Crush Yard Franchising

The vendor opportunity at Crush Yard

Crush Yard Franchising presents a nascent opportunity for software vendors. The brand, headquartered in South Carolina and operating in the fitness segment, reported just 1 total unit in its 2025 FDD—a single company-owned location. The number of franchised units was not disclosed, and our corpus maps no franchisee operators. This means the total addressable market for a software vendor today is exactly one location. While the 6.0% royalty rate signals a standard franchisor economic model, the absence of disclosed year-over-year unit growth or an initial franchise term makes it difficult to project when that footprint might expand. For vendors, this is a ground-floor account where building a relationship now could pay off if the system scales.

Who controls software purchasing

Purchasing authority sits firmly at headquarters. The 2025 FDD Item 1 lists three executives: David Hack, the Chief Executive Officer; Brandon Buck, the Executive Chef; and Mat Norman, the Director of Franchising. There is no dedicated CIO or VP of Technology named, which is typical for a system of this size. For a software pitch, David Hack and Mat Norman are the logical entry points. Hack, as CEO, holds ultimate budgetary authority, while Norman, as the franchise development lead, will be the gatekeeper for any tools that affect the future franchisee experience. The absence of a parent company confirms this is an independently owned entity, so decisions are not filtered through a larger corporate structure.

Mandated and current tech stack

The tech stack at Crush Yard is lean and explicitly mandated. The FDD Item 11 signals identify two required systems. Court Reserve serves as the club management platform, handling membership, scheduling, and likely billing for the fitness operation. Toast by Toast, Inc. is the mandated point-of-sale system, covering in-location transactions. For a vendor, this creates a clear map of the incumbent landscape. Any sales pitch must address how your software integrates with Court Reserve and Toast, or make a compelling case for why the franchisor should rip and replace a mandated system at its sole location. There are no other named technology vendors in the available data.

Procurement, renewals, and timing

The procurement framework at Crush Yard is opaque. The FDD extract provided no signal from Item 8, which is the section where franchisors typically disclose whether they act as a designated supplier, maintain an approved vendor list, or allow franchisees open purchasing. Without this, a vendor cannot know if they need to sell exclusively to HQ or if they could eventually sell directly to franchisees. Similarly, Item 17, which covers renewal, merger, and transfer terms, yielded no extract. The initial franchise term length is also not disclosed. This lack of contractual visibility means there are no predictable renewal-driven software evaluation windows to calendar. Timing is entirely opportunistic and relationship-dependent.

How to read the Crush Yard FDD

The 2025 Crush Yard Franchise Disclosure Document is the definitive source for validating the unit count, executive team, and technology mandates cited here. It was filed with state franchise regulators in 2025. For software vendors, the critical sections are Item 11 (Franchisor's Obligations) to confirm the tech mandates, Item 8 (Restrictions on Sources of Products and Services) to understand procurement rules, and Item 1 (The Franchisor) to identify the buying center. The embedded PDF viewer below contains the full document for your due diligence. Use it to verify every claim before building a pitch. For a ranked target list of franchise systems that match your ideal customer profile, FranCloud can help you prioritize your outbound efforts.