From the filings

+23.077% franchised outlets YoYHQ-led decisions

Clean Your Dirty Face

Personal services

Software purchasing at Clean Your Dirty Face is controlled at the franchisor level, with CEO Shama Patel and Chief Development Officer Patrick Pantano listed as key executives in the 2026 FDD. The system mandates Mindbody by Mindbody, Inc. for operations and Shopify for appointment ordering across all 32 franchised locations. With 23% year-over-year unit growth and no multi-unit operators on file, vendors face a concentrated, founder-led buyer with a small but expanding footprint.

For software vendors selling into US franchise brands.

Live signals

Total units
32
32 franchised
Franchised outlet growth
+23.077%
Item 20, last two year-ends
AUV
$325K
Item 19, 2025
Royalty
5% component; full terms unconfirmed
percentage component
Ad fund
2%
percentage component
Initial fee
$50K
per unit
Investment range
$132K–$334K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ordinary royalty terms

5% component; full terms unconfirmed

Complete royalty terms are not confirmed for the selected filing.

Recorded percentage components

These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.

1recorded components (FY2026)

Recorded percentage components (FY2026)Ad fund 2%. Components use their own filing bases and conditions. Drawn against a 15% reference scale.

15% reference

Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

1 technology requirement is recorded in this filing. A required choice lists alternatives for one obligation. Read each cited clause for its conditions.

MindbodyMindbody
Mandatory
BookingItem 11

Hours Of Subject On-The-Job Location Training The Wheel + Guest Experience 3 Our corporate training center (currently, located in Chicago, Illinois) or at other location we designate MindBody Online Software 3 Our corporate training center (currently, located in Chicago, Illinois) or at other location we designate Check in, Check out & 1 Our corporate training center (currently, Prebooking Process located in Chicago, Illinois) or at other location we designate Upselling: Membership and 2 Our corporate training center (currently, Packages located in Chicago, Illinois) or at other location we designate Customer Growth & Retention 1 Our corporate training center (currently, located in Chicago, Illinois) or at other location we designate Leadership, Professionalism, 1 Our corporate training center (currently, Client Needs located in Chicago, Illinois) or at other location we designate Expectations & Evaluations 1 Our corporate training center (currently, located in Chicago, Illinois) or at other location we designate Customer Service 1 Our corporate training center (currently, located in Chicago, Illinois) or at other location we designate Know Your Products 1 Our corporate training center (currently, located in Chicago, Illinois) or at other location we designate Private Events 1 Our corporate training center (currently, located in Chicago, Illinois) or at other location we designate

ClassPassMindbody
Industry softwareItem 6

3. “Gross Sales” means all revenue that you receive, directly or indirectly, from operating your CYDF Facial Bar, including all amounts or other consideration you receive at or away from the Premises, and whether from cash, check, credit and debit card, barter exchange, trade credit, or other credit transactions. Gross Sales includes the proceeds of any business interruption insurance or similar insurance. Gross Sales will also include amounts you earn from the sale of any online group-bought deals (e.g., ClassPass) and the sale of any gift cards or gift certificates, in each case calculated using our then current guidelines for calculating Gross Sales, which may include calculating such amounts, at our option, as either (i) the purchasing value of such the certificate, card or deal when it is redeemed at your CYDF Facial Bar; or (ii) the amount of the payment you received for such certificate, card or deal at the time of its sale. Gross Sales does not, however, include any federal, state, or municipal sales, use or service taxes collected from customers and paid to the appropriate taxing authority. You must provide your profit and loss statements to us on a monthly basis for our review in a manner that we prescribe. If we cease to have access to your Gross Sales via the Computer System (defined in Item 11) and you fail to report your CYDF Facial Bar’s Gross Sales when due, then for each payment calculated based on Gross Sales, we may debit your CYDF Facial Bar account 110% of the average of the last 3 applicable payments we debited. If the amount we debit is more than the amount you actually owe us, we will credit the excess against the amounts we otherwise would debit from your account on the next payment due date.

FacebookMeta
MarketingItem 11

Except as provided above, or as approved by us in writing, you may not develop, maintain or authorize any website, domain name, URL address, email address, other online presence or other electronic medium that mentions your CYDF Facial Bar, links to any Franchise System Website or displays any of the Marks, or engage in any promotional or similar activities, whether directly or indirectly, through or on the internet, or any other similar proprietary or common carrier electronic delivery system. If we approve the use of any such websites, other online presences or electronic mediums, including social networking websites (such as LinkedIn®, Instagram®, Facebook®, or YouTube®) in the operation of your CYDF Facial Bar, or the posting of messages relating to your CYDF Facial Bar on other websites, you will do so only in accordance with our guidelines. We may require you to obtain our approval of any message you compose for a social networking website or commentary for any other website before you post such message or commentary.

