Coldwell Banker

The vendor opportunity at Coldwell Banker

Coldwell Banker operates 1,781 total offices across the United States, with 1,297 of those run by franchisees and 484 held as company-owned locations. The operator base is fragmented: 508 mapped operators control roughly 1,104 located units, and 77 of those operators are multi-unit owners. The unit-band split shows 431 single-unit operators, 58 with 2–9 units, and 19 with 10–24 units. No operator holds 25 or more locations. Top states by unit count are Wisconsin (328), Ohio (105), Texas (93), Oregon (93), and New York (90).

For a software vendor, this means a large but decentralized target list. The 1,297 franchised units represent the primary addressable market, though the 484 company-owned offices may follow HQ mandates more directly. The royalty rate is 5.5%, and the initial franchise term runs 10 years. Average unit volume is not disclosed in the most recent FDD.

Who controls software purchasing

Purchasing authority sits at the HQ level within Compass International Holdings. The FDD lists Elisabeth Gehringer as President and CEO of Compass International Holdings, with Roger Favano as CFO for Brands and Anywhere Advisors. Jason Waugh serves as President of Coldwell Banker, and David Marine is Chief Marketing Officer for Franchise Brands. Kathryn Conquest, National Vice President of Affiliate Servicing, is the executive most directly tied to franchisee operations and support—making her a critical contact for any vendor selling into the network.

No parent company is listed on file; Coldwell Banker appears independently owned within the Compass International Holdings structure. The decision-making pattern suggests top-down technology mandates, with franchisees expected to adopt HQ-selected platforms.

Mandated and current tech stack

The FDD explicitly mandates three systems: Coldwell Banker Global Luxury®, Desk, and Leads Engine. These are non-negotiable for franchisees. Additionally, the document references CIH Platform, Productivity Suite, and Solutions Hub as part of the technology environment. While not labeled as mandated in the extract, their inclusion signals they are standard or strongly recommended tools within the system.

For vendors selling adjacent or replacement software, the mandated stack defines the integration landscape. Any new tool must coexist with Desk and Leads Engine at minimum. The presence of a Productivity Suite and Solutions Hub suggests existing investments in agent productivity and back-office functions, though specific vendor names for those platforms are not disclosed in the FDD.

Procurement, renewals, and timing

Item 8 of the FDD—which typically outlines procurement obligations, designated suppliers, and rebate structures—contains no extract in the provided data. Without that signal, the procurement model remains unconfirmed. Vendors should approach with the assumption that HQ controls vendor selection and that franchisees have limited autonomy.

Item 17 is explicit: there are no renewal rights. If Coldwell Banker grants an additional term, the franchisee must sign the then-current Franchise Agreement or a Term Extension Addendum, which may contain materially different terms. This creates a dynamic where technology mandates can shift at the end of any 10-year term, and franchisees have no contractual leverage to resist new software requirements. For vendors, this means contract windows are tied to HQ’s strategic timeline rather than a predictable renewal cycle.

How to read the Coldwell Banker FDD

The 2026 Franchise Disclosure Document is the authoritative source for all figures cited here. It was filed with state franchise regulators and is available in full through the embedded viewer on this page. Key sections for software vendors include Item 11 (franchisor’s assistance, advertising, computer systems, and training), where the mandated tech stack is detailed, and Item 8 (restrictions on sources of products and services), which defines procurement rules. Item 17 outlines renewal and termination conditions that directly affect contract timing. For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize outreach." }