From the filings

HQ-led decisions

CR3 American Exteriors

Home services

At CR3 American Exteriors, software purchasing is controlled at the franchisor level through a designated CRM platform and specified computer hardware and software. The FDD names Facebook, Google Ads, Instagram, LinkedIn, TikTok, and Twitter in Item 11, and mandates a designated CRM for booking, scheduling, and payment processing. The addressable market is small: 16 total units, 13 franchised and 3 company-owned.

For software vendors selling into US franchise brands.

Live signals

Total units
16
13 franchised
Franchised outlet growth
0%
Item 20, last two year-ends
AUV
—
Item 19
Royalty
6% component; full terms unconfirmed
percentage component
Ad fund
1%
percentage component
Initial fee
$40K
per unit
Investment range
$100K–$255K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ordinary royalty terms

6% component; full terms unconfirmed

Complete royalty terms are not confirmed for the selected filing.

Recorded percentage components

These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.

1recorded components (FY2026)

Recorded percentage components (FY2026)Ad fund 1%. Components use their own filing bases and conditions. Drawn against a 15% reference scale.

15% reference

Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

FacebookMeta
MarketingItem 11

34 Corporate Website. We will develop and maintain a website to advertise, market and promote your Franchised Business, the services your Franchised Business offers and sells, and/or the Franchised Business Franchise Opportunity. Within the website, we will that contains your location’s contact information. (Franchise Agreement, Section 3.4) Digital Marketing. We may create, operate, and promote websites, social media accounts (including, but not limited to, Facebook, Twitter, LinkedIn, TikTok and Instagram), applications, digital advertising (including pay-per-click and display ads) or other means of digital marketing to promote the brand, Franchised Business, Marks and franchise opportunities. We have the sole right to control all aspects of any digital marketing including all digital marketing related to your Franchised Business. (Franchise Agreement, Section 3.5).

Google AdsGoogle
MarketingItem 11

Digital Marketing. We may create, operate, and promote websites, social media accounts (including, but not limited to, Facebook, Twitter, LinkedIn, TikTok and Instagram), applications, digital advertising (including pay-per-click and display ads) or other means of digital marketing to promote the brand, Franchised Business, Marks and franchise opportunities. We have the sole right to control all aspects of any digital marketing including all digital marketing related to your Franchised Business. (Franchise Agreement, Section 3.5). Digital Campaigns. We may negotiate contracts with vendors such as Google AdWords. If you choose to participate, you must pay your pro-rata share either directly to the vendor or reimburse us if we are paying the vendor. (Franchise Agreement, Section 3.8).

InstagramMeta
MarketingItem 11

34 Corporate Website. We will develop and maintain a website to advertise, market and promote your Franchised Business, the services your Franchised Business offers and sells, and/or the Franchised Business Franchise Opportunity. Within the website, we will that contains your location’s contact information. (Franchise Agreement, Section 3.4) Digital Marketing. We may create, operate, and promote websites, social media accounts (including, but not limited to, Facebook, Twitter, LinkedIn, TikTok and Instagram), applications, digital advertising (including pay-per-click and display ads) or other means of digital marketing to promote the brand, Franchised Business, Marks and franchise opportunities. We have the sole right to control all aspects of any digital marketing including all digital marketing related to your Franchised Business. (Franchise Agreement, Section 3.5).

LinkedInLinkedIn
MarketingItem 11

34 Corporate Website. We will develop and maintain a website to advertise, market and promote your Franchised Business, the services your Franchised Business offers and sells, and/or the Franchised Business Franchise Opportunity. Within the website, we will that contains your location’s contact information. (Franchise Agreement, Section 3.4) Digital Marketing. We may create, operate, and promote websites, social media accounts (including, but not limited to, Facebook, Twitter, LinkedIn, TikTok and Instagram), applications, digital advertising (including pay-per-click and display ads) or other means of digital marketing to promote the brand, Franchised Business, Marks and franchise opportunities. We have the sole right to control all aspects of any digital marketing including all digital marketing related to your Franchised Business. (Franchise Agreement, Section 3.5).

