Google Ads
Mandatory(Note 7) Media Set (Note 8) $1,300 As Incurred As Incurred Suppliers Advertising & Franchisee Determines Networking $500 to $600 As Incurred As Ordered or to Us Materials (Note 9) Google Ads (Note $1,
From the filings
+3.846% units YoYHQ-led decisions
Complete Music
Personal servicesSoftware purchasing at Complete Music is controlled at the headquarters level, with Eric Maas (President) and Benjamin Hundt (COO) as key executive contacts. The franchisor mandates specific technology for CRM, website, and venue management, creating a centralized procurement path. With 81 franchised locations and a single company-owned unit, the addressable market is compact but concentrated.
For software vendors selling into US franchise brands.
Live signals
Total units
82
81 franchised
Unit growth YoY
+3.846%
vs prior filing
AUV
$322K
Item 19, 2025
Royalty
8%
of gross sales
Ad fund
4%
national + local
Initial fee
$50K
per unit
Investment range
$69K–$81K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
12%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Franchisor behaviours
What the franchisor requires
22 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 9 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
You will ensure that we have electronic access at all times to the Records, accounting systems and other information and supporting documents as we designate.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You must provide us with, or otherwise make available, the following: (1) concurrently with the payment of the royalty fees, statements relating to Gross Receipts; (2) a monthly profit and loss statement due on the 15th day of the month for the previous month; and (3) within 90 days after the end of your fiscal year…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
As of the issuance date of this disclosure document, we currently are a designated supplier for certain marketing materials, apparel, and the proprietary software used in the operation of your Franchised Business.
Is there a franchisee advisory council, association or committee?
YesItem 20
As described in Item 11, we have established a franchisee advisory council (the “Council”).
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
1886945.10Item 8
For our calendar year ending December 31, 2025, we received $1,886,945.10 from on-going purchases from our franchisees for products and services which represents 46% of our total revenue of $4,070,742.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We (directly or through an affiliate) may derive revenue directly or in the form of rebates or other payments from suppliers, based directly or indirectly on sales of products, advertising materials and other items to franchisees, and from other service providers.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
5Item 8
On an on-going basis you must purchase from us or our approved suppliers approximately 5% to 15% of your total operating expenses.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you desire to purchase any items or products from suppliers that we have not previously approved, you must obtain our approval.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
To determine whether you are complying with this Agreement, we have the right at any time during business hours, and without prior notice to you, to inspect the Franchised Business.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We have the right to add to, and otherwise modify, the Operations Manual to reflect changes in authorized products and services, and specifications, standards and operating procedures of a COMPLETE WEDDINGS + EVENTS business.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
You agree that you will not open the Franchised Business for business without our prior approval.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
You will not register, as Internet domain names, any of the Licensed Marks that we now or hereafter may own or any abbreviation, acronym or variation of the Licensed Marks, or any other name that could be deemed confusingly similar.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
you agree to spend a total of 4% of Gross Receipts on local advertising and public relations activities designed to publicize the operation of the Franchised Business in your market.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
You must, at your expense, participate in, and honor all provisions of any gift card and/or loyalty program that we have established or may establish and as we may modify, as further described in the Operations Manual.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
To maintain the quality and uniformity of all COMPLETE WEDDINGS + EVENTS businesses, you must purchase certain products, services, equipment, supplies, marketing materials, computer hardware and software, and items used in or provided by your Franchised Business only from our designated or approved suppliers.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
you must purchase certain products, services, equipment, supplies, marketing materials, computer hardware and software, and items used in or provided by your Franchised Business only from our designated or approved suppliers.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
We will require you to sign electronic transfer of funds authorizations and other documents as we periodically designate to authorize your bank to transfer, either electronically or through some other method of payment we designate, directly to our account and to charge your account for all royalty fees, national…
Must the franchisee participate in a gift card program?
YesFranchise agreement
You must, at your expense, participate in, and honor all provisions of any gift card and/or loyalty program that we have established or may establish and as we may modify, as further described in the Operations Manual.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
We require you to use in the Franchised Business the computer system we designate, including all existing or future communication or data storage systems, hardware, software, components thereof and associated service, which we have developed and/or selected for the System (the “Computer System”).
