Mindbody
Mandatoryrs Of Subject On-The-Job Location Training The Wheel + Guest Experience 3 Our corporate training center (currently, located in Chicago, Illinois) or at other location we designate MindBody Online Soft
From the filings
+23.077% units YoYHQ-led decisions
Clean Your Dirty Face
Personal servicesSoftware purchasing at Clean Your Dirty Face is controlled at the franchisor level, with CEO Shama Patel and Chief Development Officer Patrick Pantano listed as key executives in the 2026 FDD. The system mandates Mindbody by Mindbody, Inc. for operations and Shopify for appointment ordering across all 32 franchised locations. With 23% year-over-year unit growth and no multi-unit operators on file, vendors face a concentrated, founder-led buyer with a small but expanding footprint.
For software vendors selling into US franchise brands.
Live signals
Total units
32
32 franchised
Unit growth YoY
+23.077%
vs prior filing
AUV
$325K
Item 19, 2025
Royalty
5%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$132K–$334K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
ClassPass
udes the proceeds of any business interruption insurance or similar insurance. Gross Sales will also include amounts you earn from the sale of any online group-bought deals (e.g., ClassPass) and the s
Facebook
nic delivery system. If we approve the use of any such websites, other online presences or electronic mediums, including social networking websites (such as LinkedIn®, Instagram®, Facebook®, or YouTub
Instagram
rier electronic delivery system. If we approve the use of any such websites, other online presences or electronic mediums, including social networking websites (such as LinkedIn®, Instagram®, Facebook
LinkedIn
oducts or services or in any manner we do not authorize. You may not use the Marks in any user name, screen name or profile in connection with any social networking sites, such as LinkedIn®, Instagram
YouTube
ystem. If we approve the use of any such websites, other online presences or electronic mediums, including social networking websites (such as LinkedIn®, Instagram®, Facebook®, or YouTube®) in the ope
Franchisor behaviours
What the franchisor requires
21 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
We may require that you hire a service provider that we designate as your provider of accounting, payroll and/or bookkeeping services.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
You agree that we shall have access to your Computer System at all times and that we shall have the right to collect and retain from the Computer System any and all data concerning your Business.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesItem 6
You must provide your profit and loss statements to us on a monthly basis for our review in a manner that we prescribe.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Our affiliates or we may be the designated, approved or sole supplier or distributor, or otherwise be a party to these transactions.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may modify our purchase arrangements with suppliers at any time and enter into or terminate any purchase arrangements at any time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In the fiscal year 2025, (i) we did not receive any revenue from sale goods and services to CYDF Facial Bar franchisees
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
We reserve the right to charge you a fee (not to exceed the reasonable cost of the research and inspection and the actual cost of the test) to make the evaluation.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like to purchase any products, services, Operating Assets or materials from a supplier that we have not yet approved (if such products, services, Operating Assets or materials are required to be purchased from designated or approved suppliers), you must submit to us a written request for approval of the…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
You agree that, as between you and us, on termination or expiration, we have the sole right and interest in the telephone numbers and listings, and you appoint us as your attorney-in-fact to direct the telephone company to assign the same to us and to sign any required documents on your behalf;
Franchise management
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may modify the Operations Manual periodically to reflect changes in System Standards.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must obtain our written approval of a proposed site for your CYDF Facial Bar before signing any lease, sublease, or other document for the site.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Except as provided above, or as approved by us in writing, you may not develop, maintain or authorize any website, domain name, URL address, email address, other online presence or other electronic medium that mentions your CYDF Facial Bar, links to any Franchise System Website or displays any of the Marks, or engage…
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
While you are currently required to spend this amount on local advertising, we may require you to pay part or all of the Local Advertising Expenditure to us or our designee.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If we establish a Local Advertising Cooperative in your geographic area, you must participate and contribute your share to such Local Advertising Cooperative (“Local Advertising Cooperative Contribution”).
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
You must purchase the products and services we periodically designate only from the suppliers we prescribe and only on the terms and according to the specifications we approve.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase the specified products and services only from the suppliers designated by us.
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
You agree to display the Marks prominently as we prescribe at your Business and on forms, advertising, supplies, employee uniforms and other materials we designate.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
You agree to obtain and use the computer hardware, software, technology, point-of-sale system and/or other operating software and systems we specify from time to time (the “Computer System”).
