From the filings

HQ-led decisions

Coast Hotels USA

Lodging

Software purchasing at Coast Hotels USA is controlled at the corporate level, with President and CEO Hayashi (Jin) Sasaki and CFO Manalo (Manny) Ilao named in the 2023 FDD. The brand mandates a Central Reservation System and a Property Management System (PMS) across all 9 franchised locations. For vendors, this is a compact but clearly defined addressable market where HQ-level mandates drive technology decisions.

For software vendors selling into US franchise brands.

Live signals

Total units
9
9 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2023
Royalty
5%
of gross sales
Ad fund
3%
national + local
Initial fee
per unit
Investment range
$55K–$445K
all-in, Item 7
Procurement
Standards based
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

8%of gross sales (FY2023)

Ongoing fees: 8% of gross sales (FY2023)Royalty 5%, Ad fund 3%. Total 8% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 5%Ad fund 3%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

Cvent
BookingItem 6

ions Monthly fee included in Within 30 days of This fee is a pass-through Management (E-Mail loyalty program. invoice. payment: we collect this Marketing) fee and remit it to CHC. Cvent Transient $875

Franchisor behaviours

What the franchisor requires

7 requirements the franchisor states in this filing, each in its own words; 12 explicit no's; 15 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We have unlimited independent remote access to data that is stored on the central reservation system that pertains to your hotel and to data that you store on your property management system.

How the franchisor buys

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

10

Item 8

Approximately 10% of all franchisee’s purchases are purchases of supplies that must be made through Coast or third-party vendors recommended or approved by Coast.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

Coast may require you to submit samples of supplies purchased from vendors other than Coast.

Franchise management

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 12

If, for some reason, you need to relocate your hotel site (e.g., if your hotel is destroyed by fire), you are solely responsible for determining an appropriate site and must obtain our approval of the new street address before entering into a binding agreement to relocate.

Marketing

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Franchise agreement

Participant shall pay to Coast, or as otherwise directed by Coast, Participant’s share of the costs of any affinity, loyalty or reward programs adopted by Coast, based on the extent of participation in such programs by the Hotel;

Point of sale

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We have unlimited independent remote access to data that is stored on the central reservation system that pertains to your hotel and to data that you store on your property management system.

Training

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

Attendance by Participant’s general manager and Director of Sales at this meeting is mandatory.

The filing answers no to 12 questions
  • Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Item 11
  • Is there a franchisee advisory council, association or committee?Item 11
  • Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
  • Can the franchisor change the operations manual and brand standards unilaterally?Item 11
  • Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
  • Is a minimum grand opening advertising spend required?
  • Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Must the franchisee buy products from a designated distributor?Item 8
  • Must equipment be purchased from designated or approved suppliers?Item 8
  • Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?Item 11
  • Can the franchisor charge the franchisee for additional, refresher or remedial training?Item 11

The vendor opportunity at Coast Hotels USA

Coast Hotels USA operates 9 franchised lodging properties. The brand does not disclose an average unit volume (AUV) in its 2023 FDD, and year-over-year unit growth is not reported. For software vendors, the addressable market is these 9 locations, all of which fall under franchisor technology mandates. The royalty rate is 5.0%, and the initial franchise term runs 10 years. While the unit count is small, the centralized purchasing structure means a single HQ relationship can unlock all locations.

Who controls software purchasing

The 2023 FDD names three executives in Item 1: Hayashi (Jin) Sasaki, President and Chief Executive Officer; Manalo (Manny) Ilao, Chief Financial Officer; and Mark Hope, Senior Vice President, Development. Because the brand mandates core operational systems from the top, the CEO and CFO are the likely decision-makers for technology procurement. There is no CIO or CTO listed, so vendors should expect financial and operational leadership to evaluate software pitches. No multi-unit operators are mapped in our corpus, reinforcing that purchasing authority is concentrated at HQ.

Mandated and current tech stack

Coast Hotels USA requires franchisees to use a Central Reservation System and a Property Management System (PMS). The specific vendors behind these mandated systems are not named in the 2023 FDD. This creates an opening for vendors offering complementary or replacement solutions, provided they can demonstrate integration with existing reservation and property management workflows. Because the brand is small, any new software must fit into a lean operational environment where HQ likely values simplicity and reliability over extensive customization.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the brand’s procurement model—whether designated supplier, approved supplier, or open—is not publicly known. Renewal terms are clearer: franchisees may renew for an additional 5 years if they accept the then-current franchise agreement and are not in default. The initial 10-year term and 5-year renewal cycle suggest that major technology decisions may be revisited at these inflection points. Vendors should monitor franchise agreement timelines and be prepared to engage HQ well before renewal windows open.

How to read the Coast Hotels USA FDD

The 2023 Franchise Disclosure Document is the primary source for understanding Coast Hotels USA’s operations, obligations, and technology requirements. It contains the mandated system descriptions, executive roster, and franchise terms referenced throughout this page. The embedded PDF viewer below provides full access to the filing. For vendors, the FDD is a due diligence tool—confirm the tech mandates, identify the buyer, and size the opportunity before building a pitch. When you are ready to prioritize franchise brands by fit, FranCloud can help you build a ranked target list.

Questions vendors ask

Coast Hotels USA, answered from the filing

The 2023 FDD lists President and CEO Hayashi (Jin) Sasaki and CFO Manalo (Manny) Ilao as key executives. Technology purchasing authority sits at HQ, given the mandated central systems.
The FDD mandates a Central Reservation System and a Property Management System (PMS). Specific vendor names for these systems are not disclosed in the filing.
There are 9 franchised locations. The number of company-owned units is not disclosed in the 2023 FDD.
The 2023 FDD does not include an Item 8 procurement extract, so whether the brand uses designated suppliers, approved suppliers, or an open model is not publicly disclosed.
The initial franchise term is 10 years, with a 5-year renewal available if the franchisee is not in default. Contract windows may align with these term cycles, but no specific timing is disclosed.
The FDD was filed with state franchise regulators in 2023. You can view the embedded PDF viewer below to read the full document.
Source

Read the filing itself

Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.

Coast Hotels USA2023 FDDView only

Loading filing…

View only A one-time purchase: the original filing, yours to keep.

FDD alert

Tell me when this brand refiles.

We’ll email you the moment Coast Hotels USA files a new annual FDD, usually the freshest signal of a vendor change.

The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

8 operators run 8 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit8

Top states by locations

WA4
CA2
HI1
AK1

Ownership

The portfolio behind Coast Hotels USA

unknown of coast hotels.

Related Lodging brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.