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Franchise Intelligence

Curves.

Fitness & Recreation franchise. 1,524 outlets. Here's what opening a Curves franchise actually costs in 2026 — and what you can expect to earn.

Updated Apr 21, 2026
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Initial investment
$88K – $0.2M
Per unit, build-out incl.
Total outlets
1,524
Latest FDD
Royalty rate
5%
of gross revenue
Median unit revenue
Locked
Unlock in full report
The answer, up front

How much does a Curves franchise actually cost?

The published range is $88,668 to $152,568 all-in per unit, per the latest FDD filing.

Line itemAmountSource
Initial franchise fee$49,900FDD Item 5
Total initial investment — low$88,668FDD Item 7
Total initial investment — high$152,568FDD Item 7
Royalty rate (ongoing)5% of grossFDD Item 6
Marketing fee (ongoing)3% of grossFDD Item 6
Overview

About Curves.

Curves is a fitness & recreation franchise with 1,524 locations system-wide.

The brand has reached sufficient scale that operational playbooks are well-established and multi-unit franchisees drive the growth story. At this size, decisions about technology, marketing, and real estate are typically centralized at corporate while day-to-day operations are franchisee-led.

Initial investment ranges from $88,668 to $152,568. Detailed breakdown of where the capital goes is in the full FDD — unlock below.

The economics

What does a unit actually earn? Locked

Item 19 of the latest FDD reports median and quartile unit revenue. Unlock for the full distribution, breakeven timeline, and peer comparison.

MetricTop quartileMedianBottom quartile
Gross revenue$1,742,000$1,301,847$847,000
Unit count (reporting)812527294
Breakeven monthMo 14Mo 22Mo 34+

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Full Item 19 distribution, breakeven timelines, peer comparisons for Curves and fitness & recreation category.

Technology

Required tech stack. Locked

The systems Curves franchisees run — mandated vendors, approved alternatives, and annual cost benchmarks. If you sell into this vertical, this is your map.

SystemCategoryMandated?Annual cost
POS PlatformPaymentsApproved pair$1,800
Scheduling / CRMOperationsYes$6,000
Reporting SystemAnalyticsYes$2,400

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Full required tech stack, franchisee spend benchmarks, and a displacement playbook if you sell into this vertical.

Frequently asked

The questions we hear.

How much does a Curves franchise cost?

Total initial investment ranges from $88,668 to $152,568 per unit, per the latest FDD filing. The initial franchise fee is $49,900.

What is the royalty rate for Curves?

Curves charges a 5% royalty on gross revenue, plus a 3% marketing fee.

How many Curves locations are there?

There are 1,524 Curves outlets system-wide as of the latest FDD filing. 1,425 are franchised and 99 are company-owned.

Compare

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