MindbodyMindbody, Inc.
Mandatorynter Jacksonville, Florida, or Initial Marketing & Pre-sales, Grand 6 4 other designated training Opening & Ongoing Marketing center On the job training at your Studio Operations, Mindbody, 20 Studio
HQ-led decisions
Degree Wellness
Personal servicesSoftware purchasing decisions at Degree Wellness flow through a tight leadership team led by President Amanda Watts and SVP of Operations Tyler Moore. The brand mandates Mindbody by Mindbody, Inc. across its small but growing system of 6 total units—4 company-owned and 2 franchised—creating a narrow but clearly defined addressable market for complementary SaaS vendors.
Live signals
Total units
6
2 franchised
Unit growth YoY
—
vs prior filing
AUV
$601K
Item 19, 2025
Royalty
7%
of gross sales
Ad fund
1%
national + local
Initial fee
$50K
per unit
Investment range
$336K–$849K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
unaudited
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
- Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.
The vendor opportunity at Degree Wellness
Degree Wellness operates a lean, personal-services footprint of 6 total units, split between 4 company-owned locations and 2 franchised units. The franchised units are spread across two states—Florida and Nebraska—with no multi-unit operators on file. Average unit volume sits at $601,389, and the royalty rate is 7.0% on a 10-year initial term. For software vendors, the immediate addressable market is limited to those 2 franchised locations, though the company-owned side may represent a separate, direct sales opportunity if you can reach the right person at HQ.
Who controls software purchasing
Leadership is concentrated. Amanda Watts serves as Board Member and President, and Tyler Moore holds the title of Senior Vice President of Operations. Tom Lightcap is also listed as a Board Member. With no parent company on file and a majority of units under corporate control, software purchasing authority almost certainly rests with this small group. Vendors should direct outreach to Watts or Moore, framing value propositions around operational efficiency and member experience for a premium wellness concept.
Mandated and current tech stack
The 2026 Franchise Disclosure Document mandates one system: Mindbody by Mindbody, Inc. This is the operational backbone for scheduling, point-of-sale, and client management across all units. No other mandated or recommended technology vendors are named in the FDD. For SaaS vendors selling adjacent solutions—such as payroll, advanced marketing automation, or business intelligence—the integration landscape is defined entirely by Mindbody’s API and partner ecosystem.
Procurement, renewals, and timing
Item 8 of the FDD provides no extract on procurement rules, meaning there is no publicly disclosed designated-supplier or approved-supplier program. In practice, this likely means HQ makes ad hoc purchasing decisions. The renewal cycle offers a potential trigger: franchisees must sign the then-current franchise agreement at renewal, which could include updated technology requirements. With a 10-year term and only 2 franchised units, these windows are rare. Vendors should monitor any unit growth or ownership changes for new entry points.
How to read the Degree Wellness FDD
The full 2026 FDD is embedded below. It contains the legal and operational disclosures that govern the franchise system, including Item 11 (mandated tech), Item 1 (executives), and Item 17 (renewal conditions). Reviewing the source document is the best way to validate the facts on this page and identify additional angles for your software pitch. When you are ready to prioritize franchise brands by tech fit and buyer access, FranCloud can help you build a ranked target list.
Questions vendors ask
Degree Wellness, answered from the filing
The buying center is small. Amanda Watts (Board Member, President) and Tyler Moore (SVP of Operations) are the executives on file. Given the company-owned majority, HQ likely controls all major software decisions directly.
The 2026 FDD mandates Mindbody by Mindbody, Inc. for all locations. No other mandated or recommended systems are disclosed in the filing.
There are 6 total units: 4 company-owned and 2 franchised. The franchised units are located in Florida (1) and Nebraska (1).
The FDD does not disclose a specific procurement model in Item 8. Vendors should assume a direct, HQ-controlled purchasing process given the small unit count and centralized leadership.
The initial franchise term is 10 years. Renewals require a 6-month notice period and signing the then-current agreement. With only 2 franchised units and no disclosed growth, windows will be infrequent and tied to operator renewal cycles.
The 2026 FDD is filed with state franchise regulators. You can read the full document in the embedded PDF viewer below to verify all claims directly from the source.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Degree Wellness files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
2 operators run 2 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit2
Top states by locations
| FL | 1 |
|---|---|
| NE | 1 |
Ownership
The portfolio behind Degree Wellness
parent_company of Everyday Holdings, LLC.
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.