Facebook
890289.2 homepage, electronic address, metatag, or other marketing in connection with any website or other online presence. “Social Media” means blogs, common social networks like Facebook and Instagr
From the filings
HQ-led decisions
Dos Toros Taqueria
Quick service restaurantSoftware purchasing decisions at Dos Toros Taqueria flow through HQ in New York, where CEO Nicholas Marsh and President/COO Thomas Kelleher oversee a 22-unit quick-service Mexican chain. The brand publicly mandates four technology vendors—Facebook, Instagram, LinkedIn, and Twitter—confining explicit tech mandates to social media. With 20 company-owned and 2 franchised locations, the total addressable unit count is small but concentrated, creating a focused sales opportunity for vendors who align with its parent company, Founders Table.
For software vendors selling into US franchise brands.
Live signals
Total units
22
2 franchised
Unit growth YoY
—
vs prior filing
AUV
$1.98M
Item 19, 2024
Royalty
5%
of gross sales
Ad fund
2%
national + local
Initial fee
$40K
per unit
Investment range
$1.03M–$1.61M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Instagram
page, electronic address, metatag, or other marketing in connection with any website or other online presence. “Social Media” means blogs, common social networks like Facebook and Instagram, professio
LinkedIn
other marketing in connection with any website or other online presence. “Social Media” means blogs, common social networks like Facebook and Instagram, professional networks like LinkedIn, live-blogg
Twitter
any website or other online presence. “Social Media” means blogs, common social networks like Facebook and Instagram, professional networks like LinkedIn, live-blogging tools like Twitter, file, audio
Franchisor behaviours
What the franchisor requires
20 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 12 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have continuous, unlimited, independent access to all operational information on the Computer System, excluding employee or employment-related information.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
One of our affiliates, which currently is the designated (i.e., only) supplier of the proprietary kitchen management software system called “DASH” and the mobile app/website software, received $1,125 during 2024 for licensing software to our franchisee.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
We did not receive any revenue during 2024 from selling or leasing any items or services directly to our franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
100Item 8
Collectively, your purchases and leases from us or our affiliates, from designated or approved suppliers, or according to our standards and specifications represent about 100% of your overall purchases and leases to establish and then to operate the Restaurant.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase or lease any Operating Assets, products, or services from a supplier or distributor we have not then approved (if we require you to buy or lease the asset, product, or service only from an approved supplier or distributor), then you must establish to our reasonable satisfaction that the…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
assigning telephone numbers and directory listings
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
determining what is required for you to comply (and then complying) at all times with the most-current version of the Payment Card Industry Data Security Standards, and with all laws (including privacy laws) governing the use, disclosure, and protection of Consumer Data and the Computer System, and validating…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
We have the right to delay the Restaurant’s opening until all required training has been satisfactorily completed.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We have the right to modify the Operations Manual periodically to reflect changes in Brand Standards, but those modifications will not alter your fundamental rights or status under the Franchise Agreement.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
You will operate the Restaurant at a specific location that we consider to be acceptable.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not develop, maintain, or authorize any Digital Marketing or Social Media mentioning or describing the Restaurant or displaying any Marks without our prior written approval and, if applicable, without complying with our Brand Standards for such Digital Marketing and Social Media.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend the amounts we periodically specify, not to exceed 2% of your Restaurant’s monthly Gross Sales, on approved Marketing Materials and advertising, marketing, and promotional programs for the Restaurant (“Local Marketing Spending Requirement”).
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 8
You must participate in, and comply with the requirements of, our Loyalty Program Media and customer loyalty/affinity and similar programs.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If we already have established, or at some point establish, a Cooperative for the geographic area in which your Restaurant is located, you automatically will become a member of the Cooperative and must participate as its governing documents require.
Operations
Must equipment be purchased from designated or approved suppliers?
YesItem 8
Otherwise, you currently must buy all of the Restaurant’s Operating Assets (defined above), point-of-sale and information- 18 DOS TOROS FDD (2025) 1616890289.2 technology systems, ingredients, salad dressings, uniforms, and packaging materials only from suppliers we designate or approve.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You must authorize us to debit your business checking or other account automatically for the Royalty, Brand Fund contribution, and other amounts due under the Franchise Agreement or otherwise.
People
Must employees wear uniforms specified by the franchisor?
YesItem 8
Otherwise, you currently must buy all of the Restaurant’s Operating Assets (defined above), point-of-sale and information- 18 DOS TOROS FDD (2025) 1616890289.2 technology systems, ingredients, salad dressings, uniforms, and packaging materials only from suppliers we designate or approve.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must obtain and use the computer hardware and software, point-of-sale system, computer-related accessories and peripheral equipment, tablets, smart phones, on-line, digital, and App ordering systems, and on-line kitchen-management system we periodically specify (the “Computer System”).
