Central Cycling

The vendor opportunity at Central Cycling

Central Cycling presents a highly concentrated, single-unit opportunity for software vendors. The 2025 Franchise Disclosure Document reveals a total system of just 1 unit, which is company-owned. The number of franchised outlets was not disclosed, suggesting the brand has not yet begun to scale through franchising. For a SaaS vendor, this means the total addressable market is exactly one location, with any future growth dependent on the brand's unproven franchise development strategy. The royalty rate is set at 7.0% of gross revenue, and the initial franchise term runs for 10 years.

Who controls software purchasing

With no franchisee base to serve, all software purchasing decisions are centralized at the brand's Florida headquarters. The FDD lists four key executives who form the likely buying group. Rhiannon Mayhugh, as Director of Operations, is the most probable owner of operational and back-office software evaluation. Haley Blake, Director of Marketing, would influence any customer-facing or marketing technology decisions. Stephanie Torres, Director of Coach Development, may have input on fitness or scheduling platforms. Amber M. Clayton is listed as a Member, indicating ownership-level authority over major contracts. Vendors should treat this as a direct, relationship-driven HQ sale.

Mandated and current tech stack

The brand mandates a specific set of systems for its operations, as disclosed in the FDD. The core operational platform is Mariana Tek, a boutique fitness studio management software. For human resources and payroll, the brand mandates Gusto and Gusto Payroll, both products of Gusto, Inc. Financial management is handled through QuickBooks and QuickBooks Online, mandated from Intuit Inc. Additionally, a system called Brand Bot is mandated, though its specific function is not detailed in the filing. This stack leaves no obvious gaps for a replacement vendor at the single existing unit, but a vendor selling complementary or best-of-breed solutions could position against these incumbents if the brand begins to franchise.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract detailing a formal procurement or supplier program. This absence, combined with the single-unit structure, implies an informal, ad-hoc purchasing process managed directly by HQ. The franchise agreement includes a renewal provision allowing for up to two additional 5-year terms, contingent on signing the then-current agreement and renovating to current standards. However, with no franchisees in the system, these renewal windows are not a near-term sales trigger. The only realistic catalyst for a new software evaluation would be a strategic decision by leadership to begin actively selling franchises, which would necessitate building a scalable, supportable tech stack for future franchisees.

How to read the Central Cycling FDD

The full 2025 Central Cycling FDD is embedded below for your detailed review. Key sections for a vendor assessment include Item 11, which details the franchisor's obligations and the mandated technology systems named above. Item 1 lists the executives who control the brand. Because the system is so small, Item 20, which would normally show outlet growth and turnover, is not informative here. Focus your analysis on any forward-looking statements in Item 1 about the brand's development plans, as these will signal when the addressable market might expand beyond a single unit. For a ranked list of franchise targets that match your ideal customer profile, including growth-stage brands with imminent tech needs, FranCloud can build that pipeline for you.