From the filings

+22.047% units YoYHQ-led decisions

D1 Sports

Fitness

Software purchasing at D1 Sports is controlled at the corporate level, with a mandated tech stack that leaves little room for franchisee discretion. The franchisor requires all 155 franchised locations to use systems including Mindbody and Gym Profit Solutions, creating a single point of sale for vendors who can displace or integrate with these incumbents. With 160 total units and 22% year-over-year growth, the addressable market is expanding rapidly.

For software vendors selling into US franchise brands.

Live signals

Total units
160
155 franchised
Unit growth YoY
+22.047%
vs prior filing
AUV
$535K
Item 19, 2025
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
$63K
per unit
Investment range
—
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

9%of gross sales (FY2026)

Ongoing fees: 9% of gross sales (FY2026)Royalty 7%, Ad fund 2%. Total 9% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 7%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

Canva
MarketingItem 7

12.0 hours Generation) Paid Social v Organic Social Grassroots and PR Market Discovery Creating Content Lead Magnet Content SOP Value Added Content SOP Social Media Best Practices Canva Training MARKE

Cardinal Health
Industry softwareItem 2

served as our Franchise Development Director from January 2022 to January 2024 in Perry Hall, Maryland. Prior to that time, Ms. Bauer served as a Pharmacy Business Consultant for Cardinal Health in Du

Loyalsnap
LoyaltyItem 7

otions Plan National Challenge NEW D1 Website & Franchisee Portal NIL/Influencer Program 3. Recruit (Sales & Member Telephone Inquiry Recording 8.5 hours Acquisition) Call Cadence Loyalsnap 101 Text v

Mindbody
BookingItem 6

e fees disclosed separately above.* Tech Shared Our then-current fee, Monthly Our Tech Shared Services Fee currently includes the Services Fee currently, $700-$750 cost to license MindBody, ProfitKeep

ProfitKeeper
AccountingItem 6

closed separately above.* Tech Shared Our then-current fee, Monthly Our Tech Shared Services Fee currently includes the Services Fee currently, $700-$750 cost to license MindBody, ProfitKeeper, websit

Sage 50
AccountingItem 7

8 (404) 689-1789 Chattahoochee Upper Westside Avenue Atlanta) Northwest Suite 100 Amos Sports, LLC 2725 Hamilton Buford GA 30519 (678) 839-9942 Mill Rd, #800 Pure Sports, LLC 2569 Peachtree Cumming (D

Yahoo
MarketingItem 7

ining Bolingbrook IL fusionfinancialservicesinc@g Termination- and Fitness, LLC mail.com Never Opened Mokena Geneva Medon Deerfield FL Transfer Michaelides Beach medon_michaelides@yahoo.co m John Moln

Franchisor behaviours

What the franchisor requires

27 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 6 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

You must establish and maintain at your own expense a bookkeeping, accounting, financial platform, and recordkeeping system conforming to the requirements and formats we prescribe from time to time.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

within 30 days after the end of each accounting month specified by us from time to time (each an “Accounting Month”), the operating statements, financial statements, statistical reports, purchase records, and other information we request regarding you and your Business covering the previous Accounting Month and the…

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

Our affiliate, GPS, is the sole required supplier for sales and marketing software.

Is there a franchisee advisory council, association or committee?

Yes

Item 11

We have formed a franchise advisory council composed of 9 franchisees from that serves in an advisory capacity with regard to regional feedback on system-wide initiatives.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We may at any time require that you purchase products or services only from certain approved suppliers, and we may at any time designate a single supplier for any product or service, which may be us or an affiliate.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

960617

Item 8

During our 2025 fiscal year, we received $960,617 from approved vendors for required purchases or leases by franchisees.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We currently receive rebates from third-party approved suppliers ranging between 5% and 10% of franchisee purchases of apparel and branded marketing products including tents.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

90

Item 8

We estimate that 25% to 50% of your initial investment and 90% to 100% of your ongoing expenditures will be restricted by our specifications in some manner.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

