HQ-led decisions

Delah Coffee

Quick service restaurant

Software purchasing at Delah Coffee is controlled at the headquarters level by a small executive team led by CEO Majed Jahamee. The chain currently operates just 6 total units—3 company-owned and 3 franchised—and mandates Toast by Toast, Inc. as its point-of-sale system. For software vendors, the addressable market is extremely limited today but may grow as the franchise system expands.

Live signals

Total units
6
3 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2026
Royalty
4.5%
of gross sales
Ad fund
2%
national + local
Initial fee
$35K
per unit
Investment range
$337K–$494K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
unaudited

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Toast
Mandatory
POSItem 11

and use the computer, point of sale, business management, and ordering systems that we designate. Currently, the designated point of sale system that you must license, and use is Toast, and as may be

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
  3. 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.

The vendor opportunity at Delah Coffee

Delah Coffee is a quick-service restaurant brand based in California with a total footprint of 6 units—3 company-owned and 3 franchised—according to its 2026 Franchise Disclosure Document. For software vendors, this is a micro-cap account. The total addressable unit count is 6, and year-over-year unit growth is not disclosed in the most recent FDD. Average unit volume (AUV) is also not reported, which is common for emerging franchisors. The royalty rate is 4.5% of gross sales. There is no parent company on file; Delah Coffee appears to be independently owned.

Vendors evaluating this account should weigh the small current footprint against the potential for early-stage lock-in if the system scales. The chain has already standardized on a mandated POS, which signals a top-down technology governance model.

Who controls software purchasing

Software purchasing authority sits at headquarters. The FDD lists two executives in Item 1: Majed Jahamee, Chief Executive Officer, and Omar Jahamee, District Manager and Franchisee Trainer. No CIO, CTO, or VP of IT is named. In a system this small, the CEO is the likely final decision-maker for any software evaluation, with the District Manager influencing operational tool selection. Vendors should direct outreach to Majed Jahamee and expect a lean, founder-led buying process rather than a formal RFP cycle.

Mandated and current tech stack

Delah Coffee mandates Toast by Toast, Inc. as its point-of-sale system across all locations. This is the only technology vendor explicitly named in the FDD. No additional mandated or recommended systems—such as payroll, inventory management, online ordering, or loyalty platforms—are disclosed. For vendors selling complementary or competitive solutions, the Toast mandate is the critical integration point. Any software that does not integrate cleanly with Toast will face an uphill battle.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the procurement model—whether designated supplier, approved supplier, or open—is not publicly known. Similarly, Item 17 renewal terms and the initial franchise term length are not disclosed in the 2026 filing. Without these data points, vendors cannot map contract windows or renewal cycles. In practice, with only 6 units, software decisions are likely made on an as-needed basis rather than on a predictable calendar.

How to read the Delah Coffee FDD

The full 2026 Delah Coffee Franchise Disclosure Document is embedded below. Software vendors should focus on Item 1 for executive names and titles, Item 11 for the franchisor’s obligations regarding technology and mandated systems, and Item 8 for any procurement restrictions that may surface in future filings. Because this is an early-stage franchisor, the FDD is relatively lean, and many fields that mature franchisors populate—such as AUV, term length, and renewal conditions—are not yet disclosed. For a ranked target list of franchise systems matched to your software category, reach out to FranCloud.

Questions vendors ask

Delah Coffee, answered from the filing

CEO Majed Jahamee is the top executive. District Manager and Franchisee Trainer Omar Jahamee may influence operational tech decisions. No CIO or dedicated IT role is listed in the FDD.
The 2026 FDD mandates Toast by Toast, Inc. as the point-of-sale system. No other operational or back-office technology vendors are named in the disclosure.
Delah Coffee has 6 total units: 3 company-owned and 3 franchised. It is a very early-stage quick-service restaurant concept headquartered in California.
The FDD does not include an Item 8 procurement extract, so the designated-supplier versus approved-supplier model is not publicly disclosed in the most recent filing.
The initial franchise term and Item 17 renewal signals are not disclosed in the 2026 FDD. With only 6 units, any software evaluation is likely ad hoc and driven by HQ.
The 2026 FDD was filed with state franchise regulators. You can view the full document in the embedded PDF viewer below to analyze Item 11, Item 8, and executive disclosures directly.
Source

Read the filing itself

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Operator footprint

Who runs the locations

7 operators run 7 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit7

Top states by locations

CA5
SC1
IL1

Related Quick service restaurant brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.