Headquarters picks the point of sale
The filing makes headquarters the decision point for a POS, not the owners.
Item 11 · 2026 filingFrom the filings · Full service restaurant
Denny's franchise
1,274 locations. Headquarters picks the POS and the card processor.
Total investment
$1.62M to $3.06M
Item 7
Locations
1,274
Item 20
Average revenue
$1.95M
per location, 2025
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For software vendors selling into US franchise brands.
Fees and terms
What a franchisee signs up for
Initial fee
$30K
Item 5 · per location
Royalty
4.5%
Item 6 · full terms unconfirmed
Ad fund
3%
Item 6 · percentage component
Tech fee
$60 a year
Item 6
Franchised
95%
Item 20 · 1,212 of 1,274
For vendors
What decides a sale into Denny's
Suppliers come from an approved list
Owners buy from approved suppliers, and a new supplier needs headquarters' approval first.
Item 8 · 2026 filingMostly single-location owners
Every owner on record runs one location.
Item 20 · 2026 filingThe account brief
The rest of the filing, read for your product
We keep the detail off this page. Tell us what you sell, and an analyst sends the full brief for Denny's, with the clauses that matter to you.
- All 7 systems the filing namesWhich are required and which are only mentioned, with the clause text
- Who decides at headquartersThe technology, operations and finance leads, by role and name
- The owner map18 owners by state
- 20 requirements the filing setsEach with the franchisor's own sentence
Source
Read the filing itself
Read the original document for the filing figures and their terms, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
Answered from the filing
Denny's franchise questions
How much does a Denny's franchise cost?
The 2026 FDD puts the total investment at $1,618,575 to $3,055,925, including a $30,000 initial fee.
How many Denny's locations are there?
The 2026 FDD lists 1,274 locations, 1,212 of them franchised and 62 run by the company.
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Tell me when Denny's refiles
Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.