Facebook
ng the marks or regarding the franchised business other than as approved or required by us. We or our affiliates may establish and operate websites, social media accounts (such as Facebook, Twitter, I
From the filings
+33.333% units YoYHQ-led decisions
Crazy Running Franchising
FitnessSoftware purchasing at Crazy Running Franchising is controlled at the headquarters level by Manager Donnie Cowart and Owner Jessica Cowart. The system mandates a Proprietary Software Program, creating a walled garden for operational tech. With only 9 total units (8 franchised) but a 33.3% year-over-year growth rate, the addressable market is small but expanding rapidly for vendors who can integrate with or replace the mandated stack.
For software vendors selling into US franchise brands.
Live signals
Total units
9
8 franchised
Unit growth YoY
+33.333%
vs prior filing
AUV
—
Item 19, 2024
Royalty
20%
of gross sales
Ad fund
2%
national + local
Initial fee
$10K
per unit
Investment range
$13K–$22K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
22%of gross sales (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Google Ads
or required by us. We or our affiliates may establish and operate websites, social media accounts (such as Facebook, Twitter, Instagram, Pinterest, etc.), applications, keyword or Google AdWords purch
Instagram
arding the franchised business other than as approved or required by us. We or our affiliates may establish and operate websites, social media accounts (such as Facebook, Twitter, Instagram, Pinterest
Pinterest
franchised business other than as approved or required by us. We or our affiliates may establish and operate websites, social media accounts (such as Facebook, Twitter, Instagram, Pinterest, etc.), ap
Twitter
ks or regarding the franchised business other than as approved or required by us. We or our affiliates may establish and operate websites, social media accounts (such as Facebook, Twitter, Instagram,
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We reserve the right to have independent access to any data you collect electronically, subject to applicable laws and regulations.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within thirty (30) days following your fiscal year end, you will, at your own expense, provide us with copies of your financial statements (reviewed by your accountant), including an income statement for the fiscal year just ended and a balance sheet, cash flow statement, and any other document accompanying your…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
While we and our affiliates are currently approved suppliers, we are not the exclusive suppliers of any required products or services.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During our fiscal year ending December 31, 2023, we did not derive any revenue from required franchisee purchases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may, from time to time, receive rebates from Approved Suppliers based on the aggregate volume of items ordered.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
85Item 8
We estimate that your purchases from our approved suppliers will represent approximately 85% of your total purchases in establishing your franchised business and approximately 85% of your ongoing operating purchases.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase or lease any supplies, materials, tools, products or services not previously approved in writing by us as acceptable or from a supplier not approved by us, you can request our approval in writing, at your sole expense.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
If requested by us, you will take all further action and execute all documents necessary to convey and assign to us all telephone and fax numbers that have been used in the operation of your Franchised Business, as well as any other registrations or listings for any Technology Platforms that include the Marks or if…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
A representative of ours may make visits to your Franchised Business to ensure compliance with all required standards, specifications and procedures.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may modify the Manual from time to time, but these modifications will not alter your status and rights and obligations under the Franchise Agreement.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must obtain our written approval of a proposed site for your Franchised Business before signing any lease, sublease, or other document for the site.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Except as approved in advance in writing by us, you may not establish or maintain a separate website, splash page, profile or other presence on the Internet.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 8
You must fully participate in all guest loyalty or frequent customer programs now or in the future adopted or approved by us.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
All franchisees in the designated geographical area must participate in the Cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
We require you to contract only with our approved vendors or suppliers for your mandatory and ongoing purchases of proprietary products.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
We require you to contract only with our approved vendors or suppliers for your mandatory and ongoing purchases of proprietary products.
Payments
Must the franchisee participate in a gift card program?
YesItem 8
You must participate in all gift certificate and/or gift card administration programs as we may designated from time to time.
People
Must employees wear uniforms specified by the franchisor?
YesItem 8
you must operate your franchised business in strict conformity with the methods, standards, specifications and sources of supply that we designate and prescribe in our Manual. This requirement applies to equipment, supplies, signage, uniforms, the interior
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
the point of sale system (“the “POS System”) from our designated supplier
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We reserve the right to have independent access to any data you collect electronically, subject to applicable laws and regulations.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 8
In addition, you must purchase, enroll in or subscribe to, as applicable, all CRM, social media analytics and online and mobile ordering software or programs that we designate.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We do not currently require additional training programs or refresher courses, but we have the right to do so in the future.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
If established, a Principal Owner is required to register for, and annually attend our annual conference.
