You may not design, develop or host a website, or any web page, or use any domain name or email address containing the marks or regarding the franchised business other than as approved or required by us. We or our affiliates may establish and operate websites, social media accounts (such as Facebook, Twitter, Instagram, Pinterest, etc.), applications, keyword or Google AdWords purchasing programs, accounts with websites featuring gift certificates or discounted coupons (such as Groupon, Living Social, etc.), mobile applications, or other means of digital advertising on the Internet or any electronic communications network (collectively, “Digital Marketing”) that are intended to promote the Proprietary Marks, your franchised business, and the entire network of franchised businesses. We will have the sole right to control all aspects of any Digital Marketing, including those related to your franchised business. Unless we consent otherwise in writing, you may not, directly or indirectly, conduct or be involved in any Digital Marketing that use the Marks or that relate to the franchised business. If we do permit you to conduct any Digital Marketing, you must (i) comply with any standards or content requirements that we establish periodically and must immediately modify or delete any Digital Marketing that we determine, in our sole discretion, is not compliant with such standards or content requirements. We may withdraw our approval for any Digital Marketing at any time. Except as approved in advance in writing by us, you may not establish or maintain a separate website, splash page, profile or other presence on the Internet. If such approval is granted by us, you must: (i) establish and operate such Internet site in accordance with System standards and any other policies we designate in the Operating Manual or otherwise in writing from time to time; and (ii) utilize any templates that we provide to you to create and/or modify such site(s). (Franchise Agreement – Section 11.7.1)
From the filings
Crazy Running Franchising
FitnessSoftware purchasing at Crazy Running Franchising is controlled at the headquarters level by Manager Donnie Cowart and Owner Jessica Cowart. The system mandates a Proprietary Software Program, creating a walled garden for operational tech. With only 9 total units (8 franchised) but a 33.3% year-over-year growth rate, the addressable market is small but expanding rapidly for vendors who can integrate with or replace the mandated stack.
For software vendors selling into US franchise brands.
Live signals
Ordinary royalty terms
20% component; full terms unconfirmed
Complete royalty terms are not confirmed for the selected filing.
Recorded percentage components
These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.
1recorded components (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
You may not design, develop or host a website, or any web page, or use any domain name or email address containing the marks or regarding the franchised business other than as approved or required by us. We or our affiliates may establish and operate websites, social media accounts (such as Facebook, Twitter, Instagram, Pinterest, etc.), applications, keyword or Google AdWords purchasing programs, accounts with websites featuring gift certificates or discounted coupons (such as Groupon, Living Social, etc.), mobile applications, or other means of digital advertising on the Internet or any electronic communications network (collectively, “Digital Marketing”) that are intended to promote the Proprietary Marks, your franchised business, and the entire network of franchised businesses. We will have the sole right to control all aspects of any Digital Marketing, including those related to your franchised business. Unless we consent otherwise in writing, you may not, directly or indirectly, conduct or be involved in any Digital Marketing that use the Marks or that relate to the franchised business. If we do permit you to conduct any Digital Marketing, you must (i) comply with any standards or content requirements that we establish periodically and must immediately modify or delete any Digital Marketing that we determine, in our sole discretion, is not compliant with such standards or content requirements. We may withdraw our approval for any Digital Marketing at any time. Except as approved in advance in writing by us, you may not establish or maintain a separate website, splash page, profile or other presence on the Internet. If such approval is granted by us, you must: (i) establish and operate such Internet site in accordance with System standards and any other policies we designate in the Operating Manual or otherwise in writing from time to time; and (ii) utilize any templates that we provide to you to create and/or modify such site(s). (Franchise Agreement – Section 11.7.1)
You may not design, develop or host a website, or any web page, or use any domain name or email address containing the marks or regarding the franchised business other than as approved or required by us. We or our affiliates may establish and operate websites, social media accounts (such as Facebook, Twitter, Instagram, Pinterest, etc.), applications, keyword or Google AdWords purchasing programs, accounts with websites featuring gift certificates or discounted coupons (such as Groupon, Living Social, etc.), mobile applications, or other means of digital advertising on the Internet or any electronic communications network (collectively, “Digital Marketing”) that are intended to promote the Proprietary Marks, your franchised business, and the entire network of franchised businesses. We will have the sole right to control all aspects of any Digital Marketing, including those related to your franchised business. Unless we consent otherwise in writing, you may not, directly or indirectly, conduct or be involved in any Digital Marketing that use the Marks or that relate to the franchised business. If we do permit you to conduct any Digital Marketing, you must (i) comply with any standards or content requirements that we establish periodically and must immediately modify or delete any Digital Marketing that we determine, in our sole discretion, is not compliant with such standards or content requirements. We may withdraw our approval for any Digital Marketing at any time. Except as approved in advance in writing by us, you may not establish or maintain a separate website, splash page, profile or other presence on the Internet. If such approval is granted by us, you must: (i) establish and operate such Internet site in accordance with System standards and any other policies we designate in the Operating Manual or otherwise in writing from time to time; and (ii) utilize any templates that we provide to you to create and/or modify such site(s). (Franchise Agreement – Section 11.7.1)
