CourtReserve
MandatoryMarketing / Grand Opening 6 6 (or another location we designate); Online Columbia, Maryland, Vendors / Suppliers 1 0 (or another location we designate); Online Columbia, Maryland, Court Reserve / Memb
From the filings
HQ-led decisions
Dill Dinkers
FitnessSoftware purchasing at Dill Dinkers is controlled at the headquarters level by a tight executive team led by Co-Founder and CEO William Richards and CFO Roy Tarash. The franchise currently operates 19 total units—15 franchised and 4 company-owned—with mandated use of QuickBooks and QuickBooks Online by Intuit Inc. This creates a small but concentrated addressable market for vendors selling financial, operational, or compliance tools into an emerging pickleball fitness concept.
For software vendors selling into US franchise brands.
Live signals
Total units
19
15 franchised
Unit growth YoY
—
vs prior filing
AUV
$1.06M
Item 19, 2025
Royalty
8%
of gross sales
Ad fund
1%
national + local
Initial fee
$50K
per unit
Investment range
$496K–$1.35M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
QuickBooks Online
Mandatoryire you to obtain or access from or through us, or in our costs regarding such technology systems, services, platforms, and software. In addition, we require that you subscribe to QuickBooks Online, a
Franchisor behaviours
What the franchisor requires
20 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 8 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 8
You also need to use such other bookkeeping services and professionals and/or software services as are approved by us to satisfy the bookkeeping and reporting requirements described in the Franchise Agreement.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We may independently access your Computer System remotely at any time to retrieve and use any electronic data and information from your Computer System (including the POS System), consult with you on problems you may be experiencing, and download information to update your software.
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We reserve the right to discontinue or modify the relationship with Pickleball Central at any time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In the fiscal year ended June 30, 2025, neither we nor our affiliates derived revenue or other material consideration from required purchases or leases by franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
90Item 8
approximately 90% to 100% of the total cost of operating your Franchised Business after that time.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you desire to purchase any unapproved products or services or purchase any products or services from a supplier not previously approved, you must obtain our prior written approval.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
You must install and maintain a hardware and software firewall device on your POS System that satisfies then-current Payment Card Industry (PCI) DSS merchant requirements as stated on the http://www.pcisecuritystandards.org.
Franchise management
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 8
We may modify our standards and specifications from time to time.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
If you have not obtained a location for the Franchised Business at the time you sign the Franchise Agreement, you must open the Franchised Business (at a site you and we agree on and we approve) 180 days from the later of our approval of the location for the Franchised Business or your access to the leased premises…
Marketing
Is a minimum grand opening advertising spend required?
YesItem 11
In addition to your payment of the Brand Development Fund Fee and any expenditures for local advertising and promotion, you must spend at least $30,000 (the “Grand Opening Program Amount”) for the Franchised Business’s Grand Opening Program.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend at least 3% of Gross Sales per month on local advertising, marketing, promotion, and social media engagement (“Local Advertising”).
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If a Local Marketing Cooperative for your area is established at the time you commence operations at your Franchised Business, then you must immediately join that Local Marketing Cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must develop your Franchised Business premises and purchase, lease, license, and install and use all equipment, food products, beverages, supplies, fixtures, furnishings, computer, audio-visual, and point-of- sale systems, décor, signs, goods, uniforms, stationery, memorabilia, and merchandise and items intended…
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must develop your Franchised Business premises and purchase, lease, license, and install and use all equipment, food products, beverages, supplies, fixtures, furnishings, computer, audio-visual, and point-of- sale systems, décor, signs, goods, uniforms, stationery, memorabilia, and merchandise and items intended…
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
You must develop your Franchised Business premises and purchase, lease, license, and install and use all equipment, food products, beverages, supplies, fixtures, furnishings, computer, audio-visual, and point-of- sale systems, décor, signs, goods, uniforms, stationery, memorabilia, and merchandise and items intended…
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
At our option, all payments to us must be made via Electronic Funds Transfer (“EFT”).
People
Must employees wear uniforms specified by the franchisor?
YesItem 8
You must develop your Franchised Business premises and purchase, lease, license, and install and use all equipment, food products, beverages, supplies, fixtures, furnishings, computer, audio-visual, and point-of- sale systems, décor, signs, goods, uniforms, stationery, memorabilia, and merchandise and items intended…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You must develop your Franchised Business premises and purchase, lease, license, and install and use all equipment, food products, beverages, supplies, fixtures, furnishings, computer, audio-visual, and point-of- sale systems, décor, signs, goods, uniforms, stationery, memorabilia, and merchandise and items intended…
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We may independently access your Computer System remotely at any time to retrieve and use any electronic data and information from your Computer System (including the POS System), consult with you on problems you may be experiencing, and download information to update your software.
