Coaching Matters

The vendor opportunity at Coaching Matters

Coaching Matters operates 81 total units — 78 franchised and 3 company-owned — with a footprint that spans at least New York, Washington, D.C., and Pennsylvania based on the most recent FDD. The system is composed entirely of single-unit operators: all 35 mapped franchisees run exactly one location. No multi-unit owners appear in the disclosure. This structure concentrates software purchasing authority at the franchisor level, making the Wyoming headquarters the sole buying center for any vendor seeking system-wide adoption.

The royalty rate is 8.0% on gross revenue, and the initial franchise term runs 10 years. Average unit volume is not disclosed in the 2026 FDD. Year-over-year unit growth is also not reported, so vendors should monitor public announcements or future disclosures for expansion signals. The absence of a parent company confirms Coaching Matters is independently owned.

Who controls software purchasing

The FDD’s Item 1 lists five executives. Founder Michael Charles Bahun sits at the top of the organization. Matt Johnson, Vice President of Corporate Sales, is the most likely direct buyer for sales-enablement, CRM, or revenue-operations tools. Steven Shannon and Lindsay DiDonna, both Franchise Business Coaches, may influence or evaluate operational and training platforms. Dan Smith, Business Manager, rounds out the leadership group and could be involved in financial or administrative software decisions. Vendors should map their outreach to these individuals based on the tool’s function — corporate sales tech goes to Johnson, financial or compliance tools to Smith, and franchise operations platforms to Shannon or DiDonna.

Mandated and current tech stack

Coaching Matters mandates four technology systems. A proprietary ERP system and a separate Proprietary Software Program form the operational backbone. QuickBooks by Intuit is the required accounting platform. A customer relationship management system is also mandated, though the FDD does not name the specific CRM vendor. This stack leaves integration opportunities for vendors whose tools can sit alongside or enhance these mandated systems — particularly in areas like marketing automation, analytics, or franchisee onboarding, where no specific vendor is locked in.

No point-of-sale system is mentioned in the disclosure, which is consistent with an education-focused franchise. Vendors selling POS or payment processing will find no incumbent to displace but must justify relevance to a service-based business model.

Procurement, renewals, and timing

Item 8 of the FDD contains no extract regarding procurement requirements. This means Coaching Matters does not publicly designate preferred suppliers or impose purchasing restrictions beyond the mandated tech listed in Item 11. For non-mandated software categories, the procurement path is likely direct to HQ decision-makers without a formal RFP process — though vendors should verify this in conversation.

Renewal terms offer a clear timing signal. Franchisees may renew for unlimited additional 5-year terms, provided they give six months’ written notice, comply with all obligations, have no more than three events of default, renovate to current standards, sign the then-current franchise agreement (including a personal guaranty and general release), and pay a renewal fee of 25% of the then-current franchise fee per exclusive territory. These renewal windows, occurring every five years with six months of lead time, create natural moments when franchisees — and the franchisor — may reassess operational tools. Vendors should align outreach with these cycles where possible.

How to read the Coaching Matters FDD

The 2026 Franchise Disclosure Document is the authoritative source for every data point above. Item 1 identifies the executives who control purchasing. Item 11 lists the mandated technology systems. Item 17 defines the renewal conditions and contract windows. The embedded PDF viewer on this page contains the full document for your review. For a ranked target list of franchise systems that match your software category, FranCloud can help you prioritize outreach based on real FDD data.