HQ-led decisions

Crack'd Kitchen

Quick service restaurant

Software purchasing at Crack'd Kitchen is controlled at the HQ level by Co-Founders Daniel Azzarello and Alan Frati, with Director of Business Development Emma Azzarello also likely involved in vendor evaluation. The brand currently operates 5 total units (1 franchised, 4 company-owned) and mandates a tightly integrated tech stack including NCR for POS, Restaurant365 for back-office, and Fusion Prep for kitchen operations. This small but centrally controlled footprint means a single HQ decision can unlock the entire system for a software vendor.

Live signals

Total units
5
1 franchised
Unit growth YoY
vs prior filing
AUV
$2.19M
Item 19, 2024
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
$30K
per unit
Investment range
$677K–$1.01M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
unaudited

Mandated & recommended tech

The systems vendors compete with

3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

NCRNCR Voyix
Mandatory
POSItem 11

facilitating 1 Crack’d Egg-Q Quarters Andover, MA Paychex Setup/functions 2 Crack’d Egg-Q Quarters Andover, MA Total Day 2 8 Day 3 Fusion Prep 2 Crack’d Egg-Q Quarters Andover, MA NCR Review 4 Crack’d

Paychex
Mandatory
HrItem 11

ng/Hiring 2 Crack’d Egg-Q Quarters Andover, MA N.E.O - New Employee Orientation 1 Crack’d Egg-Q Quarters Andover, MA Instant Card facilitating 1 Crack’d Egg-Q Quarters Andover, MA Paychex Setup/functi

Restaurant365Restaurant365
Mandatory
AccountingItem 11

Opening/Closing Procedures 1 Building Relationships Crack’d Egg-Q Quarters 1 Andover, MA Operations Review Crack’d Egg-Q Quarters 1 Andover, MA Total Day 1 9 Day 2 Scheduling with R365 Crack’d Egg-Q Q

DoorDashDoorDash, Inc.
DeliveryItem 16

th another concept, offer, utilize, or provide catering services (such as from a cart, kiosk, food truck, or other mobile unit) or third-party delivery services (such as UberEATS, DoorDash, Postmates,

GrubhubGrubhub Inc.
DeliveryItem 16

ffer, utilize, or provide catering services (such as from a cart, kiosk, food truck, or other mobile unit) or third-party delivery services (such as UberEATS, DoorDash, Postmates, GrubHub, or other th

Postmates
DeliveryItem 16

concept, offer, utilize, or provide catering services (such as from a cart, kiosk, food truck, or other mobile unit) or third-party delivery services (such as UberEATS, DoorDash, Postmates, GrubHub, o

Uber EatsUber Technologies, Inc.
DeliveryItem 16

cobrand with another concept, offer, utilize, or provide catering services (such as from a cart, kiosk, food truck, or other mobile unit) or third-party delivery services (such as UberEATS, DoorDash,

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
  3. 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.

The vendor opportunity at Crack'd Kitchen

Crack'd Kitchen is a quick-service restaurant concept headquartered in Massachusetts with a total footprint of 5 units — 4 company-owned and 1 franchised — according to its 2024 Franchise Disclosure Document. The brand does not report average unit volume in the current FDD, and year-over-year unit growth is not disclosed. For a software vendor, the addressable market is small but concentrated: a single HQ decision can cover all locations. The royalty rate is 5.0% on gross sales, and the initial franchise term runs 10 years.

Who controls software purchasing

The 2024 FDD lists the following executives in Item 1: Daniel Azzarello (Co-Founder and Owner), Alan Frati (Co-Founder and Owner), Emma Azzarello (Director of Business Development), Gary Matusiak (Outsourced Director of Franchise Development), and Steven Gardner (Outsourced Director of Franchise Development). With no separate CIO or CTO named, technology purchasing authority likely rests with the Co-Founders, potentially with input from the Director of Business Development. The outsourced franchise development directors are less likely to influence internal software decisions. No parent company is on file; Crack'd Kitchen appears independently owned.

Mandated and current tech stack

Crack'd Kitchen mandates a specific set of technology systems for its operators. The 2024 FDD names the following as required: Fusion Prep for kitchen management, Instant Card for payment or loyalty functions, NCR for point-of-sale, Paychex (by Paychex, Inc.) for payroll and HR, and Restaurant 365 (by Restaurant365) for accounting and back-office operations. This is a relatively comprehensive mandated stack covering POS, back-office, payroll, and kitchen ops. Vendors selling adjacent or replacement solutions should note the deep integration already in place and the centralized control that makes switching a top-down decision.

Procurement, renewals, and timing

The 2024 FDD does not include an Item 8 extract detailing procurement or supply chain requirements, so whether Crack'd Kitchen uses a designated supplier model, an approved supplier list, or an open procurement process is not publicly disclosed. On renewals, Item 17 provides that a franchisee in good standing may renew for two additional consecutive five-year terms, subject to conditions including signing the then-current franchise agreement (which may have materially different terms), renovating to meet then-current image requirements, complying with then-current training and qualification requirements, and paying a renewal fee. These renewal triggers — particularly the renovation and retraining requirements — often create natural windows for technology evaluation and vendor switching.

How to read the Crack'd Kitchen FDD

The full 2024 Crack'd Kitchen Franchise Disclosure Document is available below. It contains the complete Item 1 executive roster, Item 11 tech mandates, Item 17 renewal conditions, and all other regulatory disclosures filed with state franchise regulators. For software vendors, the key sections are Item 11 (the mandated systems listed above) and Item 1 (who controls the buying process). The FDD confirms a small, centrally managed system where a relationship with the Co-Founders is the most direct path to adoption. For a ranked target list of franchise systems matched to your software category, FranCloud can help.

Questions vendors ask

Crack'd Kitchen, answered from the filing

Co-Founders Daniel Azzarello and Alan Frati, along with Director of Business Development Emma Azzarello, are the key decision-makers listed in the 2024 FDD.
The 2024 FDD mandates NCR for POS, Restaurant365 for back-office, Fusion Prep for kitchen operations, Instant Card, and Paychex for payroll.
Crack'd Kitchen has 5 total units in the US — 4 company-owned and 1 franchised — as disclosed in the 2024 FDD.
The 2024 FDD does not include an Item 8 procurement extract, so designated vs. approved supplier status is not publicly disclosed.
With a 10-year initial term and two optional 5-year renewals requiring system-wide image and training updates, renewal periods are natural tech evaluation windows.
The 2024 FDD was filed with state franchise regulators. You can view it in the embedded PDF viewer below.
Source

Read the filing itself

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Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

FL1

Ownership

The portfolio behind Crack'd Kitchen

parent_company of CRACK’D, LLC.

Related Quick service restaurant brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.