You may not design, develop or host a website, or any web page, or use any domain name or email address containing the marks or regarding the franchised business other than as approved or required by us. We or our affiliates may establish and operate websites, social media accounts (such as Facebook, Twitter, Instagram, Pinterest, etc.), applications, keyword or Google AdWords purchasing programs, accounts with websites featuring gift certificates or discounted coupons (such as Groupon, Living Social, etc.), mobile applications, or other means of digital advertising on the Internet or any electronic communications network (collectively, “Digital Marketing”) that are intended to promote the Proprietary Marks, your franchised business, and the entire network of franchised businesses. We will have the sole right to control all aspects of any Digital Marketing, including those related to your franchised business. Unless we consent otherwise in writing, you may not, directly or indirectly, conduct or be involved in any Digital Marketing that use the Marks or that relate to the franchised business. If we do permit you to conduct any Digital Marketing, you must (i) comply with any standards or content requirements that we establish periodically and must immediately modify or delete any Digital Marketing that we determine, in our sole discretion, is not compliant with such standards or content requirements. We may withdraw our approval for any Digital Marketing at any time. Except as approved in advance in writing by us, you may not establish or maintain a separate website, splash page, profile or other presence on the Internet. If such approval is granted by us, you must: (i) establish and operate such Internet site in accordance with System standards and any other policies we designate in the Operating Manual or otherwise in writing from time to time; and (ii) utilize any templates that we provide to you to create and/or modify such site(s). (Franchise Agreement – Section 11.7.1)
You may not design, develop or host a website, or any web page, or use any domain name or email address containing the marks or regarding the franchised business other than as approved or required by us. We or our affiliates may establish and operate websites, social media accounts (such as Facebook, Twitter, Instagram, Pinterest, etc.), applications, keyword or Google AdWords purchasing programs, accounts with websites featuring gift certificates or discounted coupons (such as Groupon, Living Social, etc.), mobile applications, or other means of digital advertising on the Internet or any electronic communications network (collectively, “Digital Marketing”) that are intended to promote the Proprietary Marks, your franchised business, and the entire network of franchised businesses. We will have the sole right to control all aspects of any Digital Marketing, including those related to your franchised business. Unless we consent otherwise in writing, you may not, directly or indirectly, conduct or be involved in any Digital Marketing that use the Marks or that relate to the franchised business. If we do permit you to conduct any Digital Marketing, you must (i) comply with any standards or content requirements that we establish periodically and must immediately modify or delete any Digital Marketing that we determine, in our sole discretion, is not compliant with such standards or content requirements. We may withdraw our approval for any Digital Marketing at any time. Except as approved in advance in writing by us, you may not establish or maintain a separate website, splash page, profile or other presence on the Internet. If such approval is granted by us, you must: (i) establish and operate such Internet site in accordance with System standards and any other policies we designate in the Operating Manual or otherwise in writing from time to time; and (ii) utilize any templates that we provide to you to create and/or modify such site(s). (Franchise Agreement – Section 11.7.1)
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We reserve the right to have independent access to any data you collect electronically, subject to applicable laws and regulations.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within thirty (30) days following your fiscal year end, you will, at your own expense, provide us with copies of your financial statements (reviewed by your accountant), including an income statement for the fiscal year just ended and a balance sheet, cash flow statement, and any other document accompanying your…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
While we and our affiliates are currently approved suppliers, we are not the exclusive suppliers of any required products or services.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We reserve the right to Crazy Running Franchising, LLC 2024 Franchise Disclosure Document 7 change the standards and specifications from time to time on written notice to you or as may be specified by the Manual.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During our fiscal year ending December 31, 2023, we did not derive any revenue from required franchisee purchases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may, from time to time, receive rebates from Approved Suppliers based on the aggregate volume of items ordered.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
85Item 8
We estimate that your purchases from our approved suppliers will represent approximately 85% of your total purchases in establishing your franchised business and approximately 85% of your ongoing operating purchases.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase or lease any supplies, materials, tools, products or services not previously approved in writing by us as acceptable or from a supplier not approved by us, you can request our approval in writing, at your sole expense.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
If requested by us, you will take all further action and execute all documents necessary to convey and assign to us all telephone and fax numbers that have been used in the operation of your Franchised Business, as well as any other registrations or listings for any Technology Platforms that include the Marks or if…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
A representative of ours may make visits to your Franchised Business to ensure compliance with all required standards, specifications and procedures.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may modify the Manual from time to time, but these modifications will not alter your status and rights and obligations under the Franchise Agreement.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must obtain our written approval of a proposed site for your Franchised Business before signing any lease, sublease, or other document for the site.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Except as approved in advance in writing by us, you may not establish or maintain a separate website, splash page, profile or other presence on the Internet.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 8
You must fully participate in all guest loyalty or frequent customer programs now or in the future adopted or approved by us.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
All franchisees in the designated geographical area must participate in the Cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
We require you to contract only with our approved vendors or suppliers for your mandatory and ongoing purchases of proprietary products.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
We require you to contract only with our approved vendors or suppliers for your mandatory and ongoing purchases of proprietary products.
