From the filings
Software purchasing decisions at DivaDance are driven by a leadership team that includes a Chief Innovation Officer and a Chief Operations Officer, according to the 2026 FDD. The franchisor mandates business management and customer relationship management systems, creating a defined tech stack for its franchise network. The total number of addressable units is not disclosed in the most recent filing.
For software vendors selling into US franchise brands.
Live signals
Franchisor behaviours
16 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 15 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to the information and data that is electronically collected and stored on your computer system.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Currently, we are designated as an approved supplier of DivaDance branded materials and marketing kits.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We will notify you of any changes to our specifications or list of approved or designated suppliers.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
20Item 8
We estimate that your purchase of goods and services from suppliers according to our specifications, including your purchase of goods or services from our designated exclusive suppliers, to represent approximately 50% of your total purchases and leases in establishing the Franchised Business and approximately 20% of…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We may charge you a fee equal to the costs and expenses that we incur in reviewing and evaluating an alternate supplier, product, and/or service requested by you.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase or lease a source restricted item from a supplier that has not been previously approved or designated by us in writing, you must send us a written request for approval and submit additional information that we may request.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 1
to conduct on-site inspections; (i) to conduct 2 DivaDance. AR FDD. June 4, 2025 recurring performance and quality control assessments and instruction
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
At all times, we reserve the right to supplement, modify and update the Manuals (Area Representative Agreement, Section 6.5.)
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Although you are responsible for selecting an office site for your Area Representative Business, you must obtain our approval of your office location.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not utilize any websites, web based media, or digital media unless expressly approved by us in writing.
Is a minimum grand opening advertising spend required?
YesItem 11
You are required to market and promote Unit Franchises within local markets comprising your Area Representative Territory and spend not less than $1,000 per calendar year quarter on these local marketing efforts.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You are required to market and promote Unit Franchises within local markets comprising your Area Representative Territory and spend not less than $1,000 per calendar year quarter on these local marketing efforts.
Operations
Must equipment be purchased from designated or approved suppliers?
YesItem 8
All materials and media bearing the Licensed Marks including stationary, business cards, brochures, digital media, apparel, signs and displays must meet our standards and specifications and must be purchased from either us or our designated suppliers.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must use the computer systems, customer relationship management systems, and business management systems that we specify and designate.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to the information and data that is electronically collected and stored on your computer system.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
You must use the computer systems, customer relationship management systems, and business management systems that we specify and designate.
Who buys here
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
DivaDance is a fitness franchise headquartered in Texas, offering a specialized service in the boutique fitness segment. For software vendors, the opportunity centers on a franchisor that exerts direct control over its technology stack. The 2026 FDD explicitly mandates that franchisees use specific business management systems and customer relationship management systems. This top-down approach means that selling into the headquarters is the primary path to adoption across the network. The total number of franchised and company-owned locations is not disclosed in the most recent filing, which means the addressable market size must be qualified directly with the brand. The absence of a disclosed parent company indicates that DivaDance is independently owned, which can often lead to more agile decision-making at the HQ level compared to large conglomerate-owned franchise systems.
The leadership team listed in Item 1 of the 2026 FDD reveals a clear buying center for technology. Joe Andosca holds the title of Chief Innovation Officer and Head of Marketing, a dual role that strongly suggests he is a key stakeholder for any customer-facing or marketing technology, including the mandated CRM. Sarah Henn, as Chief Operations Officer, is the likely decision-maker for operational and business management platforms. The founder and CEO, Jami Stigliano Andosca, and the President, Marisa Lacey, represent the executive tier for major strategic software investments. When pitching DivaDance, vendors should map their solution to the operational efficiency goals of the COO and the growth and innovation metrics owned by the Chief Innovation Officer.
The 2026 FDD mandates two categories of technology for franchisees: business management systems and customer relationship management systems. The specific vendors for these systems are not named in the filing. This gap represents a direct intelligence-gathering task for a vendor. Knowing that a CRM is mandated, but not which one, means the system could be a legacy platform ripe for replacement or a modern solution that a new vendor would need to integrate with. The business management system mandate likely covers scheduling, point-of-sale, and membership management, which are critical in a recurring-class model like DivaDance. A vendor with a unified platform that covers both mandates could present a compelling consolidation argument to the operations leadership.
The FDD extract does not provide details on the procurement model from Item 8 or the renewal and term conditions from Item 17. Without this data, the standard franchise sales cycle applies: vendors should identify when the current mandated tech contracts are up for review. Given that the Chief Innovation Officer role exists, the brand likely evaluates its tech stack on a regular innovation cycle. The franchise development team, led by Vice President Danielle Ledezma, is focused on growth, and any technology that can be shown to improve unit-level economics or accelerate new unit openings will align with that growth mandate. The initial term length and royalty rates are not disclosed in the available data, so a vendor's ROI model will need to be built on direct discovery with the HQ team.
The 2026 Franchise Disclosure Document is the definitive source for understanding the legal and operational requirements placed on DivaDance franchisees. For a software vendor, the critical sections are Item 11, which details the mandated technology obligations, and Item 1, which identifies the executives who enforce those mandates. The full document is embedded below for your review. Use it to verify the current mandates and to identify any additional approved suppliers that may not be captured in this summary. For a ranked target list of franchise systems based on technology mandates and decision-maker profiles, FranCloud can provide a data-driven prospecting engine.
Questions vendors ask
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
We’ll email you the moment DivaDance files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
89 operators run 89 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| TX | 41 |
|---|---|
| AZ | 10 |
| FL | 9 |
| OH | 3 |
| PA | 3 |
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.