From the filings

HQ-led decisions

Chess at Three Franchising

Education

Software purchasing at Chess at Three Franchising is controlled at the New York headquarters by a tight executive team including Chief Technology Officer John Grieco and Chief Executive Officer Jon Sieber. The system currently operates a single company-owned unit with no franchised locations disclosed, making the addressable market extremely small. The franchisor mandates Mindbody by Mindbody, Inc. and a proprietary Business Management System for operations.

For software vendors selling into US franchise brands.

Live signals

Total units
1
0 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2023
Royalty
8%
of gross sales
Ad fund
3%
national + local
Initial fee
$45K
per unit
Investment range
$56K–$167K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

11%of gross sales (FY2023)

Ongoing fees: 11% of gross sales (FY2023)Royalty 8%, Ad fund 3%. Total 11% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 8%Ad fund 3%

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Mindbody
Mandatory
BookingItem 11

ter system that you are required to purchase ranges from $1,207 to $2,650. The current Business Management System and systems that we require for use in the Franchised Business is Mindbody, however, w

Stripe
Mandatory
PaymentsItem 6

om time to time you must pay to us, our affiliate or our designated vendors, monthly, weekly, and/or per transaction fees related to accessing the point of sale system (currently, Stripe, though we an

Franchisor behaviours

What the franchisor requires

27 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 4 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Franchise agreement

At all times, Franchisee shall provide and permit Franchisor to maintain direct and independent access to the Business Management System and the Business Management System Data and to duplicate and evaluate the data;

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

within 30 days of the end of each calendar month Franchisee shall submit to Franchisor monthly financial statements and other reports related to the operations of the Franchised business

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

Our affiliate, Thinking Cup Games, LLC dba Story Time Chess is currently designated as an approved supplier of Board Games.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

Franchisor, in Franchisor’s Reasonable Business Judgment, may, from time to time, modify the list of approved brands, suppliers and distributors of System Supplies and approved equipment, supplies and services to be used by the Franchised Business

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

60

Item 8

We estimate that your purchase of goods and services from suppliers according to our specifications, including your purchase of goods or services from our designated exclusive suppliers to represent approximately 75% of your total purchases and leases in establishing the Franchised Business and approximately 60% of…

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

We may charge you a supplier review and testing fee and we may request that you send us samples from the supplier for testing and documentation from the supplier for evaluation.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you want to purchase or lease a source restricted item from a supplier that has not been previously approved or designated by us in writing, you must send us a written request for approval and submit additional information that we may request.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

All rights in and to telephone numbers associated with the Franchised Business, shall, at Franchisor’s election, be transferred to Franchisor.

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Item 6

You must subscribe to and participate in the customer review tracking and reputation management services and providers that we designate.

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

Franchisor has the right at any time during business hours, and without prior notice to Franchisee, to inspect Franchisee’s non-residential Administrative Office, and System Supplies.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

At all times, we reserve the right to supplement, modify and update the Manuals.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Franchise agreement

Franchisee must obtain Franchisor’s written approval of the location of Franchisee’s Administrative Office.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

We strictly control how you may or may not use websites and digital media and you must assign all website media and digital media accounts to us.

Is a minimum grand opening advertising spend required?

Yes

Item 7

You must spend a minimum of the amount we designate of $500 to $2,000 prior to the opening your Chess at Three Business to promote your opening.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

On an on-going monthly basis, you must spend not less than the greater of: (a) 2% of your monthly Gross Sales; or (b) $500 per month on the local marketing of your Chess at Three Business to customers located within your Operating Territory and in accordance with our standards and specifications.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 8

You must use our designated supplier and vendor for the ability to access and use online, point of sale integrated, web based, and/or app based, ordering, customer rewards, and/or gift card systems.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

If we establish a cooperative within a market that includes your Chess at Three Business, you must contribute to the cooperative in such amounts and frequency as determined by the cooperative.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Franchise agreement

The Franchised Business shall, in accordance with Franchisor’s standards and specifications as, designated and determined by Franchisor from time to time, exclusively: (a) offer and serve the Approved Services and Products; (b) provide the Approved Services and Products in accordance with the System’s standards and…

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You may only offer and sell the Approved Services and Products that we designate and you may only use those products, supplies, equipment, technology systems, and services that we authorize and designate in writing.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

You must use our designated supplier and vendor for credit card processing which may be integrated with the point of sale system that we designate.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

You will be required to sign an ACH Authorization Form (Franchise Agreement, Exhibit 5) permitting us to electronically debit your designated bank account for payment of all fees payable to us and/or our affiliates.

Must the franchisee participate in a gift card program?

Yes

Item 8

You must use our designated supplier and vendor for the ability to access and use online, point of sale integrated, web based, and/or app based, ordering, customer rewards, and/or gift card systems.

People

Must employees wear uniforms specified by the franchisor?

