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Franchise Intelligence

Discovery Map.

Administrative Services franchise. 120 outlets. Here's what opening a Discovery Map franchise actually costs in 2026 — and what you can expect to earn.

Updated Apr 21, 2026
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Initial investment
$34K – $0.0M
Per unit, build-out incl.
Total outlets
120
Latest FDD
Royalty rate
10%
of gross revenue
Median unit revenue
$0.1M
Item 19
The answer, up front

How much does a Discovery Map franchise actually cost?

The published range is $34,300 to $43,200 all-in per unit, per the latest FDD filing.

Line itemAmountSource
Initial franchise fee$25,000FDD Item 5
Total initial investment — low$34,300FDD Item 7
Total initial investment — high$43,200FDD Item 7
Royalty rate (ongoing)10% of grossFDD Item 6
Marketing fee (ongoing)1% of grossFDD Item 6
Overview

About Discovery.

Discovery Map is a administrative services franchise with 120 locations system-wide.

The brand has reached sufficient scale that operational playbooks are well-established and multi-unit franchisees drive the growth story. At this size, decisions about technology, marketing, and real estate are typically centralized at corporate while day-to-day operations are franchisee-led.

Initial investment ranges from $34,300 to $43,200. Detailed breakdown of where the capital goes is in the full FDD — unlock below.

The economics

What does a unit actually earn? Locked

Item 19 of the latest FDD reports median and quartile unit revenue. Unlock for the full distribution, breakeven timeline, and peer comparison.

MetricTop quartileMedianBottom quartile
Gross revenue$1,742,000$1,301,847$847,000
Unit count (reporting)812527294
Breakeven monthMo 14Mo 22Mo 34+

Unlock unit economics

Full Item 19 distribution, breakeven timelines, peer comparisons for Discovery Map and administrative services category.

Technology

Required tech stack. Locked

The systems Discovery Map franchisees run — mandated vendors, approved alternatives, and annual cost benchmarks. If you sell into this vertical, this is your map.

SystemCategoryMandated?Annual cost
POS PlatformPaymentsApproved pair$1,800
Scheduling / CRMOperationsYes$6,000
Reporting SystemAnalyticsYes$2,400

Unlock the vendor map

Full required tech stack, franchisee spend benchmarks, and a displacement playbook if you sell into this vertical.

Frequently asked

The questions we hear.

How much does a Discovery Map franchise cost?

Total initial investment ranges from $34,300 to $43,200 per unit, per the latest FDD filing. The initial franchise fee is $25,000.

What is the royalty rate for Discovery Map?

Discovery Map charges a 10% royalty on gross revenue, plus a 1% marketing fee.

How much does a Discovery Map location make?

Average unit revenue per the latest FDD is $54,450. Full quartile distribution and breakeven timeline in the franchisee report.

How many Discovery Map locations are there?

There are 120 Discovery Map outlets system-wide as of the latest FDD filing. 117 are franchised and 3 are company-owned.

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Custom report

Build your Discovery Map report.

90-second guided flow. Four persona templates. Priced from $29. First page is always free.

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Prospective franchisee

Capital, breakeven, satisfaction, territory.

$49/ report
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B2B vendor / sales

Tech stack, decision makers, approach sequence.

$79/ report
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Investor / M&A

Growth, comps, exit patterns, parent diligence.

$299/ report
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Current franchisee

YoY FDD diff, renewal terms, peer comps.

$29/ report