From the filings
Software purchasing at Ateaz is centralized at the single company-owned location in New York; no franchisee network exists. The concept does not mandate any specific technology stack, leaving the door open for vendors to pitch. The total addressable market is one unit, with an AUV of $628,672.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2024)
15% reference
Franchisor behaviours
28 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
At all times, Franchisee shall exclusively use the Business Management Systems designated by Franchisor, in Franchisor’s Reasonable Business Judgment, and as may be modified, supplemented or replaced by Franchisor from time to time.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
To the extent that the Business Management System(s) is/are stored locally on computer systems maintained by Franchisee, then Franchisee shall provide Franchisor with internet and complete remote access to such systems.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
(2) Monthly Financial Statements and Reports – within 30 days of the end of each calendar month Franchisee shall submit to Franchisor monthly financial statements and other reports related to the operations of the Franchised business including, but not limited to, income statement, statement of cash flows, balance…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Our affiliate Ateaz, Inc. is currently designated as an approved supplier of food items, coffees, teas, paper goods, cups, lids and merchandise.
Is there a franchisee advisory council, association or committee?
YesItem 11
We may use the Brand Development Fund for market studies, research, service development, product development, testing, research studies, technology development, advertising and public relations studies or services, creative production and printing of advertising and marketing materials, advertising copy and…
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may designate a supplier, including ourselves or our affiliates, as the exclusive supplier for the System.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
As of the Issuance Date of this Disclosure Document we have not received revenue from suppliers from franchisee purchases of source restricted products or services.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
90Item 8
We estimate that your purchase of goods and services from suppliers according to our specifications, including your purchase of goods or services from our designated exclusive suppliers, to represent approximately 95% of your total purchases and leases in establishing the Franchised Business and approximately 90% of…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We may charge you a fee equal to the costs and expenses that we incur in reviewing and evaluating an alternate supplier, product, and/or service requested by you.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase or lease a source restricted item from a supplier that has not been previously approved or designated by us in writing, you must send us a written request for approval and submit additional information, samples, and testing data that we may request.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
In the event of the termination of this Agreement, for any reason, that the accounts related to all telephone numbers associated with the Franchised Business and all rights in and to the telephone numbers associated with the Franchised Business, shall, at Franchisor’s election, be transferred to Franchisor.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor has the right at any and all times during business hours, throughout the terms of this Agreement and without prior notice to Franchisee to inspect, evaluate, and secret shop Franchisee’s Café.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
At all times, we reserve the right to supplement, modify and update the Manuals.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Within 120 days of signing your Franchise Agreement you must secure a Café Location and lease that we approve (Franchise Agreement, Article 3.A.).
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not use any websites, web-based media or digital media unless expressly approved by us in writing.
Is a minimum grand opening advertising spend required?
YesItem 7
You must spend a minimum of $7,500 to market the grand-opening of your Café.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
On an on-going and monthly basis, you must spend not less than 2% of your monthly Gross Sales on the local marketing of your Café.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
If Franchisee’s Café or Designated Territory is located within the geographic area of an Advertising Cooperative, franchisee must participate in and contribute to the Advertising Cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase the System Supplies, as designated by us, from us, our affiliates, and/or our designated suppliers.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You may only use those products, supplies, equipment, technology systems, and services that we authorize and designate in writing.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
Credit Card Processing – You must use our designated supplier and vendor for credit card processing which may be integrated with the point of sale system that we designate.
Must the franchisee participate in a gift card program?
YesItem 8
You must use our designated supplier and vendor for the ability to access and use online, point of sale integrated, web based, and/or app based, ordering, customer rewards, and/or gift card systems.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
At all times, your Café must be managed and supervised on-site by either a Managing Owner or Operating Manager.
Must employees wear uniforms specified by the franchisor?
YesItem 11
you must ensure that all employees wear and maintain the proper uniforms with our approved System branded apparel and uniforms including, but not limited to, the apparel and uniforms comprising System Supplies.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase, license and use the computer, point of sale, business management, and ordering systems that we designate.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We may have access to the information contained in those systems.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
“Business Management System” means the software, internet, web based and/or cloud based system or systems, point of sale system or systems and customer relationship management system or systems as same may be individually, or collectively, designated by Franchisor, in Franchisor’s Reasonable Business Judgment, as…
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisee or, if Franchisee is a Corporate Entity, Franchisee’s Managing Owner and Manager, at Franchisee’s sole cost and expense, must attend and successfully complete all refresher training courses or system-wide training courses, additional training programs and seminars as Franchisor periodically may designate…
Ateaz is a single-unit, full-service restaurant concept based in New York, with no franchised locations as of the 2024 FDD. The company-owned unit generated an average unit volume (AUV) of $628,672, and the royalty rate is 6.0% on gross sales. The initial franchise term is 10 years, but the absence of franchisees makes the addressable market for software vendors exactly one unit. For a vendor, this is a petite, direct-to-operator opportunity—no volume discounts, no multi-unit rollouts, and no franchisee committees to navigate.
No executives are listed in the FDD, so the purchase decision likely rests with the operator of the single unit. Without a franchisor HQ that mandates systems, the buyer is the person running the restaurant. Vendors should approach this as a direct-to-owner sale, not a corporate pitch. Because there are no franchisees, there is no systematic buying center or multi-unit operator influence.
Ateaz does not mandate or recommend any specific point-of-sale, back-office, accounting, inventory, or HR technology in its 2024 FDD. The document is silent on vendors, preferred systems, and integration requirements. This means the existing tech stack is either undefined or entirely at the operator’s discretion, presenting a blank slate for a vendor who can demonstrate value.
The FDD does not include an Item 8 extract, so the procurement model—whether designated supplier, approved supplier, or open market—is not disclosed. Vendors should assume an open model until told otherwise. The renewal process (Item 17) requires a 10-year renewal term, a 180-day notice, a renewal fee, and a remodel to meet standards, but this applies only to future franchisees. For the existing company-owned unit, there is no franchise renewal cycle. Software contract timing is therefore at-will, driven by the operator’s needs or budget cycles rather than a franchise lifecycle.
The FDD is filed with state franchise regulators in 2024. You can view the full document in the embedded PDF viewer below. The filing contains the standard 23 items, but only the limited information extracted here is available for vendor analysis. For deeper due diligence, examine Items 1 (franchisor background), 8 (purchasing requirements), 11 (franchisor’s obligations), and 17 (renewal) if they become available.
While Ateaz is a micro-opportunity by unit count, its lack of mandated tech and absence of a crowded franchisee base make it a low-competition target for a single-deal close. To see how Ateaz stacks up against other franchise systems in your ideal customer profile, use FranCloud to generate a ranked target list.
Questions vendors ask
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
We’ll email you the moment Ateaz Franchising files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
2 operators run 2 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| WI | 1 |
|---|---|
| NY | 1 |
Related Full service restaurant brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.