If you request our approval of a new supplier and we choose to evaluate your proposed supplier, we may require you to reimburse us the costs we incur in making this evaluation, which we estimate to range from $1,500 to $2,000.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Franchise agreement

If you desire to conduct business with any Vendor who is not then approved by us, you must first request and obtain our written approval of the Vendor which we may grant, withhold or condition in our sole discretion.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Upon the expiration or termination of this Agreement for any reason, you will immediately cease using all Contact Information and will take all actions necessary to transfer full ownership and administrative control of all Contact Information — including all social media accounts — to us or our designee.

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

You agree to present to your customers the evaluation forms that we periodically prescribe and to participate and request your customers to participate in any surveys performed by or for us.

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

We and our representatives, may at all times and without prior notice to you, inspect, photograph, observe and videotape your Business; remove samples of any products and supplies; interview your personnel and customers; and inspect and copy any books, records, and documents relating to the operation of your Business.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

We may update, supplement, modify, reorganize, or expand the Operations Manual at any time in our sole discretion without prior notice, and we reserve the right to change the platform or system through which it is delivered at any time.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

We must approve your proposed site for the Premises.

Marketing

Is a minimum grand opening advertising spend required?

Yes

Item 11

You must also conduct an initial marketing campaign that we approve, with a minimum cost between $25,000 and $35,000 as determined by us, however, you will be solely responsible for all your costs and expenses incurred in conducting such advertising, for example the cost of purchasing direct mail advertisements and…

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Franchise agreement

You must meet the minimum monthly spending requirement we impose (currently, $100 per day subject to increase in direct response to marketing cost per mille) to advertise and promote your Business

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

If your D1 Training Facility falls within the area covered by a local advertising cooperative, you must contribute your share to the cooperative which will not exceed 1.5% of your Gross Sales, unless the members of the cooperative approve a higher percentage according to the bylaws adopted by the cooperative.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

Currently, you must purchase (i) the apparel inventory; (ii) certain workout equipment; (iii) background checks, (iv) your Grand Opening Kit; (v) sales and marketing software; (vi) the real estate review services; (vii) construction project management services; and (viii) the field turf from designated suppliers or…

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

We require you to purchase real estate review services, site review services, design and architectural services, construction management services, marketing materials, inventory, and field turf from designated suppliers, according to the terms and in the manner we have approved.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

You authorize us to debit your checking, D1 Sports -9- 2026 FDD | Ex. B - Franchise Agreement savings, or other account automatically for the Royalty, Minimum Royalty Fee, Tech Shared Services Fee, Brand Fund contributions (as defined in Section 10.B), any management fees and expenses payable under any supplemental…

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

Your Business must at all times be under the supervision of one or more persons who have completed our Initial Training Program.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must obtain and use in the operation of your Business the integrated computer hardware and software system, including tablets or other portable electronic devices, that we designate or approve from time to time to ensure compliance with the standards we specify periodically in the Operations Manual (the “Computer…

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We will not have the ability to access your computer and that information but reserve the right to do so.

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 8

GPS is our affiliate that provides required customer relationship management services (currently $320 per month) and required lead generation and marketing services (currently $999 per month administrative fee).

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We will periodically provide you additional and refresher training.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

In addition, you (or your Designated Representative) and your General Manager must attend an annual meeting of all D1 Training Facility franchise owners at a location we designate.

The filing answers no to 1 question
  • Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderRegional 100 499

HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.

VP SalesHead of SalesCROSales Director
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The vendor opportunity at D1 Sports

D1 Sports operates 160 locations, 155 of which are franchised, with a strong average unit volume of $534,745. The system grew unit count by 22% year-over-year, signaling an active development pipeline that creates recurring onboarding opportunities for software vendors. The franchisee base is fragmented: 48 of the 52 mapped operators run a single unit, while only 4 are multi-unit operators. This means the franchisor, not a dominant franchisee group, drives technology decisions. For a vendor, the path to 155 units runs through the corporate office in Tennessee.