Payments
Must the franchisee participate in a gift card program?
YesItem 8
You must participate in all gift certificate and/or gift card administration programs as we may designated from time to time.
People
Must employees wear uniforms specified by the franchisor?
YesItem 8
you must operate your franchised business in strict conformity with the methods, standards, specifications and sources of supply that we designate and prescribe in our Manual. This requirement applies to equipment, supplies, signage, uniforms, the interior
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
the point of sale system (“the “POS System”) from our designated supplier
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We reserve the right to have independent access to any data you collect electronically, subject to applicable laws and regulations.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 8
In addition, you must purchase, enroll in or subscribe to, as applicable, all CRM, social media analytics and online and mobile ordering software or programs that we designate.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We do not currently require additional training programs or refresher courses, but we have the right to do so in the future.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
If established, a Principal Owner is required to register for, and annually attend our annual conference.
The filing answers no to 5 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Is a minimum grand opening advertising spend required?Franchise agreement
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Franchise agreement
- Does the franchisor require minimum staffing levels or specific roles?Item 11
The vendor opportunity at Crazy Running
Crazy Running Franchising is a fitness concept based in North Carolina with a total footprint of 9 units, 8 of which are franchised and 1 company-owned. For software vendors, the immediate total addressable market is limited to these 9 locations. However, the system posted a 33.3% year-over-year unit growth rate, signaling an active expansion phase. A vendor that secures a preferred or mandated status now could grow alongside the franchise.
Who controls software purchasing
According to Item 1 of the 2024 FDD, the key executives are Manager Donnie Cowart and Owner Jessica Cowart. In a system of this size, these individuals are almost certainly the sole decision-makers for any technology procurement. There is no parent company on file, and the brand appears independently owned. Vendors should direct all pitches to this tight-knit HQ team, as there are no multi-unit operators mapped in our corpus who might exert independent buying influence.
Mandated and current tech stack
The 2024 FDD mandates a Proprietary Software Program. No third-party vendors are named in the disclosures available to us. This suggests franchisees run on a custom-built or white-labeled system controlled entirely by the franchisor. For a software vendor, the sales motion is not about displacing a named competitor like Mindbody or ClubReady, but about convincing the Cowarts to either integrate with their proprietary system or replace it. The absence of a named third-party POS or CRM is the most critical technical detail for any vendor evaluating this account.
Procurement, renewals, and timing
The procurement model at Crazy Running remains opaque. The FDD extract for Item 8 provided no signal, meaning we do not know if the franchisor designates specific suppliers, maintains an approved vendor list, or allows franchisees to purchase freely. Similarly, Item 17 renewal terms and the initial franchise term length are not disclosed in the available data. This lack of transparency makes it difficult to time a sales outreach around a predictable contract renewal cycle. Vendors should approach this as a greenfield conversation with HQ, focusing on how their tool can support the franchisor's rapid 33.3% growth rate.
How to read the Crazy Running FDD
The Franchise Disclosure Document is the single source of truth for understanding Crazy Running's technology mandates and procurement rules. The embedded viewer below contains the 2024 filing. When reviewing it, pay close attention to Item 11, which details the franchisor's obligations regarding the Proprietary Software Program, and Item 8, which may clarify whether franchisees have any freedom to source alternative software. For vendors, the FDD is a prospecting roadmap—it tells you exactly who to call and what tech handcuffs already exist on the franchisees.
For a ranked target list of franchise systems that match your ideal software customer profile, reach out to FranCloud.
Ordinary royalty terms
Complete royalty terms are not confirmed.
Questions vendors ask
Crazy Running Franchising, answered from the filing
Read the filing itself
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Operator footprint
Who runs the locations
9 operators run 9 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| NC | 6 |
|---|---|
| TX | 1 |
| MD | 1 |
| GA | 1 |
Related Fitness brands
Primary franchise filings · updated June 2026. Read the original filing for definitions, conditions, and qualifications.