InstagramMeta
MarketingItem 11

Except as provided above, or as approved by us in writing, you may not develop, maintain or authorize any website, domain name, URL address, email address, other online presence or other electronic medium that mentions your CYDF Facial Bar, links to any Franchise System Website or displays any of the Marks, or engage in any promotional or similar activities, whether directly or indirectly, through or on the internet, or any other similar proprietary or common carrier electronic delivery system. If we approve the use of any such websites, other online presences or electronic mediums, including social networking websites (such as LinkedIn®, Instagram®, Facebook®, or YouTube®) in the operation of your CYDF Facial Bar, or the posting of messages relating to your CYDF Facial Bar on other websites, you will do so only in accordance with our guidelines. We may require you to obtain our approval of any message you compose for a social networking website or commentary for any other website before you post such message or commentary.

LinkedInLinkedIn
MarketingItem 13

We grant you the non-exclusive right and obligation to use the Marks in connection with your CYDF Facial Bar. You may not use any of the Marks as part of your firm or corporate name, or with any prefix, suffix, or other modifying words, terms, designs, or symbols. You may not use the Marks in the sale of unauthorized products or services or in any manner we do not authorize. You may not use the Marks in any user name, screen name or profile in connection with any social networking sites, such as LinkedIn®, Instagram®, Facebook®, or YouTube®, except in accordance with our guidelines set forth in the Operations Manual or otherwise in writing periodically. You may not use the Marks in any advertising for the transfer, sale or other disposition of your CYDF Facial Bar or any interest in the franchise. Except for a Franchise System Website or with our prior written consent, you may not use the Marks as part of any domain name, homepage, electronic address, or otherwise in connection with a website, and then only under the terms we specify.

YouTubeGoogle
MarketingItem 11

Except as provided above, or as approved by us in writing, you may not develop, maintain or authorize any website, domain name, URL address, email address, other online presence or other electronic medium that mentions your CYDF Facial Bar, links to any Franchise System Website or displays any of the Marks, or engage in any promotional or similar activities, whether directly or indirectly, through or on the internet, or any other similar proprietary or common carrier electronic delivery system. If we approve the use of any such websites, other online presences or electronic mediums, including social networking websites (such as LinkedIn®, Instagram®, Facebook®, or YouTube®) in the operation of your CYDF Facial Bar, or the posting of messages relating to your CYDF Facial Bar on other websites, you will do so only in accordance with our guidelines. We may require you to obtain our approval of any message you compose for a social networking website or commentary for any other website before you post such message or commentary.

Franchisor behaviours

What the franchisor requires

24 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 4 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

We may require that you hire a service provider that we designate as your provider of accounting, payroll and/or bookkeeping services.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Franchise agreement

You agree that we shall have access to your Computer System at all times and that we shall have the right to collect and retain from the Computer System any and all data concerning your Business.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Item 6

You must provide your profit and loss statements to us on a monthly basis for our review in a manner that we prescribe.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

Our affiliates or we may be the designated, approved or sole supplier or distributor, or otherwise be a party to these transactions.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We may modify our purchase arrangements with suppliers at any time and enter into or terminate any purchase arrangements at any time.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

In the fiscal year 2025, (i) we did not receive any revenue from sale goods and services to CYDF Facial Bar franchisees

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Franchise agreement

We reserve the right to charge you a fee (not to exceed the reasonable cost of the research and inspection and the actual cost of the test) to make the evaluation.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you would like to purchase any products, services, Operating Assets or materials from a supplier that we have not yet approved (if such products, services, Operating Assets or materials are required to be purchased from designated or approved suppliers), you must submit to us a written request for approval of the…

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

You agree that, as between you and us, on termination or expiration, we have the sole right and interest in the telephone numbers and listings, and you appoint us as your attorney-in-fact to direct the telephone company to assign the same to us and to sign any required documents on your behalf;

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

relating to Personal Information, including the guidance and codes of practice issued by industry or regulatory agencies; and (c) promptly notify us of any communication or request from any customer or other data subject to access, correct, delete, opt-out of, or limit activities relating to any Personal Information.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

11.B. OUR RIGHT TO AUDIT.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

We may modify the Operations Manual periodically to reflect changes in System Standards.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

You must obtain our written approval of a proposed site for your CYDF Facial Bar before signing any lease, sublease, or other document for the site.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

Except as provided above, or as approved by us in writing, you may not develop, maintain or authorize any website, domain name, URL address, email address, other online presence or other electronic medium that mentions your CYDF Facial Bar, links to any Franchise System Website or displays any of the Marks, or engage…

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

While you are currently required to spend this amount on local advertising, we may require you to pay part or all of the Local Advertising Expenditure to us or our designee.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

If we establish a Local Advertising Cooperative in your geographic area, you must participate and contribute your share to such Local Advertising Cooperative (“Local Advertising Cooperative Contribution”).

Operations

Must the franchisee buy products from a designated distributor?

Yes

Franchise agreement

You must purchase the products and services we periodically designate only from the suppliers we prescribe and only on the terms and according to the specifications we approve.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase the specified products and services only from the suppliers designated by us.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

Currently, we require all payments to be made through an electronic funds transfer system that allows us to debit a business 8 Mud Franchising, LLC 2026 Franchise Disclosure Document 1230.005.005/445659 account you designate for all amounts you owe us on their due dates or the next business day if the due date is a…

People

Must employees wear uniforms specified by the franchisor?

