Complete Music

The vendor opportunity at Complete Music

Complete Music operates 82 total units, 81 of which are franchised, with a single company-owned location. The brand’s average unit volume sits at $322,160.76, and franchisees pay an 8.0% royalty. Year-over-year unit growth is 3.846%, signaling modest but steady expansion. For a software vendor, the immediate addressable market is the 81 franchised locations, all of which are subject to the technology mandates outlined in the Franchise Disclosure Document. The initial franchise term is 10 years, and the most recent FDD on file is from 2026.

Who controls software purchasing

Purchasing authority rests at the headquarters level. The FDD lists Eric Maas as President, Treasurer, and Director, and Benjamin Hundt as Chief Operating Officer. These are the primary executives for any enterprise software conversation. Shayla Kelly, the Director of Sales and Marketing, is the likely operational buyer for CRM, marketing automation, or lead-generation tools. Gina Maas serves as Director, Secretary, and Office Manager. There is no parent company on file; the brand appears to be independently owned, which means decisions are made by this tight executive team without a larger corporate hierarchy to navigate.

Mandated and current tech stack

The FDD mandates several technology components. Franchisees are required to pay for a “Computer System Maintenance, Hosting and Licensing Fee,” a “Venue Website,” and a “Website, CRM and Technology Support” package along with its associated fee. A “Google Ads Program” is also referenced. The specific software vendors behind these mandated systems are not named in the available FDD extract, but the structure indicates a centralized, HQ-controlled stack for web presence, customer relationship management, and venue operations. Any vendor pitching an alternative CRM, website platform, or operational tool must be prepared to displace an existing mandated solution.

Procurement, renewals, and timing

Item 8 of the FDD, which typically details procurement restrictions, did not yield an extract in our corpus. However, the existence of mandated technology fees strongly implies a closed or preferred supplier model for the core systems. The renewal process, detailed in Item 17, requires franchisees to provide written notice at least 180 days before their 10-year agreement expires. They must also sign a new Franchise Agreement, which may contain materially different terms. This creates a predictable, decadal rhythm for contract evaluation, with a six-month lead window before each renewal. New unit openings, driven by the 3.846% growth rate, offer additional, more frequent entry points.

How to read the Complete Music FDD

The Complete Music Franchise Disclosure Document is a legal filing made with state franchise regulators. It contains the full text of the franchise agreement, including all technology mandates, fee schedules, and executive disclosures referenced here. The embedded viewer below provides the complete document for your due diligence. For vendors building a ranked target list of franchise systems, understanding these mandates and the centralized decision-making structure is the first step toward a qualified pitch.