Dill Dinkers

The vendor opportunity at Dill Dinkers

Dill Dinkers is a small but growing pickleball fitness franchise with 19 total units—15 franchised and 4 company-owned—spread across five states. The system reported an average unit volume (AUV) of $1,062,636 in its 2026 FDD. For software vendors, the immediate addressable market is limited to these 19 locations, all operated by single-unit franchisees. There are no multi-unit operators in the system, which means every sale must go through a centralized decision-making process at headquarters. The royalty rate is 8%, and the initial franchise term runs 10 years. Year-over-year unit growth was not disclosed, so expansion velocity is unclear.

Who controls software purchasing

Software purchasing authority sits squarely at the corporate level. The FDD lists William Richards as Co-Founder, Chief Executive Officer, and President, and Roy Tarash as Chief Financial Officer and Treasurer. These two executives are the most likely buyers for any software that touches financial operations, compliance, or unit-level reporting. Denise Richards, Co-Founder, and Dr. Ben Litalien, Chief Development Officer, may also weigh in on tools that affect franchise development or training. Brian Lloyd holds the title of Chief Pickleball Officer, a role that likely influences any sport-specific or scheduling technology. Vendors should target the CEO and CFO for initial outreach, as they control the purse strings and set the technology standards that all franchisees must follow.

Mandated and current tech stack

The 2026 FDD mandates only two systems: QuickBooks and QuickBooks Online, both by Intuit Inc. This is a narrow, finance-only mandate. No point-of-sale, scheduling, CRM, or member-management platforms are disclosed as required or recommended in the most recent filing. That gap represents a potential opening for vendors who can demonstrate how their tools integrate with QuickBooks and add operational value. Because the system is small and centralized, any new technology adoption will likely be piloted at the four company-owned locations before being rolled out to the 15 franchised units.

Procurement, renewals, and timing

Procurement rules are not disclosed in the 2026 FDD. Item 8 contains no extract, so vendors cannot determine whether Dill Dinkers uses a designated supplier model, an approved supplier list, or an open procurement process. This lack of transparency means vendors must engage directly with HQ to understand purchasing requirements. On the renewal side, Item 17 provides a clear window: franchisees must give 12 months' notice before renewal and sign the then-current franchise agreement, which may contain materially different terms—including a different service area. The renewal term is 10 years. Because the system is young and unit growth data is absent, the next wave of renewals may be years away, but any franchisee approaching the end of their initial term will be required to remodel and complete additional training, creating a natural moment for technology upgrades.

How to read the Dill Dinkers FDD

The 2026 Franchise Disclosure Document is embedded below. It is the primary source for all data cited on this page. When reviewing it, pay close attention to Item 11 for the full list of mandated technology, Item 1 for executive decision-makers, and Item 17 for renewal conditions that may trigger software evaluation cycles. The FDD was filed with state franchise regulators and is the most current public disclosure available. For vendors building a ranked target list of franchise systems, Dill Dinkers represents an early-stage concept with centralized purchasing and a narrow tech stack—an ideal profile for a pilot partnership. To see how Dill Dinkers compares to other franchise systems in your ideal customer profile, explore FranCloud's ranked target lists.