The filing answers no to 5 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Is a minimum grand opening advertising spend required?Franchise agreement
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Franchise agreement
- Does the franchisor require minimum staffing levels or specific roles?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 78.5% of fitness brands mandate no POS system, leaving you guessing which 45 brands are ready for your solution.Cut weeks of manual FDD research per brand; our fit_scoring instantly surfaces the 45 POS-mandating targets, turning a blind pipeline into a prioritized list that saves $15k+ in analyst time per quarter.
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The vendor opportunity at Crazy Running
Crazy Running Franchising is a fitness concept based in North Carolina with a total footprint of 9 units, 8 of which are franchised and 1 company-owned. For software vendors, the immediate total addressable market is limited to these 9 locations. However, the system posted a 33.3% year-over-year unit growth rate, signaling an active expansion phase. A vendor that secures a preferred or mandated status now could grow alongside the franchise. The royalty rate is a steep 20.0%, which may pressure franchisees to scrutinize any additional operational software costs not covered by the franchisor.
Who controls software purchasing
According to Item 1 of the 2024 FDD, the key executives are Manager Donnie Cowart and Owner Jessica Cowart. In a system of this size, these individuals are almost certainly the sole decision-makers for any technology procurement. There is no parent company on file, and the brand appears independently owned. Vendors should direct all pitches to this tight-knit HQ team, as there are no multi-unit operators mapped in our corpus who might exert independent buying influence.
Mandated and current tech stack
The 2024 FDD mandates a Proprietary Software Program. No third-party vendors are named in the disclosures available to us. This suggests franchisees run on a custom-built or white-labeled system controlled entirely by the franchisor. For a software vendor, the sales motion is not about displacing a named competitor like Mindbody or ClubReady, but about convincing the Cowarts to either integrate with their proprietary system or replace it. The absence of a named third-party POS or CRM is the most critical technical detail for any vendor evaluating this account.
Procurement, renewals, and timing
The procurement model at Crazy Running remains opaque. The FDD extract for Item 8 provided no signal, meaning we do not know if the franchisor designates specific suppliers, maintains an approved vendor list, or allows franchisees to purchase freely. Similarly, Item 17 renewal terms and the initial franchise term length are not disclosed in the available data. This lack of transparency makes it difficult to time a sales outreach around a predictable contract renewal cycle. Vendors should approach this as a greenfield conversation with HQ, focusing on how their tool can support the franchisor's rapid 33.3% growth rate.
How to read the Crazy Running FDD
The Franchise Disclosure Document is the single source of truth for understanding Crazy Running's technology mandates and procurement rules. The embedded viewer below contains the 2024 filing. When reviewing it, pay close attention to Item 11, which details the franchisor's obligations regarding the Proprietary Software Program, and Item 8, which may clarify whether franchisees have any freedom to source alternative software. For vendors, the FDD is a prospecting roadmap—it tells you exactly who to call and what tech handcuffs already exist on the franchisees.
For a ranked target list of franchise systems that match your ideal software customer profile, reach out to FranCloud.
Questions vendors ask
Crazy Running Franchising, answered from the filing
Manager Donnie Cowart and Owner Jessica Cowart are the executives on file. As a small, founder-led system, they likely serve as the de facto buying center for all technology decisions.
The 2024 FDD mandates a Proprietary Software Program. No specific third-party POS or operational vendor is named, suggesting a custom or internally developed system.
There are 9 total units: 8 franchised and 1 company-owned. This places it in the micro-franchise segment, with a 33.3% unit growth rate year-over-year.
The procurement model is not disclosed in the most recent FDD. Item 8 provided no extract, so it is unclear if they use designated suppliers, approved suppliers, or an open procurement process.
Contract renewal windows are not disclosed. The initial term length and Item 17 renewal signals are absent from the 2024 FDD, making it difficult to predict standard contract cycles.
The 2024 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below for the full legal document, which details the mandated tech stack and executive team.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Crazy Running Franchising files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
9 operators run 9 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit9
Top states by locations
| NC | 6 |
|---|---|
| TX | 1 |
| MD | 1 |
| GA | 1 |
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.