that mentions or describes you or the Shop or displays any of the Marks without our prior written approval.
Is a minimum grand opening advertising spend required?
YesItem 7
During the grand opening period, you must spend a minimum of $2,500 on grand opening advertising for your Shop.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
In addition to your obligation to conduct advertising and Fund contributions, you must spend, during the second month of the franchise term and in all subsequent months, 1.5% of the Shop’s Gross Sales.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
You agree to obtain and use the computer hardware and/or operating software (including point-of-sale equipment and software) we specify at any time and from time to time (the “Computer System”).
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
We will require all franchise owners in the ACA to participate.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You currently must purchase certain Menu Items, related ingredients, and other products, as well as certain Operating Assets and the point-of-sale systems and software we describe in Item 11, only from suppliers we designate.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You currently must purchase certain Menu Items, related ingredients, and other products, as well as certain Operating Assets and the point-of-sale systems and software we describe in Item 11, only from suppliers we designate.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
You currently must purchase certain Menu Items, related ingredients, and other products, as well as certain Operating Assets and the point-of-sale systems and software we describe in Item 11, only from suppliers we designate.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
We will debit the EDTA for these amounts on their due dates.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must obtain and use in the Shop a computer system containing the hardware and software we specify or that we recommend (the “Computer System”).
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have independent, unlimited access to the information generated by the Computer System and you may not block or restrict that access.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
You must obtain and use in the Shop a computer system containing the hardware and software we specify or that we recommend (the “Computer System”).
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may charge reasonable registration or similar fees for these courses.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Besides attending these courses, we may require you to attend an annual national meeting of all Doughnuttery Shop franchise owners at a location we designate, and an annual regional meeting of Doughnuttery Shop franchise owners at a location we designate.
The filing answers no to 2 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a gift card program?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
The vendor opportunity at Doughnuttery
Doughnuttery is a quick-service restaurant concept headquartered in Connecticut with a total footprint of 4 units—3 company-owned and 1 franchised—according to its 2025 Franchise Disclosure Document. The brand reported an Average Unit Volume (AUV) of $209,259. With a 6.0% royalty rate and a 10-year initial franchise term, the system is in its very early stages of franchising. Year-over-year unit growth was not disclosed. For software vendors, the addressable market is limited to a single franchised location and three corporate stores, making this a low-volume, high-touch sales target where a relationship with the founding team is essential.
Who controls software purchasing
The 2025 FDD lists three HQ executives in Item 1: Evan Feldman, Founder, Chief Executive Officer, and Chief Doughnut Officer; Jason Feldman, Director of Operations, Director of Culinary Innovation, and Head Chef; and Marlo Feldman, Chief People Officer and Controller. No dedicated CIO, CTO, or VP of IT is named. In a system this small, Evan Feldman is the most probable final decision-maker for any software purchase, with Jason Feldman likely evaluating operational tools and Marlo Feldman overseeing financial or HR-related platforms. The operator footprint in our corpus shows no additional multi-unit operators mapped, reinforcing that all purchasing authority sits with this HQ team.
Mandated and current tech stack
Doughnuttery’s 2025 FDD mandates only one technology system: Yelp. The document also lists Facebook, Grubhub, Instagram, Pinterest, TikTok, and Twitter as used but not mandated. No point-of-sale, back-office, inventory management, payroll, or accounting software is disclosed in the mandated or recommended tech sections. This absence suggests either a reliance on generic small-business tools or an openness to vendor proposals that can demonstrate value to a tiny, founder-led operation. Any vendor pitching operational software should be prepared to explain how their solution scales down to a 4-unit system while still offering meaningful efficiency gains.
Procurement, renewals, and timing
The FDD does not include an Item 8 procurement extract, leaving the designated-supplier versus approved-supplier model unknown. In practice, procurement decisions for a system of this size are almost certainly made directly by the Feldman family at HQ. On the renewal side, Item 17 specifies that a compliant franchisee may acquire two successor franchise terms of 5 years each, contingent on signing the then-current Franchise Agreement, paying a renewal fee, and remodeling to current standards. Because only one franchised unit exists, renewal-driven software evaluation cycles are essentially nonexistent. The primary window for a software sale is whenever the corporate locations decide to upgrade or adopt a new tool—a timeline driven entirely by internal HQ priorities rather than contractual triggers.
How to read the Doughnuttery FDD
The full 2025 Doughnuttery FDD is embedded below. Vendors should focus on Item 11 (the source of the mandated Yelp disclosure and the list of used platforms) and Item 19 (which contains the $209,259 AUV figure). Item 1 provides the executive roster critical for mapping the buying center. Because no Item 8 extract is available, direct inquiry with HQ will be necessary to understand supplier qualification requirements. For a ranked target list of franchise systems that match your software, talk to FranCloud.
Questions vendors ask
Doughnuttery, answered from the filing
Founder and CEO Evan Feldman is the likely ultimate decision-maker. Jason Feldman (Director of Operations) and Marlo Feldman (Chief People Officer/Controller) may influence operational and financial software choices respectively.
The 2025 FDD does not disclose any mandated POS or operational technology. The only mandated tech listed is Yelp. No back-of-house, accounting, or inventory systems are named.
There are 4 total units: 3 company-owned and 1 franchised. As a quick-service restaurant concept based in Connecticut, it is a very small, early-stage franchise system.
The 2025 FDD does not include an Item 8 procurement extract, so the designated vs. approved supplier model is not publicly disclosed. Vendors should expect direct HQ involvement in purchasing decisions.
With a 10-year initial term and a single franchised unit, renewal-driven contract windows are negligible. The sole franchisee can renew for two 5-year successor terms, but the primary sales opportunity is with the 3 corporate locations.
The 2025 FDD is filed with state franchise regulators. You can review the full document in the embedded PDF viewer below to analyze Item 11 tech disclosures and Item 19 financial performance representations directly.
Source
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Doughnuttery files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Doughnuttery’s FDD on file does not disclose a franchisee directory.
Related Quick service restaurant brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.