HQ-led decisions

CMY Franchising

Personal services

Software purchasing at CMY Franchising flows through a tight HQ-controlled structure, with Chief Executive Officer Joshua Arnold and Chief Brand Officer Amy Arnold shaping technology decisions for 492 total units. The system mandates a proprietary Card My Yard e-commerce system, leaving limited room for third-party POS or operational tools at the franchisee level. For software vendors, the addressable market is 490 franchised locations, though the brand posted a -9.76% year-over-year unit decline heading into 2026.

Live signals

Total units
492
490 franchised
Unit growth YoY
-9.761%
vs prior filing
AUV
Item 19, 2026
Royalty
25%
of gross sales
Ad fund
2%
national + local
Initial fee
$9K
per unit
Investment range
$10K–$19K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
unaudited

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Pinterest
Mandatory
Marketing automationItem 11

e, and post approved information relating to the Card My Yard business on the Internet through posts on social media sites such as Facebook, Instagram, Tik-Tok, Twitter, LinkedIn, Pinterest, etc., but

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderRegional 100 499

HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.

VP SalesHead of SalesCROSales Director
  1. With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
  2. 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
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The vendor opportunity at CMY Franchising

CMY Franchising, the parent of the Card My Yard brand, operates 492 total units — 490 franchised and 2 company-owned — according to its 2026 Franchise Disclosure Document. The system sits in the personal services segment and is headquartered in Utah. For software vendors, the addressable base is those 490 franchised locations, though the brand contracted by -9.76% year-over-year, signaling a consolidating footprint that may affect near-term deal sizes.

Royalties run at 25.0% of gross revenue, a figure that shapes franchisee willingness to absorb additional software costs. The initial franchise term is 5 years, after which renewal conditions allow the franchisor to impose a materially different agreement — including updated technology requirements. That renewal trigger is a practical window for vendors to engage.

Who controls software purchasing

Technology decisions at CMY Franchising are centralized. The 2026 FDD lists Joshua Arnold as Chief Executive Officer and Chief Growth Officer, and Amy Arnold as Co-Founder and Chief Brand Officer. No separate CIO, CTO, or VP of Technology is disclosed, meaning the buying center likely sits with these two executives. Colt Florence, Senior Vice President of Franchise Development, may also influence tools that affect franchisee onboarding and operations, but the FDD does not detail his technology remit.

Because the system mandates a proprietary e-commerce platform, franchisees have little autonomy to select alternative software. Vendors should treat this as an HQ-sale motion, not a field-sale motion.

Mandated and current tech stack

The 2026 FDD explicitly mandates the Card My Yard e-commerce system. No other technology vendors — POS, CRM, scheduling, payroll, or marketing platforms — are named as required or recommended in the document. That does not mean other tools are absent; it means the franchisor has not disclosed them in Items 11 or 8. For a vendor, this is both a constraint and a signal: the e-commerce layer is locked down, but adjacent operational, financial, or compliance tools may still be open to HQ-level evaluation.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement extract, so the formal supplier designation process — whether designated, approved, or open — is not publicly known. Vendors should assume a controlled procurement environment given the HQ mandate on e-commerce.

Renewal terms, outlined in Item 17, offer a concrete timing signal. Franchisees must sign the then-current Franchise Agreement to renew, which may contain materially different terms and conditions from the original contract. That means every 5-year renewal cycle is a moment when the franchisor can introduce new technology mandates or renegotiate vendor relationships. With 490 franchised units and a 5-year term, a portion of the system faces renewal each year, creating recurring evaluation windows.

How to read the CMY Franchising FDD

The 2026 FDD is embedded below. Key sections for software vendors: Item 1 (executives and ownership), Item 8 (procurement restrictions — though absent here), Item 11 (mandated technology), and Item 17 (renewal conditions). The document confirms an independently owned system with no parent company on file. Average unit volume is not disclosed in this FDD, so vendors will need to model addressable spend using the 25.0% royalty rate and unit count as proxies.

For a ranked list of franchise systems that match your software category, FranCloud can surface the targets where your integration or platform fits the mandated stack and renewal calendar.

Questions vendors ask

CMY Franchising, answered from the filing

Joshua Arnold (CEO and Chief Growth Officer) and Amy Arnold (Co-Founder and Chief Brand Officer) are the named executives in the 2026 FDD. They control brand-wide technology mandates.
The 2026 FDD mandates the Card My Yard e-commerce system. No additional POS, CRM, or operational platforms are named as required or recommended.
492 total units as of the 2026 FDD — 490 franchised and 2 company-owned. The system operates in the personal services segment.
The 2026 FDD does not include an Item 8 procurement extract, so the designated-supplier versus approved-supplier structure is not publicly disclosed.
Initial franchise terms run 5 years. Renewal requires signing the then-current agreement, which may include materially different terms, creating potential re-evaluation points for tech vendors.
The 2026 FDD is filed with state franchise regulators. You can review the full document in the embedded PDF viewer below.
Source

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Operator footprint

Who runs the locations

481 operators run 481 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit481

Top states by locations

TX88
FL39
GA27
CA25
NC22

Ownership

The portfolio behind CMY Franchising

parent_company of FS PEP Holdco, LLC.

Related Personal services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.