Google Ads
Mandatoryor required by us. We or our affiliates may establish and operate websites, social media accounts (such as Facebook, Twitter, Instagram, Pinterest, etc.), applications, keyword or Google AdWords purch
+33.333% units YoYHQ-led decisions
Crazy Running Franchising
FitnessSoftware purchasing at Crazy Running Franchising is controlled at the headquarters level by Manager Donnie Cowart and Owner Jessica Cowart. The system mandates a Proprietary Software Program, creating a walled garden for operational tech. With only 9 total units (8 franchised) but a 33.3% year-over-year growth rate, the addressable market is small but expanding rapidly for vendors who can integrate with or replace the mandated stack.
Live signals
Total units
9
8 franchised
Unit growth YoY
+33.333%
vs prior filing
AUV
—
Item 19, 2024
Royalty
20%
of gross sales
Ad fund
2%
national + local
Initial fee
$10K
per unit
Investment range
$13K–$22K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
No claims
unaudited
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Pinterest
Mandatoryfranchised business other than as approved or required by us. We or our affiliates may establish and operate websites, social media accounts (such as Facebook, Twitter, Instagram, Pinterest, etc.), ap
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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The vendor opportunity at Crazy Running
Crazy Running Franchising is a fitness concept based in North Carolina with a total footprint of 9 units, 8 of which are franchised and 1 company-owned. For software vendors, the immediate total addressable market is limited to these 9 locations. However, the system posted a 33.3% year-over-year unit growth rate, signaling an active expansion phase. A vendor that secures a preferred or mandated status now could grow alongside the franchise. The royalty rate is a steep 20.0%, which may pressure franchisees to scrutinize any additional operational software costs not covered by the franchisor.
Who controls software purchasing
According to Item 1 of the 2024 FDD, the key executives are Manager Donnie Cowart and Owner Jessica Cowart. In a system of this size, these individuals are almost certainly the sole decision-makers for any technology procurement. There is no parent company on file, and the brand appears independently owned. Vendors should direct all pitches to this tight-knit HQ team, as there are no multi-unit operators mapped in our corpus who might exert independent buying influence.
Mandated and current tech stack
The 2024 FDD mandates a Proprietary Software Program. No third-party vendors are named in the disclosures available to us. This suggests franchisees run on a custom-built or white-labeled system controlled entirely by the franchisor. For a software vendor, the sales motion is not about displacing a named competitor like Mindbody or ClubReady, but about convincing the Cowarts to either integrate with their proprietary system or replace it. The absence of a named third-party POS or CRM is the most critical technical detail for any vendor evaluating this account.
Procurement, renewals, and timing
The procurement model at Crazy Running remains opaque. The FDD extract for Item 8 provided no signal, meaning we do not know if the franchisor designates specific suppliers, maintains an approved vendor list, or allows franchisees to purchase freely. Similarly, Item 17 renewal terms and the initial franchise term length are not disclosed in the available data. This lack of transparency makes it difficult to time a sales outreach around a predictable contract renewal cycle. Vendors should approach this as a greenfield conversation with HQ, focusing on how their tool can support the franchisor's rapid 33.3% growth rate.
How to read the Crazy Running FDD
The Franchise Disclosure Document is the single source of truth for understanding Crazy Running's technology mandates and procurement rules. The embedded viewer below contains the 2024 filing. When reviewing it, pay close attention to Item 11, which details the franchisor's obligations regarding the Proprietary Software Program, and Item 8, which may clarify whether franchisees have any freedom to source alternative software. For vendors, the FDD is a prospecting roadmap—it tells you exactly who to call and what tech handcuffs already exist on the franchisees.
For a ranked target list of franchise systems that match your ideal software customer profile, reach out to FranCloud.
Questions vendors ask
Crazy Running Franchising, answered from the filing
Manager Donnie Cowart and Owner Jessica Cowart are the executives on file. As a small, founder-led system, they likely serve as the de facto buying center for all technology decisions.
The 2024 FDD mandates a Proprietary Software Program. No specific third-party POS or operational vendor is named, suggesting a custom or internally developed system.
There are 9 total units: 8 franchised and 1 company-owned. This places it in the micro-franchise segment, with a 33.3% unit growth rate year-over-year.
The procurement model is not disclosed in the most recent FDD. Item 8 provided no extract, so it is unclear if they use designated suppliers, approved suppliers, or an open procurement process.
Contract renewal windows are not disclosed. The initial term length and Item 17 renewal signals are absent from the 2024 FDD, making it difficult to predict standard contract cycles.
The 2024 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below for the full legal document, which details the mandated tech stack and executive team.
Source
Read the filing itself
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FDD alert
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Operator footprint
Who runs the locations
9 operators run 9 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit9
Top states by locations
| NC | 6 |
|---|---|
| TX | 1 |
| MD | 1 |
| GA | 1 |
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.