Training
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Your Operating Principal and/or General Manager must attend any annual convention.
The filing answers no to 6 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 11
- Must the franchisee participate in a customer loyalty or rewards program?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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The vendor opportunity at Dill Dinkers
Dill Dinkers is a small but growing pickleball fitness franchise with 19 total units—15 franchised and 4 company-owned—spread across five states. The system reported an average unit volume (AUV) of $1,062,636 in its 2026 FDD. For software vendors, the immediate addressable market is limited to these 19 locations, all operated by single-unit franchisees. There are no multi-unit operators in the system, which means every sale must go through a centralized decision-making process at headquarters. The royalty rate is 8%, and the initial franchise term runs 10 years. Year-over-year unit growth was not disclosed, so expansion velocity is unclear.
Who controls software purchasing
Software purchasing authority sits squarely at the corporate level. The FDD lists William Richards as Co-Founder, Chief Executive Officer, and President, and Roy Tarash as Chief Financial Officer and Treasurer. These two executives are the most likely buyers for any software that touches financial operations, compliance, or unit-level reporting. Denise Richards, Co-Founder, and Dr. Ben Litalien, Chief Development Officer, may also weigh in on tools that affect franchise development or training. Brian Lloyd holds the title of Chief Pickleball Officer, a role that likely influences any sport-specific or scheduling technology. Vendors should target the CEO and CFO for initial outreach, as they control the purse strings and set the technology standards that all franchisees must follow.
Mandated and current tech stack
The 2026 FDD mandates only two systems: QuickBooks and QuickBooks Online, both by Intuit Inc. This is a narrow, finance-only mandate. No point-of-sale, scheduling, CRM, or member-management platforms are disclosed as required or recommended in the most recent filing. That gap represents a potential opening for vendors who can demonstrate how their tools integrate with QuickBooks and add operational value. Because the system is small and centralized, any new technology adoption will likely be piloted at the four company-owned locations before being rolled out to the 15 franchised units.
Procurement, renewals, and timing
Procurement rules are not disclosed in the 2026 FDD. Item 8 contains no extract, so vendors cannot determine whether Dill Dinkers uses a designated supplier model, an approved supplier list, or an open procurement process. This lack of transparency means vendors must engage directly with HQ to understand purchasing requirements. On the renewal side, Item 17 provides a clear window: franchisees must give 12 months' notice before renewal and sign the then-current franchise agreement, which may contain materially different terms—including a different service area. The renewal term is 10 years. Because the system is young and unit growth data is absent, the next wave of renewals may be years away, but any franchisee approaching the end of their initial term will be required to remodel and complete additional training, creating a natural moment for technology upgrades.
How to read the Dill Dinkers FDD
The 2026 Franchise Disclosure Document is embedded below. It is the primary source for all data cited on this page. When reviewing it, pay close attention to Item 11 for the full list of mandated technology, Item 1 for executive decision-makers, and Item 17 for renewal conditions that may trigger software evaluation cycles. The FDD was filed with state franchise regulators and is the most current public disclosure available. For vendors building a ranked target list of franchise systems, Dill Dinkers represents an early-stage concept with centralized purchasing and a narrow tech stack—an ideal profile for a pilot partnership. To see how Dill Dinkers compares to other franchise systems in your ideal customer profile, explore FranCloud's ranked target lists.
Questions vendors ask
Dill Dinkers, answered from the filing
CEO William Richards and CFO Roy Tarash are the primary decision-makers. Co-Founder Denise Richards and Chief Development Officer Dr. Ben Litalien may influence operational tools.
The 2026 FDD mandates QuickBooks and QuickBooks Online by Intuit Inc. No other operational or POS systems are disclosed as mandated in the most recent filing.
19 total units: 15 franchised and 4 company-owned. All 37 mapped operators are single-unit, concentrated in FL (7), MD (6), TX (4), VA (3), and NC (3).
The procurement model is not disclosed in the most recent FDD. Item 8 contains no extract, so designated or approved supplier requirements are unknown.
Franchise agreements run 10 years. Renewal requires 12 months' notice and signing the then-current agreement, which may include materially different terms. No recent unit growth data is available to signal near-term expansion.
The 2026 FDD was filed with state franchise regulators. You can review it directly in the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Dill Dinkers files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
37 operators run 37 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit37
Top states by locations
| FL | 7 |
|---|---|
| MD | 6 |
| TX | 4 |
| VA | 3 |
| NC | 3 |
Ownership
The portfolio behind Dill Dinkers
unknown of dill dinkers holdings.
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.