Doughnuttery

You must obtain and use in the Shop a computer system containing the hardware and software we specify or that we recommend (the “Computer System”). The Computer System currently includes: (i) the required POS system and related hardware and software and set-up fees from our designated vendor; (ii) a laptop, router and a printer; and (iii) Microsoft Office and QuickBooks. 24 Doughnuttery Franchise, LLC – 2025 FDD ACTIVE 706469613v4 Currently, our required POS system is Square provided by Block, Inc. You must purchase and maintain a POS system consisting of at least one POS terminal. Each POS terminal will cost approximately $1,219, which includes a monitor, cash register drawer, card reader, digital scanner, printer and related hardware and software. In addition to the cost for the initial purchase of the POS system, you must also pay Block, Inc. an initial set-up fee of approximately $400 and an on-going, monthly license fee of $150, in each case for one POS terminal. The following software, for which Block, Inc. is currently the sole approved supplier, is currently optional, although we may in the future require that you obtain it: API (currently $25 per month); Enterprise (currently $50 per month); Online Ordering (currently $50 per month); Gift Cards (currently $50 per month); Inventory Management (currently $75 per month); and Loyalty/Rewards (currently $25 per month). You may purchase all other parts of the Computer System from any vendor so long as we have not designated a sole or approved vendor for a particular component and your Computer System for the Shop meets our overall specifications. A laptop computer costs approximately $600, a router costs approximately $315 and a printer costs approximately $300. Microsoft Office costs approximately $100 per year and QuickBooks costs approximately $300. We may modify the specifications for and components of the Computer System. You will be responsible for the costs of updating and implementing any changes we make to the Computer System.

Your local advertising and promotion must follow our guidelines. All advertising and promotional materials that you develop for the Shop must contain notices of our Website’s domain name in the manner we designate. You may not develop, maintain, or authorize any Website that mentions or describes you or the Shop or displays any of the Marks without our prior written approval. We alone may establish, maintain, modify or discontinue all internet, worldwide web and electronic commerce activities pertaining to the System, including through the use of a page or profile on a social media Website such as Facebook, Instagram, TikTok, Pinterest and X (formerly known as Twitter). All advertising, promotion, marketing, and public relations must be completely clear, factual, and not misleading and conform to both the highest standards of ethical advertising and marketing and the policies that we periodically require. Before you use them, you must send us or our designated agency for review samples of all advertising, promotional, marketing, and public relations materials that we have not prepared or previously approved. Promotional material includes materials you provide on a Website or similar medium. If you do not receive written approval or disapproval within 10 business days after we or our designated agency receives the materials, they are deemed to be disapproved. You must not engage in any advertising of your Shop unless we have previously approved the medium, content and method.

Except to the extent that we may authorize the Shop to accept online orders from take-out or delivery customers that the Shop receives by way of a franchise network Website that we control and administer, or third party dining vendors (for example, Seamless or GrubHub) that we may specifically authorize or approve for use with the System, you may not use other channels of distribution, such as the Internet or any other form of electronic commerce, catalog sales, telemarketing, or other direct marketing to make sales inside or outside the Territory. You must advertise and solicit clients for the Shop only within the Territory. You may not operate the Shop outside the Territory. You will not have the right to provide delivery or catering services to any customers without our prior written consent, which we may withhold for any reason or no reason.

Your local advertising and promotion must follow our guidelines. All advertising and promotional materials that you develop for the Shop must contain notices of our Website’s domain name in the manner we designate. You may not develop, maintain, or authorize any Website that mentions or describes you or the Shop or displays any of the Marks without our prior written approval. We alone may establish, maintain, modify or discontinue all internet, worldwide web and electronic commerce activities pertaining to the System, including through the use of a page or profile on a social media Website such as Facebook, Instagram, TikTok, Pinterest and X (formerly known as Twitter). All advertising, promotion, marketing, and public relations must be completely clear, factual, and not misleading and conform to both the highest standards of ethical advertising and marketing and the policies that we periodically require. Before you use them, you must send us or our designated agency for review samples of all advertising, promotional, marketing, and public relations materials that we have not prepared or previously approved. Promotional material includes materials you provide on a Website or similar medium. If you do not receive written approval or disapproval within 10 business days after we or our designated agency receives the materials, they are deemed to be disapproved. You must not engage in any advertising of your Shop unless we have previously approved the medium, content and method.

