Creative World

The computer system that meets our specifications and standards (the “Computer System”) is included in the Opening Package. The cost of the required Computer System and Software is included in the Opening Package cost. We are routinely investigating or evaluating supplies for the Computer System and establishing new Computer System Standards. Currently, the Computer System does not comprise our proprietary property. We anticipate that the Computer System will comprise automated attendance, account, employee, class ratio and immunization tracking along with other useful features. (Franchise Agreement – Section 11.6) You must use whatever Computer System we specify during the term of the Franchise Agreement. Currently, we require Schools to use Playground software, SEO Support, Eulerity, and Delightree which is included in the Opening Package; however there is a monthly fee (currently $350) that you must pay to us or our designee for the use of such software (the "System Standards Fee"). Additionally, QuickBooks Financial Software should be used for tracking your School’s accounting and bookkeeping.

The computer system that meets our specifications and standards (the “Computer System”) is included in the Opening Package. The cost of the required Computer System and Software is included in the Opening Package cost. We are routinely investigating or evaluating supplies for the Computer System and establishing new Computer System Standards. Currently, the Computer System does not comprise our proprietary property. We anticipate that the Computer System will comprise automated attendance, account, employee, class ratio and immunization tracking along with other useful features. (Franchise Agreement – Section 11.6) You must use whatever Computer System we specify during the term of the Franchise Agreement. Currently, we require Schools to use Playground software, SEO Support, Eulerity, and Delightree which is included in the Opening Package; however there is a monthly fee (currently $350) that you must pay to us or our designee for the use of such software (the "System Standards Fee"). Additionally, QuickBooks Financial Software should be used for tracking your School’s accounting and bookkeeping.

QB\102763682.1 41 Section 4 – CW RELATIONSHIPS Chapter One: Deliver the WOW | Customer Service Building Relationships Parent Communication Tips Building Partnerships with Parents New Child Joining Your Classroom New Family Needs Assessment Transforming a Concern into an Opportunity Online Reputation Management Saying Goodbye To Families Chapter Two: How to WOW | Marketing and Conversion Introduction To CW Studio CW Studio Services Overview Facebook Policies and Procedures Your School Marketing Budget Quarterly Marketing Plan Know Your Competition How to Market Your School Telephone Marketing Assessment Tool Refer-A-Friend Program Discovery Day Promotion Thank You For Review Translating Marketing Into Enrollment How to Use Contact Manager E.N.R.O.L.L. Mystery Caller Checklist E.N.R.O.L.L. Phone Edition E.N.R.O.L.L. Email Edition E.N.R.O.L.L. Voicemail Edition Prospective Family Tours Mystery Visitor Checklist CLASP Exercises Classroom Tour Rating Director Tour Guide Parent Tour Guide Waiting Lists Waiting List Form Chapter Three: WOW Your Families | Family Connections Family Connections: The Enrollment Process Online Enrollment Training Guide OWL Brochure Importing OWL Enrollment to ProCare Orientation of a New Family Family Survey Family Relationships The Creative World App Communication Strengthens Relationships Retaining Your Enrollment Classroom Welcome Sign

Section 3 – CW DOLLARS & $ENSE Chapter One: Invest in Your Enrollment | More Than a Number Enrollment Composition Licensing Capacity | Slot Analysis Slot Projections Enrollment Plan Child Equivalency Factor Chapter Two: Invest in Your School | Maximizing Resources Budgeting Monthly Budget Tool Income Expenses Staff Roster Template Chapter Three: Tracking Your Investment | Key Performance Indicators Financial Analysis Quarterly Analysis ProCare Reports Contract Billing Summary A1 Enrolled Children By Classroom A2 Change of Enrollment Status A3 Account Aging (Past Due Reports) A4 Children Without Contract Billing A5 Expense Tracking Cash Paid Out Required Reporting Tuition Billing Tuition Collection Payment Plan Vacation Request Policy Best Practices for Tuition Payment Chapter Four: Invest in Your Organization | Office Management Licensing and Inspections Children’s Records Staff Files FranConnect QB\102763682.1 41 Section 4 – CW RELATIONSHIPS Chapter One: Deliver the WOW | Customer Service Building Relationships Parent Communication Tips Building Partnerships with Parents New Child Joining Your Classroom New Family Needs Assessment Transforming a Concern into an Opportunity Online Reputation Management Saying Goodbye To Families Chapter Two: How to WOW | Marketing and Conversion Introduction To CW Studio CW Studio Services Overview Facebook Policies and Procedures Your School Marketing Budget Quarterly Marketing Plan Know Your Competition How to Market Your School Telephone Marketing Assessment Tool Refer-A-Friend Program Discovery Day Promotion Thank You For Review Translating Marketing Into Enrollment How to Use Contact Manager E.N.R.O.L.L. Mystery Caller Checklist E.N.R.O.L.L. Phone Edition E.N.R.O.L.L. Email Edition E.N.R.O.L.L. Voicemail Edition Prospective Family Tours Mystery Visitor Checklist CLASP Exercises Classroom Tour Rating Director Tour Guide Parent Tour Guide Waiting Lists Waiting List Form Chapter Three: WOW Your Families | Family Connections Family Connections: The Enrollment Process Online Enrollment Training Guide OWL Brochure Importing OWL Enrollment to ProCare Orientation of a New Family Family Survey Family Relationships The Creative World App Communication Strengthens Relationships Retaining Your Enrollment Classroom Welcome Sign

Local Advertising 0.5% of your weekly Adjusted Weekly, but You must allocate 0.5% of Gross Revenues only if you do your Gross Revenues not spend quarterly for advertising and these promotion of the School. We amounts as may review your books and required records relating to your expenditures for such advertising and promotion. If we determine that you have not spent the requisite amounts, we may require you to pay the unexpended amounts into the Marketing Fund, if one is established. System Varies (currently $350 per month, Due upon To be paid by electronic Standards Fee not to exceed $500 per month) invoice transfer/ACH. Currently includes website maintenance, SEO support, IPowerBI, Intellikids, Engage, PlayerLync, Listen 360, ProCare cloud maintenance. QB\102763682.1 10 Name of Fee(1) Amount Due Date Remarks Cognia Currently, $150 Monthly We have achieved Corporate Accreditation Fee Accreditation status with If the fee charged by Cognia (or Cognia. You must participate other accreditation provider) in its system-wide increases, we may from time to accreditation program. Once time adjust, change or otherwise you are accredited, you must modify the amount and payment of pay a monthly fee for a 5- the monthly Accreditation Fee upon year period which covers the 30 days written notice to you. Engagement Review and the annual Improvement Network Fee charged by Cognia (formerly Advanced Ed) to Creative World from the date of application.

You must use whatever Computer System we specify during the term of the Franchise Agreement. Currently, we require Schools to use Playground software, SEO Support, Eulerity, and Delightree which is included in the Opening Package; however there is a monthly fee (currently $350) that you must pay to us or our designee for the use of such software (the "System Standards Fee"). Additionally, QuickBooks Financial Software should be used for tracking your School’s accounting and bookkeeping. We expect that the computer system will need to be maintained and updated. We anticipate that software upgrades will cost less than $800 per year. However, due to the changing nature of the computer and information technology industry, we estimate that the cost of hardware upgrades and both hardware and software upgrade costs may vary significantly from any current expectations. We have not yet arranged for a mandatory software or hardware maintenance contract for the Computer System to be purchased by you, but may do so in the future. It is anticipated that hardware may need to be updated and/or replaced on average every 2 to 3 years.