Dos Toros Taqueria

The vendor opportunity at Dos Toros Taqueria

Dos Toros Taqueria is a quick-service restaurant chain headquartered in New York, operating 22 total units as of its 2025 Franchise Disclosure Document. Of those, 20 are company-owned and only 2 are franchised, making this a predominantly corporate-run operation. Average unit volume sits at $1,981,000, with a 5.0% royalty rate and a standard 10-year initial franchise term. For a software vendor, the opportunity is not in a sprawling franchise network but in a tightly controlled, single-account sale: you are selling to the corporate entity, not to a dispersed base of franchisees.

The chain’s unit growth year-over-year is not disclosed in the FDD, and the only mapped operator footprint shows a single location in Michigan. The remaining units are likely clustered in the New York metro area, given the HQ location. This geographic concentration simplifies deployment logistics but also means the total addressable unit count is capped at 22 unless the brand embarks on a franchising expansion.

Who controls software purchasing

The 2025 FDD’s Item 1 lists Nicholas Marsh as Chief Executive Officer and Thomas Kelleher as President and Chief Operating Officer. In a chain where 20 of 22 units are company-owned, these two executives are the de facto buying center for any enterprise software purchase. There is no multi-unit franchisee layer to navigate; the decision-making path runs directly through the C-suite in New York. Vendors should prepare for a top-down sales motion targeting operational leadership, not a field-sales approach.

Mandated and current tech stack

Dos Toros mandates two systems in its FDD: Toast POS System by Toast, Inc. and DASH. Both are listed as required for franchisees, which signals a standardized, HQ-enforced technology environment. Toast covers the point-of-sale and likely a portion of the restaurant operating system, while DASH may handle back-of-house or operational workflows. Any vendor pitching a replacement or adjacent tool must contend with these incumbents and demonstrate integration capability or a compelling total-cost-of-ownership argument.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement extract, so the formal supplier designation process—whether designated, approved, or open—is not publicly known. Given the mandated tech stack and the corporate ownership structure, vendors should assume a closed procurement model where HQ evaluates and selects all technology.

On the renewal side, Item 17 outlines a successor-franchise process: a franchisee in good standing may acquire one 10-year successor term by meeting conditions including a business review, formal notice at least three months before term end, substantial compliance with brand standards, a remodel or upgrade, and a $5,000 successor fee. With only two franchised units, these renewal events are rare. The real contract windows for a software vendor will align with the corporate budget cycle and any HQ-driven digital transformation initiatives, not with franchisee turnover.

How to read the Dos Toros Taqueria FDD

The full 2025 FDD is embedded below. For software vendors, the critical sections are Item 1 (executive team), Item 11 (mandated systems—Toast and DASH), and Item 17 (renewal and successor terms). The document confirms a small, HQ-dominated chain with a locked-down tech stack and a concentrated decision-making structure. Use these data points to qualify whether Dos Toros fits your ideal customer profile before investing in a sales cycle. For a ranked target list of franchise systems matched to your software category, FranCloud can help.