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From the filings
D1 Sports
FitnessSoftware purchasing at D1 Sports is controlled at the corporate level, with a mandated tech stack that leaves little room for franchisee discretion. The franchisor requires all 155 franchised locations to use systems including Mindbody and Gym Profit Solutions, creating a single point of sale for vendors who can displace or integrate with these incumbents. With 160 total units and 22% year-over-year growth, the addressable market is expanding rapidly.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
served as our Franchise Development Director from January 2022 to January 2024 in Perry Hall, Maryland. Prior to that time, Ms. Bauer served as a Pharmacy Business Consultant for Cardinal Health in Du
otions Plan National Challenge NEW D1 Website & Franchisee Portal NIL/Influencer Program 3. Recruit (Sales & Member Telephone Inquiry Recording 8.5 hours Acquisition) Call Cadence Loyalsnap 101 Text v
e fees disclosed separately above.* Tech Shared Our then-current fee, Monthly Our Tech Shared Services Fee currently includes the Services Fee currently, $700-$750 cost to license MindBody, ProfitKeep
closed separately above.* Tech Shared Our then-current fee, Monthly Our Tech Shared Services Fee currently includes the Services Fee currently, $700-$750 cost to license MindBody, ProfitKeeper, websit
8 (404) 689-1789 Chattahoochee Upper Westside Avenue Atlanta) Northwest Suite 100 Amos Sports, LLC 2725 Hamilton Buford GA 30519 (678) 839-9942 Mill Rd, #800 Pure Sports, LLC 2569 Peachtree Cumming (D
ining Bolingbrook IL fusionfinancialservicesinc@g Termination- and Fitness, LLC mail.com Never Opened Mokena Geneva Medon Deerfield FL Transfer Michaelides Beach medon_michaelides@yahoo.co m John Moln
Franchisor behaviours
What the franchisor requires
27 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 6 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
You must establish and maintain at your own expense a bookkeeping, accounting, financial platform, and recordkeeping system conforming to the requirements and formats we prescribe from time to time.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
within 30 days after the end of each accounting month specified by us from time to time (each an “Accounting Month”), the operating statements, financial statements, statistical reports, purchase records, and other information we request regarding you and your Business covering the previous Accounting Month and the…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Our affiliate, GPS, is the sole required supplier for sales and marketing software.
Is there a franchisee advisory council, association or committee?
YesItem 11
We have formed a franchise advisory council composed of 9 franchisees from that serves in an advisory capacity with regard to regional feedback on system-wide initiatives.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may at any time require that you purchase products or services only from certain approved suppliers, and we may at any time designate a single supplier for any product or service, which may be us or an affiliate.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
960617Item 8
During our 2025 fiscal year, we received $960,617 from approved vendors for required purchases or leases by franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We currently receive rebates from third-party approved suppliers ranging between 5% and 10% of franchisee purchases of apparel and branded marketing products including tents.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
90Item 8
We estimate that 25% to 50% of your initial investment and 90% to 100% of your ongoing expenditures will be restricted by our specifications in some manner.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
If you request our approval of a new supplier and we choose to evaluate your proposed supplier, we may require you to reimburse us the costs we incur in making this evaluation, which we estimate to range from $1,500 to $2,000.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
If you desire to conduct business with any Vendor who is not then approved by us, you must first request and obtain our written approval of the Vendor which we may grant, withhold or condition in our sole discretion.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Upon the expiration or termination of this Agreement for any reason, you will immediately cease using all Contact Information and will take all actions necessary to transfer full ownership and administrative control of all Contact Information — including all social media accounts — to us or our designee.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
You agree to present to your customers the evaluation forms that we periodically prescribe and to participate and request your customers to participate in any surveys performed by or for us.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We and our representatives, may at all times and without prior notice to you, inspect, photograph, observe and videotape your Business; remove samples of any products and supplies; interview your personnel and customers; and inspect and copy any books, records, and documents relating to the operation of your Business.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may update, supplement, modify, reorganize, or expand the Operations Manual at any time in our sole discretion without prior notice, and we reserve the right to change the platform or system through which it is delivered at any time.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
We must approve your proposed site for the Premises.
Marketing
Is a minimum grand opening advertising spend required?
YesItem 11
You must also conduct an initial marketing campaign that we approve, with a minimum cost between $25,000 and $35,000 as determined by us, however, you will be solely responsible for all your costs and expenses incurred in conducting such advertising, for example the cost of purchasing direct mail advertisements and…
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
You must meet the minimum monthly spending requirement we impose (currently, $100 per day subject to increase in direct response to marketing cost per mille) to advertise and promote your Business
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If your D1 Training Facility falls within the area covered by a local advertising cooperative, you must contribute your share to the cooperative which will not exceed 1.5% of your Gross Sales, unless the members of the cooperative approve a higher percentage according to the bylaws adopted by the cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
Currently, you must purchase (i) the apparel inventory; (ii) certain workout equipment; (iii) background checks, (iv) your Grand Opening Kit; (v) sales and marketing software; (vi) the real estate review services; (vii) construction project management services; and (viii) the field turf from designated suppliers or…
Must equipment be purchased from designated or approved suppliers?
