From the filings

HQ-led decisions

CMY Franchising

Personal services

Software purchasing at CMY Franchising flows through a tight HQ-controlled structure, with Chief Executive Officer Joshua Arnold and Chief Brand Officer Amy Arnold shaping technology decisions for 492 total units. The system mandates a proprietary Card My Yard e-commerce system, leaving limited room for third-party POS or operational tools at the franchisee level. For software vendors, the addressable market is 490 franchised locations, though the brand posted a -9.76% year-over-year unit decline heading into 2026.

For software vendors selling into US franchise brands.

Live signals

Total units
492
490 franchised
Unit growth YoY
-9.761%
vs prior filing
AUV
Item 19, 2026
Royalty
25%
of gross sales
Ad fund
2%
national + local
Initial fee
$9K
per unit
Investment range
$10K–$19K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

27%of gross sales (FY2026)

Ongoing fees: 27% of gross sales (FY2026)Royalty 25%, Ad fund 2%. Total 27% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 25%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Facebook
Mandatory
MarketingItem 6

tice to you. In addition to local cooperatives have been spending requirements, you must post established as of the at least 5 promotional messages on date of this disclosure both Facebook and Instagr

Instagram
Mandatory
MarketingItem 6

In addition to local cooperatives have been spending requirements, you must post established as of the at least 5 promotional messages on date of this disclosure both Facebook and Instagram each docum

LinkedIn
MarketingItem 11

se, promote, and post approved information relating to the Card My Yard business on the Internet through posts on social media sites such as Facebook, Instagram, Tik-Tok, Twitter, LinkedIn, Pinterest,

Pinterest
MarketingItem 11

e, and post approved information relating to the Card My Yard business on the Internet through posts on social media sites such as Facebook, Instagram, Tik-Tok, Twitter, LinkedIn, Pinterest, etc., but

Twitter
MarketingItem 11

o advertise, promote, and post approved information relating to the Card My Yard business on the Internet through posts on social media sites such as Facebook, Instagram, Tik-Tok, Twitter, LinkedIn, P

Franchisor behaviours

What the franchisor requires

21 requirements the franchisor states in this filing, each in its own words; 7 explicit no's; 6 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 8

Additionally, you must use software services from our approved or designated vendors as set forth in the operations manual.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We have designated ourselves or our affiliates as approved or designated suppliers for certain items as described above in this Item 8.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We reserve the right to change or add designated suppliers from time to time at our option upon written notice to you.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 21

The Company receives rebates from certain vendors used by franchisees.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

20

Item 8

We estimate your required purchases for the ongoing operation of the Card My Yard business will range between 20% and 30% of your total annual purchases or leases.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Franchise agreement

In addition to your reimbursement obligation, we may, in our sole discretion, charge you a fee of $300 for each inspection and each test conducted.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If we require that an item be purchased from an approved supplier and you wish to purchase it from a supplier we have not approved, you must submit to us a written request for approval.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

The Franchisee shall retain the limited right to use the URLs (uniform resource locators), and, if applicable, telephone listing and numbers solely for the transaction and advertising of the business while the Agreement between Franchisor and the Franchisee shall remain in full force and effect, but upon termination…

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

You also agree to comply with all payment card infrastructure (“PCI”) industry and government security standards and requirements designed to protect cardholder data.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 11

Conduct periodic evaluations of your operations.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

After you sign the Franchise Agreement, we will loan you a copy of our Manuals (in electronic format only), which we may amend from time to time upon written notice to you.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

You cannot place a Card My Yard business at a site we have not first accepted in writing.

Marketing

Is a minimum grand opening advertising spend required?

Yes

Franchise agreement

you must spend at least $250 specifically for grand opening advertising and promotion of your Card My Yard business during the Grand Opening Period.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

In addition, you must spend the following amounts annually on local advertising: (a) $300 in the first 12 months of your agreement, (b) $500 in months 13 through 24, and (c) $800 in each 12-month period thereafter.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

If a Cooperative is established for an area that includes your Protected Area, you must become a member of the Cooperative and participate in the Cooperative by contributing the amounts required by the Cooperative's governing documents.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

We are the only approved supplier for yard letters and signs.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase all of your yard stakes from us or from our designated third-party source, Parker Davis located in Charlotte, North Carolina.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

You must use our payment processing services throughout the term of your Franchise Agreement.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

The General Manager must devote his or her full time and best efforts to the supervision of your operations under the Franchise Agreement and may not engage in any other business.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We have the right to charge a reasonable fee for these additional training programs, conventions and seminars.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

You must also attend our annual franchisee conventions (aka “Cardferences”) in person if we choose to host such conventions, and you must pay us a non-refundable $200 Cardference Fee for each franchise location you own.

