DAKOTA LONDON

Franchise agreement

We may independently access your Technology Systems to retrieve and compile Business Data and generate any reports we deem appropriate, including Gross Sales reports.

Franchise agreement

No later than the 15th day after the end of each calendar quarter, you must prepare and send us a quarterly balance sheet and profit and loss statement for your Business for the prior calendar quarter.

Item 8

Our affiliate, DKL Products, is the exclusive supplier of hair extension and hair care products.

Item 11

We may, but need not, create a franchise advisory council to provide us with suggestions to improve the System, including matters such as marketing, operations or new products or services.

Franchise agreement

We may require that you change your equipment.

Item 8

During the fiscal year ended December 31, 2024, neither we nor any affiliate of ours generated any revenue as a result of franchisee purchases or leases of goods or services from designated or approved suppliers.

Item 8

We estimate approximately 90% of the total purchases and leases to establish and operate a Salon consist of source-restricted goods or services, as further described below.

Item 6

New Product or Actual cost of testing This covers the costs of testing new products or 10 days after invoice Supplier Testing (Up to $1,000 per test) inspecting new suppliers you propose.

Item 8

If you wish to purchase or lease a source-restricted item from a non-approved supplier you must send us: (a) a written request for approval; (b) product samples for testing purposes; and (c) all additional information we request.

Item 17

assign telephone numbers, listings and domain names;

Item 1

You must also comply with industry-specific laws and regulations.

Franchise agreement

For quality control purposes we may periodically: (a) inspect your Salon in accordance with §6.4 and §16.1; and/or (b) hire mystery shoppers or quality assurance firms to inspect your Salon.

Franchise agreement

We can modify the Manual at any time.

Item 11

You must identify and obtain our approval of the site for your Salon within 180 days after signing the Franchise Agreement.

Item 11

Except for the webpage we provide and the digital marketing strategy we prescribe, you may not: (a) develop, host, or otherwise maintain a website (or other digital presence) relating to your Salon or bearing our Marks; (b) utilize the Internet to conduct digital or online advertising; or (c) engage in ecommerce.

Item 7

You must spend a minimum of $5,000 on preopening marketing activities (primarily digital) in accordance with our pre-opening marketing plan.

Item 11

After opening, you must implement our prescribed digital marketing strategy to build brand awareness in your local market and generate new clients. Each month, you must spend at least $3,000 (i.e., the Local Marketing Commitment) on local advertising (primarily digital marketing).

Franchise agreement

You must fully participate and implement all required customer loyalty, rewards and other affinity programs designed to increase customer loyalty, generate new clients or improve overall demand for hair extension services and related products offered by Salons.

Franchise agreement

You must purchase your entire supply of hair extension products exclusively from the supplier (or suppliers) we designate.

Franchise agreement

You must purchase certain goods and services exclusively from suppliers we designate or approve.

Franchise agreement

You must, at your expense, lease or purchase the necessary equipment and/or software and have arrangements in place with Visa, MasterCard, American Express and all other credit card issuers we designate, in order for you to be able to accept such methods of payment from clients.

Item 6

You must sign an ACH Authorization Form (attached to the Franchise Agreement as ATTACHMENT "E") permitting us to electronically debit your designated bank account for all amounts owed to us and our affiliates (other than fees due less than 15 days after signing the Franchise Agreement).

Franchise agreement

You must participate in any gift card program we establish and honor all gift cards, even if purchased from us or another Salon.

Item 15

At all times during normal business hours, either the Managing Owner or a trained manager must be present at the Salon to provide onsite management and supervision.

Item 11

You must purchase and use all Technology Systems we designate, including a computer system that includes: 1 desktop computer; 2 to 3 iPads; Mango Mint POS system with 1 terminal; optional cash drawer and barcode scanner; and Receipt printer/printer.

Item 11

We will have independent unlimited access to the data collected on your computer system and there are no contractual limits imposed on our access.

Franchise agreement

We may charge a training fee of up to $750 per Person per day for any Person who attends: (a) initial training after your Salon opens; (b) retraining (after failing a prior attempt); (c) remedial training; or (d) additional training you request.