Conquer Franchise Group

The vendor opportunity at Conquer Franchise Group

Conquer Franchise Group operates in the fitness segment with headquarters in Arizona. The 2025 Franchise Disclosure Document does not report total unit counts, franchised versus company-owned breakdown, or year-over-year unit growth. Without a disclosed location count, software vendors cannot size the addressable market from the FDD alone. The franchise system charges a 7.0% royalty on gross sales, and the initial franchise term runs 10 years. Average unit volume is not reported in the most recent filing.

For a software vendor, the absence of published unit counts means the total seat count, terminal count, or user base remains unknown without external data. The royalty rate and term length are standard for the fitness franchise category, but the lack of scale metrics makes this a harder target to quantify upfront.

Who controls software purchasing

The 2025 FDD Item 1 identifies five executives at the franchisor level. Enrique Gracia serves as Founder and Chief Executive Officer. Barry J. Falcon, CFE, holds the title of Co-Founder and Chief Executive Officer. Thomas A. Konkowski is Co-Founder and Chief Operating Officer. Gonzalo Mata is Co-Founder and Director of Social Networking Engagement. Lisa Kathryn Riefkohl Henrichsen is listed as Director of Player Development. No chief information officer, chief technology officer, or VP of technology appears in the filing. No operator-level contacts are mapped in our corpus, and no multi-unit operator names are available.

For a software sales approach, the dual CEO structure and the COO are the most likely initial points of contact for enterprise-level technology decisions. The Director of Social Networking Engagement may influence community or engagement platform purchases. Without a named IT buyer, vendors should expect to educate the founding team on technical requirements.

Mandated and current tech stack

The 2025 FDD contains no extract from Item 11 or any other section that mandates or recommends specific technology systems. No point-of-sale vendor, no scheduling platform, no CRM, no payment processor, and no operational software are named in the available data. This does not mean the franchise uses no technology; it means the franchisor has not disclosed any required or preferred systems in the FDD.

For a vendor, this absence signals either a greenfield opportunity where no corporate standards exist, or a system where technology decisions are left entirely to individual franchisees. Without operator mapping data, we cannot confirm which scenario applies. Vendors should approach discovery calls prepared to ask directly about the current technology environment.

Procurement, renewals, and timing

Item 8 procurement signals are not captured in our extract for Conquer Franchise Group. The FDD does not specify whether the franchisor designates suppliers, maintains an approved vendor list, or allows open purchasing. This is a critical gap for any vendor building a sales strategy, because it determines whether you sell to the franchisor once or to each franchisee individually.

Item 17 provides some timing insight. Franchisees in good standing can renew for up to two additional terms of 5 years each. To renew, the franchisee must provide written notice at least six months before the current term ends, execute a new franchise agreement, pay a successor agreement fee, update to current trade dress and standards, execute a general release, and complete additional training. The FDD explicitly states that the successor agreement may contain materially different terms and conditions than the original agreement. This creates a potential window for technology re-evaluation at each renewal point, particularly if the franchisor introduces new system requirements in the updated agreement.

How to read the Conquer Franchise Group FDD

The full 2025 FDD is embedded below for your review. The document was filed with state franchise regulators and contains the standard 23 items. For software vendors, the most relevant sections are Item 1 (executives and business background), Item 8 (procurement restrictions), Item 11 (franchisor assistance, including technology), and Item 17 (renewal and termination). Because our extract lacks data in several of these sections, reading the full PDF is essential to fill in the gaps on unit counts, mandated systems, and supplier policies.

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