Your local advertising and promotion must follow our guidelines. All advertising and promotional materials that you develop for the Shop must contain notices of our Website’s domain name in the manner we designate. You may not develop, maintain, or authorize any Website that mentions or describes you or the Shop or displays any of the Marks without our prior written approval. We alone may establish, maintain, modify or discontinue all internet, worldwide web and electronic commerce activities pertaining to the System, including through the use of a page or profile on a social media Website such as Facebook, Instagram, TikTok, Pinterest and X (formerly known as Twitter). All advertising, promotion, marketing, and public relations must be completely clear, factual, and not misleading and conform to both the highest standards of ethical advertising and marketing and the policies that we periodically require. Before you use them, you must send us or our designated agency for review samples of all advertising, promotional, marketing, and public relations materials that we have not prepared or previously approved. Promotional material includes materials you provide on a Website or similar medium. If you do not receive written approval or disapproval within 10 business days after we or our designated agency receives the materials, they are deemed to be disapproved. You must not engage in any advertising of your Shop unless we have previously approved the medium, content and method.

Your local advertising and promotion must follow our guidelines. All advertising and promotional materials that you develop for the Shop must contain notices of our Website’s domain name in the manner we designate. You may not develop, maintain, or authorize any Website that mentions or describes you or the Shop or displays any of the Marks without our prior written approval. We alone may establish, maintain, modify or discontinue all internet, worldwide web and electronic commerce activities pertaining to the System, including through the use of a page or profile on a social media Website such as Facebook, Instagram, TikTok, Pinterest and X (formerly known as Twitter). All advertising, promotion, marketing, and public relations must be completely clear, factual, and not misleading and conform to both the highest standards of ethical advertising and marketing and the policies that we periodically require. Before you use them, you must send us or our designated agency for review samples of all advertising, promotional, marketing, and public relations materials that we have not prepared or previously approved. Promotional material includes materials you provide on a Website or similar medium. If you do not receive written approval or disapproval within 10 business days after we or our designated agency receives the materials, they are deemed to be disapproved. You must not engage in any advertising of your Shop unless we have previously approved the medium, content and method.

Your local advertising and promotion must follow our guidelines. All advertising and promotional materials that you develop for the Shop must contain notices of our Website’s domain name in the manner we designate. You may not develop, maintain, or authorize any Website that mentions or describes you or the Shop or displays any of the Marks without our prior written approval. We alone may establish, maintain, modify or discontinue all internet, worldwide web and electronic commerce activities pertaining to the System, including through the use of a page or profile on a social media Website such as Facebook, Instagram, TikTok, Pinterest and X (formerly known as Twitter). All advertising, promotion, marketing, and public relations must be completely clear, factual, and not misleading and conform to both the highest standards of ethical advertising and marketing and the policies that we periodically require. Before you use them, you must send us or our designated agency for review samples of all advertising, promotional, marketing, and public relations materials that we have not prepared or previously approved. Promotional material includes materials you provide on a Website or similar medium. If you do not receive written approval or disapproval within 10 business days after we or our designated agency receives the materials, they are deemed to be disapproved. You must not engage in any advertising of your Shop unless we have previously approved the medium, content and method.

We, or our designated supplier, may become the required supplier of some or all digital marketing and advertising services. If we do, you will be required to discontinue using any of your current suppliers for this service upon expiration of any existing contracts for these services, or within 30 days of receiving notice from us that we will be providing these services, whichever occurs first. Any amounts paid to us as the required supplier of digital marketing and advertising services may be applied towards the monthly minimum you must spend on local advertising. 23 Doughnuttery Franchise, LLC – 2025 FDD ACTIVE 706469613v4 You must list and advertise the Shop in at least one online directory listing (such as Google or Yelp), at least one recommended classified telephone directory distributed within the Territory (in designated business classifications) and use an approved form of classified telephone directory advertisement. If other Doughnuttery Shops are located within the directory’s distribution area, we may require you to participate in a collective telephone directory advertisement with those Doughnuttery Shops and pay your share. (Franchise Agreement  Section 9.C)