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
You will ensure that we have electronic access at all times to the Records, accounting systems and other information and supporting documents as we designate.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
We require you to use in the Franchised Business the computer system we designate, including all existing or future communication or data storage systems, hardware, software, components thereof and associated service, which we have developed and/or selected for the System (the “Computer System”).
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
We have the right to require that you (or the managing partner, shareholder or managing member) and any Manager(s) and assistant manager(s) attend supplemental and refresher training programs during the term of the Franchise, to be furnished at a time and place we designate.
The filing answers no to 3 questions
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Is a minimum grand opening advertising spend required?Item 7
- Must the franchisee participate in a regional advertising cooperative when one exists?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
- 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.
The vendor opportunity at Complete Music
Complete Music operates 82 total units, 81 of which are franchised, with a single company-owned location. The brand’s average unit volume sits at $322,160.76, and franchisees pay an 8.0% royalty. Year-over-year unit growth is 3.846%, signaling modest but steady expansion. For a software vendor, the immediate addressable market is the 81 franchised locations, all of which are subject to the technology mandates outlined in the Franchise Disclosure Document. The initial franchise term is 10 years, and the most recent FDD on file is from 2026.
Who controls software purchasing
Purchasing authority rests at the headquarters level. The FDD lists Eric Maas as President, Treasurer, and Director, and Benjamin Hundt as Chief Operating Officer. These are the primary executives for any enterprise software conversation. Shayla Kelly, the Director of Sales and Marketing, is the likely operational buyer for CRM, marketing automation, or lead-generation tools. Gina Maas serves as Director, Secretary, and Office Manager. There is no parent company on file; the brand appears to be independently owned, which means decisions are made by this tight executive team without a larger corporate hierarchy to navigate.
Mandated and current tech stack
The FDD mandates several technology components. Franchisees are required to pay for a “Computer System Maintenance, Hosting and Licensing Fee,” a “Venue Website,” and a “Website, CRM and Technology Support” package along with its associated fee. A “Google Ads Program” is also referenced. The specific software vendors behind these mandated systems are not named in the available FDD extract, but the structure indicates a centralized, HQ-controlled stack for web presence, customer relationship management, and venue operations. Any vendor pitching an alternative CRM, website platform, or operational tool must be prepared to displace an existing mandated solution.
Procurement, renewals, and timing
Item 8 of the FDD, which typically details procurement restrictions, did not yield an extract in our corpus. However, the existence of mandated technology fees strongly implies a closed or preferred supplier model for the core systems. The renewal process, detailed in Item 17, requires franchisees to provide written notice at least 180 days before their 10-year agreement expires. They must also sign a new Franchise Agreement, which may contain materially different terms. This creates a predictable, decadal rhythm for contract evaluation, with a six-month lead window before each renewal. New unit openings, driven by the 3.846% growth rate, offer additional, more frequent entry points.
How to read the Complete Music FDD
The Complete Music Franchise Disclosure Document is a legal filing made with state franchise regulators. It contains the full text of the franchise agreement, including all technology mandates, fee schedules, and executive disclosures referenced here. The embedded viewer below provides the complete document for your due diligence. For vendors building a ranked target list of franchise systems, understanding these mandates and the centralized decision-making structure is the first step toward a qualified pitch.
Questions vendors ask
Complete Music, answered from the filing
The buying center includes President Eric Maas and COO Benjamin Hundt. Shayla Kelly, Director of Sales and Marketing, likely influences CRM and marketing technology decisions.
The FDD mandates a Venue Website, a Website, CRM and Technology Support package, and a Computer System Maintenance, Hosting and Licensing Fee. Specific vendor names are not disclosed.
There are 82 total units: 81 franchised and 1 company-owned. This is a personal services brand with a concentrated operator footprint.
The procurement model is not explicitly detailed in the available FDD extract. The presence of mandated technology fees suggests a designated or approved supplier structure for core systems.
Renewal requires 180 days' written notice and a new 10-year agreement. With 3.8% unit growth, new location openings and the renewal cycle for existing units create periodic evaluation windows.
The Complete Music FDD was filed with state franchise regulators in 2026. You can review the embedded PDF viewer below for the full legal disclosure.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Complete Music files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
129 operators run 129 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit129
Top states by locations
| FL | 12 |
|---|---|
| CO | 9 |
| TX | 8 |
| GA | 7 |
| KS | 6 |
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.