The filing answers no to 7 questions
  • Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?Item 11
  • Is there a franchisee advisory council, association or committee?Item 20
  • Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
  • Must the franchisee participate in a customer loyalty or rewards program?Item 11
  • Must the franchisee participate in a gift card program?Item 11
  • Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?Item 11
  • Does the franchisor have independent access to the data in the franchisee's POS or computer system?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderRegional 100 499

HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.

VP SalesHead of SalesCROSales Director
  1. With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
  2. 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
  3. 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.

The vendor opportunity at CMY Franchising

CMY Franchising, the parent of the Card My Yard brand, operates 492 total units — 490 franchised and 2 company-owned — according to its 2026 Franchise Disclosure Document. The system sits in the personal services segment and is headquartered in Utah. For software vendors, the addressable base is those 490 franchised locations, though the brand contracted by -9.76% year-over-year, signaling a consolidating footprint that may affect near-term deal sizes.

Royalties run at 25.0% of gross revenue, a figure that shapes franchisee willingness to absorb additional software costs. The initial franchise term is 5 years, after which renewal conditions allow the franchisor to impose a materially different agreement — including updated technology requirements. That renewal trigger is a practical window for vendors to engage.

Who controls software purchasing

Technology decisions at CMY Franchising are centralized. The 2026 FDD lists Joshua Arnold as Chief Executive Officer and Chief Growth Officer, and Amy Arnold as Co-Founder and Chief Brand Officer. No separate CIO, CTO, or VP of Technology is disclosed, meaning the buying center likely sits with these two executives. Colt Florence, Senior Vice President of Franchise Development, may also influence tools that affect franchisee onboarding and operations, but the FDD does not detail his technology remit.

Because the system mandates a proprietary e-commerce platform, franchisees have little autonomy to select alternative software. Vendors should treat this as an HQ-sale motion, not a field-sale motion.

Mandated and current tech stack

The 2026 FDD explicitly mandates the Card My Yard e-commerce system. No other technology vendors — POS, CRM, scheduling, payroll, or marketing platforms — are named as required or recommended in the document. That does not mean other tools are absent; it means the franchisor has not disclosed them in Items 11 or 8. For a vendor, this is both a constraint and a signal: the e-commerce layer is locked down, but adjacent operational, financial, or compliance tools may still be open to HQ-level evaluation.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement extract, so the formal supplier designation process — whether designated, approved, or open — is not publicly known. Vendors should assume a controlled procurement environment given the HQ mandate on e-commerce.

Renewal terms, outlined in Item 17, offer a concrete timing signal. Franchisees must sign the then-current Franchise Agreement to renew, which may contain materially different terms and conditions from the original contract. That means every 5-year renewal cycle is a moment when the franchisor can introduce new technology mandates or renegotiate vendor relationships. With 490 franchised units and a 5-year term, a portion of the system faces renewal each year, creating recurring evaluation windows.

How to read the CMY Franchising FDD

The 2026 FDD is embedded below. Key sections for software vendors: Item 1 (executives and ownership), Item 8 (procurement restrictions — though absent here), Item 11 (mandated technology), and Item 17 (renewal conditions). The document confirms an independently owned system with no parent company on file. Average unit volume is not disclosed in this FDD, so vendors will need to model addressable spend using the 25.0% royalty rate and unit count as proxies.

For a ranked list of franchise systems that match your software category, FranCloud can surface the targets where your integration or platform fits the mandated stack and renewal calendar.

Questions vendors ask

CMY Franchising, answered from the filing

Joshua Arnold (CEO and Chief Growth Officer) and Amy Arnold (Co-Founder and Chief Brand Officer) are the named executives in the 2026 FDD. They control brand-wide technology mandates.
The 2026 FDD mandates the Card My Yard e-commerce system. No additional POS, CRM, or operational platforms are named as required or recommended.
492 total units as of the 2026 FDD — 490 franchised and 2 company-owned. The system operates in the personal services segment.
The 2026 FDD does not include an Item 8 procurement extract, so the designated-supplier versus approved-supplier structure is not publicly disclosed.
Initial franchise terms run 5 years. Renewal requires signing the then-current agreement, which may include materially different terms, creating potential re-evaluation points for tech vendors.
The 2026 FDD is filed with state franchise regulators. You can review the full document in the embedded PDF viewer below.
Source

Read the filing itself

Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.

CMY Franchising2026 FDDView only

Loading filing…

View only A one-time purchase: the original filing, yours to keep.

FDD alert

Tell me when this brand refiles.

We’ll email you the moment CMY Franchising files a new annual FDD, usually the freshest signal of a vendor change.

The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

528 operators run 528 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit528

Top states by locations

TX102
FL45
CA30
GA28
OH23

Ownership

The portfolio behind CMY Franchising

unknown of cmy holdco.

Related Personal services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.