Chiddy's Cheesesteaks

The vendor opportunity at Chiddy's Cheesesteaks

Chiddy's Cheesesteaks is a quick-service restaurant concept headquartered in New York with a total footprint of just 6 units—3 franchised and 3 company-owned. For a software vendor, the immediate addressable market is exceptionally small. There is no disclosed average unit volume (AUV), no year-over-year unit growth rate, and no initial franchise term length in the 2026 FDD, which makes forward-looking revenue modeling difficult. The royalty rate stands at 6.0% of gross sales, a standard figure for the QSR segment but one that does not, on its own, signal aggressive expansion or capital availability.

This is an early-stage brand. Vendors who engage now are betting on future growth rather than tapping a large installed base. The absence of a parent company suggests independent ownership, meaning decisions are not filtered through a private-equity or conglomerate procurement layer. That can shorten sales cycles for the right product, but it also means there is no portfolio-wide rollout play.

Who controls software purchasing

The 2026 FDD Item 1 lists four executives: Mike Chidester (Chief Executive Officer), Evan Deitch (Chief Operating Officer), Daron Benbenisti (Chief Sales and Marketing Officer), and Frank Dasaro (Fractional Chief Development Officer). In a system this small, the CEO and COO are the most likely software decision-makers. There is no CIO, CTO, or VP of Technology on file, so technical evaluation and budget authority almost certainly rest with Chidester and Deitch. Benbenisti may influence tools that touch marketing or sales enablement, while Dasaro's fractional role suggests development-focused purchasing is not a full-time internal function.

No multi-unit operators are mapped in our corpus, which further concentrates buying power at HQ. Franchisees, if they have any discretion, are not organized into an independent association that could drive collective purchasing. For a vendor, the path is straightforward: get to the CEO or COO.

Mandated and current tech stack

The only technology mandate disclosed in the 2026 FDD is the point-of-sale system: Toast by Toast, Inc. This is a cloud-based POS widely adopted in the restaurant industry, known for its integrated payments, online ordering, and kitchen display capabilities. Because Toast serves as a platform with its own ecosystem of integrations, any software that competes with or complements Toast's native modules will need to demonstrate clear differentiation or fill a gap Toast does not address.

No other mandated or recommended systems appear in the FDD. There is no mention of back-office accounting, inventory management, labor scheduling, loyalty, or delivery aggregation tools. This could mean franchisees are free to choose their own ancillary software, or it could simply mean the franchisor has not yet formalized those requirements. Vendors should probe this directly in discovery conversations.

Procurement, renewals, and timing

Item 8 of the FDD, which typically discloses whether the franchisor designates suppliers or derives rebates from approved vendors, contains no extract. That absence makes it impossible to determine from the public filing whether Chiddy's operates a closed procurement model or an open one. Similarly, Item 17—which covers renewal, termination, and transfer—offers no signal about contract cycles or upcoming renewal windows. The initial term length is also not disclosed.

For a software vendor, this lack of transparency means timing an outreach effort is speculative. There are no known contract expiration dates, no RFP cadence, and no public growth announcements to anchor a sales campaign. The best approach is a direct, relationship-based pitch to the HQ team, emphasizing how your tool supports a small but growing franchise system.

How to read the Chiddy's Cheesesteaks FDD

The 2026 Franchise Disclosure Document is the primary source for the facts in this profile. Item 1 identifies the executives listed above. Item 11 contains the franchisor's obligations regarding assistance, including any mandated technology—here, the Toast POS requirement. Item 8 would normally detail purchasing restrictions, but no extract is available in our corpus. Item 17, governing renewal and termination, is similarly silent.

Below this analysis, you will find an embedded viewer displaying the full FDD. Reviewing the document directly is essential before making a pitch, as it may contain nuanced language about technology standards, approved vendor processes, or franchisee obligations that a summary cannot capture. The FDD was filed with state franchise regulators in 2026 and represents the most current public disclosure available.

For a ranked target list of franchise systems that match your software's ideal customer profile, FranCloud can help you prioritize outreach based on unit counts, tech mandates, and decision-maker accessibility.