From the filings

+78.571% franchised outlets YoY

Discover Strength

Fitness

Explore franchise filing facts for Discover Strength.

For software vendors selling into US franchise brands.

Live signals

Total units
34
25 franchised
Franchised outlet growth
+78.571%
Item 20, last two year-ends
AUV
—
Item 19
Royalty
6% component; full terms unconfirmed
percentage component
Ad fund
2%
percentage component
Initial fee
$58K
per unit
Investment range
$529K–$870K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ordinary royalty terms

6% component; full terms unconfirmed

Complete royalty terms are not confirmed for the selected filing.

Recorded percentage components

These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.

1recorded components (FY2026)

Recorded percentage components (FY2026)Ad fund 2%. Components use their own filing bases and conditions. Drawn against a 15% reference scale.

15% reference

Ad fund 2%

Franchisor behaviours

What the franchisor requires

24 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 9 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 8

As of the date of this disclosure document, you must use the third-party firms we designate for social advertising management and membership management, which includes the use of QuickBooks Online and Mindbody.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We may independently access financial information and client data produced by or otherwise located on your Management System (collectively the “Customer Data”).

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We or our affiliate(s) may be an approved supplier of one or more of these items.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We may revise these lists and provide you with a copy of approved lists as we deem advisable.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

1719067

Item 8

During our last fiscal year ending December 31, 2025, we received revenues of $1,719,067 as a result of franchisee purchases of strength training equipment, which represents 54% of our total revenue in 2025 of $3,159,849.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We (directly or through an affiliate) may derive revenue directly or in the form of rebates or other payments from suppliers, based directly or indirectly on sales of products, advertising materials and other items to franchisees, and from other service providers.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

20

Item 8

We estimate that the purchase or lease of products, equipment, software, signs, fixtures, furnishings, supplies, advertising and sales promotions materials and other items meeting our specifications will represent approximately 70% to 90% of the cost to develop the Studio and 20% to 40% of the cost to operate your…

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 6

Payable when you We may require you to pay us our then-current Approved Supplier/ Our reasonable and actual costs request our approval inspection and evaluation fee, plus our cost Product Testing Fee incurred of a proposed supplier incurred evaluating the alternative product or or product supplier.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you propose to use any product, service, material, fixture, equipment, sign or other item that we have not approved, or purchase any items from any supplier that we have not approved, you must first notify us in writing and must provide us with sufficient information, specifications, samples photographs, drawings…

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Item 17

(iv) assign to us the Studio telephone number and telephone listing or (at our option) disconnect the telephone number, (v) remove all signs and other materials containing any Marks; i.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 11

All technology used to support the Management System must comply with the then-current regulations of the Payment Card Industry Data Security Standards (PCI-DSS) council or its successor and other regulations and industry standards applicable to the protection of customer privacy and credit card information…

Franchise management

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 14

You must comply with all changes to the Operations Manual at your cost.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

You will need to use a site location specialist that we approve in identifying proposed sites for the Studio.

Marketing

Is a minimum grand opening advertising spend required?

Yes

Item 11

During the period beginning 120-180 days before and ending 30 days after you open your Studio, you must spend a minimum amount on a Studio Opening Campaign that we have approved in advance.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

In addition to the System Marketing Fund Fee and beginning the first full calendar quarter following completion of the Studio Opening Campaign, each calendar quarter you will spend at least 2% of the previous calendar quarter’s Gross Sales on “approved” Studio marketing and promotional activities in your local…

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

Each Discover Strength™ Studio located within the designated area of a cooperative will be a member of the cooperative.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

The Approved Suppliers List may specify the specific manufacturer of a specific product, service or piece of equipment, in which case you can purchase those products only from a source identified on the Approved Suppliers List.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

Currently, you must purchase all strength training equipment from us.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

You also must make any Royalty Fee the prior month by (See Note 2) applicable reciprocity payments to other electronic funds Discover Strength™ studios when a client of transfer (“EFT”). your Studio receives Services at another studio.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

ITEM 15 OBLIGATION TO PARTICIPATE IN THE ACTUAL OPERATION OF THE FRANCHISE BUSINESS Franchise Agreement You must designate an individual we approve and who successfully completes our initial training program and other required training as the general manager of the Studio (“General Manager”).

Point of sale

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We may independently access financial information and client data produced by or otherwise located on your Management System (collectively the “Customer Data”).

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 11

Management System. You will use in the Studio the membership management and reporting system, including all existing or future communication or data storage systems, components thereof and associated service, which we have developed or selected for the System (the “Management System”).

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We may decide the time and place of training and may charge you a reasonable fee (currently $1,000 plus our expenses) for these supplemental and refresher training programs.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

Your Principal Owner, General Manager and other personnel we designate must attend, at your expense, the “DS Annual Summit,” our annual franchise convention and we reserve the right to charge you a fee for the DS Annual Summit as well as any other convention or meetings that we sponsor or designate, regardless of…

The filing answers no to 1 question
  • Is there a franchisee advisory council, association or committee?Item 20

Ordinary royalty terms

Complete royalty terms are not confirmed.

Source

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