Yes

Item 11

For the protection of the System, you must ensure that all employees wear and maintain the proper uniforms with our approved System branded apparel and uniforms including, but not limited to, the apparel and uniforms comprising System Supplies.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 8

You must purchase and maintain a computer system at your Administrative Office.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Franchise agreement

At all times, Franchisee shall provide and permit Franchisor to maintain direct and independent access to the Business Management System and the Business Management System Data and to duplicate and evaluate the data;

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Franchise agreement

“Business Management System” refers to and means the software, internet, web based and/or cloud based system or systems, point of sale system or systems and customer relationship management system or systems as same may be individually or collectively designated by us, in our Reasonable Business Judgment, as being…

Training

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 6

If we offer a franchisee annual conference in a given year you will be required to attend the conference on the dates and at the location that we designate.

The filing answers no to 3 questions
  • Is there a franchisee advisory council, association or committee?Item 20
  • Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
  • Does the franchisor require minimum staffing levels or specific roles?Franchise agreement

The vendor opportunity at Chess at Three

Chess at Three Franchising is an education concept headquartered in New York. According to its 2023 Franchise Disclosure Document, the system consists of exactly one unit—a company-owned location—with no franchised units disclosed. This makes the addressable market for software vendors exceptionally small: a single location and a single buying center at HQ. The franchisor collects an 8.0% royalty and offers a five-year initial term. No average unit volume is reported in the FDD, and year-over-year unit growth is not available. For a software vendor, the opportunity here is not scale; it is a relationship sale into a centralized, executive-led purchasing process.

Who controls software purchasing

All software decisions at Chess at Three run through the New York headquarters. The FDD lists five executives in Item 1: Jon Sieber (Chief Executive Officer), Tyler Schwartz (Chief Financial Officer), Harlan Alford (Chief Operating Officer), John Grieco (Chief Technology Officer), and Alex Thompson (Director of Partnerships). For a vendor pitching operational or financial software, the most direct path is through John Grieco as CTO, with CEO Jon Sieber and CFO Tyler Schwartz likely holding sign-off authority. There are no franchisee operators mapped in our corpus, so no multi-unit owner influence exists to decentralize buying.

Mandated and current tech stack

The 2023 FDD mandates two systems. The first is Mindbody by Mindbody, Inc., a widely used platform for scheduling, point-of-sale, and client management in education and wellness verticals. The second is a proprietary Business Management System, details of which are not further described in the FDD. Any vendor selling into Chess at Three must either integrate with Mindbody, replace it, or complement the proprietary BMS. Because the system is so small, a rip-and-replace sale is unlikely without a compelling efficiency or revenue argument that resonates with the CTO and CEO.

Procurement, renewals, and timing

Item 8 of the FDD does not include a procurement extract, so the franchisor’s posture on designated versus approved suppliers is not publicly known. Vendors should assume a closed, HQ-driven procurement process until they can confirm otherwise through direct outreach. On renewals, Item 17 requires franchisees to be in compliance with their agreement, provide 180 days’ prior written notice, sign the then-current form of Franchise Agreement, execute a general release in favor of the franchisor, pay a renewal fee, and meet all other renewal conditions. Owners must also personally guarantee the renewal agreement. The renewal term is five years. With only one company-owned unit and no franchised locations, renewal-driven software evaluation cycles are not a meaningful sales motion here; the primary opportunity is a direct pitch to HQ for the existing unit and any future expansion.

How to read the Chess at Three FDD

The 2023 Franchise Disclosure Document is the authoritative source for the facts above. It was filed with state franchise regulators and is available in the embedded viewer on this page. Key sections for software vendors include Item 1 (executive team and ownership), Item 11 (mandated systems like Mindbody and the proprietary BMS), and Item 17 (renewal conditions and term). Because the system has only one unit and no franchised operators, the FDD is unusually short on multi-unit dynamics, but it provides a clear picture of a centralized, executive-controlled technology environment. For a ranked target list of franchise systems that match your software category, reach out to FranCloud.

Questions vendors ask

Chess at Three Franchising, answered from the filing

The C-suite controls purchasing. Key contacts include John Grieco (Chief Technology Officer), Jon Sieber (CEO), and Tyler Schwartz (CFO), all based in New York.
The 2023 FDD mandates Mindbody by Mindbody, Inc. and a proprietary Business Management System. No other named systems are disclosed.
One company-owned unit. The FDD does not list any franchised locations, and no operator footprint is mapped in our corpus.
The FDD does not include an Item 8 procurement extract, so designated-supplier versus approved-supplier status is not publicly disclosed.
Renewal requires 180 days’ written notice and a new agreement. With a 5-year initial term and a 2023 FDD, the next likely window depends on the original signing date.
The 2023 FDD was filed with state franchise regulators. You can view it in the embedded PDF viewer below.
Source

Read the filing itself

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Chess at Three Franchising2023 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

WI1

Related Education brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.