Who controls software purchasing

The buying center sits with the C-suite and operations leadership. Will Bartholomew serves as Chief Executive Officer, Dan Murphy as Chief Operating Officer, and Elliot Capner as Chief Commercial Officer. The most actionable contact for operational software is Austin Clark, Vice President of Operations, who directly oversees unit-level execution. Julie Bauer, VP of Franchise Development, may influence tools that support franchisee onboarding and compliance. Because the franchisor mandates specific systems, these executives control the entire addressable market of 155 franchised locations. There is no parent company; D1 Sports appears independently owned, keeping decision-making in-house.

Mandated and current tech stack

The 2026 FDD lists six mandated technology components. Mindbody by Mindbody, Inc. serves as the core management and scheduling platform. Gym Profit Solutions and ProfitKeeper handle financial and profitability tracking. A proprietary D1 application and a D1 branded website are also required, alongside GPS tracking systems. This stack is fully prescribed, meaning franchisees cannot substitute alternatives. Vendors offering complementary capabilities—such as advanced CRM, payroll, or marketing automation—must integrate with Mindbody or the proprietary app to be viable. Displacement of an incumbent requires a compelling ROI case presented directly to HQ.

Procurement, renewals, and timing

Procurement rules are not detailed in the most recent FDD. Item 8, which typically outlines designated or approved supplier requirements, contains no extract. This absence means vendors cannot rely on a published pathway; they must initiate direct conversations with the operations team to understand how purchasing decisions are made. Renewal and contract term signals are similarly opaque. The initial franchise term length is not disclosed, and Item 17 provides no renewal information. Without these data points, vendors should focus on the growth rate—22% new units annually—as the most reliable indicator of when new software seats and licenses will be needed.

How to read the D1 Sports FDD

The 2026 Franchise Disclosure Document is the definitive source for understanding D1 Sports's technology mandates and unit economics. Item 11 lists every required system, and Item 19 provides the financial performance data behind the $534,745 AUV. The operator footprint in Item 20 reveals the geographic concentration in Texas, California, and Tennessee, which can inform territory-based sales strategies. For vendors, the FDD is not just a legal document—it is a prospecting map. Review it to identify integration gaps, incumbent weaknesses, and the exact language the franchisor uses to describe its tech requirements. When you are ready to prioritize franchise brands by vendor fit, FranCloud can build a ranked target list based on the tech stack and growth signals that matter to your product.

Questions vendors ask

D1 Sports, answered from the filing

The executive team, led by CEO Will Bartholomew and COO Dan Murphy, controls purchasing. Vice President of Operations Austin Clark is likely the most direct buyer for operational and fitness-tech software given his role overseeing unit performance.
D1 Sports mandates Mindbody by Mindbody, Inc. for management and scheduling, Gym Profit Solutions and ProfitKeeper for financials, a proprietary D1 application, a branded website, and GPS tracking systems.
There are 160 total units, 155 of which are franchised and 5 company-owned. The brand is concentrated in Texas (14), California (11), and Tennessee (6), with 52 total operators in the system.
The procurement model is not disclosed in the most recent FDD. Item 8 contains no extract regarding designated or approved suppliers, so vendors must engage HQ directly to understand purchasing requirements and restrictions.
Contract renewal windows are unclear. The initial term length and Item 17 renewal signals are not disclosed in the 2026 FDD. Vendors should monitor the 22% unit growth rate as a trigger for new location onboarding needs.
The 2026 FDD was filed with state franchise regulators. You can view the full document in the embedded PDF viewer below to analyze Item 11 technology obligations and Item 19 financial performance representations directly.
Source

Read the filing itself

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D1 Sports2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

349 operators run 361 mapped locations. 4 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit345
2–9 units4

Top states by locations

TX66
FL31
TN22
GA19
NC15

Ownership

The portfolio behind D1 Sports

unknown of d1 new holdco.

Related Fitness brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.