Procare
Mandatoryronic Standards Fee not to exceed $500 per month) invoice transfer/ACH. Currently includes website maintenance, SEO support, IPowerBI, Intellikids, Engage, PlayerLync, Listen 360, ProCare cloud mainte
From the filings
+4.348% units YoYHQ-led decisions
Creative World
EducationSoftware purchasing at Creative World is controlled at the franchisor level, with a mandated tech stack covering CRM, operations, and financial systems. The franchise operates 29 total units (24 franchised, 5 company-owned) and reported an average unit volume of $2.18 million in its 2025 FDD. For software vendors, this means a concentrated buyer at HQ and a small but high-revenue target footprint.
For software vendors selling into US franchise brands.
Live signals
Total units
29
24 franchised
Unit growth YoY
+4.348%
vs prior filing
AUV
$2.18M
Item 19, 2024
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
$75K
per unit
Investment range
$5.77M–$10.14M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
6%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
QuickBooks
Mandatorye Opening Package; however there is a monthly fee (currently $350) that you must pay to us or our designee for the use of such software (the "System Standards Fee"). Additionally, QuickBooks Financial
Facebook
nto an Opportunity Online Reputation Management Saying Goodbye To Families Chapter Two: How to WOW | Marketing and Conversion Introduction To CW Studio CW Studio Services Overview Facebook Policies an
FranConnect
n Vacation Request Policy Best Practices for Tuition Payment Chapter Four: Invest in Your Organization | Office Management Licensing and Inspections Children’s Records Staff Files FranConnect QB\93667
Franchisor behaviours
What the franchisor requires
21 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 9 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have independent access to the information and data generated and stored on the Computer System.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
our affiliate Discount Preschool is the only approved supplier for the interior equipment (except kitchen equipment), moveable fixtures, furniture and supplies that you will need to establish and operate the School.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
We may change, alter or amend such approval or review periods from time to time.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
5Item 8
We estimate that required purchases of products and services represent approximately 98% of your total purchases to establish the School and less than 5% of your total purchases to operate your School.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You or the supplier must pay the reasonable cost of this inspection and testing.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
If you want to propose a new supplier of Operating Assets (other than us or our affiliates), you agree to submit to us sufficient written information about the proposed new supplier to enable us to approve or reject either the supplier or the particular items.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
participation in market research and testing and product and service development programs and customer satisfaction programs;
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
Inspect and observe, photograph and videotape the operations of the School, remove samples of any products, materials or supplies for testing and analysis, interview the School’s customers and personnel, and inspect and copy any books, records and documents relating to the operation of the School from time to time to…
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
Issue, modify and supplement System Standards for Schools.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must obtain our approval of the Site.
Marketing
Is a minimum grand opening advertising spend required?
YesFranchise agreement
You agree to conduct a grand opening advertising and promotional program for the School after its opening and to expend between $7,000 and $15,000 for such purposes.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
In addition to the grand opening advertising expenditures of $7,000 to $15,000, you must allocate 0.5% of your Gross Revenues quarterly for advertising and promotion of the School.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If a local advertising cooperative is established, you must contribute the amount required by such advertising cooperative, but not more than 1% of your Gross Revenues.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You are required to purchase your Opening Package only from us or our affiliate, Discount Preschool.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase and install playground equipment and playground surfacing from approved suppliers.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
During all hours of operations, the School must be under the direct supervision of you (or your Manager) and one other management-level employee who both have satisfactorily completed our initial training program.
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
System Standards do not include any mandatory requirements on your employees’ wages, working conditions, hours, staffing levels, shift timing or other terms of employment; but may specify uniforms and appearance to meet brand standards.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
You agree to use in developing and operating the School the operating software (the “Software”) and the computer and hardware components and accessories (the “Computer System”) that we may periodically specify.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have independent access to the information and data generated and stored on the Computer System.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
Currently, we require Schools to use ProCare software, SEO Support, PowerBI, PlayerLync, Intellikids (CRM) and Listen 360 which is included in the Opening Package; however there is a monthly fee (currently $350) that you must pay to us or our designee for the use of such software (the "System Standards Fee").
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
You, your director and/or previously trained and experienced directors must attend any periodic refresher training courses that we provide from time to time and pay the applicable fees.
The filing answers no to 4 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Item 11
- Is there a franchisee advisory council, association or committee?Franchise agreement
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 12
The vendor opportunity at Creative World
Creative World is a small, education-focused franchise system with 29 total units — 24 franchised and 5 company-owned — according to its 2025 Franchise Disclosure Document. The brand reported average unit volume of $2.18 million, and year-over-year unit growth of 4.3%. For a software vendor, the addressable market is concentrated: 24 franchised locations, all operating under a tightly controlled tech mandate from the franchisor.
