Qvinci
Mandatory, QuickBooks Online, or other software) from us or our approved vendor list to support business activities and information / data integration to our systems. We require you to use Qvinci for financial
From the filings
+20.721% units YoYHQ-led decisions
DoodyCalls
Personal servicesSoftware purchasing at DoodyCalls is controlled at the franchisor level, with a mandated technology stack detailed in the 2026 FDD. The system includes 134 franchised units, all of which must use specific platforms for operations, financials, and compliance. For vendors, this means a single point of influence at HQ and a clear addressable market of 134 locations.
For software vendors selling into US franchise brands.
Live signals
Total units
134
134 franchised
Unit growth YoY
+20.721%
vs prior filing
AUV
$222K
Item 19, 2025
Royalty
7.5%
of gross sales
Ad fund
1.5%
national + local
Initial fee
$40K
per unit
Investment range
$76K–$94K
all-in, Item 7
Procurement
—
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
ServiceMinder
MandatoryThe current Technology Fee is described in Item 6. • You must implement and use the designated customer relationship management (CRM) system in your Franchised Business, currently ServiceMinder softwa
Braintree
was a firefighter with the Milton Fire Department from July 2017 to October 2022. Since 2005, Mr. Delaney has owned an interest in MacMill Incorporated, a DoodyCalls franchise in Braintree, Massachuse
QuickBooks Online
your providers and the number of services you choose to purchase. • We require that you purchase third party software or license software as a service (SaaS) (this could be email, QuickBooks Online, o
Scorpion
he Senior Vice President of Franchise Development of AB Inc. from January 2023 to January 2025. From January 2015 to December 2022, he was the Senior Vice President, Franchise for Scorpion Marketing i
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 8 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
We may designate the chart of accounts and/or the accounting program or platform that you are required to use.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have the right to independently access (i) the systems that we require you to use in the operation of your Franchised Business from time to time, and/or (ii) any other systems that you use to store or process Confidential Information or to display the Marks and/or Proprietary Products to others.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
At our request made within fifteen (15) days after the end of a calendar month, you are required to submit a statement of financial condition (a balance sheet) as of the end of the calendar month and a Profit and Loss financial statement for the month and for the fiscal year-to-date.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesFranchise agreement
We and our affiliates will earn revenue and profits from sales that we make directly to you.
Is there a franchisee advisory council, association or committee?
YesItem 11
The Franchise Agreement gives us the right, in our discretion, to create a franchisee advisory council to communicate ideas, including proposed advertising policies.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We have the right to change to a different vendor for all of these systems and, in some cases, required items may only be available through us and/or designated vendors.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesFranchise agreement
Subject to applicable law, we may earn money in the form of rebates, licensing fees, administrative fees, commissions, or other payments from vendors based on your purchases.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
At the termination or expiration of this Agreement, those telephone numbers and any online listings become our property.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Without limiting the foregoing, you agree to comply with the then-current Payment Card Industry Data Security Standards (PCI/DSS), as those standards may be revised by the PCI Security Standards Council, LLC (see www.pcisecuritystandards.org) or successor organization; to implement the security requirements that the…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We assess franchisees’ compliance with Brand Standards by means of, among other things, customer satisfaction surveys, mystery shopper reports, employee satisfaction and perception surveys, health and safety reviews, and third-party observation of your operations.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 1
We have the right to change the Operations Manual and the System Standards at any time.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You select your business site within your Territory, subject to our approval.
Marketing
Is a minimum grand opening advertising spend required?
YesFranchise agreement
You are required to spend at least the amount specified in the Brand Appendix to implement the pre- opening/grand opening marketing plan.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
As described in Item 6, you must spend at least $36,000 annually on local marketing (“Annual Local Marketing Spend”).
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
You are required to also participate in any customer loyalty programs we prescribe from time to time.
Operations
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
You must not install or use in the Approved Location or Franchised Business any equipment, vehicles, technology, furnishings, signs, vehicle graphics, or other items that we have not approved.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 8
We currently require payment by Automated Clearing House (ACH) or electronic funds transfer and you must designate an account at a commercial bank of your choice at the time of signing your Franchise Agreement and furnish the bank with authorizations at the time of signing your Franchise Agreement to permit us to…
Must the franchisee participate in a gift card program?