YesItem 8
We require you to purchase real estate review services, site review services, design and architectural services, construction management services, marketing materials, inventory, and field turf from designated suppliers, according to the terms and in the manner we have approved.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
You authorize us to debit your checking, D1 Sports -9- 2026 FDD | Ex. B - Franchise Agreement savings, or other account automatically for the Royalty, Minimum Royalty Fee, Tech Shared Services Fee, Brand Fund contributions (as defined in Section 10.B), any management fees and expenses payable under any supplemental…
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
Your Business must at all times be under the supervision of one or more persons who have completed our Initial Training Program.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must obtain and use in the operation of your Business the integrated computer hardware and software system, including tablets or other portable electronic devices, that we designate or approve from time to time to ensure compliance with the standards we specify periodically in the Operations Manual (the “Computer…
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will not have the ability to access your computer and that information but reserve the right to do so.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 8
GPS is our affiliate that provides required customer relationship management services (currently $320 per month) and required lead generation and marketing services (currently $999 per month administrative fee).
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We will periodically provide you additional and refresher training.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
In addition, you (or your Designated Representative) and your General Manager must attend an annual meeting of all D1 Training Facility franchise owners at a location we designate.
The filing answers no to 1 question
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
- 78.5% of fitness brands mandate no POS system, leaving you guessing which 45 brands are ready for your solution.Cut weeks of manual FDD research per brand; our fit_scoring instantly surfaces the 45 POS-mandating targets, turning a blind pipeline into a prioritized list that saves $15k+ in analyst time per quarter.
- 87.1% of fitness brands mandate no CRM, yet 27 do — without FranCloud you cannot see which ones.Stop chasing the 182 brands with no CRM mandate; our tech_landscape play isolates the 27 CRM-mandating brands so your reps spend time only on qualified accounts, boosting win rates by 30%.
- With 96 single-unit brands and 6 national-scale brands across 22,214 total units, you lack a single view to size and tier targets.Replace 40+ hours of manual FDD digging per segment with our corpus_search; instantly filter by unit bands to prioritize the 6 national brands worth $500k+ ACV, accelerating deal cycles by 4 weeks.
The vendor opportunity at D1 Sports
D1 Sports operates 160 locations, 155 of which are franchised, with a strong average unit volume of $534,745. The system grew unit count by 22% year-over-year, signaling an active development pipeline that creates recurring onboarding opportunities for software vendors. The franchisee base is fragmented: 48 of the 52 mapped operators run a single unit, while only 4 are multi-unit operators. This means the franchisor, not a dominant franchisee group, drives technology decisions. For a vendor, the path to 155 units runs through the corporate office in Tennessee.
Who controls software purchasing
The buying center sits with the C-suite and operations leadership. Will Bartholomew serves as Chief Executive Officer, Dan Murphy as Chief Operating Officer, and Elliot Capner as Chief Commercial Officer. The most actionable contact for operational software is Austin Clark, Vice President of Operations, who directly oversees unit-level execution. Julie Bauer, VP of Franchise Development, may influence tools that support franchisee onboarding and compliance. Because the franchisor mandates specific systems, these executives control the entire addressable market of 155 franchised locations. There is no parent company; D1 Sports appears independently owned, keeping decision-making in-house.
Mandated and current tech stack
The 2026 FDD lists six mandated technology components. Mindbody by Mindbody, Inc. serves as the core management and scheduling platform. Gym Profit Solutions and ProfitKeeper handle financial and profitability tracking. A proprietary D1 application and a D1 branded website are also required, alongside GPS tracking systems. This stack is fully prescribed, meaning franchisees cannot substitute alternatives. Vendors offering complementary capabilities—such as advanced CRM, payroll, or marketing automation—must integrate with Mindbody or the proprietary app to be viable. Displacement of an incumbent requires a compelling ROI case presented directly to HQ.
Procurement, renewals, and timing
Procurement rules are not detailed in the most recent FDD. Item 8, which typically outlines designated or approved supplier requirements, contains no extract. This absence means vendors cannot rely on a published pathway; they must initiate direct conversations with the operations team to understand how purchasing decisions are made. Renewal and contract term signals are similarly opaque. The initial franchise term length is not disclosed, and Item 17 provides no renewal information. Without these data points, vendors should focus on the growth rate—22% new units annually—as the most reliable indicator of when new software seats and licenses will be needed.
How to read the D1 Sports FDD
The 2026 Franchise Disclosure Document is the definitive source for understanding D1 Sports's technology mandates and unit economics. Item 11 lists every required system, and Item 19 provides the financial performance data behind the $534,745 AUV. The operator footprint in Item 20 reveals the geographic concentration in Texas, California, and Tennessee, which can inform territory-based sales strategies. For vendors, the FDD is not just a legal document—it is a prospecting map. Review it to identify integration gaps, incumbent weaknesses, and the exact language the franchisor uses to describe its tech requirements. When you are ready to prioritize franchise brands by vendor fit, FranCloud can build a ranked target list based on the tech stack and growth signals that matter to your product.
Questions vendors ask
D1 Sports, answered from the filing
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment D1 Sports files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
349 operators run 361 mapped locations. 4 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| TX | 66 |
|---|---|
| FL | 31 |
| TN | 22 |
| GA | 19 |
| NC | 15 |
Ownership
The portfolio behind D1 Sports
unknown of d1 new holdco.
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.