Yes

Franchise agreement

You agree to display the Marks prominently as we prescribe at your Business and on forms, advertising, supplies, employee uniforms and other materials we designate.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Franchise agreement

You agree to obtain and use the computer hardware, software, technology, point-of-sale system and/or other operating software and systems we specify from time to time (the “Computer System”).

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

The Computer System we designate will give us and our affiliates independent, unlimited access to all information relating to your CYDF Facial Bar generated by the Computer System, including polling, price maintenance and payroll information.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

If you (or your Operating Partner), or managers and/or assistant managers required by us, fail to satisfactorily complete the Training Program then we may require such individual to attend additional training and we will charge you our then-current training fee for such additional training.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

Besides attending these training courses, programs and events, we may additionally require you (or your Operating Partner) to attend a meeting of franchise owners at least once per year.

The filing answers no to 6 questions
  • Is there a franchisee advisory council, association or committee?Item 11
  • Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
  • Is a minimum grand opening advertising spend required?Franchise agreement
  • Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
  • Must the franchisee use a CRM system designated or approved by the franchisor?Item 11

The vendor opportunity at Clean Your Dirty Face

Clean Your Dirty Face operates 32 franchised personal-services locations, all under a single-tier ownership structure with no multi-unit operators on file. The system generated an average unit volume of $325,197.90 in the most recent reporting period and grew unit count by 23.077% year-over-year. For software vendors, the addressable market is small but expanding: 32 units today, concentrated in Georgia (3), Florida (2), Colorado (2), Michigan (1), and Arizona (1), with additional units mapped across roughly 10 total locations. The franchisor is independently owned, with no parent company disclosed in the 2026 FDD.

Who controls software purchasing

The 2026 FDD Item 1 identifies Shama Patel as Chief Executive Officer and Patrick Pantano as Chief Development Officer. In a system of this size, these two executives are the most likely software decision-makers. There is no CIO, CTO, or VP of Technology named in the filing. Vendors should expect a direct, founder-driven evaluation process rather than a layered procurement department. The absence of multi-unit franchisees means no franchisee advisory council or large operator bloc is likely to influence technology mandates from below.

Mandated and current tech stack

Clean Your Dirty Face mandates three named systems under Item 11: Mindbody by Mindbody, Inc., MindBody Online Software, and Shopify Ordering Appointment. These cover core operational and appointment-booking functions across all franchised locations. Any software that overlaps with or integrates into Mindbody or Shopify will need to demonstrate clear differentiation or complementary value. The FDD does not list additional recommended or optional technology vendors, suggesting a tightly controlled stack with little franchisee discretion.

Procurement, renewals, and timing

Item 8 procurement language was not extracted in the available data, so the franchisor's formal supplier designation process remains undisclosed. Renewal terms under Item 17 require franchisees to give notice between 180 and 365 days before the 5-year agreement expires, and to sign the then-current Franchise Agreement, which may materially differ from the original. This creates a predictable 5-year cycle during which franchisees must bring locations into compliance with current System Standards—potentially including updated technology mandates. New unit openings, driven by 23% annual growth, offer additional entry points for software vendors targeting onboarding workflows.

How to read the Clean Your Dirty Face FDD

The full 2026 Franchise Disclosure Document is embedded below. It contains the franchisor's audited financials, Item 19 financial performance representations, the full list of mandated suppliers (if any), and the standard franchise agreement. Review Item 11 for the complete technology obligations and Item 8 for any procurement restrictions that may affect your sales motion. For a ranked list of franchise systems that match your software category, FranCloud can help you prioritize targets by tech stack, growth rate, and decision-maker accessibility.

Ordinary royalty terms

Complete royalty terms are not confirmed.

Questions vendors ask

Clean Your Dirty Face, answered from the filing

The 2026 FDD lists Shama Patel (CEO) and Patrick Pantano (Chief Development Officer) in Item 1. As a small, founder-led franchisor, purchasing decisions likely route through these executives.
Item 11 mandates Mindbody by Mindbody, Inc., MindBody Online Software, and Shopify Ordering Appointment. These are required systems across all franchised locations.
The 2026 FDD reports 32 total units, all franchised. No company-owned units are disclosed. The operator footprint shows 10 single-unit operators across roughly 10 located units.
Item 8 procurement details were not extracted in the available data. The FDD does not specify whether the franchisor designates suppliers, maintains an approved list, or permits open purchasing.
Renewal conditions require notice 180–365 days before the 5-year agreement expires. With 23% unit growth, new location openings may create additional buying windows tied to onboarding cycles.
The FDD was filed with state franchise regulators in 2026. You can review it directly in the embedded PDF viewer below this section.
Source

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

10 operators run 10 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit10

Top states by locations

GA3
FL2
CO2
MI1
AZ1

Ownership

The portfolio behind Clean Your Dirty Face

Parent company: Krishna Chicago, LLC.

Related Personal services brands

Primary franchise filings · updated June 2026. Read the original filing for definitions, conditions, and qualifications.