YesFranchise agreement
You are required to participate in programs relating to gift cards, gift certificates, stored value cards, online or mobile coupons or credits, online or mobile ordering systems, and other electronic money programs we prescribe from time to time for Franchised Businesses.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
You are required to maintain staffing in the Franchised Business adequate to meet the Brand Standards.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
We have the right to specify the point-of-sale (POS) system, customer relationship management (CRM) system, back-office system, software applications, audio/visual equipment, security systems, electronic payment devices, and other hardware, software, and network connectivity for the Franchised Business.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have the right to independently access (i) the systems that we require you to use in the operation of your Franchised Business from time to time, and/or (ii) any other systems that you use to store or process Confidential Information or to display the Marks and/or Proprietary Products to others.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
You must implement and use the designated customer relationship management (CRM) system in your Franchised Business, currently ServiceMinder software (and any other software that we designate) before your Franchised Business opens and in the operation of your Franchised Business.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
We may charge a training fee: (a) for additional trainees that you request in excess of the maximum number we designate for a training program; (b) if we require remedial
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
The Key Person, Owners of Franchisee, and/or employees of Franchisee, as designated by us (collectively, “Designated Franchisee Representatives”), are required to attend an annual convention and regional conferences of franchise owners, if called by us.
The filing answers no to 2 questions
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
- 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.
The vendor opportunity at DoodyCalls
DoodyCalls operates 134 franchised locations, all in the personal services segment, with an average unit volume of $222,114. The brand grew units by 20.7% year-over-year, signaling an expanding footprint and a recurring need for technology onboarding at new locations. For software vendors, the addressable market is 134 units today, with growth adding incremental seats each year. The franchisor mandates a specific technology stack, which means any new software must either replace an incumbent or integrate with mandated systems.
Who controls software purchasing
Purchasing authority sits at the franchisor level. The FDD lists Jason (“Jay”) Caiafa as Chief Executive Officer, Josh Greear as Chief Financial Officer and Treasurer, and Ryan Bowes as Chief Growth and Transformation Officer. No separate Chief Information Officer or VP of Technology is named, so the buying center likely involves the CEO and CFO for financial and operational tools, with the Chief Growth and Transformation Officer potentially influencing platforms that affect unit economics or scalability. Jordan Wilson, Chief Development Officer, may also weigh in on tools that support franchisee onboarding. Vendors should prepare to engage this group directly, as franchisees have no independent purchasing discretion for mandated systems.
Mandated and current tech stack
The 2026 FDD mandates six systems. For accounting and financial reporting, franchisees must use QuickBooks by Intuit Inc., QuickBooks Online by Intuit Inc., and Qvinci. Operations run on ServiceMinder. The franchisor also requires use of the proprietary DOODYCALLS Library, DOODYCALLS website, and Franchisee Portal. This stack covers financials, field service management, and brand-level digital assets. Any vendor selling adjacent software—such as payroll, CRM, or marketing automation—must demonstrate integration capability with QuickBooks, Qvinci, or ServiceMinder to be viable.
Procurement, renewals, and timing
The FDD does not include an Item 8 procurement extract, so the formal supplier designation process is not publicly documented. Franchise agreements have a 10-year initial term. Renewal conditions require franchisees to update computer systems and vehicles, sign the then-current franchise agreement, and meet training requirements. This creates a natural refresh cycle tied to the 10-year term, though the 20.7% unit growth rate suggests more immediate opportunities as new franchisees are onboarded. Vendors should time outreach around new unit openings and renewal windows, and be prepared to navigate a direct HQ sales process.
How to read the DoodyCalls FDD
The full 2026 Franchise Disclosure Document is embedded below. Item 11 lists the mandated technology systems and vendors. Item 1 identifies the executives who control purchasing. Item 17 outlines renewal conditions, including the requirement to update computer systems. The FDD is filed with state franchise regulators and provides the most authoritative public view of the brand’s technology requirements and decision-making structure. For a ranked target list of franchise systems aligned with your software category, FranCloud can help.
Questions vendors ask
DoodyCalls, answered from the filing
The C-suite controls purchasing. Key executives include CEO Jason Caiafa, CFO Josh Greear, and Chief Growth and Transformation Officer Ryan Bowes. No dedicated CIO is listed in the FDD.
The FDD mandates ServiceMinder for operations, QuickBooks and QuickBooks Online (Intuit) for accounting, Qvinci for financial reporting, plus proprietary DoodyCalls Library, website, and Franchisee Portal.
There are 134 franchised units. Company-owned unit count is not disclosed in the most recent FDD. Year-over-year unit growth is 20.7%.
The FDD does not include an Item 8 procurement extract, so the designated-supplier versus approved-supplier model is not publicly disclosed. Vendors should inquire directly with HQ.
Franchise agreements run 10 years. Renewal requires updated computer systems. With 20.7% unit growth, new locations may create recurring onboarding opportunities.
The 2026 FDD is filed with state franchise regulators. You can view it in the embedded PDF viewer below. It contains the full Item 11 tech mandates and Item 17 renewal conditions.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment DoodyCalls files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
263 operators run 263 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit263
Top states by locations
| TX | 32 |
|---|---|
| FL | 20 |
| NC | 19 |
| VA | 16 |
| CA | 13 |
Ownership
The portfolio behind DoodyCalls
holding_vehicle of Authority Brands.
Sibling brands
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.