TikTokTikTok
MarketingItem 11

34 Corporate Website. We will develop and maintain a website to advertise, market and promote your Franchised Business, the services your Franchised Business offers and sells, and/or the Franchised Business Franchise Opportunity. Within the website, we will that contains your location’s contact information. (Franchise Agreement, Section 3.4) Digital Marketing. We may create, operate, and promote websites, social media accounts (including, but not limited to, Facebook, Twitter, LinkedIn, TikTok and Instagram), applications, digital advertising (including pay-per-click and display ads) or other means of digital marketing to promote the brand, Franchised Business, Marks and franchise opportunities. We have the sole right to control all aspects of any digital marketing including all digital marketing related to your Franchised Business. (Franchise Agreement, Section 3.5).

TwitterX
MarketingItem 11

34 Corporate Website. We will develop and maintain a website to advertise, market and promote your Franchised Business, the services your Franchised Business offers and sells, and/or the Franchised Business Franchise Opportunity. Within the website, we will that contains your location’s contact information. (Franchise Agreement, Section 3.4) Digital Marketing. We may create, operate, and promote websites, social media accounts (including, but not limited to, Facebook, Twitter, LinkedIn, TikTok and Instagram), applications, digital advertising (including pay-per-click and display ads) or other means of digital marketing to promote the brand, Franchised Business, Marks and franchise opportunities. We have the sole right to control all aspects of any digital marketing including all digital marketing related to your Franchised Business. (Franchise Agreement, Section 3.5).

Franchisor behaviours

What the franchisor requires

16 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 14 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 8

Further, you must subscribe to such software as we specify for work- flow management, bookkeeping, accounting, and other needs.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We may retrieve, download, analyze and store such information and data at any time You must at all times give us unrestricted and independent electronic access to your computer systems and information.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

Whether We or Our Affiliates are Approved Suppliers We are an approved supplier of advertising material, our online software system, our website services, and training services and the only approved supplier of our online software system, our website services, and training services.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We reserve the right to approve or revoke approval of any supplier.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

49111.05

Item 8

During the fiscal year ended December 31, 2025, we earned $49,111.05 in revenue from Rebates.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

Purchases: We have the right to receive fees, payments, rebates, commissions or other consideration from third-party manufacturers, suppliers and/or distributors (collectively, "Rebates") which may or may not be reasonably related to services we provide to these third parties.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you wish to propose another supplier, you must do so by 27 sending a request in writing to CR3 American Exteriors, 780 Lynnhaven Pkwy, Ste 240, Virginia Beach, VA 23452.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Item 17

Franchisee’s obligations on 8.6 Cease operations and stop using our Marks; deliver termination/renewal to us business records; pay debts due to us; cancel or assign telephone numbers to us; assist in lease transfer and our purchase of your assets, at our option; return Manual and Confidential Information to us…

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 11

We have the right to review your business operations, in person, by mail, or electronically, and to inspect your operations and obtain your paper and electronic business records related to the Franchised Business and any other operations taking place through your Franchised Business.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

You are required to operate your Franchised Business in compliance with the current and any future versions of the Manuals.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

We must approve any site you select before you sign a lease for that location.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

Private Websites. You are not allowed to have an independent website or obtain or use any domain name (Internet address) for your Franchised Business without first obtaining our written approval.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

We require you to execute an Automatic Bank Draft Authorization and pay most fees to us via ACH electronic funds transfer.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must comply with our computer hardware, software, and point of sale specifications, which includes designated vendors, as provided in our Operations Manual.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We may retrieve, download, analyze and store such information and data at any time You must at all times give us unrestricted and independent electronic access to your computer systems and information.

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 11

Manage the Franchised $500-$1,500 internet and video Business conferencing capabilities Phone Manage the Franchised $500-$1,000 Business Designated CRM Platform Manage customer relations, $397/mo for 3 seats + $97/mo (includes booking and point schedule grooms, and process per additional seat of sale systems you must…

The filing answers no to 4 questions
  • Is there a franchisee advisory council, association or committee?Item 11
  • Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
  • Is a minimum grand opening advertising spend required?Item 7
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11

The vendor opportunity at CR3 American Exteriors CR3 American Exteriors operates 16 total units — 13 franchised and 3 company-owned — with franchised outlet growth of 0.0% year over year. The 2026 FDD makes a financial performance representation in Item 19, but no average unit volume figure is stated here. For software vendors, the addressable market is concentrated: a small franchise system where the franchisor controls technology decisions centrally.