The royalty rate is 5%, and the initial franchise term runs 20 years. Renewals are available for three successive 10-year periods, provided the franchisee meets conditions including signing the then-current franchise agreement and bringing the school into compliance with current specifications. This long-term, stable contract structure means software decisions are infrequent but high-stakes — and they happen at HQ.
Who controls software purchasing
Software purchasing authority sits with the corporate leadership team in Florida. The 2025 FDD Item 1 lists Dr. Marianne Whitehouse, PhD as CEO, President, Director, and Certified Training Instructor. Ms. Kathy Thomure serves as Vice President of Education, and Ms. Karen Riebesell is the Chief Financial Officer. No separate CIO or CTO is named, which suggests that technology decisions are made by this core executive group, likely with the CEO and VP of Education driving operational software choices and the CFO overseeing financial systems.
For a vendor making an initial pitch, the most relevant contacts are likely the VP of Education (for curriculum, CRM, and learning management tools) and the CFO (for accounting, payments, or back-office platforms). The VP of Franchise Development, Gregory L. Michael, may also influence tools that support franchisee onboarding and compliance.
Mandated and current tech stack
Creative World mandates seven named systems, giving vendors a clear map of the incumbent landscape. The operational core is Procare, a child care management platform, paired with Intellikids as the mandated CRM. Financials run on QuickBooks by Intuit Inc. Franchise management and compliance are handled through FranConnect by FranConnect. Three proprietary or specialized systems round out the stack: Creative World App, CW Studio, OWL, and PlayerLync.
This is a fully locked stack — every system listed is mandated, not merely recommended. For a vendor selling against an incumbent, the barrier is high: you would need to demonstrate a compelling replacement case to a small, centralized buying group. For vendors offering complementary tools (e.g., payroll, analytics, or marketing automation that integrates with Procare or QuickBooks), there may be an easier path if the franchisor sees value in adding rather than replacing.
Procurement, renewals, and timing
The 2025 FDD does not include an Item 8 procurement extract, meaning no designated supplier list or approved-vendor program is disclosed. In practice, this likely means the franchisor selects systems directly and mandates them for franchisees, rather than operating an open marketplace where franchisees choose from approved options.
Renewal timing offers a potential window for software evaluation. The initial 20-year term means many franchisees are locked in for long periods, but the renewal process — which requires signing the then-current franchise agreement and meeting updated specifications — could trigger system updates or migrations. Franchisees renewing in the near term may be required to adopt new mandated platforms as part of their renewal conditions. The three-successor-term structure (10 years each) creates recurring inflection points where the franchisor can revise tech requirements.
How to read the Creative World FDD
The Creative World 2025 FDD is embedded below. Item 1 identifies the executives who control purchasing. Item 11 lists the mandated systems — Procare, QuickBooks, FranConnect, Intellikids, Creative World App, CW Studio, OWL, and PlayerLync — and is the single most important section for a software vendor evaluating fit. Item 17 outlines renewal conditions and term lengths, which signal when franchisees may be compelled to adopt new technology. Item 8, which would normally describe procurement restrictions, is silent in this disclosure, so vendors should not expect a formal approved-supplier process based on the current filing.
For a ranked target list of franchise systems that match your software category, reach out to FranCloud.
Questions vendors ask
Creative World, answered from the filing
The C-suite controls purchasing. Key executives include CEO Dr. Marianne Whitehouse, VP of Education Kathy Thomure, and CFO Karen Riebesell. No dedicated CIO is listed in the 2025 FDD.
Creative World mandates Procare for child care management, QuickBooks for accounting, FranConnect for franchise management, Intellikids as CRM, plus proprietary apps: Creative World App, CW Studio, OWL, and PlayerLync.
29 total units: 24 franchised and 5 company-owned, per the 2025 FDD. Year-over-year unit growth was 4.3%.
The 2025 FDD does not disclose a designated supplier list or procurement restrictions in Item 8. The model appears to be franchisor-mandated systems with no published approved-vendor program.
Initial franchise terms are 20 years. Renewals are for three successive 10-year terms, conditional on signing the then-current agreement. Contract windows may align with renewal cycles or system-wide tech upgrades.
The 2025 Creative World FDD is filed with state franchise regulators. You can review it using the embedded PDF viewer below.
Source
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Creative World files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
24 operators run 24 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit24
Top states by locations
| FL | 17 |
|---|---|
| TX | 3 |
| GA | 1 |
| WI | 1 |
| IN | 1 |
Related Education brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.