Doughnuttery

The vendor opportunity at Doughnuttery

Doughnuttery is a quick-service restaurant concept headquartered in Connecticut with a total of 4 units, of which 3 are company-owned and only 1 is franchised. The brand reported an average unit volume of $209,259 in its 2025 Franchise Disclosure Document. For software vendors, the immediate addressable market is extremely small—just a single franchised location—but the concentration of control at headquarters means a single relationship can influence technology decisions across the entire system. The royalty rate is 6%, and the initial franchise term is 10 years, with successor terms of 5 years each available to compliant franchisees.

Because the franchised unit count is so low, any vendor selling into this system will be dealing almost exclusively with the corporate entity. The company-owned stores represent additional potential deployment targets if the franchisor decides to standardize or upgrade systems across both corporate and franchised locations. Year-over-year unit growth was not disclosed in the 2025 FDD, so the near-term expansion trajectory is unclear.

Who controls software purchasing

The 2025 FDD lists three executives in Item 1: Evan Feldman, Founder, Chief Executive Officer and Chief Doughnut Officer; Jason Feldman, Director of Operations, Director of Culinary Innovation and Head Chef; and Marlo Feldman, Chief People Officer and Controller. In a system this small, software purchasing authority is almost certainly centralized with this group. Evan Feldman, as CEO, is the most likely final decision-maker for strategic technology investments. Jason Feldman, overseeing operations and culinary innovation, would be the natural internal champion for operational and point-of-sale tools. Marlo Feldman, as Controller, holds the purse strings and would evaluate accounting, payroll, and HR-related platforms.

There is no separate parent company—Doughnuttery appears to be independently owned. No multi-unit operators are mapped in our corpus, so there are no franchisee-level buying centers to pursue independently. Every software sale runs through this tight-knit HQ team.

Mandated and current tech stack

Doughnuttery’s 2025 FDD mandates two specific technology systems. Intuit QuickBooks is required for accounting, and Square by Block, Inc. is mandated for point-of-sale. These are the only named vendors in the disclosure. The mandate of Square suggests the brand is comfortable with cloud-based, integrated payment-and-POS platforms, which may open the door for adjacent tools that integrate with the Square ecosystem. The QuickBooks mandate similarly signals a preference for widely adopted, small-business-oriented financial software.

No other operational, inventory, scheduling, or HR systems are disclosed as mandated or recommended. This absence may indicate either that the brand has not yet standardized other parts of its tech stack or that such systems are not required to be disclosed under the FDD’s Item 11. Vendors selling complementary or replacement tools should be prepared to demonstrate integration capabilities with Square and QuickBooks as a baseline requirement.

Procurement, renewals, and timing

Item 8 of the 2025 FDD does not include an extract describing a designated supplier program, approved supplier list, or procurement rebate structure. This means the franchisor has not publicly disclosed a formal procurement model. In practice, for a system of this size, purchasing is likely handled on an ad hoc basis by the HQ team rather than through a structured vendor management process.

Item 17 outlines the renewal framework. A franchisee in full compliance may acquire two successor franchise terms of 5 years each, or for as long as they maintain possession of the premises, whichever is less. To renew, the franchisee must provide timely notice, pay a renewal fee, remodel the shop to current standards regardless of cost, and sign the then-current Franchise Agreement along with a release and other required documents. These renewal events—potentially every 5 years—represent natural inflection points where technology requirements may be reassessed and new vendor contracts negotiated. The initial term of 10 years means the first renewal window for the existing franchised unit may be years away, but vendors should monitor unit growth for new openings that trigger fresh technology evaluations.

How to read the Doughnuttery FDD

The full 2025 Doughnuttery Franchise Disclosure Document is available below. Key sections for software vendors include Item 1 (executive team and corporate structure), Item 8 (procurement obligations, though not detailed here), Item 11 (mandated technology systems), and Item 17 (renewal and transfer triggers that can open contract windows). Because the system is so small, the FDD provides an unusually transparent view of exactly who controls purchasing and what tools are already locked in. Use this data to qualify whether Doughnuttery fits your ideal customer profile before investing in outreach. For a ranked target list of franchise systems matched to your software category, talk to FranCloud.