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have continuous, unlimited, independent access to all operational information on the Computer System, excluding employee or employment-related information.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
If your Operator or Restaurant manager fails to complete Initial Training to our satisfaction, or we determine after an inspection that retraining is necessary because the Restaurant is not operating according to Brand Standards, he or she may attend a retraining session for which we may charge our then-current…
The filing answers no to 2 questions
- Is there a franchisee advisory council, association or committee?Item 20
- Is a minimum grand opening advertising spend required?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
The vendor opportunity at Dos Toros Taqueria
Dos Toros Taqueria is a 22-unit quick-service Mexican chain headquartered in New York. Company-owned stores account for 20 of the 22 locations, and franchised units total just 2. Average unit volume reaches $1,981,000. The brand collects a 5.0% royalty on a 10-year initial term. Year-over-year unit growth is not disclosed in the most recent FDD.
The chain sits inside Founders Table, a strategic multi-brand parent whose portfolio in our corpus also includes Chopt Creative Salad Company. Any vendor that already works with Chopt may find a warmer introduction here. The operator footprint is minimal: one mapped operator in Michigan, zero multi-unit operators, and a unit-band split showing a single location in the 1-unit tier. For a software vendor, this means every sale runs through a tight corporate team at HQ.
Who controls software purchasing
Item 1 of the 2025 FDD names two HQ executives: Nicholas Marsh, Chief Executive Officer, and Thomas Kelleher, President and Chief Operating Officer. In a chain this small—with 20 corporate units reporting into New York—those two officers effectively function as the buying center. A vendor’s pitch should anticipate approval from either or both. No divisional CIO or VP of Technology is listed, and the FDD does not describe an IT steering committee. The decision-making surface is narrow, which can compress sales cycles if you reach the right person.
Mandated and current tech stack
Dos Toros Taqueria mandates four technology vendors in Item 11 of its 2025 FDD: Facebook, Instagram, LinkedIn, and Twitter. All four are social media platforms. No point-of-sale system, back-of-house, inventory, or scheduling tool is mandated or publicly disclosed in the FDD. This absence represents a gap—and an opportunity—for vendors selling operational software. If you can show value for a 22-unit, company-dominated chain with an AUV just under $2 million, the conversation likely starts with the CEO or COO.
Procurement, renewals, and timing
The FDD does not extract an Item 8 procurement signal. That means available documents do not reveal whether the brand uses a designated supplier program, an approved-supplier list, or an open procurement model. Vendors must validate this during discovery.
On renewals, Item 17 provides a clear trigger. Franchisees in good standing may acquire a 10-year successor franchise if they meet eight conditions, including a business review, formal notice at least three months before term-end, substantial compliance with brand standards, a remodel, and payment of a $5,000 successor-franchise fee. While the franchised base is tiny, any upcoming renewal window is a moment when operators may re-evaluate technology. Timing software outreach to these windows can improve response rates.
How to read the Dos Toros Taqueria FDD
The 2025 Franchise Disclosure Document is embedded below. Use it to verify unit counts, officer names, mandated technology, and renewal conditions cited on this page. Item 11 lists the four social platforms; Item 1 provides the executives; Item 17 details renewal terms. Compare this FDD against other quick-service brands in your pipeline to spot gaps where your software could become the first mandated operational tool.
For a ranked target list tailored to your product's integration profile, FranCloud can help you prioritize brands where your software fits a disclosed gap.
Questions vendors ask
Dos Toros Taqueria, answered from the filing
Nicholas Marsh (CEO) and Thomas Kelleher (President & COO) are named in the FDD; they form the buying center for a centralized, HQ-driven chain.
The 2025 FDD lists no mandatory POS or operational systems. Only social media platforms—Facebook, Instagram, LinkedIn, and Twitter—are mandated in Item 11.
22 total units: 20 company-owned and 2 franchised. All known units are in New York, with a single mapped operator in Michigan.
The FDD does not disclose Item 8 procurement signals, so designated-supplier versus approved-supplier requirements are not public.
Franchise terms run 10 years, with a $5,000 successor-franchise fee. Renewal requires a business review and 3-month notice, creating potential decision points near term-end.
The 2025 FDD is filed with state franchise regulators. You can review it using the embedded PDF viewer on this page.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Dos Toros Taqueria files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| MI | 1 |
|---|
Ownership
The portfolio behind Dos Toros Taqueria
strategic_multibrand of Founders Table.
Sibling brands
Related Quick service restaurant brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.