The vendor opportunity at Chiddy's Cheesesteaks
Chiddy's Cheesesteaks is a quick-service restaurant concept headquartered in New York. With only 6 total units—split evenly between 3 company-owned and 3 franchised locations—the addressable market for software vendors is extremely small. The system's average unit volume sits at $672,898, and the royalty rate is 6%. Year-over-year unit growth was not disclosed in the most recent FDD, suggesting a static or nascent franchise system. For a software vendor, the total number of potential deals here is capped at a handful of locations, all concentrated in New York state.
Who controls software purchasing
The buying center at Chiddy's Cheesesteaks is lean and centralized at HQ. The 2026 FDD lists four executives: Mike Chidester (Chief Executive Officer), Evan Deitch (Chief Operating Officer), Daron Benbenisti (Chief Sales and Marketing Officer), and Frank Dasaro (Fractional Chief Development Officer). For most operational or enterprise software, the CEO and COO are the primary decision-makers. If you sell marketing technology, the Chief Sales and Marketing Officer is your likely entry point. The fractional CDO may influence decisions related to development or site-selection tools but is not a full-time employee. There are no multi-unit franchisees; all three franchised locations are operated by single-unit owners with no known purchasing autonomy signaled in the FDD.
Mandated and current tech stack
The 2026 FDD does not mandate or recommend any specific technology systems. No POS provider, online ordering platform, payroll vendor, or back-of-house system is named. This absence of a mandated tech stack means the current technology landscape at Chiddy's Cheesesteaks is unknown to outside vendors. It could represent a greenfield opportunity if the system is underserved, or it could mean incumbents are already entrenched without disclosure. Vendors should approach discovery calls prepared to map the existing stack from scratch.
Procurement, renewals, and timing
Procurement signals are sparse. The available FDD extract does not include Item 8 details, so it is unclear whether Chiddy's uses designated suppliers, approved suppliers, or an open procurement model. Renewal terms are clearer: franchisees operate under a 10-year initial agreement and must provide 180 days' written notice to renew. Renewal also requires signing the then-current Franchise Agreement, paying a renewal fee, remodeling the restaurant, and securing a general release. With only 3 franchised units and no disclosed recent growth, contract-driven software evaluation windows are likely infrequent and unpredictable.
How to read the Chiddy's Cheesesteaks FDD
The 2026 Franchise Disclosure Document is the definitive source for understanding the legal and operational constraints that shape software purchasing at this brand. Key items for vendors include Item 11 (franchisor's obligations) for any technology mandates, Item 8 (restrictions on sources of products and services) for procurement rules, and Item 17 (renewal, termination, transfer) for contract-cycle timing. The full FDD is embedded below. For a ranked target list of franchise systems matched to your software category, FranCloud can help.