Who controls software purchasing Software purchasing is controlled at the franchisor level. Item 11 states: “You must comply with our computer hardware, software, and point of sale specifications, which includes designated vendors, as provided in our Operations Manual.” The franchisor is the only approved supplier of its online software system, website services, and training services under Item 8. Senior executives named in Item 2 include Carnie Fryfogle III (Chief Executive Officer), Mark Luterman (President), Marci Mayfield (Executive Director), and Dylan Rockwell (Director of Franchise Development).

Tech named in the FDD, and what is actually required The FDD names Facebook by Meta, Google Ads by Google, Instagram by Meta, LinkedIn, TikTok, and Twitter by X in Item 11. The filing requires a designated CRM platform for managing customer relations, scheduling grooms, and processing payments, at $397/month for 3 seats plus $97/month per additional seat. It also requires a computer with high-speed internet and video conferencing capabilities ($500–$1,500) and a phone ($500–$1,000). The franchisor has no obligation to maintain, repair, update, or upgrade franchisee computer and software.

Procurement, renewals, and timing Item 8 establishes an approved-supplier list. Franchisees must use building supplies, equipment, and inventory that meet or exceed industry standards for quality and safety. They may propose alternative suppliers who meet the franchisor's criteria, subject to written request and approval. The franchisor may negotiate purchase agreements and establish preferred vendor programs, and may limit the number of approved vendors or designate a sole supplier. Initial franchise terms are 10 years, with successive renewal terms available. Renewal requires written notice at least 180 days before expiration, signing a new agreement, and a general release of claims; currently there is no renewal fee.

How to read the CR3 American Exteriors FDD Item 2 names the officers, Item 8 sets supplier restrictions, Item 11 covers technology and training, Item 17 governs renewal, transfer, and termination, Item 19 makes the financial performance representation, and Item 20 lists outlets. The embedded PDF below is the brand's 2026 Franchise Disclosure Document. For a ranked target list of franchise systems worth pitching, talk to FranCloud.

Ordinary royalty terms

Complete royalty terms are not confirmed.

Questions vendors ask

CR3 American Exteriors, answered from the filing

The franchisor controls software purchasing. Item 11 requires franchisees to comply with hardware, software, and point-of-sale specifications, including designated vendors. The CEO, Carnie Fryfogle III, and President Mark Luterman are the senior executives named in Item 2.
The FDD mandates a designated CRM platform for managing customer relations, scheduling, and payment processing at $397/month for 3 seats plus $97/month per additional seat. It also requires a computer with high-speed internet and video conferencing, and a phone. Facebook, Google Ads, Instagram, LinkedIn, TikTok, and Twitter are named in Item 11.
The 2026 FDD reports 16 total units: 13 franchised and 3 company-owned. Franchised outlet growth year over year was 0.0%.
Item 8 uses an approved-supplier list. Franchisees must use building supplies, equipment, and inventory meeting industry standards, and may propose alternative suppliers subject to written approval. The franchisor is the only approved supplier of its online software system, website services, and training services.
Initial franchise terms run 10 years, with successive renewal terms available. Renewal requires written notice at least 180 days before expiration and signing a new agreement. With 0.0% franchised outlet growth, new openings are not a near-term driver.
The embedded PDF viewer below contains the brand's 2026 Franchise Disclosure Document. Review Items 8, 11, 17, and 19 for supplier rules, technology requirements, renewal terms, and financial performance representations.
Source

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CR3 American Exteriors2026 FDDView only

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Ownership

The portfolio behind CR3 American Exteriors

Parent company: Tectum Franchising LLC.

Related Home services brands

Primary franchise filings · updated October 2026. Read the original filing for definitions, conditions, and qualifications.