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From the filings
Operator-led decisions
Da Vi Nails
Personal servicesSoftware purchasing at Da Vi Nails appears to be controlled at the individual franchisee level, as the 2025 FDD discloses no mandated technology systems or centralized procurement mandates. The brand operates 387 franchised units, with no company-owned locations reported, creating a purely franchisee-driven addressable market. The HQ, based in Utah, lists only a single agent for service of process, suggesting a lean corporate structure with no dedicated IT or procurement executives on file.
For software vendors selling into US franchise brands.
Live signals
Total units
387
387 franchised
Unit growth YoY
-3.491%
vs prior filing
AUV
—
Item 19, 2025
Royalty
—
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$57K–$141K
all-in, Item 7
Procurement
Standards based
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
2%+of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Franchisor behaviours
What the franchisor requires
10 requirements the franchisor states in this filing, each in its own words; 13 explicit no's; 11 questions the text does not settle, which is not a no.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Except for the products you purchase from us, we do not derive revenue or other material consideration from required purchases or leases, and neither we nor any of our officers or managers owns any interest in other suppliers, and we receive no revenue or other consideration from such suppliers.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
554941Item 8
we had revenues of $554,941 from the sales of equipment and supplies to franchisees during the period ended December 31, 2024
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
Franchisee may purchase salon supplies, materials and other products from any quality supplier, keeping in mind that quality is extremely important to the success its business.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
From time to time visit and inspect your Franchise Salon to insure compliance with the requirements of the Franchise Agreement and the Franchisee Sub-Lease Agreement.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may modify the Operations Manual from time to time, but such modifications will not alter your status and rights under the Franchise Agreement.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Such approval should be obtained prior to signing the Franchise Agreement.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
Franchisee agrees to use Affordable for its Bank Card processing and settlement services so long as the rates for such services are at or below those charged by another Bank Card processing and settlement provider available to Franchisee.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You must participate in our EBT program which authorizes automatic, pre-authorized funds transfers from your account to ours.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
Franchisee agrees to maintain a competent, conscientious, trained staff, including the number of required fully trained full-time managers or assistant managers of Franchisee, as specified in the Operations Manual or otherwise by Franchisor from time to time
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisor expressly reserves the right to impose fees for such additional training where provided by third parties or in such other appropriate cases as Franchisor shall determine in its sole discretion.
The filing answers no to 13 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Item 7
- Is there a franchisee advisory council, association or committee?Item 20
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 16
- Is a minimum grand opening advertising spend required?Franchise agreement
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 6
- Must the franchisee participate in a regional advertising cooperative when one exists?Franchise agreement
- Must the franchisee buy products from a designated distributor?Item 8
- Must equipment be purchased from designated or approved suppliers?Item 8
- Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?Item 11
- Does the franchisor have independent access to the data in the franchisee's POS or computer system?Item 11
- Must the franchisee use a CRM system designated or approved by the franchisor?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
- 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.
The vendor opportunity at Da Vi Nails
Da Vi Nails presents a unique, albeit challenging, opportunity for software vendors. With 387 franchised locations and zero company-owned units, the entire system is composed of independent operators. The brand experienced a -3.491% year-over-year unit decline, signaling a contracting footprint that may reduce the total addressable market over time. However, the absence of mandated technology means every franchisee is a potential greenfield sale for POS, booking, payroll, or marketing platforms. No average unit volume (AUV) or royalty percentage is disclosed in the 2025 FDD, making it difficult to benchmark individual location performance or willingness to invest in software.
Who controls software purchasing
Purchasing authority at Da Vi Nails is decentralized. The 2025 FDD lists only one corporate officer: James E. Cannon, designated as the agent for service of process. No CIO, CTO, VP of Operations, or procurement manager is named. This lean HQ structure, combined with the lack of any Item 8 procurement mandates, strongly suggests that individual franchisees make their own software decisions. Vendors should prepare for a multi-unit owner (MUO) sales motion, targeting franchisees directly rather than pursuing a top-down corporate deal. The absence of a mapped operator footprint in our corpus means you will need to build your own lead list from public records or on-the-ground research.
Mandated and current tech stack
The 2025 FDD does not mandate or recommend any specific technology systems. There are no named POS providers, scheduling platforms, payment processors, or inventory management tools. This open environment means franchisees may be using a patchwork of consumer-grade or legacy tools, creating an opening for vendors who can demonstrate clear ROI. Without a franchisor mandate, however, adoption will depend entirely on convincing individual owners to switch. Be prepared to compete on features, price, and local support rather than relying on a corporate endorsement.
Procurement, renewals, and timing
The initial franchise term is 3 years, with renewal possible for an additional 3 years (or longer if permitted by a WalMart Master Lease, though no further details on this arrangement are provided). Renewal conditions include being in good standing, providing six months' written notice, and executing the then-current form of Franchise Agreement, which may contain materially different terms. A $2,000 renewal fee and a general release are also required. These renewal windows could serve as natural inflection points for software evaluation, but the declining unit count suggests fewer renewal events over time. Vendors should also monitor any ownership transfers, as new franchisees may be more open to changing legacy systems.
How to read the Da Vi Nails FDD
The full 2025 Franchise Disclosure Document is embedded below for your review. Key sections for software vendors include Item 8 (procurement restrictions, though none are captured here), Item 11 (franchisor assistance, where mandated tech would typically appear), and Item 17 (renewal and termination). Pay close attention to the absence of mandated systems—this is both a risk and an opportunity. The FDD is filed with state franchise regulators and represents the most current legal disclosure available. For a ranked target list of franchise systems based on your software category, reach out to FranCloud.
Questions vendors ask
Da Vi Nails, answered from the filing
The 2025 FDD lists no dedicated IT or procurement executives. James E. Cannon is the only named officer (agent for service of process). Purchasing authority likely rests with individual franchisees, given the absence of mandated systems.
The 2025 FDD does not mandate or recommend any specific POS, operational, or management software systems. Franchisees appear free to choose their own technology vendors.
There are 387 franchised locations. No company-owned units are reported. The brand experienced a -3.491% year-over-year unit decline, indicating a contracting footprint.
The 2025 FDD contains no extract from Item 8 regarding procurement restrictions. This suggests an open procurement model where franchisees select their own suppliers and software without franchisor mandates.
Franchise agreements run for 3 years. Renewals require six months' written notice and execution of the then-current agreement. With a declining unit count, renewal-driven sales cycles may be limited, but new owner onboarding could create sporadic opportunities.
The 2025 FDD is filed with state franchise regulators. You can review the embedded PDF viewer below to analyze the full legal and operational disclosures directly from the source document.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
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Operator footprint
Who runs the locations
54 operators run 54 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit54
Top states by locations
| AZ | 14 |
|---|---|
| TX | 6 |
| FL | 6 |
| AL | 5 |
| CA | 5 |
Ownership
The portfolio behind Da Vi Nails
unknown of california nails usa.
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.