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
The Computer System we designate will give us and our affiliates independent, unlimited access to all information relating to your CYDF Facial Bar generated by the Computer System, including polling, price maintenance and payroll information.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
If you (or your Operating Partner), or managers and/or assistant managers required by us, fail to satisfactorily complete the Training Program then we may require such individual to attend additional training and we will charge you our then-current training fee for such additional training.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Besides attending these training courses, programs and events, we may additionally require you (or your Operating Partner) to attend a meeting of franchise owners at least once per year.
The filing answers no to 6 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Is a minimum grand opening advertising spend required?Franchise agreement
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
- Must the franchisee use a CRM system designated or approved by the franchisor?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
- 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.
The vendor opportunity at Clean Your Dirty Face
Clean Your Dirty Face operates 32 franchised personal-services locations, all under a single-tier ownership structure with no multi-unit operators on file. The system generated an average unit volume of $325,197.90 in the most recent reporting period and grew unit count by 23.077% year-over-year. For software vendors, the addressable market is small but expanding: 32 units today, concentrated in Georgia (3), Florida (2), Colorado (2), Michigan (1), and Arizona (1), with additional units mapped across roughly 10 total locations. The franchisor is independently owned, with no parent company disclosed in the 2026 FDD.
Who controls software purchasing
The 2026 FDD Item 1 identifies Shama Patel as Chief Executive Officer and Patrick Pantano as Chief Development Officer. In a system of this size, these two executives are the most likely software decision-makers. There is no CIO, CTO, or VP of Technology named in the filing. Vendors should expect a direct, founder-driven evaluation process rather than a layered procurement department. The absence of multi-unit franchisees means no franchisee advisory council or large operator bloc is likely to influence technology mandates from below.
Mandated and current tech stack
Clean Your Dirty Face mandates three named systems under Item 11: Mindbody by Mindbody, Inc., MindBody Online Software, and Shopify Ordering Appointment. These cover core operational and appointment-booking functions across all franchised locations. Any software that overlaps with or integrates into Mindbody or Shopify will need to demonstrate clear differentiation or complementary value. The FDD does not list additional recommended or optional technology vendors, suggesting a tightly controlled stack with little franchisee discretion.
Procurement, renewals, and timing
Item 8 procurement language was not extracted in the available data, so the franchisor's formal supplier designation process remains undisclosed. Renewal terms under Item 17 require franchisees to give notice between 180 and 365 days before the 5-year agreement expires, and to sign the then-current Franchise Agreement, which may materially differ from the original. This creates a predictable 5-year cycle during which franchisees must bring locations into compliance with current System Standards—potentially including updated technology mandates. New unit openings, driven by 23% annual growth, offer additional entry points for software vendors targeting onboarding workflows.
How to read the Clean Your Dirty Face FDD
The full 2026 Franchise Disclosure Document is embedded below. It contains the franchisor's audited financials, Item 19 financial performance representations, the full list of mandated suppliers (if any), and the standard franchise agreement. Review Item 11 for the complete technology obligations and Item 8 for any procurement restrictions that may affect your sales motion. For a ranked list of franchise systems that match your software category, FranCloud can help you prioritize targets by tech stack, growth rate, and decision-maker accessibility.
Questions vendors ask
Clean Your Dirty Face, answered from the filing
The 2026 FDD lists Shama Patel (CEO) and Patrick Pantano (Chief Development Officer) in Item 1. As a small, founder-led franchisor, purchasing decisions likely route through these executives.
Item 11 mandates Mindbody by Mindbody, Inc., MindBody Online Software, and Shopify Ordering Appointment. These are required systems across all franchised locations.
The 2026 FDD reports 32 total units, all franchised. No company-owned units are disclosed. The operator footprint shows 10 single-unit operators across roughly 10 located units.
Item 8 procurement details were not extracted in the available data. The FDD does not specify whether the franchisor designates suppliers, maintains an approved list, or permits open purchasing.
Renewal conditions require notice 180–365 days before the 5-year agreement expires. With 23% unit growth, new location openings may create additional buying windows tied to onboarding cycles.
The FDD was filed with state franchise regulators in 2026. You can review it directly in the embedded PDF viewer below this section.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Clean Your Dirty Face files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
10 operators run 10 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit10
Top states by locations
| GA | 3 |
|---|---|
| FL | 2 |
| CO | 2 |
| MI | 1 |
| AZ | 1 |
Ownership
The portfolio behind Clean Your Dirty Face
unknown of krishna chicago.
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.