Discovery Map vs Aaron's and Aaron's Sales & Lease Ownership
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Aaron's and Aaron's Sales & Lease Ownership
wins 3 of 12 vendor rows
Aaron’s runs on a fundamentally different budget axis. Even with only 224 franchised locations, the
retail_non_food
Discovery Map
retail_non_food
Aaron's and Aaron's Sales & Lease Ownership
Total units
116
1,162
Franchised units
116
224
Unit growth YoY
-2.521%
0%
Average unit revenue (AUV)
$58K
—
Royalty
10%
6%
Ad fund
1%
5%
Initial franchise fee
$25K
$35K
Investment range (low)
$29K
$307K
Investment range (high)
$36K
$838K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
Discovery Map vs Aaron's and Aaron's Sales & Lease Ownership, answered
Discovery Map has 116 total units and Aaron's and Aaron's Sales & Lease Ownership has 1,162, so Aaron's and Aaron's Sales & Lease Ownership is the larger system.
Discovery Map grew units -2.521% year over year vs 0% for Aaron's and Aaron's Sales & Lease Ownership, so Aaron's and Aaron's Sales & Lease Ownership is growing faster.
Discovery Map charges a 10% royalty and Aaron's and Aaron's Sales & Lease Ownership charges 6%, so Aaron's and Aaron's Sales & Lease Ownership has the lower royalty.
Discovery Map's initial franchise fee is $25K and Aaron's and Aaron's Sales & Lease Ownership's is $35K, so Discovery Map has the lower fee.
Discovery Map's initial investment runs $29K–$36K and Aaron's and Aaron's Sales & Lease Ownership's runs $307K–$838K, so Aaron's and Aaron's Sales & Lease Ownership requires the larger investment.
See this comparison scored to your product.
The vendor edge changes depending on what you sell. Run your site and we’ll re-weight it.